Global Monopoly of Technology

Teng Xun, Renren Project Department.

At present, the number of users has reached 7 million, and the photo tagging function was launched today. Zhao Peng, the project leader, could have breathed a sigh of relief. The product function and competitors have been leveled, just when he was about to launch a counterattack. , and was very depressed by the news of Bluestar Technology's pre-A round of financing.

The financing is not a problem. What really makes Zhao Peng angry is that his company is not only one of the investors in this financing, but also the largest investor.

By the second half of 2003, Tengxun's finances have become more and more abundant, because the company has found a very strong profit point, that is, the QQ show product. Brother Xiao Ma did not expect this product to be so eye-catching. According to this momentum Go on, you will be able to complete the financial turnaround next year.

If it weren't for the QQ show, this investment in Bluestar Technology would not have spent more than 20 million.

Now many people on the Internet are ridiculing Teng Xun's operation, and people in the industry are also surprised by Teng Xun's fresh and refined operation.

Here they smashed money to develop the R community, and the investment department over there invested tens of millions in the competitor's blue space.

Zhao Peng is now secretly complaining. On the one hand, the top management of the company has given him a very heavy task, and even Xiaoma has personally told Zhao Peng that he attaches great importance to the R company. The development momentum is good, and it will definitely be split in the future. Come out and become a wholly-owned subsidiary to operate independently.

At that time, I took this task with confidence and became a product manager, but I didn't expect things to turn into this ghost.

This side is called Crazy Fighting BlueSpace, and there are all kinds of god assists flying up, and now Mr. Zhao is stupid...

In fact, Zhao Peng also knew that there was nothing wrong with the company doing this. It was just to hedge risks. No matter which side wins or loses, Teng Xun will not become a loser even if it is not the ultimate winner.

But one yard is one yard, and it is uncomfortable as a party. Zhao Peng feels more and more that the labor and management must have been out of their minds when they took over this project.

Anyway, Mr. Ma was a wise decision-maker in the end. R Club was operating, Mr. Ma had a vision; R Club died, but he invested in the blue space very early. Mr. Wang was too farsighted. Fortunately, he invested early. .

Mr. Zhao, who was so angry, felt that there was a sentence MMP should talk about.

"Come in!"

Hearing the knock on the door, Zhao Peng responded impatiently.

His assistant came in and glanced at the face of his boss, but he still reported the truth: "Mr. Zhao, the BlueSpace website updated the latest version at around 7 o'clock this morning, and launched a new function, and... it's hot again and hot. A complete mess!"

"???"

Zhao Peng immediately turned his head and stared at his assistant, and after a while of silence, he roared, "It's really a pummeling—!"

Hearing this news, Mr. Zhao's whole person is not well. He almost spit out a mouthful of old blood. R Society has just launched the photo tag function, and the new function will be launched immediately next door to Nima.

Even with toenails, you can know that this is an anti-target strategy specially formulated by Luo Sheng for the imitation strategy of R company, and it is simple and rude, and it makes people have no temper at all.

You imitate, right? Then I will use a steady stream of new ideas to keep ahead for a period of time. One idea is ahead for a period of time, and one idea is ahead for a period of time, and so on, I will continue to lead.

Always lead the peers in user experience.

Then, the user growth rate of R company will become more and more different from that of BlueSpace over time. In the end, R company can only succumb to the back, and in the Internet industry, especially in the social field, even second place often means failure.

The Internet is like this. The advantage of being first out is great. If you want to surpass it, it is useless as long as you occupy the ecological chain first.

The current QQ is a good example.

In the virtual social area, QQ is now performing more and more strongly, and some competitors are disappearing.

At present, netizens all recognize QQ when they play virtual social networking on the Internet, and Bluestar Technology has developed Internet real-name social networking. In the end, it will only choose one. There are currently three main players in this field, one is BlueSpace, and the other is Renren. , and the other is 51 personal spaces.

BlueSpace's current advantages are also obvious. Original, various popular ideas, and now there is money, the market share is also the first and maintains a huge leading edge.

Zhao Peng scolded and said: "Fall on the street, immediately notify the development team to the labor and management... By the way, what new function of Lao Shizi has been launched by the B company?"

Assistant: "Like feature."

Zhao Peng: "Yes, the "like" function will be copied to the labor and management immediately."

The assistant left Mr. Li's office silently, not wanting to touch the bad head of his boss, so he started swearing and scolding the street.

Sitting alone in the office, Zhao Peng scolded in a low voice, "Falling down the street, I don't believe that your little bastard Luo Sheng's brain can keep coming up with big ideas, and your ideas will always run out."

