Dreams of the Fragrant River

"What are you doing!" He Guanchang angrily threw a newspaper onto Cheng Long.

The newspaper was only a tabloid, but the news reported was quoted and reprinted by many newspapers. The content was that Cheng Long secretly bought a ticket to watch "Happy Ghost".

Cheng Long explained with a bitter face: "Godfather, I was just a little curious about why "Happy Ghost" was so popular, so I went to the cinema to watch it. Who knew it would be so coincidental, I happened to be photographed by a reporter."

He Guanchang had a headache and said: "Aaron, remember, you are now a big star, a big star who is popular in Japan, South Korea and Southeast Asia, not the little martial arts you used to! You walk around the streets of Hong Kong, and there are a few who don't know you. ? Whatever you do, you must consider the impact in advance!"

"Oh." Cheng Long bowed his head to be taught. He was brought into Jiahe by He Guanchang, and the two were in a relationship of adoptive father and adopted son, so they did not dare to talk back in front of He Guanchang.

He Guanchang waved helplessly to Cheng Long, who picked up the newspaper and quietly exited.

"Junior Brother Out of the Horse" earned 810,000 yuan at the box office on its first day. It was a good start, but the past few days have been a little bad, because of the influence of "Happy Ghost" by Princess Jin.

"Happy Ghost" had a box office of 420,000 on the first day, and the attendance rate was less than 60%; the second day was slightly better, with an average attendance rate of 63%, and the cumulative box office of the two days was 870,000; on the third day, the attendance rate soared to 77%, and the third day The daily cumulative box office was 1.48 million; the fourth day's attendance rate was as high as 95%, and the four-day cumulative box office was 2.26 million; the fifth day began to sell out, and the five-day cumulative box office was 3.17 million.

And what about "Junior Brother Out of the Horse"? The box office on the first day was 810,000, and the five-day cumulative box office was 3.89 million. Although the cumulative box office is more than "Happy Ghost", the attendance rate is on the contrary to "Happy Ghost" which has been rising, and it is continuing to drop.

Although the attendance rate of "Junior Brother Out of the Horse" still remains above 88%, the slow downward trend is undeniable.

Now many newspapers have called "Happy Ghost" a box office miracle, and those reports are somewhat suspected of being touted by Lei Jue Kunsai, but the terrifying box office growth of "Happy Ghost" is an indisputable fact.

Two days later, Zou Wenhuai looked at the box office table with a gloomy face. The box office of "Junior Brother" was 4.2 million in the first week, while the box office of "Happy Ghost" had reached 4.03 million in the first week, only a few hundred thousand to catch up.

Zou Wenhuai called Chen Zhiqi, the general manager of Jiahe Cinemas, and before he opened his mouth, Chen Zhiqi said in advance: "Mr. Zou, the Golden Princess Cinema is too low-level, and in order to attract the audience, it actually held a lottery event, what else did you order? The whole family ticket, the grand prize is also a home video recorder.”

"Princess Jin can do it, won't you?" Zou Wenhuai said in a deep voice, "Go and get me a publicity plan right away!"

Chen Zhiqi reminded: "Mr. Zou, Princess Jin's method is completely regardless of cost. They have spent hundreds of thousands of dollars on newspapers in the past few days after the release. If you count them into the publicity expenses before the release, they add up to at least 100,000 yuan. More than 1.5 million, but now the cumulative box office of the movie is only a few million!"

Zou Wenhuai gritted his teeth, Lei Juekun was using money to smash the box office, but he Jiahe couldn't just follow the golden princess to go crazy, he thought about it and said: "Make a follow-up promotion plan that costs as little as possible, lottery draws and special tickets for the whole family. You can follow Princess Jin."

"Okay." Chen Zhiqi left under great pressure.

…………

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When Zou Wenhuai was depressed, Shao Yifu was also depressed.

Shao Yifu had a good idea of ​​retreating to advance. He set the release of "Modern Local Guy" a week after "Happy Ghosts" and "Junior Brothers". This has two advantages: one is just in time for the Lunar New Year, and the number of moviegoers will soar; The box office should be weak, and "Modern Local Guy" just came out to dominate the Spring Festival stalls.

But Shao Yifu never expected that not only "Junior Brother" has a strong stamina, it still maintains an attendance rate of more than 80% within a week of its release, and "Happy Ghost" is even more weird, and there are still many shows a week later.

In the face of such terrifying two box-office behemoths, the attendance rate of "Modern Tuo" on the first day of its release was only 40%, and the audience was all snatched away by Kang Jianfei and Cheng Long's films!

Later generations of people who studied Hong Kong films defined "Modern Tuo" as an important work in the modernization of Hong Kong films, and it was a landmark film.

In fact, the script of this movie is really bad. A movie that could have scored 90 points was left with only 70 points because of the bad script written by the screenwriter. The whole movie is a story of a local guy chasing a fashionable girl, but the plot is scattered, anticlimactic, and the ending is unknown. After 30 years, such a movie will probably make the audience curse on the spot.

