Hollywood Starts with Animation

"SpongeBob SquarePants" does need a good broadcast platform, which has a great impact on the profitability of the later period.

However, this is not the focus of Zucker's work today.

The movie "Juno" is the recent highlight!

"Juno" has been set for November 15, 1996, and there are only 15 days left before its release. Although Wald Pictures has made an announcement for the film, it is not enough.

There are too many blockbusters in the Thanksgiving schedule in North America in November and the Christmas schedule in December.

"Boss, this is the list of upcoming movies in November and December." Victor handed Zucker the information.

"Hi~!"

Rao is that Zhu Ke was already prepared, but at first glance, he also sucked in a breath of cold air.

Massive gathering!

On November 8, a high-quality film was released a week before "Juno", and it was "Ransom Storm".

The film starring Mel Gibson, produced and distributed by Disney, according to the trajectory of the original time and space, its final box office even reached 136.4 million US dollars, ranking fifth in the North American annual box office list.

"Huh~ It's better that it was released a week earlier than "Juno", otherwise it would definitely be overwhelmed."

While Zhu Ke was shocked, he breathed a sigh of relief.

Mel Gibson, who has not yet been caught in the "anti-Semitic" incident, is indeed a terrible, proper Hollywood first-line superstar, and his momentum is booming. In 1995, he starred in "Braveheart", which directly won him the Golden Globe Award and the Oscar Award for Best Actor.

Next week will not be easy!

On November 15th, "Space Slam Dunk", which was released at the same time as "Juno", starred NBA hooligan Jordan, produced and distributed by Warner, and its final North American box office also reached more than 90 million US dollars, ranking 18th in the North American annual box office;

"Fuck!"

"The old hooligan has a great reputation. "Space Jam" is a movie that fans want to make, but it can't stand the number of fans!"

"How does Nima play?!"

Next, there is also a lot of his mother's gatherings.

Part 8 of the Star Trek series: "First Strike in the Stars";

The English Patient by Miramax;

"Santa Bean" starring Governor Schwarzenegger;

"101 Dalmatians", which ranked sixth in the 1996 annual box office list;

......

The four films are the most famous films on the North American annual box office charts this year. It is no exaggeration to say that the upcoming "Juno" faces a situation of "a wolf in front and a tiger in the back".

Which one is not good?

"Boss, none of the films released on the Thanksgiving schedule this year are simple things. If we...if we can't do it, we will postpone the release until the Christmas schedule." Victor suggested.

"no!"

Zucker refused without hesitation: "What if we postpone it to the Christmas schedule? Look at the movies released on the Christmas schedule, which one is easy to deal with?"

"Mr. Sweetheart" ranked No. 4 in the annual list;

"Death Carnival" ranked 13th in the annual list;

"Angel Michael" at No. 16 in the annual list;

Wait for the movie, and none of the motherfuckers are easy to mess with!

Zhu Ke said solemnly: "Victor, we will release on November 15 without changing the schedule. There are wolves in front and tigers in the back. Our "Juno" is not bad, as long as we fight, we can't say To be able to fight a bloody road at Thanksgiving!"

"Okay...I know the boss."

Although Victor doesn't believe how high the box office "Juno" can get, he believes in Zucker extremely, even a little blindly.

In other words, all the employees of the entire Wald Films at the moment,

They all have blind trust in Zucker.

Which film company do you think can produce many well-known films such as "Lola Run", "Fruit Hard Candy" and "Deadly Bend" in less than a year; not to mention, only The British and Australian rights to a "Got Talent Show" sold for 20 million pounds.

In addition, it also spent a lot of money to set up a publicity network in as many as 6 states;

The strong momentum has abruptly promoted the nascent Wald Films from a low-end Hollywood company to a third-tier film company.

Therefore, it is not surprising that the company has a lot of trust in Zucker.

Hollywood is, after all, a place where ability speaks!

soon.

In the next few days, the publicity work of "Juno" started a large-scale publicity!

Zucker waved his hand even more and set aside a full $10 million for publicity.

"Damn the theater party, the share of "Fatal Bend" has not been called yet, otherwise I will drain all the working capital?"

That's right, this $10 million fund is almost all the liquidity in Zucker's hands.

Since the establishment of Wald Pictures, the announcement fee of "Juno" has been the highest in history.

Even if the cost of 10 million US dollars is not comparable to the large-scale spending of large companies, it is not small, and it is enough to play a huge role in half a month!

........

KFC fried chicken chain.

"Dirk, why did you buy so many burgers today?" A young man looked at his partner curiously.

The teenager named Dirk smiled and said, "Of course I have to buy so many. Didn't you see the poster at the door?"

"Oh?"

The young man followed the directions curiously.

I saw the poster right now. Well, a movie poster.

"The movie "Juno"? Huh!"

The young man didn't care at first, but when he looked closely, he exclaimed.

"The heroine of the movie turned out to be the goddess of our school, Jessica Chastain!!! How can she make a movie?"

Dirk smiled slightly: "Now you know it. There is a word in the East called beautiful and delicious. I bought so many hamburgers today, and I can be regarded as a goddess who supports us."

In fact, for the announcement of "Juno", not only did the movie posters be placed in front of KFC, but also in all well-known restaurants throughout California, Wald Pictures has carried out targeted announcements.

Especially on campus!

The "Juno" movie is a campus youth-themed movie, and its audience is mainly these students!

The main work is not aimed at them, who else can it be aimed at?

......

On portal websites such as Yahoo and America Online, Wald Pictures has also invested heavily and started the rhythm of advertising.

"A 16-year-old rebellious girl in high school, secretly tasted the forbidden fruit, and became pregnant before marriage?!"

"Cool~!"

In a girl's dormitory, after seeing this movie post, many girls couldn't help but let out a burst of surprise.

One of the girls said, "Don't you think it's cool that Juno did what I wanted to do but never did?"

Hearing this, several other girls nodded.

I have to say that American teenagers' love-to-death and rebellious behavior is definitely not developed overnight, it's something in their bones.

The stories of underage girls and unmarried pregnancies in "Juno" just hit their point!

Another girl couldn't help sighing: "If only I had the courage."

On the spot, someone opened his mouth and laughed: "Yes, Jasmine. If you had the courage to taste the forbidden fruit, Mitchell from the basketball team would have been your boyfriend long ago, and he would not be robbed by that Bichi from the cheerleading team. ."

In the world of later generations, whether it is the United States or the Great Celestial Dynasty, it is not uncommon to see propaganda films online.

However, in 1996, it was a very "tide" thing!

Otherwise, why do you think the super bad movie "Blair Witch", which cost less than $100,000, will get a box office of over 100 million in North America? Of course, it is undeniable that it is the result of viral propaganda that exploits the sympathy and curiosity of everyone. However, it is undeniable that it is network propaganda!

Online promotion of movies is still only a virgin land in Hollywood.

At least Zucker knows that very few film companies use the Internet to invest heavily in publicity. Large companies also tend to use traditional media for publicity!

In fact, the Internet publicity work of "Juno" has achieved amazing results in less than 10 days.

There's hardly anyone on North American campuses who doesn't know about the upcoming release of "Juno."

The Minister of "" has seen many book friends and some suggestions and criticisms of the book. In fact, it has helped the Minister a lot, and I would like to thank everyone here, thank you!