My Age of Investment

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"Daren, you just need to put the relevant materials on Facebook and YouTube, and the two platforms will provide some help in dissemination, and you don't need to worry about the rest..."

The more Lei Shidong talked, the more excited he became. At his age, there are not many things that can interest him.

Killing his old rival, News Corporation, and letting Viacom absorb the nutrients of the corpse and replace it, is one of the few things that can make him feel excited.

Before leaving this world, completing the last business battle in life is called a vigorous life.

At this time, News Corporation’s annual revenue was more than 20 billion U.S. dollars, and its net assets were 70 billion U.S. dollars. It controlled 40% of American TV stations, 40% of British newspapers, and 70% of Australian newspapers...

In terms of volume, it can be regarded as the third largest media empire in the world, second only to Time Warner and Disney, and ahead of Viacom, NBC Universal, and Sony Columbia.

"Darren, when the news exploded in the UK, you manipulated the British YouTubers to protest just like you manipulated the American YouTubers to boycott News Corp...

After the news reaches the United States, the five of us will immediately arrange the next step.

Together, everyone has a great success rate in injuring News Corporation.

When the time comes, cracks will appear in Murdoch's media empire and it will be dismantled, won't the siege of the oil pipeline be solved?

Let me tell you, this is a once-in-a-lifetime opportunity..."

"Mr. Redstone."

Xia Jingxing suddenly spoke, and Lei Shidong's speech was forced to be interrupted.

"Daren, what's the matter, do you think this is an amazing plan? Let me tell you the truth, I have been planning this operation since last year..."

Listening to the old man's continuous introduction of his preparations, the corners of Xia Jingxing's mouth twitched and his smile was weird. He felt that the old man didn't fool him, but he almost fooled himself.

Take the large-scale wiretapping in 2011 as an example. It was known all over the world, and everyone shouted and killed. The door is closed.

When the size of the enterprise reaches a certain level, external factors and non-administrative forces are already difficult to kill, and you have to rely on your own internal operations.

"Mr. Redstone, do you really think that News Corporation is so vulnerable?"

"Daren, what do you mean?" Lei Shidong's tone was somewhat questioning.

Xia Jingxing smiled, "Hehe, I really want to beat up News Corp., but we can't distort the reality!

In News Corporation's asset structure, entertainment businesses such as satellite TV, cable TV and film companies contribute 70% of revenue, while newspapers only account for 20% of revenue.

The British newspaper business only accounts for a quarter of News Corp.'s total newspaper revenue.

Even if News Corporation is forced to withdraw from the British newspaper market, it will not be able to shake their economic foundation. "

"Not economically, but politically! Once the scandal spreads widely, News Corporation may face a split."

Xia Jingxing admitted that the old man still has a vision. After the wiretapping incident in 2011, News Corporation was split into two companies, and it was split into two major companies: news publishing and entertainment. The former is still called News Corporation, and the latter is called 21st Century Fox. The original 20th Century Fox was a century older.

Faced with the impact of the Internet, traditional businesses such as news publishing do not make money, or even lose money, and have always relied on entertainment business blood transfusions.

After the spin-off, News Corporation performed poorly in the market, and its stock price has been in a long-term slump.

One year before Xia Jingxing's rebirth, 21st Century Fox was acquired by Disney at a price of more than 70 billion US dollars.

The once prominent media empire has almost come to an end.

However, because of this merger, the Murdoch family surpassed Jobs' widow in one fell swoop and became Disney's largest individual shareholder.

Disney's annual revenue is more than 60 billion U.S. dollars,

After the acquisition of 21st Century Fox, a company has accounted for nearly 40% of the box office of American movies, and it is a well-deserved No. 1 brother.

Choosing to become the largest individual shareholder of this kind of promising company, temporarily dormant, shows that the old Murdoch still has vision, but compared to before, the Murdoch family has turned from the front stage to the backstage, and the light has dimmed a lot, but, The background is still there!

Lei Shidong wanted to sneak attack on News Corporation and carve up other people's assets. Xia Jingxing admired the old man's courage and ideas, but he was not optimistic about this action.

Moreover, he is a Chinese, and he went to mix with the British and American political circles. This is purely to install a time bomb for himself.

The old man wanted him to be the one who lit the firecrackers, but he had made the wrong calculation and found the wrong person.

Moreover, he did not think that this move could seriously damage News Corporation. The timing was not ripe. The one in 2011 was about the same, but he had to add other means to it. A scandal alone would not bring down the Murdoch family.

"Darren, listen to me, the Murdoch family only holds about 30% of News Corporation's shares, and it's not impossible to subvert the control, and they have never been monolithic internally.

Because of heir reasons, Murdoch, the major shareholder, had a very unpleasant quarrel with a group of small shareholders.

If a scandal occurs, News Corporation may be in chaos internally in the face of administrative punishment and pressure from various countries.

Isn't this opportunity coming?

What I inherited was a small corner drive-in theater chain, and I have grown it into one of the top media behemoths in the world.

Do you know what the secret to success is? It's "acquisition, acquisition, reacquisition".

I took Viacom first, and then I took Paramount and CBS.

In more than ten years, I have changed from an unknown theater businessman to a giant enterprise controller with countless media resources.

Young people, how big your heart is and how big your structure is will determine how far you can go in the future.

If the plan goes well, how about I divest News Corporation's Internet assets and Asian assets to you?

I heard that Vision Capital has a PE fund, but it has been engaged in "minority equity investment" and "growth stage investment". Do you have any idea to play Buyout (control equity acquisition) fund? "

Xia Jingxing can only hehe about News Corporation's Internet assets and Asian assets. This is the most tasteless asset of News Corporation. Lei Shidong is really generous!

