American fame and fortune

Chapter 710 A successful example of a misfortune

Martin stayed in Nashville for two extra days to inspire Taylor Swift.

The next morning, Karlie Kloss brought her two model sisters to the manor as guests.

"This is Kendall Jenner, and this is Gigi Hadid." Carly introduced Martin one by one: "They belong to a modeling company with me, and now they are mainly training and taking on some small business activities."

Martin smiled and said hello: "Hello, welcome to Nashville."

Gigi Hadid took out an iPhone and asked: "Martin, can I take a photo with you and tweet it?"

Martin has never refused in this regard and responded: "Okay."

Gigi Hadid didn't let others help her. She got close to Martin, took a selfie, and happily tweeted it.

Martin looked at Kendall Jenner, who was tall, long-legged and unusually slender.

Two of the once-famous KFC sisters suddenly appeared.

Kendall, who has a completely different body shape from her two sisters, but looks particularly like Jodi. She put her hands into the pockets of her leather jacket and said, "I hear my sisters talking about you all the time."

This girl's body proportions are really good. The only flaw may be that she is not fierce enough.

But no one is perfect.

Martin doesn't have to deny it: "I'm relatively familiar with Kim and Khloe."

Kendall smiled, but looked past Martin and landed on Bruce not far away, with a rather complicated expression.

She asked Martin: "Can I talk to him?"

Martin stepped aside: "This is your freedom."

Kendall walked quickly towards Bruce.

Bruce saw her with a somewhat unnatural look on his face. He had seen photos of Kim and Khloe's sister more than once.

Kendall came closer and said, "Are you Boo? I saw you on Kim and Khloe's phones. You were the screensaver on their phones."

Bruce is thick-skinned enough: "I have some friendship with them."

Kendall asked: "Is Kim your girlfriend or is Khloe your girlfriend?"

Bruce flatly denied it and responded with rubbish: "It's neither."

"You are indeed a scumbag!" Kendall was somewhat disappointed: "I really don't know what Kim and Khloe see in you, you are just a bodyguard!"

Even the bodyguard following Martin Davis is just a bodyguard.

Bruce responded with silence. He couldn't tell the little girl in front of him that he had tens of millions of assets, right?

What if the little girl pounces on her like her two older sisters?

With such a skinny figure, Bruce and Jodi often had pelvic pain, and it was unimaginable to have the second one.

Kendall snorted and turned to leave.

In the front, Taylor and Carly kissed Martin one after another. Kendall's heart moved. If she could influence Martin and get him to fire that perverted bastard, Kim and Khloe might not look down on him.

Action is worse than action. Kendall wanted to join in, but was rejected by Taylor, Carly and Blake at the same time.

In order to avoid possible risks, Martin always adhered to the bottom line and only chatted with Carly's two little sisters.

As for Kendall Jenner's suggestion that all she needs to do is drive Bruce away, he thinks she's a fool and is talking nonsense.

Let alone the KFC sisters they just met, even if Elizabeth Olsen said this, there would only be one result for Martin.

That afternoon, Taylor's team and Katy Perry's team had formal contact at the manor and came up with corresponding plans.

Taylor specially brought it over to show Martin.

Martin flipped through it briefly and said, "In terms of actual execution, your team is more professional. I am only responsible for coming up with ideas."

Taylor was like a female licking a dog: "Coming up with ideas is often the hardest." She asked: "Is there anything that needs special attention?"

Martin thought for a moment and reminded: "You are a singer, and the best way to respond is always your song."

Taylor nodded: "I remember."

In the evening, after everyone was sent away, the singing competition started again in the villa.

Taylor said to Martin seriously: "I discovered that it can really take care of my vocal cords. My voice and singing voice have been getting better in the past two years."

Martin said: "It doesn't matter, I can give you some more."

Before coming to Nashville, he knew he would be very busy. After all, opening up his singing voice and maintaining his vocal cords are quite difficult tasks, so he has always maintained a high-protein diet.

Since Taylor has a need to maintain her singing voice and vocal cords, Martin will naturally meet it.

By the second half of the night, there was really not a drop left.

Early the next morning, Martin took a flight out of Nashville and returned to Los Angeles.

After entering the first class cabin, Martin, who had not slept all night, was finally able to have a good sleep.

After arriving in Los Angeles, as soon as Martin came out of the terminal and got into the car, Thomas, who came to pick him up, handed him a copy of The Hollywood Reporter, which contained some reports about him.

Still stands out as a poor seller.

This time, people and events in Atlanta have been added. Basically, before Martin came to Hollywood, his mother died and his father ran away, so he grew up eating and drinking at a neighbor's house. Not only did he not become a bastard, but he also became a good person in the neighborhood. , leading neighbors to repel several attacks by drug dealers on the community.

One sentence is particularly interesting.

"If it were anyone else, I don't know what kind of depravity they would have fallen into..."

