My Age of Investment

Xia Jingxing's analysis of Amazon made Blackburn put away his underestimation and began to seriously explore the possibility of cooperation between Facebook and Amazon.

"There are 16 million college students in the United States, and it is not difficult to find 5 million people who have never signed up for Amazon, right?"

Blackburn shook his head, "It's far more than that. Maybe 10 million of the 16 million students have never signed up for Amazon."

Xia Jingxing nodded, "That's fine, let's work together to develop these people into Amazon users."

Blackburn shook his head and laughed, this young man has a big heart.

Facebook has only a few users, and it regards the 16 million college students in the United States as something in the bag.

"Daren, I think let's be realistic and talk about practical things."

Xia Jingxing shrugged, "Isn't Amazon going from a small website to what it is today?"

Blackburn chuckled, feeling that he had a good conversation with the other party, so he didn't say anything nasty.

Our boss, Bezos, is wise and talented, and you deserve to be compared with him?

"I believe that Facebook's popularity and popularity among college students will sooner or later occupy colleges and universities in the United States.

But how long? a year? two years? three years? "

Blackburn smiled lightly, "If Facebook achieves greater success in the future, we can talk about larger-scale cooperation.

But for now, we still have to base ourselves on reality. "

When Xia Jingxing saw that Blackburn was not at all overbearing, he absolutely refused to fool the other party.

"Facebook will open a store on Amazon, and I hope to get support from Amazon, such as free shipping for products, and the link to the Facebook homepage directly jumps to the Amazon store..."

Blackburn said with a smile, "Others can be agreed, but this one is free shipping. We offer free shipping for orders over $25. This rule is not easy to break."

Xia Jingxing shook his head, "We mainly sold T-shirts in the early stage, and one piece was less than $25.

If there is no free shipping, the product will be unattractive.

Users will only place orders through Facebook if they are cheap enough. "

Blackburn frowned, "I think young people like Facebook a lot?

On the way I just came here, I specifically stopped a few students and asked: Facebook has released T-shirts, do you want to buy them?

They replied: As long as it is not particularly expensive, definitely buy one as a souvenir of youth. "

"How many students did you stop on your way here?"

Xia Jingxing thought to himself, he knew how cunning these old foxes were, and he would not miss any opportunity to gather information.

If Facebook is rubbish, there is a real possibility that such a small trick will go wrong.

Blackburn didn't feel embarrassed at all, just smiled lightly, "Due diligence, don't stick to formality, just be practical."

Xia Jingxing ignored this trivial matter and continued: "You just did a survey, and people only said to buy one. If there is no repurchase rate, do you think this online store will be able to open for a long time?

Feelings are limited, and we cannot consume the feelings of users and fans without restrictions and without restraint.

It depends on quality and price to win their long-term favor.

In this way, it is also good for you Amazon, and your traffic can definitely go to a higher level. "

Blackburn nodded and smiled, "Okay, okay, I agree to the condition of free shipping."

"Also, you have to pay us twenty dollars for every new user Facebook refers to Amazon."

Blackburn nodded, "That's fine, but I have one condition."

"What conditions?"

"Users who have to produce a second shopping behavior on Amazon are considered to be effectively recommended users."

Xia Jingxing shook his head, "That's not good, we just recommend it, the transformation is your business, we can't help you much.

"

"The new user buys things and never comes back, so we are not at a loss."

Blackburn shook his head with a smile, "It definitely won't work!"

Xia Jingxing rolled his eyes, "Then why don't you design a batch of discount coupons, not too high, just ten dollars.

Users who sign up for Amazon through Facebook can get a $10 discount coupon after placing an order in our Facebook store.

Because users have a ten-dollar discount coupon, they will definitely make a second purchase on the website. "

Blackburn's eyes lit up, "This is a good idea, but this discount coupon needs to have a threshold for use, and it can be used for orders over a hundred dollars."

"I think it's better not to."

Xia Jingxing analyzed, "Once this is done, the temptation for users will be greatly reduced.

And just because they are new users and don’t know much about Amazon, can they buy a $100 product with confidence?

