America's Road to Wealth

Chapter 175 Be the man who creates the trend

Among the three founders of IDEO.

The one with the highest qualifications and reputation is David Kelly, founder of the Stanford University School of Design.

David Kelly is also a member of the American Academy of Engineering.

Another partner, Bill Moggridge, was the designer of the world's first laptop, the GRiD Compass.

He was also one of the first to develop interaction design as an independent discipline.

Even Mike Nutto, the least famous among the three, is a leader in the industrial design industry.

The three people handed over such an answer, which really made Abel dissatisfied.

Facing the cold gaze of the super-rich.

Stanford professor David Kelly smiled and then tried to explain:

"Mr. Smith, here's the thing. This is just the first version of the design draft, it's not even an official version."

"If you are not satisfied with it, that is very normal. Next we will carry out a formal revision. After the second edition, you will definitely be satisfied!"

If you are not satisfied with the second edition, you can also use the third edition, fourth edition and fifth edition.

Party A is not satisfied as long as the price is right.

Party B will also cooperate until the end of time.

Abel is not satisfied with David Kelly's statement.

But he thought about it and realized that he also knew about design style and popular style.

It is limited by the times and vision, as well as the real-time technological level and metallurgical level.

Some designs from more than 20 years ago were brought out at this time.

It may be very difficult to adapt in terms of production.

The things I asked the trio from IDEO to design must be beautiful and aesthetically pleasing.

It also requires large-scale production based on the current industrial basis.

The simple beauty in the front is actually not bad.

It can be designed in the science fiction aspect, which Hollywood has done very well.

But if these design drawings are required, they can be produced and mass-produced.

The requirements and the gold content of the design will be much higher.

But this is also the basis for the existence of companies like IDEO.

Simply draw beautiful, sci-fi, eye-catching design drawings.

There is no need to find an industrial design company like IDEO.

Find some top students from art schools and let them watch more science fiction movies and novels.

The drawings drawn may look better than those designed by IDEO.

The latter does not need to consider mass production issues.

There is no need to consider whether current science and technology can match it.

Considering this, Abel reluctantly became less angry.

He thought for a while and said softly:

"With a pencil and paper, I'd like to draw a rough sketch of what I want."

David Kelly and the three others were a little surprised.

Mike Nutto, the youngest, reacted fastest.

He thought of the super-rich man in front of him, who seemed to be a graduate of Rice University's School of Fine Arts in Texas.

The reason why I know this is that it was often reported in newspapers some time ago.

Also because I am in IDEO company.

There are two employees who are graduates of this university and both graduated from the Academy of Fine Arts.

They are considered Abel's seniors.

After Abel became famous, the two of them were proud of Abel in the company.

Mike Nutto heard it and wrote it down.

Mike Nutto thought of this and immediately ordered:

"Quickly, bring over the design scratch paper, design pencil, and design ruler!"

This is IDEO's basic design room, and these raw materials are everywhere.

Staff members soon came to bring what Abel needed.

After having people lay out the paper, Abel selected a few basic needle pens, as well as HB and 2B pencils.

He took off his suit jacket and rolled up his shirt sleeves.

Standing in front of the blueprint, he tried hard to remember before his rebirth.

The appearance of those cutting-edge new energy vehicles that I saw on the Internet or even on the street.

Yes, the next thing he was going to draw was a sketch of the appearance of a car.

The design he gave to IDEO was also a car that could be mass-produced and had to have a car's appearance.

Trying to recall the memory.

What impressed Abel the most was BYD’s Seal and Han models more than 20 years later.

And Tesla.

These new energy cars, even if he was reborn and traveled through time, he still has some memories.

This is also related to the fact that he is an art genius.

Let Abel's memory improve in this regard.

It strengthened his ability in artistic beauty and gave him a better aesthetic in this aspect.

and better memory.

Try to remember for a few minutes and think for a few minutes.

Zhi Abel was under the gaze of the three giants of IDEO, several of his own entourages, and several IDEO designers.

Start waving the pencil and stylus pen in your hand.

At first, the Big Three of IDEO were a little disapproving.

Even if they knew that Abel was a graduate of Rice University's School of Fine Arts.

This is industrial design. Industrial design and fine art are indeed related, but they are not completely related.

It's like getting the most basic driver's license, but it doesn't mean you can drive F!

They don't think that Abel is a young giant from Wall Street.

Do you have any good ideas in terms of industrial design?

Just as Abel continued to work on the white paper.

A simple one with only rough lines.

But the sketch of the car's appearance with beautiful lines and rich streamlines was drawn by Abel.

After about ten minutes, it took half an hour in total.

A sketch of the appearance of a car that combines BYD's Han, Seal, and Tesla sedans appeared on the white paper.

By this time, David Kelly and the other three had become serious.

Because let’s not talk about other aspects.

Abel can already hold a position as a designer in IDEO company just by doing quick drawing.

What's more, the appearance of the car in the draft does not say whether it can be produced.

