Global Monopoly of Technology

Chapter 85 [Competing to imitate]

However, even the price of $0.59 was due to Luo Sheng and the record company arguing a lot. The record company agreed to license Bluestar Technology, but there were also many restrictions and interference clauses attached to the agreement, such as the issue of the price of digital music. , because the terms of the agreement are based on a share, if it is sold too cheaply, the record company will make less money.

Apple's iTunes price of $0.99 is also an agreement with the record company to negotiate a lot. No way, the copyright is in the hands of the record company. At present, the digital music market occupies too little market share, and naturally has little right to speak.

At this point, the record company is very stubborn and has a very clear attitude. How low you want to sell is up to you, you subsidize it yourself, and the share of each song sold will be implemented at the current Apple standard price of $0.99.

Luo Sheng didn't talk to the record company, and he didn't have a firm foothold yet, so he had to temporarily serve these gentlemen, and threatened to withdraw the copyright and interrupt the authorization at any time. Luo Sheng also had no good way to take them.

I had no choice but to not make any money. The share of song sales was divided into 60% at $0.99/song to the record company, while the actual sales were at $0.59/song. In other words, Luo Sheng's decision was equivalent to making every song sold on the MusicSpace platform Song, he is now losing $0.004, the higher the sales, the more the company loses.

The purpose of this is to make iTunes uncomfortable. Luo Sheng can now accept that the MusicSpace platform does not earn a cent, or even loses money, just to compete for users.

However, Apple has tasted the sweetness of the iTunes + iPod combination, and suddenly wants to reduce the price, which is equivalent to half of the profit made by iTunes. As a listed company, Apple's current stock price is in the full sprint stage.

Given the scale of iTunes' hundreds of millions of users, this is not a small amount. The iTunes + iPod combination has brought $10 billion in revenue to Apple in the past three years, not out of thin air.

The price is not to say that it can be lowered immediately. It is not easy for a person to take out the benefits of eating and get half of it.

Luo Sheng's combo boxing, if the competitors can cover everything, all of them can be dealt with in a timely manner and successfully stabilized, without any flaws, there is nothing to say, only say that you are great, and then look back and think about new tricks, practice them and then come out PK.

...

The international version of MusicSpace has been launched for more than a week. On the eighth day, it successfully exceeded 1 million users. Luo Sheng's cost of nearly 200 million US dollars was questioned by investors. They were shocked when they heard the news.

With MusicSpace going live for a week, Luo Sheng once again made investors keep their mouths shut, and established his authority by "slapping" investors again and again.

Investors are excited now that MusicSpace's strong start has given them a chance to take on Apple's iTunes, and it's more likely than they thought.

You must know that Apple Inc. has relied on the iTunes+iPod combination to complete the turnaround of the salted fish after entering the new century, making a lot of money, and many people are jealous.

Undoubtedly, several major investors of Bluestar Technology hope that Luo Sheng can take a piece of fat from Apple.

The growth momentum of MusicSpace has indeed made Apple feel the pressure. Although the current size is not proportional to iTunes, as long as you look at the growth curve of other Internet products under Bluestar Technology, if you don’t pay attention, you will definitely be caught in the door. .

So far, the products launched by Bluestar Technology have not failed.

Even sites with bad reviews are getting more and more scolded.

Sometimes, being in the same position can be really annoying.

Ten days after MusicSpace went live, Apple hurriedly announced that a new version of iTunes, the Windows version, would be launched soon. By then, PC users could also use iTunes. Obviously, they felt the pressure. The market is the world of the opponent.

However, the gang leader Qiao is still very arrogant and disdain to follow some of the new innovative features of MusicSpace, at least not now, and he is not eager to fight the other party to burn money. First, there is too much resistance, and second, it is too much of a loss to fight like this now. The size of the two sides is not proportional. Besides, MusicSpace came out. Although it started well and attracted the attention of Apple, the threat level has not yet reached the point where iTunes is pushed to the point of life and death.

In May, Luo Sheng was widely reported by many media in North America. Among them, "Silicon Valley" magazine directly published an article to further expand his popularity in Europe and the United States.

In the report, the attached character covers are particularly eye-catching, namely Luo Sheng and Steve Jobs. The cover emphasizes the ages of the two parties. The former was born in 1985 and is now 19 years old, and the latter was born in 1955 and is now 49 years old.

Whenever the media reports mention Luo Sheng, they inevitably use more or less pen and ink to emphasize his age. Between the lines, they express their admiration for his achievements at such a young age.

Luo Sheng was dubbed the "Son of the Internet" by "Silicon Valley" magazine. He rose rapidly in the Internet field, which changed the previous Silicon Valley's birth of a new model and verified it to be successful, and then Huaguo replicated it successfully. .

Now, a group of people in the global Internet community are competing to imitate him. The biggest contribution is the like function. Now almost every website has this function after the updated version.

With the launch of the product, a large wave of follow-up is coming in the domestic Internet industry. Tengxun immediately established the [QQ Music] project, and other start-ups, such as the [Kuwo Music] project, [Kugou] Music] projects have been launched.

Although most people in the industry were laughing at Luo Sheng for being stupid and rich some time ago, the ridicule is ridiculed, and it does not prevent him from following the trend, especially after seeing the wind comments from Silicon Valley.

What I have to say is that most of the so-called senior practitioners in the domestic Internet industry take the wind evaluation from Silicon Valley very seriously, as if it has become an unwritten standard.

It is precisely because of this that Bluestar Technology and Luo Sheng are placed in an extremely strange position, which makes the domestic Internet industry feel very complicated. Luo Sheng is a foreigner and they are more willing to accept it, but Luo Sheng is a Chinese through and through, but it is difficult for them to accept it.

Even the higher the achievements of Bluestar Technology and Luo Sheng, the more unhappy they are, but if they don't accept it, they have to accept that the Silicon Valley technology circle is following suit.

The domestic Internet can be regarded as a wild era in this era. Bluestar Technology has become the target of many Internet entrepreneurial teams to imitate. There is an unwritten consensus in the industry now, no matter what it is, as long as Luo Sheng is doing it, then Follow up boldly, that's right.

Let’s not talk about whether it can make a name for itself, but one thing is guaranteed. At least it is much easier to follow the trend and attract investment than not to follow. If you take 10,000 steps back, even if you can’t compete with Bluestar Technology in the end, you can still make money. Sell ​​the product to each other.

There are still a lot of smart people, and many of the followers actually never thought of doing it for a long time, but started it first, and then waited for Bluestar Technology to acquire it in the future, or to be acquired by other big companies, and finally cash out.

Investors are very fond of Luo Sheng's entrepreneurial team, which is also a very important factor.

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