Eric Duffy, the general manager of Leeds City Club, was wearing a hard hat, standing on the turf of the pitch, looking up at the roof of the South Stand under construction.

Through the sunglasses, the sunlight becomes less glaring, and with the help of a crane, it can be seen that the staff is installing a red LOGO on the edge of the ceiling.

There are more than a dozen such LOGOs, all of which have to be installed in a row, covering the entire edge of the ceiling.

Like the adjacent East Stand, this is another Chinese company that won the advertising space in the South Stand.

Although the display area of ​​the roof of the South Stand is only half that of the East Stand, Harry Bradley, standing next to Eric Duffy, sold for a higher price than the East Stand.

The reason is simple. He convinced the Chinese client that the goal is under the South Stand. After Hu Lai scored a goal, many shots will be brought out of the South Stand. Their brand logos will also appear in public attention at more important moments.

Therefore, although the advertising space on the roof of the south stand is twice as small as that of the east stand, the annual price is twice as expensive as that of the east stand.

With Hu Lai's outstanding performance in Leeds City this season, Bradley is not worried about selling at all.

Beside Eric Duffy and Harry Bradley, there were several Chinese in suits and leather shoes. They also wore hard hats, built a pergola with their hands, squinted their eyes and looked up at the construction site.

After seeing their company's LOGO being placed on it, they looked back with satisfaction, and smiled at Eric Duffy, the general manager of the Leeds City Club, and said: "It works well, Mr. Duffy."

"Ha! I promised you will be satisfied, gentlemen. When the time comes for the TV broadcast, the whole world will see your company's logo! Choosing the South Stand is an extremely correct decision!" Duffy smiled all over his face.

These Chinese people in suits and leather shoes turned their heads to look at the North Stand, and sighed with some regret: "Actually, we originally wanted to buy the North Stand..."

Du Fei looked a little embarrassed, he shook his head and said, "Sorry, the North Stand does not sell advertising space..."

The other party nodded and said, "I understand, this is your tradition and culture."

Seeing that the benefactor is so reasonable, Duffy and Bradley looked at each other and were relieved in their hearts.

"Just like we Chinese also have our traditions." The other party continued.

Just when Duffy and Bradley thought that the other party would introduce them to some novel oriental culture,

But he said: "Thank you for inviting us to watch the game against North London Wanderers. It was really impressive, especially the part where the DJ led the fans to call out the players before the game. Hearing that Hu Lai can be loved by so many people, We're happy to be his countrymen. It's just..."

At this point, he paused: "It's the way of calling the first name and then the last name that makes us a little awkward... After all, as you know, in China, the last name comes before the first name, and we all call it 'Hu Lai ’, not ‘Lai Hu’.”

After Du Fei heard it, he suddenly realized: "So it is like this!"

Then he looked at Bradley, the commercial director.

The latter hurriedly came up and said: "Actually, we are already preparing a series of activities to introduce Chinese culture, so that everyone can understand the surprises of our Eastern and Western cultures, and learn to respect your cultural traditions..."

"Thank you very much!"

"It should be..."

On the turf in Leeds City, the host and guest chatted happily, and the bright sunshine poured down from the sky, sprinkled on the Chinese company's logo, shining brightly.

In Duffy's eyes, this is really a beautiful scenery.

Leeds City has successfully stayed in the Premier League. With Hu Lai's outstanding performance, Leeds City's influence among Chinese fans and the Chinese market is also increasing day by day. Believe that today's scene is just the beginning.

Except for those Chinese companies, they and William Daly's company have also discussed about the sharing of LED billboards on the sidelines. William Daly promised to increase Leeds City's share of LED billboard revenue.

Also, yesterday he received inquiries from Nike and Adidas to become their main sponsors.

Such an international big name is eager to become the main sponsor of Leeds City, which has never been treated before.

Duffy knew why.

Isn't it because of Hu Lai?

And the huge Chinese market represented behind him.

The current global economic downturn, only China has maintained a high growth rate, we all know that China is rich. In business, who wants to struggle with money?

So even though it was just a three-year stadium roof advertising sponsor of 3 million pounds, Duffy also came to receive and accompany him in person.

It is necessary to make Chinese dad...customers feel happy physically and mentally, feel that the money they spend is worthwhile, form an advertising effect, and make more Chinese companies willing to spend more money on Leeds City in the future.

