I’m Really a Superstar

TV station.

Fifth floor, public service advertising department.

Sun Han pushed open the department's office and said to everyone: "Please stop what you are doing for a moment. Thank you. I have invited an industry authority to help us with the smoking cessation public service announcement case." As he said that, he moved his hand to Zhang beside him. Ye gestured, "I don't need to introduce Teacher Zhang, right? We all know each other. Let me start by saying that Teacher Zhang is here to help in a private capacity without any compensation. Teacher Zhang is solely responsible for this advertising case. The advertisement will be reviewed tomorrow. Before the deadline, do you have any problem with everyone in our public service advertising department obeying Teacher Zhang Ye's instructions?"

"No"

"Teacher Zhang?"

"Very good"

“Teacher Zhang’s advertisements are famous throughout the country.”

Except for Sun Han, the small person in charge, there are only four people in the department. Sitting on the left is an old man who is less than sixty years old. On the right is a girl who looks to be only eighteen or nineteen years old. I don’t know if she is a regular employee or an intern. She is very young. There is also a girl wearing a mask. The young man was sitting there coughing, maybe he had a cold. The last employee had a plaster on his hand and seemed to have suffered a broken bone.

When Zhang Ye saw this lineup, his eyes darkened for a moment.

old

young

sick

disabled

What a hum foursome

Zhang Ye asked: "Just a few of us?"

Sun Han said awkwardly: "This is the configuration of the department, but I have already applied to the department, and other people from the advertising department will come to help in a while."

Zhang Ye could only say: "Time waits for no one, let's get started."

Sun Han said: "Okay, let's show Teacher Zhang some of our previous cases."

"Here." The girl brought it, "These are the advertisements that have been cut off from our station."

Zhang Ye rolled his eyes casually and said, "I roughly know the scale. Real-life organs and too scary sample pictures are not allowed. What about the advertising time?"

The little old man replied: "Fifteen seconds are required.

"

Zhang Ye asked again, "What effect is needed?"

Sun Han hesitated, "Smoking cessation advertisements must still scare people, and they must scare people from the bottom of their hearts. Only then can they achieve the effect of smoking cessation propaganda. But this is something everyone knows. The problem now is that the new policy does not allow the use of those advertisements that have been popular in the past." Commonly used means of promoting smoking cessation are traditional broadcast data, such as how many people die from smoking in a year. The numbers are not as intuitive as the picture, are greatly reduced in intensity, and have long been outdated. Therefore, the difficulty of smoking cessation public service advertisements is here. , not to mention there is only one day left now, we..."

Zhang Ye said: "Want to scare people? It doesn't have to be bloody. It has to use real-life scenes and those black lungs. Those visual methods are just the lowest level of 'scary' methods."

Seeing that Zhang Ye seemed to have an idea, Sun Han hurriedly said: "I am not a technical person, Teacher Zhang. Everything will be done according to your wishes. You say it and everyone will implement it."

The four people also nodded.

At this time, the door was knocked open.

"Xiao Sun, we are here to help."

"Team Leader Sun, the leader asked me to come over."

"Team Leader Xiao Sun, do you need someone? I can help you until three o'clock in the afternoon. Hey, Teacher Zhang Ye? Why is Teacher Zhang here? Have you taken over this advertisement?"

"Hey, Teacher Xiao Zhang?"

One after another, other colleagues from the advertising department came. In the end, about eleven people came. It was obvious that a lot of people were transferred from other departments and teams. The leaders of Beijing TV Station were probably very anxious, otherwise they would not be able to do it. They mobilized so many employees to come to the rescue and saw that Zhang Ye was also there. Everyone was surprised at first, and then they all understood. They knew that their Beijing TV station had brought in Zhang Ye as a reinforcement, but for Zhang Ye and Anyone who worked here last year knew about the contradictions in the Beijing TV station. Therefore, they were surprised that the station would invite Zhang Ye to come over and Zhang Ye actually agreed to put out the fire.

Zhang Ye didn't have time to explain to them. He had only one purpose here today. He must complete the things he promised his friends. Other than that, he had no other thoughts.

time one day

Not much money

Can't be stuck in the same old ways

Not bloody

Don't accidentally injure non-smokers.

The most important thing is, is it scary? ?

Zhang Ye quickly turned around in his mind and filtered the conditions. Soon, a very classic public service advertisement for smoking cessation in his world appeared in front of him - that advertisement was an advertisement broadcast by CCTV on his earth. Compared with some other excellent creative smoking cessation advertisements at home and abroad at that time, that advertising case was not the most humorous, nor was it the most interesting, nor did it have any of the fun and topicality emphasized by creative advertisements. From a structural analysis, it even seemed like It's not in the category of creative advertising, it's very dull and boring. However, it is such a simple smoking cessation advertisement that does not even have a single line of dialogue in more than ten seconds, but it has been adopted by almost all smokers in his world. Evaluated as the scariest smoking cessation promotional video in history, countless smokers were so frightened that they never took another puff of a cigarette after the commercial aired. This commercial also aroused numerous heated discussions at the time.

That's it

The key is that there is no need for outdoor scenes, the cost is low, not many manpower is needed, and the production is simple.

After weighing dozens of smoking cessation advertisements in his mind, Zhang Ye chose this one without hesitation. He stood up and began to assign tasks quickly, "I need at least a thousand cigarettes for two people. Most of them don't matter, as long as they are Yellow filters are fine, but I need 100 cigarettes, and I have to make sure there are no obvious marks on the cigarette filters, and they must be solid color."

"Huh? Solid color?"

"It just doesn't have any words or cigarette brand logo?"

"What does it mean?"

This first instruction left Monk Zhang Er puzzled by everyone.

Sun Han immediately said: "Old Xu, Brother Hu, I'm sorry to bother you two."

Two employees from other departments said: "Okay, since the leader asked us to come here to help, then we will follow your arrangements. It is best to have no logo on a thousand cigarettes? Okay, leave it to us." They immediately went to do it. They are all smokers and know what brand of cigarettes to look for.

Zhang Ye continued: "Then, I need music that has no copyright disputes and can be used casually. The condition is that the music must be low, slow, and sad."

A young man raised his hand and said: "I'll do it, this is my major."

Zhang Ye added, "I need at least twenty tunes, find them all, and I will make the final decision."

A woman from the advertising department said, "Then I'll help too."

The office couldn't accommodate so many people, so the two of them accepted the task and went to work.

Zhang Ye quickly said: "The shooting location has been reserved for me to do animation production, design, and post-production. Needless to say, everyone should go to their places first and prepare some standard things for use at any time. Finally, and the most important thing I need a few people who know three-dimensional design, at least five people. I need you to put hundreds of cigarettes into the most realistic three-dimensional shape of a lung."