Global Monopoly of Technology

"Boss, when did you divert traffic to Yunge through the social search of Blue Space? For example, it automatically jumps to Yunge search, which intercepts the traffic of Baidu."

Feng Yi said expectantly, the traffic here is also quite terrifying. Bluespace social networking sites have taken the lead in the real-name social network field. Tengxun's market share is now only 15%, while Bluespace has exceeded 70%. % or more, the Matthew effect of the Internet is becoming more and more powerful.

To a certain extent, the taillights of the opponent's car can no longer be seen, which can basically be said to be a failure.

Blue Space is no longer the benchmark in China, and it is unlikely to be 51 Space, but the benchmark QQ. At present, in the field of Internet social networking, Blue Space and QQ can be said to be evenly matched. The former is the real-name social overlord, and the latter is the virtual social overlord. .

The number of registered users of QQ has exceeded 200 million, while the number of registered users of Blue Space is 100 million, but the difference is that a QQ user may have many accounts, and although there may be multiple users of Blue Space account, but it doesn't really mean much, so it's better to play QQ.

In other words, the average business value of a single user in Blue Space is much higher than that of QQ users.

"No, I will never let the blue space do this. Don't think about doing something that 'helps' the user to make a choice. Once you do this, the user will have a natural resistance and will hate it."

Luo Sheng decisively rejected Feng Yi's idea and added:

"The blue space is still in the growth stage, so don't make any decisions about it. If you do it this way, it won't become a social networking site that people say they like, and it will even hate the cloud song search of 'Hate House and Wu'. ."

A core member of the project development team who attended the meeting said: "But boss, why can hao123 do that?"

Luo Sheng smiled and said: "Why? Because hao123 is aimed at novices and basically don't understand anything. At this time, you can guide these users, but those who play blue space are considered old net bugs, and the main force is still young in school. College Students."

Another participant said: "But the problem is that I am more worried, this time we have intercepted search requests such as hao123's whiteness Google, and if competitors are retaliatory, they will also intercept blue space searches. Isn't it..."

Luo Sheng didn't wait for him to finish, and then affirmed: "It's impossible, unless the decision makers of Baidu and Google are caught in the door, they will do such a stupid thing. I can't ask for it. ."

At this time, Yu Jun added a sentence in agreement, saying: "I also agree with President Luo's point of view, President Li would not do this, it is tantamount to drinking poison to quench thirst, it is true that the growth and activity of the blue space will definitely increase. It will be affected a lot, but this fluctuation is also short-term, but it will usher in a period of trough and then rise against the trend, and at the same time, cloud song search may surpass the whiteness."

"Because the impact on the user experience is too heavy, it is the same reason that Mr. Luo does not agree to sacrifice the user experience of the blue space to attract traffic to the cloud song search. Due to the bidding ranking, the whiteness is also extremely profitable. It is a big criticism, if doing so is tantamount to giving users more reasons to abandon the whiteness and put it into the arms of cloud Google search or Google."

It's hard to say the blue space in foreign countries, but it has become a trend in the mainland. If the number of users is below 10 million, Whiteness can still take this risk.

But if you do this now, it will definitely be digging your own grave, unless the search engine market is already dominated by Baidu, but now the domestic search engine market is still in a situation of hegemony and melee in the "Spring and Autumn and Warring States".

After a while, Luo Sheng spoke again: "Hao123 navigation should continue to be consolidated, mainly Internet cafes. This offline traffic cannot be ignored. I believe that many people in the industry have already secretly built their own navigation websites.

Especially for companies or teams that want to be a search engine, navigating the website is an essential standard, even if it is useless. hao123 occupies a dominant level of strength. If the new navigation website wants to open a gap, Internet cafes are a breakthrough that cannot be ignored. "

There are only more than 30 million Internet access machines in the country, but it can create hundreds of millions of Internet users. Internet cafes that have sprung up like mushrooms are one of the core contributors, and hao123 is almost the standard configuration of Internet cafes. It is impossible for competitors to ignore this point.

And Luo Sheng is even more aware that there is a close connection between this generation of Internet users and Internet cafes. In other words, most Internet users of this generation, including the next generation, have entered the Internet world through Internet cafes. .

Although they are all rushing to play games, even if they are playing games, they are looking for strategies or something. Search engines are definitely used products.

"I'm ahead of the curve. Competitors are definitely uncomfortable now. If we don't want to feel the same, we have to take the initiative. We can't wait for competitors to make rapid progress in offline traffic before they realize it. This money must be burned, and it must be done in advance. Burn." Luo Sheng said firmly.

Thinking about it with a competitor, this may be the first time in the history of the domestic Internet that there is a money-burning war for offline access to traffic, a full ten years ahead of schedule. Now the online traffic is a blue ocean. Looking for traffic offline?

But search engines are different, and the current situation is different. Luo Sheng's appearance has changed a lot, and will change more in the future.

It is foreseeable that the owners of Internet cafes all over the country can make an extra windfall. Originally, Internet cafes used hao123 to navigate the website to give users who are not very good at Internet surfing a better experience of Internet surfing, thereby bringing better business.

"How much money are you going to spend to consolidate the offline traffic entrance?" Yu Jun looked at Luo Sheng, and the latter said, "Let me think about it... I have a temporary budget of 50 million, which should be able to support it for about half a year. The investment here is continuous. Yes, because Internet cafes across the country will continue to expand.”

Feng Yi and others couldn't help but smashed their tongues when they heard it. Luo Sheng offered himself an annual salary of less than 200,000 yuan, but the money he spent was unequivocal. Investors felt pain when they saw it.

Fortunately, VC is not present now, and it will only hurt when the audited financials are delivered to them.

Looking at it this way, Yunge Search is definitely a big money burner for the company. Fortunately, the monthly turnover can bring in millions of income. With the continuous growth of users across the country, the traffic of hao123 will also rise. It also brings a surge in traffic realization. In another year, hao123 may bring tens of millions of monthly turnover.

The income here can also make up for the huge and continuous losses of Yunge Search to a certain extent, and play a lot of hemostasis.

Now if Luo Sheng is asked to talk to Li Xinping again, he will never be able to buy Hao123 for 30 million yuan, and even if it is 100 million yuan, the other party may not be able to sell it.

Luo Sheng estimated that the 600 million round of A round of financing, the North American expansion George Charles took away 20 million US dollars, and the acquisition of hao123 cost 30 million yuan, here it is decided to pay another 50 million yuan, plus the company's operating costs. , and the company will soon be relocated to Sioux City. This time, an office building will be rented as the company's headquarters.

In less than three months, Luo Sheng spent about half of the 600 million raised in the A round of financing.

This time Bluestar Technology submitted the fourth list of financial expenditures in the past, which will definitely make several major VCs feel pain and joy. Luo Sheng is definitely a love-hate kind.