Group Pet Eldest Lady, She Just Wants To Be A Salted Fish

Chapter 26 Part 3 – “Crazy-style Publicity” redefines “Small and Insignificant Variety Show”

Ruan Yōu replied, “I’m sorry, but I already have an employer. She is a forum user with ID: One Cat.”

Perhaps Lu Xuan’s heart was hurt by the initial user, so she didn’t go on the forum. The next morning, Ruan Yōu didn’t receive any reply.

She wasn’t in a hurry. After the initial user’s vest was posted, there were many things she could handle without any constraints. Working with Lu Xuan was just a straightforward and cute partnership. Plus, she hadn’t responded to the little princess in days, which probably made the little princess so angry that she couldn’t sleep at three in the morning.

She had to take responsibility for the little princess’s sleep.

—Make money happily, spend money happily.

When Wu Wei sent her the variety show planning proposal for <Just Study Hard Now!>, Ruan Yōu thought of this sentence in her mind.

She briefly scanned through it and fully trusted Wu Wei’s abilities, but there was one thing she wanted to do herself.

【Fat Cat: Let me handle the publicity for the variety show.】

【Director Wu Wei: We’ve already spent so much money. Let the team handle this laborious task, okay?】

Wu Wei was deeply moved.

It was the first time she had encountered an investor who was not satisfied with just providing funding but also wanted to handle the publicity herself.

Indeed, good talent was hard to come by!

【Fat Cat: Let me handle it.】

【Director Wu Wei: Thank you so much. (Rose)】

The variety show would begin in seven days, giving Ruan Yōu an opportunity to spend some money.

She had plenty of time to spend money, with seven days and six nights to spare, and Ruan Yōu was particularly satisfied. She made a video call to Xia Shi and held a brief meeting with Xia Shi’s assistant.

“Miss Ruan, I don’t know much about the publicity methods in the film and television industry, so I need to do some research,” Xia Shi whispered.

“No need, just follow what I say,” Ruan Yōu replied.

Xia Shi’s assistant quickly opened Word to take notes.

The more Xia Shi listened, the more shocked she was. Her assistant was so stunned that she forgot to take notes.

After the fifteen-minute meeting ended, Xia Shi looked at the incomplete notes and was still in shock.

She had only one thought about Ruan Yōu: Miss Ruan, you really hate money.

When she had money, Ruan Yōu must find ways to spend it and contribute to society’s GDP1.

What a saint! A true saint!!

Meanwhile, the variety show team <Our Youth>, which will also begin live recording seven days later, is intensively devising its publicity strategy.

With Cheng Guyuan and Yu Chi, two top-tier celebrities, leading the show, and their ambiguous relationship, the gossip-loving audience is sure to tune in, and there is no need to worry about the live-streaming ratings.

To make the campus live-streaming variety show <Our Youth> more topical, the team even found a rival show, <Just Study Hard Now!> to stir up controversy.

With two campus live-streaming shows of the same theme broadcasting on the same day, there will be plenty of buzz. By manipulating the pace, even clueless viewers will be drawn into their live-streaming rooms.

If there is no comparison and no stimulation, how can it attract passers-by?

The <Our Youth> team has already contacted many marketing accounts to write promotional articles and make veiled jabs at their rivals for having no traffic or investment, claiming that five mediocre hosts won’t create any waves.

They want to establish a good foundation for criticism, so that they can sail smoothly in the future.

The team is being very optimistic.

The next morning at 7 o’clock, marketing articles that criticized <Just Study Hard Now!> were popping up like mushrooms on various social media platforms.

The titles included but were not limited to—

【Why <Just Study Hard Now!> nowhere near as good as <Our Youth>.】

【Another blockbuster beside <Our Youth> released on November 22, but it has no reputation.】

【Five little-known stars also want to become popular? What a joke!】

【The mysterious figure who invested in <Just Study Hard Now!> caused ridicule in the industry.】

. . . . .

There are countless negative articles related to this.

