My Age of Investment

Time has entered February, and Facebook's work is proceeding in an orderly manner.

Walker, a related household, has contacted several universities in Arizona through his parents and uncles, and is negotiating with the student organizations of these universities.

University officials will definitely not come out to endorse the cooperation.

After all, Facebook is just a small company that looks good, not a giant technology company.

But it would also be nice to have access to student organizations at several Arizona colleges.

Because Xia Jingxing did induction training, he talked about "how to promote Facebook in a university".

So, Walker is going to replicate Facebook's promotional plan at Stanford.

First, the school daily, radio and other media put out advertisements to let students know that there is such a website and what this website is for.

As for the beauty pageant, it was impossible because Xia Jingxing opposed it.

He is worried that it will form an inherent impression on users, which will be detrimental to Facebook's future brand building.

...

Go Lili became the placard girl.

At various sports competitions in Stanford, there is always a figure of a short, short Asian girl.

She stood in the stands, holding up signs with the words "Facebook XX group", such as basketball group, rugby group...

She was followed by a part-time photographer, Kevin, who took group profile photos for her.

Gao Lili has a more outgoing personality, and quickly adapted to the job, and spared no effort to attract students to join the group.

Stanford's 36 sports and sports teams, including rugby, basketball, volleyball, football, tennis, golf, baseball, swimming, diving, track and field, gymnastics, etc., have all been established by her in groups, ranging from dozens to several There are hundreds of people.

As the "placard girl" in the group file photo, she also made a small fire on the campus.

The technical team cooperated with her actions and recommended all these groups to registered Facebook users.

Many students from other schools joined the group and found that the discussion was all about Stanford student-athletes or competitions.

Soon, these people followed suit and started to establish corresponding groups in their own schools, inviting students from their schools to join.

In the process of publicity, it is natural to follow the example, and many universities have also appeared "boys with placards" or "girls with placards".

These students don't get any of the benefits of Facebook, they're just pulling people into groups out of hobbies.

Some people also added Korean friends, and asked how to increase the number of groups.

Koryo is naturally answering questions, because this is also part of her job, guiding users to create groups to help Facebook expand its reputation and increase its user base.

This can also be seen as a means of promotion, and it is free.

Universities that have already been covered, continue to use these means to clear the remnants;

The universities that have just opened registration are expanding their reputation through these groups and attracting more people to sign up for Facebook.

...

Shen Xinyi got a contact list of Chinese student organizations by visiting Rao Lei.

In addition to the contact information on the list, which university is also indicated.

Shen Xinyi sat in the office and called one by one to visit and ask for help.

As soon as I heard it was a girl and a compatriot, many Chinese students, especially boys, were still willing to help.

Shen Xinyi found the contact information of the person in charge of the school club, radio, daily newspaper and other organizations.

Then, Shen Xinyi contacted these influential figures in their respective schools to discuss the matter of Facebook entering their schools.

Some refuse to help, some are willing to provide limited help, and some have heard of Facebook and are very willing to help.

After all, there are all kinds of people.

The work performance is not very good.

But also talked about the cooperation of several universities.

Another intern, Ellen and Debbie, also showed their talents, or through friends, or some other means, contacted some universities and persuaded each other to help promote Facebook on campus.

Xia Jingxing saw everyone's performance and work achievements.

Can't say how good it is, but it's not bad either.

After all, they are all interns, with limited work ability and network resources, so they cannot expect more.

You can only learn and grow while you work.

…………

…………

As the leader of the operation team, Christina found some problems and came to discuss with Xia Jingxing.

"Daren, I think it's time to open up college enrollment across the country."

Yang Niu frowned, "Because I found that some students complained online that their school mailboxes couldn't register with Facebook.

We are currently an invitation-only registration system, and only a limited number of dozens of university mailboxes are open for registration.

I recommend opening enrollment directly to colleges and universities across the United States.

As long as they have a university email address, they are allowed to sign up and become a Facebook user.

In this way, after they become our users, they can also recommend them to their classmates.

One pass ten, ten pass one hundred, won't the situation open up soon?

What we need to do is to speed up this coverage process and focus all our energy on product development and branding.

For example, to be listed in some newspapers and magazines to expand our reputation and let more college students know about our website.

Or continue to introduce more new features to impress more people to sign up. "

After Xia Jingxing finished listening, he glanced at Yang Niu with admiration, and said with great relief, "You have finally learned to use your brain now."

Yang Niu rolled her eyes and said angrily, "I'm telling you the business, stop joking.

We must quickly open the registration of universities across the United States without delay. "

Xia Jingxing did not speak and thought carefully.

Christina didn't bother him, because Daeron had been making up his mind for a long time, and it was the first time she made such a big suggestion.

As for whether there are any inconsistencies, she herself is not sure.

Xia Jingxing was recalling the Facebook page of Xiao Mazi in his previous life.

Compared with Xiao Mazi, he is undoubtedly much luckier, because he does not have to compete with the yet-to-be-born MySpace.

Little Mazi was very miserable at that time, and he almost couldn't keep the campus market. He used a lot of means to win most of the college market in the United States.

At the time, Mazi adopted two main strategies.

One is that he will only open registration when the voice of a certain university exceeds 20% of the school's population, so that he can conquer the entire university in one fell swoop.

The second is the outflanking strategy. When a certain university has not responded for a long time, Xiao Mazi will first frame all the universities that are closest to the university and capture them, so that the surrounded universities will not attack themselves.

Because the students of the Central University have strong personal connections with the students of the surrounding universities, when the friends around them use Facebook, the students of the Central University will naturally choose Facebook instead of Myspace or other social products.

In fact, the strategy is not complicated, because the resources in hand are limited, and there is a competitor who is eyeing it, so a choice must be made.

He doesn't have that trouble now, MySpace doesn't even have a shadow.

Those who are afraid of hands and feet are indeed too conservative.

"Well, you call Evans here, and I tell him that all colleges and universities in the United States are open to registration. As long as there is a college mailbox, registration is allowed."

Seeing that her suggestion was adopted, Yang Niu was very happy and trotted to find Evans.

Xia Jingxing looked at the newly bought globe on the desk, and his mind drifted far away.

Because he feels that he is about to enter the deep water area of ​​entrepreneurship, and there are many things that he can't learn from.

Because Facebook in this life was born a year earlier, the form of competition may be completely different.