However, there are a lot of fashion elements in "Modern Tuo", which is completely different from the old taste of other Hong Kong films before, especially the jeans, discos, T-shirts, advertisements, rock songs, campus ballads, fashion, cold The filling of humor and other elements can brighten the eyes of the audience who are tired of watching old-fashioned movies, thereby ignoring the incomplete and scattered plot of the movie.

In another time and space, "Modern Tuo" with a terrible plot also caused a sensation after its release, and finally won the fifth box office of the year.

But now, because of the novelty and creativity of "Happy Ghost", the audience has become less interested in the novel elements of "Modern Tuo", and together with the joint strangulation of "Junior Brother", "Modern Tuo" is a complete tragedy!

On the eleventh day of its release, "Happy Ghost", which has been chasing after it, finally overtook "Junior Brother" for the first time at the box office!

The whole Hong Kong film circle was a sensation, and Cheng Long had been in the mix for many years before he made his debut. There was also a box-office movie that was a champion there before. But now Kang Jianfei, a rookie director, with three middle school girls, made a comedy ghost movie that actually surpassed Cheng Long's box office.

Some directors who think they are talented have attributed the achievement of "Happy Ghost" to Lei Juekun's support, and they have come up with the idea of ​​going to Princess Jin, and they are ready to contact Princess Jin to make a movie as soon as the Spring Festival is over.

More film companies and directors are analyzing the success of the movie "Happy Ghost". They believe that as long as they follow the "Happy Ghost" routine, success can be replicated. Well, to put it in layman's terms, these **** are ready to follow suit!

But unfortunately, most of these people who are ready to follow the trend have made mistakes in their analysis. I thought that the success of "Happy Ghost" was due to the existence of the ghost, so I made some comedy ghost films, but I didn't know that the essence of "Happy Ghost" was the youth campus comedy.

In recent years, the continuous prosperity of Hong Kong's economy has rapidly increased the spending power of Hong Kong youth. As a result, the age structure of the moviegoers tends to be younger, and teenagers between the ages of 14 and 25 have become the main consumers of movies.

Why did "Happy Ghost" increase against the trend when the attendance rate of "Junior Brother Out of the Horse" decreased? A big reason is that young audiences love this film very much, so they buy tickets to watch it repeatedly, and even a female student watched 18 "Happy Ghosts" in a week in order to learn to sing the theme song "Happy Ghost".

"Happy Ghost" is relatively less attractive to adults, but teenagers' love for it has reached a fever pitch. In particular, the happy ghost helps the heroine to win the games, encourages the three heroines to progress, resolves difficulties and troubles, etc. It makes the boys and girls who like fantasy yearn for it, and they look forward to having such a happy ghost by their side. It can help you solve the troubles of youth.

What's more, there are also beautiful girls in the movie who make the boys' hearts move. Not only Li Saifeng and Wen Bixia, but also the third heroine Li Shan, who can only score 70 points in appearance, also has a lot of teenage fans.

The original version of "Happy Ghost" was screened in the summer, without much fanfare, but it was able to kill the big production "Provincial and Hong Kong Flag Soldier", and got a box office of 17 million. In Kang Jianfei's opinion, with the strength of "Happy Ghost", if the box office potential is fully released, it can at least get a box office of more than 20 million.

Later, "Happy Ghost" was sold to Taiwan. With reasonable operation and promotion, Taipei City alone sold a box office of 38 million Taiwan dollars, which shows its attractiveness to young people~www.wuxiahere.com~ At this time, it is in gold With the full support of the princess and the half-month free advertisement from the "Oriental Daily", the box office potential of "Happy Ghost" was completely released a few days after its release.

Two weeks later, the cumulative box office of "Happy Ghost" reached 8.31 million, while that of "Junior Brother" was only 7.95 million, and the box office of "Modern Tuo" in the first week was even more pitiful, only 1.47 million.

Half a month after the film was released, both Princess Jin and Jiahe gradually reduced the number of screenings of the two films, and after 20 days, they took down more than half of the canvases. After that, "Happy Ghost" and "Junior Brother" began to be released sporadically in low-end small theaters.

Twenty-eight days after its release, "Junior Brother Goes to the Horse" was the first to be painted. The total box office in this port was 10.4 million, which was only more than 600,000 lower than the original time and space, and it was considered to have broken the 10 million mark. However, this time, "Junior Brother Out of the Horse" has more than doubled the promotion cost of the original time and space, but the box office is more than 600,000 lower, indicating that it was greatly influenced by "Happy Ghost".

Thanks to the popularity of countless young people, "Happy Ghost" has more stamina. It stayed on the screen for 34 days before it was finished. The total box office in this port was 13.6 million.

On the second day after the end of the screening of "Happy Ghost", Hong Kong newspapers covered the sky and the sky. This time, Lei Juekun didn't put money behind his back to operate, it was completely reported by the media, because the box office was too terrifying.

Hong Kong's first domestic box office hit over 10 million yuan, and it beat "Junior Brothers", which also broke 10 million yuan at the box office. The director of this film is actually a mainland boy who has been in Hong Kong for less than half a year!

Everything is unreasonable, making the whole news even more bizarre and eye-catching.