Chatty Hollywood

? Because the movie itself is well shot, the subject matter is novel among horror films, and it is backed by the big tree of Charlotte Booth, everyone is not convinced that "Death is Coming" will be a box office success. I feel strange.

However, it is somewhat unimaginable to succeed to this extent.

In fact, not only Philip Biermann, but also many filmmakers in Hollywood, especially some veterans in promotion and distribution, most of the North American box office predictions for "Death is Coming" are around US$50 million.

——For a small- to medium-budget horror movie, this is already a pretty good result.

However, at present, it seems that everyone has made a mistake——

The box office of more than 20 million US dollars in the first week is almost catching up with some low-cost commercial blockbusters - which means that this movie has a chance to hit the 100 million box office mark in North America.

Although after entering the new millennium, it is not as difficult as it was in the early 1990s to achieve a box office of over 100 million in North America, but it is not something that just anyone can do.

In particular, "Death Comes" is a low-budget R-rated horror film.

"How did Spectre Studios do it?"

Many people are pondering this issue...

*******

“This is the power of Internet marketing combined with market segmentation strategies and big data analysis!”

In the Spectre studio, Mr. Westwood couldn't help but let out a sigh when he also looked at the box office report for the first week of "Death Comes".

——Because Spectre Studio’s North American film distribution network had just been established and needed reliable people to keep an eye on it, Charlotte transferred Mr. Westwood, who had previously worked in distribution at New Line, over.

As for the TV drama department he was previously in charge of, it was handed over to Lucien Rooker, the original deputy of Mr. Westwood.

Mr. Westwood had no objection to this.

——After becoming a ghost, he has a more open-minded view of life.

For him, making TV series might be fun, but movies are even more fun.

especially,

As an original film producer, he would prefer to engage in film-related work if possible.

——From this perspective, Charlotte’s decision to transfer him to the newly formed film promotion department as the director actually played into Westwood’s wishes.

In particular, Charlotte also proposed a series of relatively novel publicity and distribution strategies related to the Internet, which made Mr. Westwood even more interesting...

**********

"To be precise, since the rise of the Internet industry revolution in the 1990s, Hollywood has noticed the impact of the Internet on movies."

Charlotte said at the time,

"I originally suggested that Jodie Foster produce "Blair Witch" and use the Internet to promote it virally, which also achieved certain results."

"After that, many companies in Hollywood will use the Internet to carry out certain promotions when releasing movies."

"But for a long time, this kind of propaganda was not particularly targeted. It was just like some propaganda on TV, which was relatively routine."

"Until the past two years, some companies have selected specific websites or communities for promotion based on the gathering of audiences on the Internet."

"And the main point of our announcement of "The God of Death" is also on the Internet——"

"Unlike those promotions that are not targeted enough, the people we recruited before have studied the gathering of people on the Internet for a long time and can choose the most suitable communities for promotion."

"Even different from other content that people can tell is movie promotion at a glance, we want people not to see that it is actually propaganda..."

"Charlotte, even if she doesn't rely on magic, just these fantastic ideas and meticulous observation, she is still a complete monster!"

Thinking about Charlotte's original promotion strategy for "Death Comes", and then looking at the box office results of "Death Comes" that exceeded expectations, Mr. Westwood couldn't help but feel in a trance.

"This is probably the experience when mortals and geniuses collaborate!"

*********

However, Mr. Westwood didn’t know that the “genius” Charlotte was not really gifted, but just cheating——

Coming from the future, he directly took out the routines of soft-article propaganda, community story-telling propaganda and viral marketing propaganda in chat groups in later generations.

——In this era when Internet propaganda has just started, these wonderful routines from later generations that have been refined over time are naturally very powerful.

——This is like injecting penicillin into ancient people who have never been exposed to modern industrial drugs. The effect is very obvious.

Even more so, because the online publicity routines proposed by Charlotte are too mature, many people have not noticed that they are actually a means of publicity——

Many young people just find it interesting to see a lot of bizarre stories on the Internet about people who survived catastrophes and then encountered catastrophes.

Under the guidance of Charlotte's men, they even played games like Story Solitaire in some communities.

——In this case, the release of "The God of Death" with the same theme will naturally arouse their interest.

And this group of people is beyond the movie-watching crowd expected by Hollywood publicity practitioners such as Philip Bierman, who are more traditional and do not know enough about the Internet.

——It was them who contributed to the box office revenue of "Death Is Coming" that exceeded expectations.

Of course, even for filmmakers who are relatively familiar with the Internet in this era, it is not that easy to see through the tricks played by Spectre Studio on the Internet.

After all, the gap caused by the times is not so easy to bridge.

In particular, after the release of "Death", Charlotte also organized a lot of "trolls" to write reviews on increasingly influential film and television websites such as IMDB and Rotten Tomatoes.

——In 2002, this was also a relatively new way of playing.

...In short, with the help of various Internet routines from later generations that are more mature, more secretive, and more unethical, Charlotte directed the Spectre studio and unknowingly gave "Death is Coming" a It has gained quite a good reputation among the audience and aroused the curiosity of many curious people.

Under such circumstances, the success of "Death is Coming" in North America is inevitable.

Taking this movie as an opportunity, Spectre Studio's film distribution network has a successful case to prove it, and it can be considered that it has initially established a firm foothold.

"Next, we will determine the subsequent development strategies and guidelines of Spectre Studio!"

During the internal work meeting at Spectre Studio, Charlotte got straight to the point,

"First of all, it's the distribution network-" ()

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