At first, when Tony Clark asked the club to sign a Chinese player like Hu Lai, he actually didn't care. But when he learned more about Hu Lai's influence and status in Chinese football, he became more active than the team's head coach.

Because he is keenly aware that this Chinese player may be a player who can bring a lot of attention and economic benefits to Leeds City.

Look now, he guessed right.

From the competitive level, Hu Lai's joining directly brought the team 15 points and 10 goals, helping the team to successfully relegation two rounds ahead of schedule and stay in the Premier League.

From an economic perspective, the advertising expenses of the two Chinese companies are just the beginning. There will be more bills flying towards him.

It is said that Clark has submitted a list of players to Nevin, hoping that the club can get these players in the summer transfer window.

Although he hasn't seen the list yet, he can guess that Clark seems to be planning to play hard in the Premier League next season.

Isn't this a coincidence?

He also wants to make a big splash in the Premier League next season.

※※※

"Tony."

Nevin Ball, director of football at Leeds City, had a strange look on Clarke's face when he found him.

Seeing this, Clark asked curiously, "What's wrong with you, Nevin?"

"I read the list you gave me..." Neiwen hesitated to speak.

"Any questions?"

"Uh... I thought you'd fill that list with famous people, but... some of those people were people I'd never heard of before. Like this Ismail Ka Marat, a player who plays in the third division of France, where did you find him?"

"Ah, this is what Matt discovered in the game." Tony Clark explained.

"Damn it, it's another game..." Nei Wen didn't know what to say.

"Neiwen, Hu Ke was also discovered by Matt from the game."

Nevin Ball had nothing to say, so he had to ask another person: "What about this one, Jay Adams... I know, of course I know that he came from the youth training of London Bridge, and he was from a famous family. People place high hopes on him. But the problem is that he has long been reduced to a useless person, and no one wants to take him out at London Bridge, so why should we?"

He shook the list in his hand.

"And this, Ben Grist, Hoods centre-back. This team has conceded seventy-four goals this season, worst in the league. What do we buy a centre-back from the worst team in the league? Tony, I thank you on Harry's behalf for saving him money, but we don't have to be trash pickers, do we?"

Faced with Nevin's questioning, Tony Clark was not angry, but explained: "Jay Adams' performance now is indeed far from when he first debuted, but in these years of frequent loan careers, he It's not that he didn't learn anything. I think he is no longer suitable as a midfield playmaker. His hard work and tenacious fighting spirit are very suitable for a midfield sweeper... and Ben Grist .To be honest, most of the goals conceded by Hudes this season have nothing to do with him. He is only a substitute player and has not played many games. How many of the 74 goals conceded have something to do with him?"

"Then why do we buy a backup central defender from the team that has conceded the most goals in the league?" Nevin asked.

"Didn't you notice that Grist's physical condition is very good? He is very tall and strong, which can greatly enhance our frontal defense. In addition, I think his lack of performance has something to do with his current weight. If he can If you successfully lose weight, your performance will definitely go up to a higher level..."

Tony Clark talked about the signings on his list, and he obviously has a good understanding of who he is going to buy.

While he was talking, Nevin Ball looked down at the list in his hand.

After he finally came to an end, he took the time to ask, "But there are so many people here, Tony, are you going to change the entire team?"

"You're exaggerating, Nevin. How can such a few people change the whole team? But we really need to change blood..."

"With this level of change, I worry that we will have to fight for relegation next season."

"In a sense, as long as it is not BIG6, other teams are fighting for relegation." Clark further explained, "When I took over the team this season, it was left for us to sign up in the transfer market." Time is running out, and the players brought in before were all Lauren Galley's idea. Now I need to build the team according to my own ideas. You see Hu's performance?"

Nevin Ball nodded.

"I plan to build an offensive tactic around him in the new season. The current staffing is not enough."

Hearing what he said, Nevin looked down at the list in his hand and frowned: "Then are these people enough?"

"As long as they can be used correctly, it may not be impossible."

Seeing Clark's decisive answer, Nevin had no choice but to shake his head: "Okay...but with so many people, I can't guarantee that every player can be brought in."

"It's okay, I wrote it at the front of the list, and the ones marked with an asterisk are the key signing targets, just try to win them, the text."

Leeds City's director of football looked at the first names on the list:

Ismail Kamara, position: Forward.

A player who plays in Ligue 3.

Turned out to be a key signing target?

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