Group Pet Eldest Lady, She Just Wants To Be A Salted Fish

Chapter 27 Part 1- Salute to the Living Bodhisattvas of the Entertainment Industry

The young reporter was so startled that it took her a while to recover before she tightly gripped the microphone and tremulously asked the second question, “On what basis did the investors make this decision?”

She tightened her grip on the microphone, afraid that she might be too shocked to hold it after hearing the answer.

Wu Wei shook her head heavily.

The world of the wealthy was something she could not understand.

Rich people do not need reasons to spend money.

After the live broadcast ended, this interview quickly appeared on the trending topics.

The level of discussion was unprecedentedly high.

Although Wu Wei did not understand why the investors chose to go with the “crazy publicity” route, the vast number of netizens who were watching the interview did!

The two top-tier celebrities lineup of <Our Youth> has attracted attention across the internet. Claiming to be the ceiling of the variety show industry, the variety show’s investment exceeds 300 million. Even before the broadcast started, it had already made it to the top three trending searches for a day. The team is so arrogant that they might as well put “I’m about to explode, follow me quickly” on their official blog profile.

It’s okay to be arrogant in front of minor variety shows, but dare they be arrogant in front of the wealthy?

The investors probably couldn’t stand the overwhelming slander and arrogance of <Our Youth>, so they gave a lesson to this arrogant variety show, out of pity and sympathy for the <Just Study Hard Now!> small and insignificant variety show.

You can be wild as much as you want, but I’m going to be wilder!

This time, the small and insignificant variety show has successfully become popular. The most talked-about topic is not the show itself, but the mysterious investor who sparked this frenzy.

Some netizens have even applied for a Baidu entry for “crazy publicity.”

Explanation as follows:

【On November 16, 2023, the mysterious investor behind <Just Study Hard Now!> created a new way of promoting in the entertainment industry through their own efforts: the “crazy publicity” or “mad dog promotion” method. As the name suggests, this method involves promoting a TV show, movie, or variety show as if one were crazy, without regard to cost.

This type of promotion follows the principle of “Don’t mess with me, otherwise your world will be full of my advertisements,” and deals a heavy blow to competing TV shows and movies, generating extensive discussion and unprecedented levels of interest across the internet.

However, this publicity method has a narrow scope of application and only suitable for the “super wealthy who don’t treat money as money”. It is recommended that small crews or large crews who think they have money should not try this method. Rich people are extravagant, and you can’t imagine it at all.

The “crazy publicity” has a profound impact on the entertainment industry. The mysterious investor behind it has become the focus of attention online. What is the relationship between the investor and Fat Cat who bought the RG team for love and spent four hundred million in a live broadcast to buy three private planes? Is it the same person? It has become a big mystery.

Regardless, the investor’s extravagant behavior dealt a heavy blow to <Our Youth>. <Just Study Hard Now!> successfully turned the tables in its promotion.】

This text was reposted to the trending topics, causing laughter throughout the internet.

The discussion about the identity of the mysterious investor continues, with someone starting a thread on a gossip forum.

80% of people tend to believe that the mysterious investor, Fat Cat, and the Plane Rich Lady are the same person.

The thread starter agrees with this point.

【My reason is simple. After Fat Cat bought the team for love, there have been more and more shocking events on the internet.

On the third day after buying the team, a wealthy lady who bought a plane made a grand appearance, and about ten days later, a mysterious investor emerged. If it weren’t for Fat Cat, it would be hard to explain why there have been so many of these incidents one after another. Moreover, Fat Cat’s Weibo username is “Fat Cat Who Tries Hard to Spend Money“, so it’s very likely that buying a plane and investing in small and insignificant variety show are her efforts, and of course, there are more “efforts” that we cannot see.

Another point is that she has already been confirmed as the wealthy heiress of the Gu family, and Gu Fuchen, the heir of Bozhan Group, showed his support for Fat Cat’s e-sports team in his first comment on Weibo.

