Global Monopoly of Technology

Li Mingyuan left the office happily, and not long after Irene knocked on the door, she pretended to be envious and said, "Is the trip to the United States a good one?"

Luo Sheng raised his head and glanced at Irene, not knowing what this girl meant, and said calmly: "That's it, emmm... But the 'Western food' over there is quite good, the evil capitalism It's really hot, I eat 'Western food' with a critical attitude, what's the matter?"

"There is a talk show that wants to invite you to attend as a special guest." Irene said, she didn't care much about Luo Sheng's words, anyway, she doesn't like western food, how can Chinese food be delicious...

"No time, push it."

Luo Sheng refused without thinking. The web 2.0 era is surging, time is the most expensive cost, and now he has begun to think about another privately-owned high-tech company that has been brewing in his heart for a long time. In 2004 Definitely an incredibly busy year, including the next few years.

Moreover, with the current popularity and influence in the industry, there is no need to go out and show a sense of presence.

"Rejected? I think it's a good promotion opportunity for the company." Irene said involuntarily.

"I brought back nearly 2.7 billion yuan from Wall Street this time. Why should I use the most expensive time and resources to solve problems that can be solved with money? That's called doing nothing right." Luo Sheng said lightly.

"Okay, then I'll push you." Irene nodded and left the office.

...

In the afternoon, Luo Sheng also left and came to the technical department, found Xu Yong and gathered a group of technical backbones to sit together.

"I have already made up my mind about the new product plan for the first half of this year, so I'm going to start the video sharing plan."

Video sharing?

Xu Yong pondered for a moment, and couldn't help but wonder: "Boss, do you mean that we want to make a product similar to Kufeng Video?"

Exposure Video has been launched on the market last year.

Luo Sheng shook his head and said: "No, Kufeng Video looks good, but it has no real future. Audio and video products without intellectual property rights are all free series. Strictly speaking, Kufeng Video is just a pirated broadcast software. Related fields are in the era of barbaric growth, but the final web 2.0 is the era of paid knowledge."

When Xu Yong and others heard these words, they were half-understood. There is almost no copyright awareness in this era. Does it cost money to watch a video and listen to a song?

Go crazy!

Perhaps this is the characteristic of this era.

"After waiting for a while, it is estimated that it will be around March or April at the latest, and I will go to the United States to negotiate with the world's top five record companies such as Universal Music, Warner Music, EMI, BMG, etc. Several major Hollywood studios." Luo Sheng sat with his back to the front.

This time, the sky-high financing of 325 million US dollars (about 2.7 billion yuan) was obtained, and the purpose was to deploy IP copyrights.

Most of the money is actually used to purchase copyright authorization services. Now there is no copyright awareness in China. For these top international record companies and film production companies, they can only watch the unscrupulous piracy in Greater China. There is no way. .

If Luo Sheng came to the door at this time, he would definitely have given the authorization.

Because for those record companies or film companies, the Greater China region could not get a single penny.

But for Luo Sheng, getting the license now must be at a very low price, and getting the genuine license will be a sure win in the future.

After he got the copyright, he wouldn't plan to sue people now, just pirate it. He will never sue any pirate within ten years, but it will be different after ten years.

At that time, the awareness of copyright will be established, and the general trend of the paid era will come, and other audio-visual products will not come to buy copyright,

Then take it down honestly.

In the highly developed web 3.0 era ten years later, without content, it is impossible to survive at all.

Everyone gathered around and discussed, Luo Sheng said: "When many foreigners come to China to use computers, guess what is the first thing they do? It's crazy downloading songs, because all the songs here are free. Yes, but it is charged abroad. At present, the digital audio and video industry in our country is almost in its infancy. As for paid downloads, almost no one has this concept, and 99.99% of them are prostitutes.”

"But this is when we show our distinctive side, and when we show our advanced strategic vision, we won't be able to see the clues in the short term. This is a ten-year cycle before we can see the doorway, and we need to go through a long period of cultivation. In fact, it is unstoppable for digital music to replace traditional records. From a global perspective, the rise of digital music came with the era of web1.0, and its early development was also accompanied by many controversies and twists and turns related to free sharing, so I say web1 The .0 era ended with Napster.”

Speaking of which, the saying [web2.0 era] is now popular in the industry, that is, [Internet 2.0 era], which is the concept first proposed by Luo Sheng. .0] This statement.

Luo Sheng opened his work laptop and said, "I have compiled a lot of information, but you have to read it carefully. You may be able to see a corner of the future through Napster."

While speaking, Luo Sheng distributed a document to Xu Yong and others, and everyone turned on their work computers, while Luo Sheng said to everyone:

"As early as February 2001, about one-third of Canadian Internet users downloaded songs using Napster, the most popular software at the time, and about 16% of users visited the Napster site. At that time, there were about 13.5 million Napster users in the United States. In addition, the proportion of users in Argentina, Spain and Brazil is even higher than that in North America, and we also have a lot of 'big touch' in our country."

"After three or four years, most of the netizens in China are very unfamiliar with Napster.com, let alone those who have never been online. They don't even know about this website. Napster is the originator of the global P2P service software. It was created by American college student Sean Fanning, and its original intention was to facilitate the student group to search and share Mp3 music files."

"After Napster was launched, it quickly created a super feast of P2P music sharing around the world, its influence quickly expanded beyond North America, and the wind of free downloads quickly prevailed around the world. However, there are indications that in 2001, Napster has inevitably entered the 'last crazy moment'. It is this P2P sharing feast that originated from the Internet that has made those big-name record giants suffer, and it is no exaggeration to say that they want to die. "

"In the late 1990s, when the Internet began to invade the music industry, the phenomenon of piracy made the record giants truly feel an unprecedented crisis of survival. More and more people realized that the traditional record industry had already played a prelude to the lament. At that time, the entire record industry declined rapidly, and at the same time, Napster was synonymous with online digital music in the eyes of almost all record giants, and it was a thorn in the flesh. Since December 1999, enterprises and institutions headed by the five major record companies It launched a protracted lawsuit."

"In May 2002, Napster finally closed its doors and closed the door of the web 1.0 era. Our blue space kicked the 2.0 era. Until now, the global digital music industry is in a new round of shocks. During the period, this is a long tug of war, but my point of view is actually the same as that of Steve Jobs, which belongs to supporting and advocating the payment model. I believe that the tide of free wind will not be sustainable after all, and it is unrealistic to use love to generate electricity. The result is a lose-lose situation for listeners and creators.”

Having said that, Luo Sheng looked at Xu Yong and other technical backbones, and finally said very firmly: "So we can't take the old road of Napster, this is a proven road of no return, we should take the path that Jobs is now working on. This road, so our next new product development, the target is Apple's iTunes, we have to compete with Apple, it sounds crazy, but you heard it right!"

...