Chatty Hollywood

Currently, the North American box office of "The Mummy" is close to US$300 million.

Although the box office curve has been affected to a certain extent due to the impact of "Star Wars Episode I: The Phantom Menace," it is still easy to reach 300 million.

As for whether the North American box office can reach 400 million, it depends on luck.

——After all, even for Charlotte, it is not an easy task for the film to reach a box office of US$400 million in North America.

However, even this current result has already amazed many film critics.

——On the one hand, they are surprised by the fact that almost every movie in Charlotte will be a box office hit, on the other hand, they also use "The Mummy" as an excuse to attack "Star Wars Episode 1".

After all, "Star Wars Episode I: The Phantom Menace" was a huge disappointment to fans, passers-by, and film critics.

Many extreme fans even issued various threats to George Lucas.

——It is said that the Skywalker Farm where Lucas lives has received a large number of blades, as well as some bullets.

For this reason, George Lucas quickly increased his security level.

——You know, John Lennon was killed by his fans. As for the threats from fanatical fans, it is better to believe them.

And film critics are not as irrational as ardent fans.

In fact, they also know that even if the current reputation is very poor, as long as it carries the name of "Star Wars", this "Phantom Menace" is destined to be a box office hit.

But given the chance to gross out George Lucas, why not?

When "Star Wars" was first released, all the film critics, including Roger Ebert, had their faces swollen.

The petty film critics now have a chance to take revenge, so why would they give up?

It happened that Charlotte's "The Mummy" also performed well at the box office and could be called a strong rival to "Star Wars Episode 1". Film critics took advantage of praising "The Mummy" to belittle George Lucas——

"...We have to admit that as time goes by, the great directors of the past have gradually aged, and the new generation of directors are rising. For example, the comparison between "Star Wars Episode 1" and "The Mummy", we You will find that this is the difference between the setting sun and the rising sun..."

——There are many similar comments. Charlotte didn't know how George Lucas felt after watching it, but she guessed it was not good.

But Charlotte doesn’t have much of a relationship with Lucas either.

——To a certain extent, his Spectre Studio and Lucas’s Industrial Light and Magic are still competitors for business in the field of film special effects.

So Charlotte had no intention of calling to communicate with Lucas.

On the other hand, Charlotte is also very aware that even if the difference in word-of-mouth is such a big difference, "The Mummy" may not be able to surpass the North American box office performance of "Star Wars Episode 1".

——After all, the huge popularity and fan base accumulated by the "Star Wars" series over more than 20 years cannot be underestimated.

However, although she may not win, Charlotte did not stop film critics from comparing "The Mummy" with "Star Wars Episode 1".

Because it is indeed profitable.

——According to a recent survey, many viewers who watched "The Mummy" are fans of the "Star Wars" series.

Although they were also dissatisfied with "Star Wars Episode 1", after seeing film critics comparing "The Mummy", they still developed a mentality of "even if this is a bad movie, it is also our bad movie."

The unhappy "Star Wars" fans wanted to watch the movie "The Mummy" and find faults with it. As a result, many people liked the movie after watching it.

"Although I'm a fan of Star Wars, The Mummy is really good!"

Many people wrote this in the questionnaire.

This caused another slight rebound in the box office curve of "The Mummy".

During the same period, the box office of "Star Wars Episode I: The Phantom Menace" was not affected.

It can be said that in this box office war provoked by film critics, "Star Wars: Episode I" was not damaged, and "The Mummy" received a slight benefit. On the contrary, other movies released during the same period suffered, and their box office results were all poor. Not as good as expected.

"This is simply a replica of the case where Wanglaoji and Jiaduobao fought for market share and ended up dead!"

Charlotte could only give this assessment.

He actually knows that in the current situation, Universal Pictures' marketing staff should be secretly working on it, but after all, the copyright of the movie "The Mummy" belongs to Universal, so he doesn't go too in-depth.

At present, the corporate reorganization of Spectre Studio has been fully completed.

Now, while Charlotte continues to prepare for the filming of "Detective Sherlock Holmes", she is frequently operating in the stock market.

It's not that he wants to learn from Buffett or Soros.

It was purely due to the bursting of the Internet economic bubble at the end of the 20th century that more and more related companies saw their stock prices plummet and even experienced financial difficulties.

This became Charlotte's opportunity.

Because he knew the future, he had sold most of the stocks that were likely to fall in advance and made a huge profit.

Although there is a more exciting gambling game called short selling in the U.S. stock market, Charlotte is not a financial expert after all, so she will not challenge the limit.

He is currently using the funds in his account to buy stocks that will rise sharply in the future.

——Apple goes without saying that Netflix is ​​also his target, as well as some other well-known companies in the future.

And the IMAX company that Charlotte had always been eyeing finally had an opportunity for him to take over because of its falling stock price.

——On the board of directors of IMAX, there are people who plan to sell their stocks in order to change to a more promising company because the company's profitability has never been high.

Charlotte took the opportunity to take over.

Combined with the scattered shares he had previously absorbed, his stake in IMAX has exceeded 20%. Although he is still unable to gain absolute control, it is still no problem to win the seat of the major shareholder on the board of directors and compete for the position of chairman.

As a big director, after he proposed that he would use IMAX technology to shoot his new film, members of the IMAX company's board of directors also welcomed him.

——There is no way. Although IMAX's technology is good, it is not currently the mainstream of the movie market.

Nowadays, some planetariums mainly use this technology. Most of the films shown were science and education films about the starry sky or the universe...

It can be said that the people at IMAX have been coveting the big cake of the movie market for a long time. Now that a big director has become one of their own and is willing to take them to play together, they naturally support it with all their arms.

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