Global Monopoly of Technology

Chapter 95 [Leading the Industry Trend]

In fact, Baidu has always had a team dedicated to keeping an eye on the trends of Bluestar's Yunge search business. After all, Yunge Search is now regarded as the number one competitor within Baidu, which used to be Google.

The new product [Yunge Knows] has just been launched, and Baidu has received news.

Baidu's group of product managers may be the first to use [Yunge Knows] and make comments. As a related product of Yunge Search, passers-by users can only search for the results of [Yunge Knows].

If you want to interact with it for Q\u0026A, you need to register and log in to enjoy the full service of this product to ask questions, answer and other operations.

User registration is also completely free. The registration method can be registered as a user of Yunge Search through various methods such as email registration, blue space account association authorization registration, etc., and you can log in directly including [Cloud Song Know], [Cloud Song Post Bar] related products.

The highest level is undoubtedly the blue space account. As long as the user has a blue space account, one-click authorization can unhindered the experience of "Bluestar Technology Family Bucket", which is similar to Bluestar Music, which is very convenient. Also user experience.

Mr. Li and the company's executives discussed the countermeasures for a long time, and the final result of the discussion was... follow the trend.

That's right, following the launch of [Brightness Knowing], Mr. Li regretted that Yu Jun, the original whiteness product manager, was poached by Luo Sheng. It can be said that he regretted more and more.

Now he has joined Bluestar Technology as the chief architect of the cloud song search business. In fact, Yu Jun has more voice in this business than Feng Yi, who is a director. Feng Yi leads technology development, but cannot determine the direction of technology development. Yu Jun is.

Luo Sheng intends to train Feng Yi, so let him partner with Yu Jun, but after all, he is too young and needs more experience and growth.

When Yu Jun took over the search business of Bluestar Technology, he didn't have any "nostalgia" for his old boss Baidu, and he didn't hesitate to start.

And how did Yu Jun be "ruthless" to his old club?

In addition to product competition, marketing is also focused on capturing the whiteness of the cash cow, which is also its pain point "Bidding Ranking", and mercilessly reprimanded it.

The top executives of Baidu are quite complicated in their hearts, and they are under pressure to compete with the man who was hailed as "the son of the Internet" by "Silicon Valley" magazine. Putting aside the aspect of being a competitor, it is actually very I admire Luo Sheng, because he enriches the Internet with constant innovative thinking and innovative elements, affects the Internet, changes the Internet, and leads the trend of the Internet.

Whenever Bluestar Technology launches innovative products, people in the industry are suddenly enlightened and realize: It turns out that this is still possible, this is how web2.0 is played!

This kind of competitor is both terrifying and respectable, but even more terrifying because it is an adversary.

It is said that in the field of search engine market, Baidu has so far been powerless in the face of the development strategy of Yunge Search. In fact, he understands it, but he can't break it. This is the most terrifying, and it will make people feel helpless and hopeless.

Cloud song search strategy is very simple, very clear.

The first is through continuous innovation, the second is to do a good job of enriching the product content, and the third is to maximize the user experience as much as possible.

Not in a rush to make money anyway.

So far, Yunge Search has not directly grabbed the existing traffic of Baidu, and has never initiated direct competition. It has done one thing from beginning to end, that is, after the acquisition of hao123, the links of Baidu have been cut off. .

Next, the traffic growth created by cloud song search is mainly to continuously accept new Internet users through the hao123 navigation website.

Luo Sheng's strategic goal is very clear. You Baidu now has nearly 100 million old users, but there are still more than one billion people in the country who have not been connected to the Internet. In about ten years, the number of domestic Internet users will exceed 600 million. That is to say, it has increased by as much as 500 million in just ten years.

And these new Internet users are the target of [Cloud Song Search], so why bother to focus on the 100 million users now? Even if he spends the same amount of money, Luo Sheng will choose to invest in the 500 million users who are about to embrace the Internet world.

But when you become an industry leader, your opponent's users will naturally flow over, which is the Matthew effect.

Therefore, the acquisition of hao123 can be said to be very important for the future development of Yunge Search. This seemingly simple, simple to the extreme, Yahoo plays the rest, but it plays a pivotal role in the domestic search engine market.

Now, no matter whether it is an Internet company that does a search engine business or not, as long as it has an Internet company whose website traffic ranks in the forefront, it basically has a navigation website.

The industry has already seen the domestic Internet market. A large number of users are entering this virtual network world, and their first stop is basically a navigation website.

When Luo Sheng just spent tens of millions to buy hao123, the industry either laughed or questioned, and some even thought that he was illegally embezzling funds to try to cash out indirectly.

Today, the industry's commentary has taken a 180-degree turn, and the doubts in the past have disappeared. Instead, various words of praise are used, such as excellent vision, keen sense of smell, people who understand the Internet thinking best, etc. The vocabulary of the class is generous.

Looking back now, Luo Sheng bought hao123 for a small price of tens of millions and made a lot of money.

...

Yunge search related products [know] went online, not only did Baidu stare and follow the trend for the first time, there were many people watching in the industry, and a large wave of followers was on the way.

Bluestar Technology was the first to eat crabs, and some people disdain to follow suit, but there are more people who want to drink soup behind Bluestar Technology.

Some followers, such as Bai Du, hope to surpass the creators, and have the ambition to be better than the blue.

But more than 70% of the followers are in the idea of ​​making quick money. They have never thought of making a product and then treating it as a long-term business. Sit back and wait for the seller to come to see the goods, sell it when you see it, and leave the market after cashing out.

It's no wonder that so many people like to follow the trend, because Bluestar Technology can easily attract venture capital, which is an indisputable fact in the industry at present.

In such a large environment, following or not following is clear at a glance.

Time passed by, and there were no major events that Luo Sheng was more concerned about in July, and the company's operations were progressing normally. However, throughout July, Bluestar's employees exceeded the 2,000-digit mark for the first time, excluding overseas employees. Case.

The overseas employees of Bluestar Technology had already exceeded the 500 mark in July. At the same time, in mid-July, the European Film Director was officially established, and a well-known executive in Silicon Valley was hired. rotella.

...

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