In terms of appearance alone, they are really beautiful.

It is more than 20 years ahead of the times and incorporates the designs of hundreds of industrial design elites.

It is also a successful model that has been proven by the market.

That kind of industrial atmosphere, industrial temperament, and industrial beauty.

It was just a sketch, but the three leaders in industrial design felt that it was not simple.

Abel threw all the pens in his hand on the table.

"Look at what I drew, and then look at what you drew."

Abel rolled down the sleeves of his shirt and asked David Jones to help him put on his suit jacket.

"I won't say much else. Just keep it this way. I hope to see a rough sample in half a year."

"I don't expect the sample to be able to move immediately. But I require that when you create it, except for the power system, everything else must be perfect."

It just means having a car shell.

In fact, when he was halfway through the drawing, Abel already felt that he was a bit pushy.

Whether it’s BYD’s Han, Seal or Tesla’s sports car.

Not counting the internal new energy technology, it’s just the exterior car shell.

These are products that can only be mass-produced with technology that will be available twenty years later.

Now in 2000, it may not be possible in terms of production technology.

His subsequent request was changed to asking IDEO to design the shell and interior.

In terms of motivation and other aspects, Abel will find another way on his own.

When I left IDEO and got into the black Cadillac STS.

Abel was still thinking about this.

That is.

He's thinking about it years in advance.

Produce future Tesla/BYD new energy vehicles.

This was the last time he passed through Palo Alto.

The idea suddenly came to me after I saw the sketch of an abandoned car designed by IDEO for Mercedes-Benz.

Because he remembered that Tesla had always been here in Palo Alto during its inception.

Wait until it develops into a new energy giant later.

Tesla just moved to Austin, Texas.

At that time, he thought, since he came here, he might as well take a look.

Then I went to IDEO Company and became a shareholder of IDEO Company out of excitement.

He also left an order for IDEO to design the industrial design appearance of the new energy vehicle that Abel wanted.

Almost two months later, he suddenly remembered this incident.

Came here today.

It turned out that IDEO's design made him very dissatisfied.

It was exactly on the design drawing of the abandoned Mercedes-Benz sedan that Abel had seen.

I made some sci-fi-style modifications and ended up with a defective product.

Abel, who was a little angry, roughly figured out the appearance of the new energy vehicle in his memory.

To be honest, his initial thoughts on this were just out of curiosity.

After what happened today.

In his mind, he has already had the idea of ​​​​creating Tesla a few years ahead of schedule.

Speaking of Tesla, one cannot mention the old horse in the United States.

Tesla made Lao Ma successful and made American Lao Ma become the richest man in the world for a time.

It also gave Lao Ma the reputation of "King of Technology" and "Iron Man".

But to be honest, Lao Ma really doesn't deserve such praise.

In terms of technology, Lao Ma only knows some programming at best.

Musk is better at marketing and creating traffic.

The initial design and production of Tesla was entirely the responsibility of Tesla’s founder.

That’s right, Musk isn’t even the founder of Tesla Motors.

Abel remembers whether the founders of Tesla Motors were one or two Ph.D.

Musk joined later and kicked out the founder within two years.

Abel remembers that Tesla seemed to be founded in 2003 or 2004.

The key is that before his rebirth, Abel only remembered Musk when it came to Tesla cars.

Abel did not remember the name of its real founder.

In the carriage, Abel thought honestly for a while.

I found that my enhanced memory could not recall my name.

That was me before my rebirth, and I didn't try hard to remember the names of these people.

But Musk remembers clearly that this old American horse is very good at playing with traffic.

But Abel had second thoughts.

Since in parallel time and space, the original founder of Tesla Motors could have founded the company in 2003-04.

Then why couldn't I start such a company in 2000?

This is the year 2000, not the more distant 1990s or 1980s.

The technological generation gap of three to four years is not considered a generation gap at all.

During this time period, the technology at this time should have allowed early versions of new energy cars to appear.

And compared with fuel vehicles with strict patent barriers, new energy cars can be said to be completely blank.

Abel still remembers.

Whether it’s Tesla during the founder’s time.

It’s still Tesla in the early days of Musk.

They are all very short of money and don’t have much money to burn.

But in the end the product was burned out.

And money happened to be what Abel lacked the most.

Looking at Tesla and new energy cars, Abel thought of a deeper level.

He thought of an outlet, a new industry track that would be the most marketable in the next ten years.

The industrial track of new energy vehicles!

Abel remembers the reason why this track came into being and was successful.

Even in the later stages of parallel time and space, it becomes a real road.

Because they were the two most powerful countries in the world at that time.

They joined forces in a tacit understanding and silently chose to overtake in corners.

The two giants no longer compete with Germany and Neon on the old track of fuel vehicles.

They don't care about martial ethics. When Neon enthusiastically applied for all the patented technologies of hydrogen energy.

The two people who really have the say in matters no longer play with Neon.

They chose the new energy track of electric vehicles.