The highest marketing Weibo post has been shared over 10,000 times. At the same time, <Our Youth> once again topped the trending list. When fans heard that an unknown variety show was trying to ride their coattails and started a live stream on the same day, they all mocked and criticized it.

【They must be crazy to try to ride our popularity.】

【This is what happens to small studios without publicity. They have the nerve to live stream on the same day as our dad.】

【The little-known stars are not worthy, and there’s even one female star who has a bad relationship with Yu Chi. Do they want to buy trending topics on the day our show airs?】

【Protect Yu Chi! Protect her!】

The Weibo entry for #OurYouthYuChiChengGuYuan# was hung up for two hours.

Ruan Yōu woke up at 9 o’clock and Xia Shi summarized what happened on Weibo that morning for her.

Ruan Yōu was shocked by the brain circuits of these fans and was speechless.

Their ability to distort the truth and create rumors is amazing, just like the ability of the paparazzi to interpret pictures.

In the two variety shows, <Our Youth> clearly has more say.

No matter it is connections, resources, or strength, they all seem to have an overwhelming advantage over <Just Study Hard Now!> at this stage. Doesn’t the <Our Youth> team use their connections to find out the broadcast time of the other variety show?

Ruan Yōu feels that they are probably playing it safe, but they still choose this day to make it clear that they want to generate attention and have a topic.

Disparaging a lesser-known small variety show won’t bring any practical value, but by comparing resources, environment, and guests after the live stream of the two variety shows, the <Our Youth> team can have many directions to showcase their strengths.

Just like two TV dramas of the same type released on the same day, one with exquisite makeup and outstanding acting, and the other with poor writing and everything looking tacky. At that time, there will be many people who will compare the two TV dramas, and the topic and popularity will naturally increase.

Overall, <Our Youth> doesn’t care whether another variety show is famous or not, or whether it’s popular or not. They just need to make sure that their show is stronger than the other in terms of skill. This way, they not only have a topic for publicity, but they can also showcase themselves and have the audience serve as their word-of-mouth publicity.

Ruan Yōu shook her head and closed Weibo, not wanting to look anymore.

She thought of something else though.

In the novel, after the first few episodes of <Just Study Hard Now!>, a female celebrity became popular, but she was eventually overshadowed by <Our Youth> after a conflict with the female lead. <Just Study Hard Now!> became a stepping stone for <Our Youth>.

Ruan Yōu sent a text message to Wu Wei, asking her to send the list of guests.

At the same time, some places in China underwent earth-shattering changes.

At nine o’clock, in the three cities with the highest population density and economic development, Mary Sue City, Jack Sue City, and Long Aotian City, the subway station advertisements were all replaced with the slogan <Just Study Hard Now!>.

Not only that, but the advertising space at bus stops and high-speed rail stations were also filled with a promotion that said, “On November 22nd, let’s watch <Just Study Hard Now!> together and enjoy a different learning experience~”.

This is nothing.

At 9:30, the opening ads of any app with a daily active user count exceeding 10 million, including Douyin App, Weibo, Little Red Book, several major shopping platforms, and music apps, have become blue and white posters of <Just Study Hard Now!>.

The posters display the time and live stream platform.

The whole internet is shocked.

【Are the promoters of <Just Study Hard Now!> really not hackers?】

【Did they hack into so many opening ads of these apps all at once?】

【Are you telling me that all of this was bought?】

【Ha, only a fool would believe that.】

At 9:40, the reporting hotlines for various App platforms were overwhelmed, and countless report emails were received, all expressing concern: “Programmers, wake up, your opening ads have been hacked!!”

The employees who knew the truth: …

Outrageous, right?

When we received this promotional material, we also thought it was outrageous!!

99% of people on the entire web don’t know what <Just Study Hard Now!> is.

At 9:48, the Baidu index of this term skyrocketed by a thousand times, and the information retrieved was even more surprising.