This thing cannot be rushed, it has to be done gradually.

You give users two happy and free shopping experiences first, and they'll love Amazon. "

Blackburn hesitated.

The $20 referral fee, plus the $10 threshold-free coupon, is only $30.

Thirty dollars for a new user is not unbearable.

Facebook, he knows, has hundreds of thousands of users.

If 100,000 registered users are recommended to Amazon, the company will only spend three million dollars for this.

For a company with a market value of tens of billions of dollars, this is not much money.

He was afraid that if he spent three million dollars and nothing worked, then he, the person who handled it, would not be able to do well.

"Mr. Blackburn, what do you think? For Amazon, every additional user, every additional penny of sales revenue, the stock price will be clearly reflected."

"As soon as the growth rate picks up, Wall Street analysts all give Amazon a buy rating."

"As soon as Mr. Bezos is happy, do you, the co-sponsor, get less stocks and bonuses?"

...

Like a devil, Xia Jingxing kept throwing out bait.

Although Blackburn was not fooled and lame, it was soon.

Big companies also have competition from big companies. Rights, positions, and stocks must be exchanged for credit.

If Facebook was as big as Amazon, he would agree with it with little thought.

In other words, if there are several million users, then it should not be a big problem.

But only a few hundred thousand users make him very embarrassed.

For a company of this size, if it is said to die today, it may die today, and it cannot wait for the sun tomorrow.

There are too many uncertainties.

"Daren, is this good? Let's not talk about in-depth cooperation and let the Facebook store sell for a while.

If the situation is ideal enough, I will do my best to facilitate this cooperation! "

Blackburn was still very sensible, and decided to first see if Facebook was as magical and awesome as Darren said.

If it can really attract new users and the conversion rate is very good, he will definitely do his best to promote this cooperation.

Conversely, if the effect is poor, he doesn't have to take responsibility for it.

From his point of view, this is a better cooperation plan.

Xia Jingxing frowned, a company as big as Amazon wants to prostitute Facebook?

How can this work, and is there any king law?

He roughly observed Blackburn's doubts. After all, he is only a professional manager, and he considers issues cautiously and limitedly.

If Baldy Bei was here, it would be easy to talk about.

But this kind of thinking... can only think about it.

Baldy Bei's CEO with a market value of 10 billion US dollars is not on the same channel as his CEO with a valuation of 5 million.

Being able to see Blackburn, the vice president, is all due to the relationship of old John.

Generally speaking, a small boss like him is at most a middle-level person in the Amazon California area.

Forget it, strength doesn't allow it, don't lift the table like Brother Crow.

"It's not impossible, but Amazon has to promise us a condition."

Xia Jingxing was more rational, after all, the size of the company was not equal.

Ordinary companies can’t cooperate with Amazon at all, and it’s okay to lower their posture.

If cooperation wants to be equal, it still has to show its use value.

Seeing that Xia Jingxing was relieved, Blackburn was still in a good mood and asked with a smile, "What conditions?"

"Help us deliver a shipment to various universities."

Xia Jingxing remembered giving gifts and was going to spend a free prostitute on Amazon.

After Blackburn understood it clearly, it turned out that it was just a shipment of more than 3,000 orders. He thought it was a big deal, so he nodded in agreement.

He still had some expectations for Xia Jingxing and Facebook, and Old John still had two points of thin noodles, so it sold well.

After the cooperation framework was negotiated, Blackburn declined Xia Jingxing's banquet and was ready to return to Seattle.

Before leaving, he said a few more words.

"Daren, I am very optimistic about you and Facebook. I hope to hear the good news that Facebook users have exceeded one million when we meet next time."

"And the follow-up matters of this cooperation, I will ask the California branch to continue to follow up. If you have any requirements, just ask them directly."

Patting Xia Jingxing on the shoulder, Blackburn left with a smile.

PS: Thanks to book friends 20170513115918407, vertical and horizontal readers, and Thunderbolt Golden Light for the reward!

Thanks to the book friend Tenber. of QQ reading for the reward!

I also thank everyone for the recommendation votes, which allowed me to get a few new recommendation positions. ! !