It’s not easy to establish a relationship with Gu Fuchen, let alone the fact that he treats Fat Cat with a protective attitude. This status is worthy of her goal of trying hard to spend money.

There’s no way around it, if she doesn’t try hard to spend money, she won’t be able to spend all this money! I also really want to experience the pain of being a wealthy heiress!!】

On that day, ‘Fat Cat Who Tries Hard to Spend Money’ dominated the hot search for a whole day. Some people took out calculators to calculate how much money the heiress spent. Among the shocking spending items that were revealed, everyone speculated that Fat Cat seemed to be particularly fond of the RG team.

Before buying the team, not only did Fat Cat refute the attacks from the haters, but two days ago, Gu Fuchen also used the word “ugly” to express the same opinion as Fat Cat, indirectly supporting her and her team.

What does this mean?

RG is the apple of Fat Cat’s eye!1 The phrase “you are the apple of my eye” is an idiomatic expression that refers to someone or something that is very precious and cherished above all else. It is commonly used to describe a person’s loved one, such as a romantic partner or child. In this particular context, the RG team is cherished by Fat Cat.

The RG team instantly became the object of envy of the entire league. Some e-sports club players came to gossip about their boss, wanting to know the true identity of Fat Cat.

Unfortunately, neither the RG team nor their staff and players have any idea about the boss’s true identity.

It’s hilarious! The Bodhisattva boss doesn’t seem to love them so seriously.

Fat Cat that the whole internet is searching for is discussing the development of a small variety show with Wu Wei.

In the afternoon, Wu Wei finally got in touch with Ruan Yōu.

Wu Wei didn’t understand Ruan Yōu’s approach. She felt that if the promotion funds were so abundant, they should be invested in upgrading the content.

For example, having five guests participate in popular livestream and variety shows would help raise their popularity, and attract many fans to watch the livestream.

Live streaming is different from recording.

Recordings are usually only a short two hours long, while live streams generally last seven or eight hours. Only fans with high stickiness can persist for such a long time, as ordinary viewers cannot.

To improve the effectiveness of live streaming, increase viewership and online viewing numbers, starting with the five guests is definitely the best choice.

Ruan Yōu’s overwhelming promotion has indeed caused a stir online, with high topic visibility, but only passersby come to watch the excitement and then leave.

Of course, Ruan Yōu knows this.

【Director Wu Wei: How many days will this publicity last? Shouldn’t we spend more on promoting the guests and increasing their popularity, such as buying some trending topics?】

【Fat Cat: No, absolutely not buying trending topics.】

Every time Ruan Yōu saw some strange trending topics on Weibo, she clicked on them only to find out that she had been fooled by the topic.

For example, when someone famous passed away, Ruan Yōu thought she was going to mourn the veteran actor with a heavy heart, but it turned out that it was just a character in a drama who died.

Buying these attention-grabbing trending topics, doesn’t the promotion team feel guilty?

Ruan Yōu knows that advertising on subways or buying LED screens advertisement is not the best way to promote a variety show, as it cannot attract the most viewers. But she doesn’t care how much heat or online viewership the promotion can bring. She just wants to experience the joy of promoting and give her investment in the variety show some face.

Whether or not the audience buys into it in the end is not important.

Ruan Yōu confidently replied:

【I’m not their agent, why should I help them increase their popularity?】

Furthermore, she was going to see the five guests being taught a lesson by the top-performing student, not to make them famous.

With this in mind, a new idea struck her.

【Fat Cat: I won’t interfere with the content, but we can change a few things.】

【Director Wu Wei: What do you suggest?】

【Fat Cat: The livestream is still five or six days away, right? Let’s replace the school desks and chairs with new ones on the weekend. The students have been working hard, and it’s cold in winter. We need to protect our country’s flowers2 “祖国的花朵” (Zǔguó de huāduǒ) It is often used to refer to the young generation of a country who are considered to be the future of the nation and the hope of the society.. The cafeteria can offer free hot soup. Let the five guests use the old desks and chairs; we don’t need to worry about them.】

Don’t ask, the answer is that they are not the country’s flowers, they should be independent and self-reliant at this age.