After that, the two countries coincided with each other and vigorously supported new energy.

With the support of the two most powerful giants in the world, new energy vehicle lanes, which are actually not new at all, were created out of hand.

Perhaps Abel thought more and more deeply.

The more he felt that he might be the one to lead this new track.

Others want to be a pig in the spotlight, but now he wants to be the one who creates the trend.

He also knows that it is not easy at all to become this person.

But if it can succeed, the profit will be very scary.

There will be more than just monetary gains.

In terms of reputation and influence, it will also be very impressive.

Finally, he decided.

When I go back later, I will write down my thoughts.

Then hand this idea over to the think tank team for improvement.

Let the think tank team evaluate the feasibility and make the final decision.

Before that, it’s better to set up your own Tesla car.

First throw tens of millions of dollars into the trap to research.

Tens of millions of dollars, for the founder of Tesla and Musk in parallel time and space.

It is already an investment that they need to ask grandparents everywhere to get investment in the start-up stage.

But for Abel, tens of millions of dollars is not as expensive as the yacht he gave Ikana to play with.

Abel also focuses on Tesla and new energy vehicles.

Even thought of Musk's affairs in another field.

That is "SpaceX", space travel.

Later generations of Musk are highly respected by many fans around the world who do not know the truth.

The reason is that the persona he created was successful.

Whether it's Tesla or SpaceX, they have both developed products that are usable or at the top level in the industry.

Since I got Tesla out in advance.

It seems that there will be no problem if SpaceX is also brought out.

In this way, you can add a "King of Technology" persona to the persona you create.

Considering my age, it would be nice to have such an additional label.

"Iron Man" in the real world is a very deceptive name.

The initial investment is only tens of millions of dollars anyway.

Similar to Tesla's early stage, the two companies only need one or two billion US dollars.

This allows two start-up companies to exist for a long time.

This little money is not easy to come by for me.

Thinking like this, Abel's think tank team has added another task.

That is in addition to considering creating a new energy track.

We also need to cooperate with NASA to create an unprecedented space navigation company.

Fortunately, his think tank has been recruiting people since its establishment.

In less than half a month, under the power of dollar bills that smell like ink.

The staff has expanded from seven people at the beginning to almost twenty people now.

This team will continue to expand in the future.

Only in this way can Abel have more and more wild ideas.

"Huh~"

Exhaling softly, Abel looked out the car window at the sunny beaches and sea in the Bay Area.

He lowered the window, and the fresh sea breeze blew in, making him feel happy.

The motorcade is driving on California Highway 1.

This highway has a certain reputation throughout the United States and even the world.

It is located north of Los Angeles and south of San Francisco. It is a very famous scenic highway.

It winds along the Pacific Ocean, from Los Angeles to San Francisco.

Since this is not a main road, there is less traffic.

In some areas along the way, many protruding loess roads are also designed for vehicles to stop and enjoy the scenery.

If you have seen the movie "Iron Man", you will have some impression of this road.

It appears many times in the Iron Man movies and appears frequently in many Hollywood movies.

The American "National Geographic" magazine even named this road as one of the 50 places that must be visited in a lifetime.

Even Abel, under the setting sun, felt that this place was extremely beautiful.

The motorcade continued to move forward, approaching San Francisco, the top of San Simeon Hill in San Francisco.

Abel saw a large and beautiful European castle building on the top of Mount Saint Simon.

Abel said casually: "David, is that a tourist attraction?"

After coming to the West Coast, Edward became Abel's driver.

David Jones, Abel's butler in life, usually sits in the passenger seat.

After hearing the boss's question, David looked in the direction the boss was pointing.

David said, "Oh, BOSS. That's Hearst Castle. It's the house that William Rudolph Hearst built."

"William Rudolph Hearst?" Abel's straight eyebrows raised, and he whispered: "The founder of the Hearst family?"

"Yes."

David said softly.

After being reminded by David, Abel also remembered something about Hearst Castle.

This castle has a certain reputation in the United States.

It was originally financed by William Rudolph Hearst.

But before it was built, William Rudolph Hearst died.

After the death of William Rudolph Hearst, his descendants were unable to continue investing in construction.

Finally, in 1957, just a few years after the castle was built.

Unable to repay the loan, the Hearst family donated the house to the California government

Since then, the California government has been responsible for maintaining and repairing the mansion.

But this house is also used as a tourist attraction by the California government and is free for tourists to visit.

However, as far as Abel knew, the Hearst family still owned part of the right to use the castle.

Some areas of the castle are not accessible to tourists.

It seems that the Hearst family occasionally stays here when they come here.

Speaking of the Hearst family, Abel thought of Amanda Hearst with a headache.

This little girl.

I don’t know where I got his private mobile phone number.

From then on, I texted him almost every day and occasionally called him.

Just when I was thinking about this.

Cell phone No. 1 in his pocket rang.

He took it out and took a look.

The Lord is above.

The door is closed.

It's Amanda's phone number.

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