It is worth mentioning that these ideas launched by Bluestar Technology have applied for patents, but they are of no use, and the imitators are not 100% copied directly, and the lawsuit will not be over in the end.

But the patent still has to be registered.

...

In stark contrast, Bluestar Technology Studios is now a celebratory sight.

In the lounge of the living room, Luo Sheng, Xu Yong and other six or seven people sat and chatted together, Irene smiled happily: "In the past half month, the number of users of the blue space has grown rapidly, reaching 3,500. There are more than 10,000 users, and the like function has been well received as soon as it is launched, and it is another popular function.”

Xu Yongcheng leaned back against the sofa and crossed Erlang's legs, looked at the crowd and said, "Let's use practical actions to explain the boss's words to the industry, which has been imitated and never surpassed!"

These words are indeed super domineering, and those who dare to call themselves that are either ignorant of the sky and the earth, or possess the competitiveness of the industry's dominant level.

Obviously, the BlueSpace website owned by Bluestar Technology is the latter.

The members of the company are looking forward to it day by day. I heard that the boss is planning to formulate an equity incentive plan, which makes every employee look forward to it, and the company's current development momentum undoubtedly makes the employees even more excited.

As an employee who joined Bluestar Technology in the early days, they all know how lucky they are. The sooner they join a company with potential, the brighter their future will be.

In any case, the veteran class has no credit and hard work, not to mention all the credit.

...

Like function, this small function can be said to affect the entire Internet industry in the future.

However, the specific effect of how much fire has been obtained will only be known after the end of the second day.

On the second day after the feature was launched, the user activity in the blue space soared by 27% compared to the previous day. This is still the case that many users have not found it just after the launch.

After users share photos on the website, they will click back to see if anyone has liked them, or how many people have liked them. Such users are gradually increasing.

User habits are quietly changing, and likes are becoming a habit for many users.

Habit is the most powerful force.

Now it's not just the R company staring at the B company's creative copy, once the like function is launched, many Internet companies in the industry have seen its charm, and they have asked their respective technical departments to speed up the development of the website to launch this function, so I commented There are also likes in the area, as long as websites with some interactive elements choose to go online.

What makes Xu Yong and the others more depressed is that few websites come to them to pay royalties to use the genuine functions, otherwise this will definitely bring a lot of money to Bluestar Technology.

...

This afternoon.

"Hey, since it's a little like it, why can't it have the opposite function? This is the most complete, right?" Xu Yong said suddenly, and Irene and others who were sitting in the lounge immediately joined the discussion on this topic.

One like, one down, this is the most complete function, right?

Everyone thought that Xu Yong's idea was good, and they all looked at Luo Sheng, who shook his head and said:

"Actually, I've already thought about this, but I don't think it's a good feature, it spreads negative energy. Just imagine, you share a photo and get a lot of 'likes' instead of 'likes', definitely It will be very angry, at least not happy, this function is counterproductive and will reduce people's motivation to share."

"The community in the blue space does not need the negative comment function, because as long as the content shared by the user does not violate the regulations, he should not receive negative comments. You can dislike something. This is your personal right, but you should not put your personal The emotions released to others are hurt to others. If the motivation of users to share is hit, it will hurt the company even more.”

Makes sense!

When everyone heard Luo Sheng's analysis, they immediately changed their previous ideas. Xu Yong thought he had come up with a wonderful idea, but after careful consideration, this "stepping" function was indeed a very negative energy.

Only likes are obviously the best, or at least the most beneficial to the company. Even if you don’t like the big deal, just ignore it, and you can avoid malicious bad reviews and other things from happening, and make the entire social environment generally better.

People like to be boasted and want to be praised. No one wants to get bad reviews. This is a very simple human question.

After a brief discussion, the bad review function proposed by Xu Yong was rejected.

There is no right or wrong in the negative review function itself, but it is not applicable to the blue space community. Some places need such a function, but the blue space obviously does not need it, and it may even have the opposite effect.

However, at this moment, some people in the creative department of R company have thought of the negative comment function through the like function, and have already started to develop it.

Everyone chatted for a while, and each went to take charge of their own work, and Luo Sheng took Irene out of the company, naturally not for a date or something, but to stroll around the major commercial office buildings in Shencheng.

The 77 million of the Pre-A round of financing has already entered the company's account. Now that there are sufficient funds, the company's operation and development can also enter the fast lane. If there is money for publicity, it can also operate better.

Another company has to enter a larger stage of personnel expansion. The situation that ordinary employees hold multiple positions needs to be changed, so it needs to expand more personnel.

...

(In the new week, ask for recommended tickets and collections. This week's recommended tickets exceed 6,000 and add more~~)