What do they want hot soup for? Focus on studying!

Ruan Yōu did not actually do anything, and the five guests still received the same treatment as they should. Nothing more, nothing less. However, the treatment of the students improved by more than just one degree.

Finally, Wu Wei understood Ruan Yōu’s intentions.

She doesn’t want to make money, nor does she want to promote five little-known stars to make more money for the variety show like other investors. She simply wants to stick to the original idea of the program — having the top-performing student teach five imperfect celebrity guests a lesson.

In other words, Ruan Yōu was doing this purely for fun.

It was a nonsensical reason, but it was precisely the initial idea that Wu Wei had. After finding the investment, she had been desperately trying to upgrade the content and improve the environment of the show, just like <Our Youth>, and in doing so, she had lost sight of the original intention.

Wu Wei finally understood.

【Thank you】

Ruan Yōu tilted her head without replying.

She didn’t do anything.

Online discussions related to her publicity are still ongoing.

This time, observant netizens noticed an important point.

【@努工粉饼 (Diligent Cookie): Fat Cat spent so much money on promoting small and insignificant variety show in various ways. When it comes to promotion, people usually think of hot searches, but she didn’t buy any.】

【I seem to understand the blogger’s intention.】

【This demonstrates great vision. Even without resorting to flashy titles or gimmicks, the advertising posters both online and offline are simple and straightforward. If you want to see them, you can see them. If you don’t want to see them, you don’t have to. This kind of feeling is very good.】

【Yes, yes, yes, my sisters upstairs are my internet spokespersons. I understand what it feels like to be respected as an audience member.】

【Ah, I want to follow the divine Fat Cat. I feel like she must be a very gentle little lady.】

Fat Cat’s fans skyrocketed, and so did <Just Study Hard Now!>’s official Weibo account.

The ‘crazy-style publicity’ is not only funny, but also contains genuine rationality and respect. Despite not mentioning anything in the publicity, the crazy yet rational publicity has increased the likability of many people. They’ve decided to support it after it airs.

At 5 o’clock in the afternoon, a TV drama blogger held a voting activity for <Our Youth>, which had two top-tier celebrities, and <Just Study Hard Now!>, which featured five little-known stars.

The number of votes for the small and insignificant variety show left the <Our Youth> team fuming.

The management team behind the original male and female protagonists of the novel remained silent and did not join the fray. The biggest impact was on the program group and the management team that proposed the black PR strategy. Countless investors sent complaints and bluntly criticized them for being brainless.

The self-proclaimed top-notch variety show mocked the small and insignificant variety show for not having any publicity fees, but ended up being completely defeated by the other show’s investors, becoming the laughing stock of the entire internet.

This is the karma for black PR against the small and insignificant variety show~

In the novel, <Our Youth> initially received criticism from the public due to this type of publicity strategy, but became a big hit once it started airing.

The male and female protagonists in the novel initially endured insults from passersby, but this eventually led to an increase in their loyal fans and a surge in popularity after appearing on variety shows, which was crucial for their future path. Eventually, their performances in the entertainment industry were recognized by their parents, and soon they retired from the industry and inherited the family fortune. Their family’s influence continued to grow, and they even clashed with Bozhan Group afterwards.

Currently, the popularity of the small variety show is soaring, and they have no chance of making a surge in popularity to gain more fans.

At the same time, Ruan Yōu made an appearance at an investment forum.

In the morning, Lu Xuan did not reply to her, so she checked if she was available in the afternoon.

There were several messages in her inbox.

【You’re seeing someone behind my back?】

【One Cat who bought 20 million yuan Shirui stock last time, right?】

【How much did she give you? I can give you the same amount!】

Ruan Yōu replied,【My investment principles are similar to hers.】

After hearing this from the initial users, Lu Xuan became angry and didn’t pursue the matter any further.