The web pages related to <Just Study Hard Now!> were all marketing articles that belittled and ridiculed it, and almost every one mentioned that this variety show is a small show that cannot find investment.

The five guests are all unknowns and not worth watching.

When netizens saw this news, they collectively fell silent.

They were all people who were either going to work or school, reading this news while on their way to work, in the office, or at school.

when you lift your gaze—

The blue and white posters at the bus stop are so eye-catching, and the advertising space at the subway station is filled with blue and white.

On the opposite square, the LED screen is scrolling the promotional slogan of <Just Study Hard Now!>.

What’s even more amazing is that when the students in class are absent-mindedly looking up—

They see a promotional hot air balloon floating in the sky with the words “November 22, <Just Study Hard Now!>” flashing and causing eye pain.

Looking down at the articles written by marketing accounts:

【<Just Study Hard Now!>, a small and insignificant variety show without investment, how far can it go?】

Netizens all over the internet: … Are you telling me this is a small and insignificant variety show?

Redefine the seven characters “no investment” and “small insignificant variety show”.

The internet has been in an uproar about this.

Related entries for this variety show have taken over three spots, each with astonishing levels of discussion. These are not just bought trending topics.

【I hadn’t heard of this variety show before. Why there is so much publicity all of a sudden?】

【Typically, before the announcement of a high-budget variety show, there is one trending topic per day. Why isn’t there one for this variety show?】

【I am completely amazed! The most mediocre stars and variety shows paired with high-level publicity – impressive! The investors really have something up their sleeves.】

【There are many comments on the internet mocking this variety show. indicating that it is a marketing tactic by <Our Youth> through negative publicity. It seems quite obvious.】

【It’s hilarious! Their team just released a wave of negative articles this morning, claiming that this variety show has zero publicity and yet, it’s still fully booked.】

【Pfft, remember to turn off your private messages, or the two top-tier celebrities fans will come.】

【What are you afraid of? They’ve spent a lot of money promoting this variety show, and the investors behind it are rich. Why be afraid of being challenged?】

【I prefer to call this ‘crazy-style publicity’ (in a positive way).】

【Hahaha, this is insane publicity: “Don’t mess with me, otherwise your world will be full of my advertisements.”】

【Help! Whoever the investor is, please come out so I can worship you.】

. . . . .

At this moment, director Wu Wei and the official Weibo account of <Just Study Hard Now!> have seen a surge in their number of fans and countless comments.

Most of them are questions like “Whose strategy is this insane publicity?”, “Which foolish investor is paying for this publicity?” and “Can you really make money for your wealthy patrons like this?”

Coincidentally, Wu Wei had a live interview scheduled at 3 pm. It was an invitation from a small entertainment company, and not many people were expected to tune in. However, at 2:30 pm, the number of online viewers surpassed five million and the bullet comments were flashing rapidly.

The young reporter from the entertainment company saw this as an opportunity to increase their exposure and gave a great performance, avoiding asking too many strange questions.

Finally, she was ready to ask two questions that netizens had been eagerly following on the internet:

First question: “May I ask who came up with this thought-provoking publicity strategy?”

【Reasonable guess that the reporter initially meant to say “crazy publicity”.】

【Laughing so hard that I’m pounding the bed, this variety show’s publicity is a perfect score.】

【The most mediocre celebrity paired with top-tier publicity, just for this I want to watch.】

. . . . .

Wu Wei was shocked for a whole day. Before answering the question, she took a deep breath and politely smiled at the screen, saying, “Publicity is exclusively arranged by our investor.”

【Damn, how much money does this have to cost?】

【After the rich woman who bought a plane and the Fat Cat who bought a team, there is now another wealthy person who follows the principle of “Don’t mess with me, otherwise your world will be full of my advertisements.”】

【I reasonably suspect that this is one person.】

【The Fat Cat’s name is Fat Cat Who Tries Hard to Spend Money.】

【If it is really one person, I have seen how hard she tries to spend money! Look at the things flying in the sky and running on the ground, they are all her efforts, my dear family!】