I Want To Be a Rich Man on Hong Kong Island

Wu Guangyao's Laofengxiang Jewelry has recently been limited in development and has reached a bottleneck.

I am afraid that it has been fixed at 8 stores in the past few years, and it will be difficult to develop again.

Another store opened on Hong Kong Island, reaching seven stores, plus one store in Macau, a total of eight stores.

As for the store opening plan of Star City (Singapore), it is already stillborn.

The people sent to investigate the market came back and told everyone that the consumption level in Star City was very low at this time, the purchasing power was not strong, and the Chinese were busy fighting for power.

Wu Guangyao also remembered that the Star City had not yet developed at this time, and the market must not be good.

I take it too much for granted, and the risk is too great in foreign countries compared to Hong Kong Island.

Wu Guangyao decided to suspend the plan to open stores abroad, and then conduct an evaluation after three years.

In this way, Rong Bensheng basically took over Lao Fengxiang's big and small affairs, and Wu Guangyao basically got away and concentrated on the development of PG Zipper and Uniqlo.

Of course, I still go there a few times a month to hold meetings and summarize.

Getting away doesn't mean letting it go. After all, Lao Fengxiang's market value will be hundreds of billions in the future, so there is no problem.

It can be regarded as a big enterprise for children and grandchildren.

Thinking of this, Wu Guangyao thought of the future King of the Cup - Zheng Zhigang, who seemed to have become the hottest young generation in China.

Zheng Zhigang, as Zheng Yutong's grandson, has inherited a lot of shares in New World and Chow Tai Fook. His daily life is so enviable!

In this life, my grandchildren or great-grandchildren, I hope they keep a low profile!

But then again, with such a huge wealth, it is impossible to keep a low profile!

Of course, there may be children and grandchildren who don't like doing business, but they are low-key.

.....

"It's time to show those copycats and rogue merchants a little bit of color, otherwise they will think we're just letting things go!" Wu Guangyao uttered an angry voice to the Uniqlo executives.

It's uncomfortable to be looked down upon by others, everyone is holding back, and has long wanted to beat those copycat garment factories.

"Manager Fu, report the situation first, encourage everyone, and refresh everyone, otherwise we will not let go of this resentment!" Wu Guangyao continued.

"Yes, Mr. Wu. Colleagues, at present, all ten Uniqlo stores have been renovated, and you can enter today. At the same time, radio stations, newspapers, leaflets, and posters are also ready to go. A total of more than 50 styles of clothing have been designed and produced, which is guaranteed to make people come and return happily..." Fu Hongru's passionate voice spread to all the management.

This time, in order to give those imitators a big surprise, Wu Guangyao deliberately hid the whole plan.

Those who know the truth of the matter and all the plans are just some high-level management.

Wu Guangyao had suspected for a long time that there were traitors in Uniqlo, but he didn't know whether it was the middle and low-level cadres or the workers.

This kind of thing is difficult to find out, after all, there are so many people talking, who knows who these people have seen at night.

Uniqlo has hundreds of people!

 …

"Boss, it's not good. Uniqlo announced the opening of all ten stores and made a big publicity on Hong Kong Island. Now outside, their promotional slogans are everywhere." The manager of Shunyou Garment Factory, panting, ran to Jiang Xiaodong's office and breathed. Said breathlessly.

"Why panic, what's the matter, they can open the store, we can open the store, could we still be afraid of them!" Jiang Xiaodong was dissatisfied with his subordinates' appearance of imminent disaster.

I have been in business for decades, so there is no reason to be afraid of a brat, but now I still need to go outside to find out.

At this time, there are more than a dozen garment factories on Hong Kong Island, and half of them imitate Uniqlo's clothing styles, and they imitate them invariably.

It is conceivable how rampant copycats are in this era.

"Every piece of clothing,

It's all the hard work of designers, to protect originality and resist counterfeit products! "It was an ad in the newspaper.

"I visit UNIQLO four times a year, and every time there are new discoveries!" This is an advertisement on the radio station!

As for the poster, I found a few spokespersons in Hong Kong Island to shoot.

Uniqlo's advertisement seems to be warning those imitators, so that those imitators feel ashamed.

Fortunately, soon everyone threw away their shame and thought about plagiarism.

This time, though, they were doomed, because the power of brands is enormous.

Uniqlo itself makes mid-to-high-end ready-to-wear, and the audience is also educated, so they can understand these advertisements naturally.

Soon those garment factories discovered that the three words UNIQLO were deeply rooted in the hearts of the people, which made them puzzled!

Why do you only look for Uniqlo for the same clothes?

In fact, this problem is easy to explain, but those people are unwilling to admit it.

Since ancient times, there have been word-of-mouth sayings, such as whose pork stall is never short of catties, or that restaurant is exceptionally delicious.

These also belong to the power of the brand, but no one has systematically summarized them.

The brand of Uniqlo has undoubtedly been made, advertising, word of mouth...  

The unique markings make it impossible for those manufacturers to start, and the citizens of Hong Kong Island are also ashamed to buy fake products!

.........

"It's not good, boss. Those clothing stores have canceled their purchases one after another. They said that the clothing we produced recently is hard to sell, and there are still a lot of inventory!" The manager of Shunyou Garment Factory ran into the office again in a panic.

"What, is it to reduce the order or cancel the order? Didn't you tell them that the clothes we produce are exactly the same as Uniqlo!" Jiang Xiaodong also said in a voiceless voice.

"It's the cancellation of the order. They said that in the mid-to-high-end ready-to-wear market, Uniqlo is unique. And many people only look for the Uniqlo brand."

After calling the steward away, Jiang Xiaodong paced anxiously in the office, thinking about countermeasures.

"At present, apart from recruiting designers and opening stores by myself, I'm afraid there is no other way. Forget it, invest a little more, just invest a little more. Anyway, I have made a lot of money in the past few months." Jiang Xiaodong muttered to himself. road.

Uniqlo has regained the market, and garment factories on Hong Kong Island have transformed one after another, producing mid-to-low-end shorts, hemp trousers and other clothing for the poor.

Wu Guangyao didn't feel sorry for these people, because they hadn't reached the end of the mountain either.

In another year, Wu Guangyao will face another challenge, which is the garment factory opened by those big capitalists in Shanghai.

The market on Hong Kong Island is so small, if we want everyone to make money, we must expand outward.

Export trade is undoubtedly the only option.

For example, the demand of any state in the United States is more than ten times the output value of Hong Kong Island.

There are still three years before the US blockade of Hong Kong Island trade, I want to take advantage of this time to earn more foreign exchange.

I have recently started to prepare for the export of ready-made garments, opening up trade channels in Europe and the United States.

When those people from Shanghai come to Hong Kong Island with machines and funds, they will definitely come to me for help if they want to find a market.

At that time, if I take the opportunity to set up the Hong Kong Island Garment Chamber of Commerce, it shouldn't be a big problem to get a president myself.

Who told me that I am already familiar with foreign trade!

I can also authorize the styles to them and let them be my OEM. Wouldn't it be a step further in my power!