However, from this point, it can also be seen that the old man does not attach much importance to his ally, otherwise the future "spoils of war" would not be promised to him so little.

"Okay, Mr. Lei Shidong, I think the most urgent thing is to get rid of the dilemma of the oil pipe, so as to clear the obstacles and put the development of Hulu Video on the agenda.

As far as I know, some companies in the market have begun to pay attention to the new trend of streaming media platforms.

If someone else takes the lead, no matter how creative and thoughtful we are, we will not be able to recover. "

Speaking of Hulu video, Lei Shidong on the other end of the phone was silent for half a minute.

"Does Hulu Video really have that much potential?"

Xia Jingxing tapped his forehead, he said and did so much, it seems that he still didn't fool the old man.

It's normal, this kind of old and cunning tycoon is very suspicious, and everyone looks like a villain who wants to harm him.

Holding the phone, Xia Jingxing said in a very affirmative tone: "Of course, Mr. Lei Shidong, your five shareholders are responsible for providing content, Mr. Gates provides funds, and YouTube provides traffic.

Hulu Video has assembled the top resources since its birth.

If none of it succeeds, who will? MySpaceVideo ilk? "

Xia Jingxing made a small joke to ease the embarrassing atmosphere caused by rejecting Lei Shidong.

Lei Shidong sighed on the phone, "Do you really want to give up such a good opportunity?"

Xia Jingxing felt that the old man was really persevering, so he quickly replied: "This is not called giving up, and I choose to do what I am better at.

News Corporation is actually walking on a very dangerous path. If it continues on this path, there will only be more and more people who hate it.

There is an old saying in China: "When a wall falls, everyone pushes it back..."

"Okay, Darren, I understand, you are right! I respect your choice, wait for my news!"

…………

…………

Lei Shidong's help came quickly.

Viacom made a move along with the other Big Four.

The propaganda firepower of the five giants was fully fired, instantly reversing the unfavorable situation that YouTube was at a disadvantage in public opinion.

Since the special case of putting snakes into movie theaters and biting people, there have never been any extremely bad incidents among YouTubers.

The actions and voices of going to the cinema to demonstrate and attacking and boycotting News Corp. gradually faded away.

On Youtube, Luo Li turned into a talk show blogger, answering and criticizing users' questions and smearing comments on the Internet one by one.

"I am very grateful to my family for their support on Youtube. With your help, we have raised more than 600 million US dollars in investment. You have done enough, and the rest will be left to the platform!

You can't do everything, don't even give us a chance to show off!

If I really want to do it, I won't stop it, because I can't stop it!

But, don't let the snake bite people again, it hurts a bite.

YouTubers are a group full of sense of justice and honor, and everyone should work together to maintain the reputation of our group. "

"The case is currently under trial. I swear in the name of God that YouTube has never done anything illegal. I also hope that all YouTubers will abide by the law and refrain from doing things that hurt others."

"That's because the opponents are afraid and worried that the lawsuit will not be won, so they use their media to discredit and suppress us. This is a sign of their guilty conscience."

"Is Murdoch in the hospital? The oil pipe can still send out magic attacks? Please don't believe in rumors."

"Anne Hathaway and Gisele Bundchen fans protested downstairs at the YouTube company? And beat the YouTube staff?

Hahaha, everyone was deceived, those nerds were so talkative, they shouted to avenge the goddess, but none of them came, which made us nervous for nothing. "

...

Youtube is the best media. Although it is not as authoritative and influential as traditional media for the time being, it can cover enough people.

Luo Li recorded several videos, sometimes revealing her true feelings, sometimes impassioned, and sometimes ridiculed.

The effect was very good. Countless users remembered the newly promoted CEO. His rich expressions and classic speech clips were also used as material, edited into paragraphs, and became popular on the platform for the second time.

Therefore, the label of being close to the people and down-to-earth was directly attached to Luo Li's head, and her popularity and favorability were no less than that of Areyouok on a certain station.

The five giants helped to speak up and clarify, plus Luo Li, the CEO and chief public relations officer of YouTube, recorded videos to answer hot topics on the Internet, and the trolls posted positive reviews everywhere with rhythm.

YouTube's originally somewhat unstable character design was finally stabilized, and it formed a rivalry with News Corporation in terms of public opinion orientation.

Just when everyone thought that the two sides might be deadlocked, waiting for the court to decide the outcome.

The tubing has another trick.

Five Hollywood giants including Viacom, Time Warner, Disney, NBCUniversal, Sony Columbia, and seven parties including YouTube and Waterfall Investment jointly announced that they will invest 200 million US dollars to establish Hulu Video to jointly build an Internet TV platform.

The corporate vision is to resolve industry copyright disputes and provide users with the highest quality program content.

At the same time, the seven companies also signed an industry self-discipline agreement, calling for more content production companies and Internet companies to join in, and everyone will explore a road of "respecting intellectual property rights, and win-win between copyright holders and Internet platforms".

In addition, the five Hollywood giants also announced a strategic cooperation with YouTube and Facebook, authorizing the online copyright of all their works to the two platforms.

Facebook and Youtube also immediately sent news feed announcements and video announcements to users, announcing the good news and reminding advertisers:

The video that was forced to be removed due to copyright disputes some time ago is about to be re-listed;

Allow video bloggers to upload, edit, and reprocess clips of partners' works;

Restore video sharing between Facebook and YouTube;

...

There are all kinds of things, there are more than a dozen of them.

As soon as these news came out, the haze of the two major platforms was swept away, and the copyright sword of Damocles that had been hanging over their heads was finally removed, and it was safe!

The happiest thing was that the users of the two major platforms celebrated Christmas one after another.

Taking this opportunity, Facebook and YouTube launched a round of questionnaires.

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