Putting away the newspaper, Martin asked Thomas: "Is it all Leo's fault?"

Thomas said: "Leo puts forward ideas and suggestions, and the following team is responsible for implementation."

Martin frowned and thought: "Why does this marketing routine look so familiar?"

Thomas said: "Because Leo also learned from others, he referred to CAA's marketing for Keanu Reeves, which is also the most successful case of miserable marketing in Hollywood."

Martin said: "No wonder there is a sense of familiarity. I heard Charlize Theron mention Keanu Reeves. This PR marketing should not be too successful."

After the "Matrix" trilogy, Keanu Reeves messed up many works one after another and his career declined sharply. The agency combined his own actual experience and used a series of pictures, videos and text news to create a brand new personality. This design stabilized Keanu Reeves' position and delayed his downward trend.

The specific measure is to sell misfortune based on facts.

For example, Keanu Reeves was brought out to highlight the tragic death of his ex-girlfriend. The miscarriage was indeed real, but it was not a miscarriage due to a car accident, but a miscarriage caused by drug abuse.

How can the public sympathize with a drug-induced abortion if the media reports it according to the facts?

For example, Keanu Reeves did not buy a house and live in a hotel for a long time. This is also true. Keanu Reeves did not buy a house for a long time after he became famous. Instead, he always lived in a hotel, but it was an old luxury hotel in Los Angeles. .

According to his own words, when staying in a hotel, there is no need to clean up the house.

The hotel is of such high quality that it is said that a meal for Keanu Reeves and his followers would cost several thousand dollars.

As for eating burgers on the street and sitting in the park like a homeless person, those are some unexposed photos of Keanu Reeves on set.

Of course, all of these can withstand certain scrutiny and are adapted from facts, so Keanu Reeves' character has always been very stable and will not collapse easily.

Moreover, Keanu Reeves is very popular in the industry. Giving away motorcycles and Rolexes is a daily practice, and his reputation for generosity has spread throughout Hollywood.

It is no exaggeration to say that Keanu Reeves is a classic case of successful Hollywood marketing.

The so-called sell-out plan formulated by Leonardo is more based on the successful experience of Keanu Reeves.

Thomas asked at this time: "Do you think Leo's plan can succeed?"

Martin did not answer, but asked: "Louise has held several promotional events in Los Angeles. How was the response?"

Thomas was present: "The overall response has been good. Academy members who came to participate recognized your performance, but they were concerned about the type of film..."

He told the truth: "Science fiction films, even those that focus on plot, are still in a weak position when it comes to Oscars."

"Get the nomination first before talking about anything else." Martin shook his head: "For a bastard who has been chasing awards for more than ten years and still doesn't understand it, I can really win the best actor..."

Thomas didn't answer, but in his eyes, the three of them were more like entertaining themselves.

Leonardo has no films to release during this awards season, so he doesn't need to worry about film promotion and public relations. He has a lot of free time, and with the participation of Nicholson, who wants to make waves even if there is no wind, this is a miserable plan. It's been a success.

Martin thought it was more reliable to rely on himself and asked: "How are you collecting the materials from your competitors?"

December 1st is the Oscar submission day, and the competitors have basically emerged. Thomas said: "The collection is almost complete."

As soon as Martin returned home, Leonardo and Nicholson rushed over.

If you want to make trouble for fun, if you can't do it outside, then you can do it within your own family.

Just highlight one and play music and dance together.

In the next few days, Martin basically had no rest. He frequently attended various activities, appeared at canvassing meetings and parties, and had to put down his posture when it was time to canvass votes.

Nicholson also held several parties to help Martin canvass votes among the old white male group.

Leonardo also mobilized his friends.

Among the films that are aiming for Oscars this awards season, "The Martian" is also the one with the widest audience and the best market performance.

The film's North American box office has been stable. Three weeks after its release, the film's North American box office totaled US$242 million.

At the same time, the overseas screenings of "The Martian" expanded to markets such as Australia, the Middle East, North Africa, and Latin America. The overseas box office grew by leaps and bounds, quickly surpassing North America with a score of US$272 million.

This is not the end of the film's box office. Investors, including Davis Studio, will be able to recover all their investment just by relying on box office share.

For the awards season, an extremely important point is that "The Martian" did not suffer a significant decline in reputation as the audience exploded, and its ratings in all aspects remained strong.

Compared with films such as "The Midnight Tree", "War Horse" and "Moneyball" during the awards season, the reputation has not fallen behind at all.

Because there was no Harvey Weinstein, Martin did not see the black-and-white silent film during the awards season, and there are also very few films in his memory.

In his eyes, this year is a typical Oscar year.

The hunt for prizes is already underway. In addition to Leonardo and Nicholson's plan to sell out, Martin has also invested energy and resources, but his target is mainly on potential opponents.

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