My Age of Investment

The third semester has officially started for half a month, that is, in mid-April, the 100,000 T-shirts shipped by sea finally arrived at the port of San Francisco.

For this batch of goods, Xia Jingxing can be described as looking through the autumn waters.

Looking forward to the stars, looking forward to the moon, and finally looking forward to it.

Under the leadership of Amazon employees, Xia Jingxing came to the California warehouse and saw 100,000 T-shirts neatly sized.

T-shirts are divided into two styles, with 60,000 round neck T-shirts and 40,000 polo shirts.

The main thing is that I am not sure about the preferences of students, so I placed the order according to the two styles of T-shirts with the highest support rate in the questionnaire.

Subsequent additional orders will be subject to sales.

After checking the T-shirts in storage, Xia Jingxing returned to the company and immediately arranged for Christina to settle the balance.

On the phone, Wang Youfu was naturally grateful, and Rainbow farted a lot.

Then take stock of the cost of the shipment.

Including clothing design, rich clothing, third-party quality inspection, freight forwarding companies, insurance companies, taxes and fees...

On these 100,000 T-shirts, Facebook spent a total of nearly $240,000.

Half of the liquidity in the company's account was directly consumed.

Xia Jingxing had high expectations for this batch of clothes. If the sales were not good, then he really wanted to jump on the Golden Gate Bridge.

And clothes also carry the role of advertising.

They've been following the dating site, which is growing very well, especially among Asians in California, and its user base has skyrocketed, giving Facebook a sense of urgency.

Although the two companies appear to have two different tracks for subdividing the track, sooner or later there will be competition.

Time is also very tight for Facebook.

Xia Jingxing called the dog and the foreign girl for a meeting to discuss how to sell this batch of goods.

"At present, the operation team has contacted more than 1,000 universities and obtained the contact information and mailing addresses of the target people of each university."

As soon as Yang Niu finished speaking, Xia Jingxing frowned, "There are only 1,000 universities, what about the other 2,000+ universities?"

Yang Niu shook her head and sighed, "I can't find the person in charge of the university club. The school's address is there, but I don't know who to send the T-shirt to."

Xia Jingxing also knew that this job was not easy to do. With so many universities, it would be good to be able to find one-third of the target people. It was impossible for every university to be contacted, unless the government was used.

Despite some regrets, he quickly accepted the reality, "Well, let's mail T-shirts to these more than 1,000 universities first."

The dog glanced at the university list statistics table in his hand, pointed and said: "There are a total of 1,145 universities, and a university has 22 T-shirts, and 22,900 T-shirts are used here.

There are still more than 77,000 T-shirts, are they all sold on Amazon? What is the price? "

Yang Niu nodded, "Yes, all of them are put up and sold. As for the price..."

She pondered for a while, "We went to other stores to steal teachers for a while, and found that the products sold were very cheap, cheaper than offline stores, which made it more attractive to customers."

Xia Jingxing shrugged, "Making money is secondary, we mainly guarantee sales."

"Then set it at $9.9/piece!"

Yang Niu continued: "I went to the offline stores that sell T-shirts, and I also visited some stores on eaby and Amazon.

Our clothes are made of pure cotton fabrics, which are generally sold in offline stores for 20-30 US dollars, and online are cheaper, about ten to twenty US dollars.

Our 9.9 dollars, less than ten dollars, must be very attractive for students.

The fabric is not bad, the workmanship is not bad, but the brand is relatively...not a brand specializing in clothing.

But for many students, Facebook is also a familiar brand! "

Xia Jingxing nodded,

"Okay, this price is OK, I know the essence of "nine nine eight"."

"What is nine nine eight?" the dog asked.

Xia Jingxing smiled, the most popular TV shopping in China at the moment is this kind of routine.

As long as ninety-nine-eight, XXX you take home immediately!

Very brainwashed!

Many people see this advertisement and are prone to impulse purchases.

Later, everyone knew this method, and it was not so effective.

After briefly explaining the domestic “998 shopping” routine to the dog, Xia Jingxing said, “It’s better to add some more promotions, for example, three pieces are 19.9 dollars, and five pieces are 29.9 dollars.”

"You mean you want students to wear our T-shirts all summer?"

Yang Niu's brain is very bright, and she is connected to a deeper meaning at once.

"Oh, yes! Why didn't I think of it? I thought it was to increase sales and make more money."

The puppy patted his head, feeling that his IQ seemed to be hurt by another ten thousand points.

"Making money is not the purpose. It is enough to make the best profit, but not to break the capital. What is our primary purpose?

Important things to say three times, promotion! Promote! Still promoting! "

Yang Niu suddenly thought further afield, "It seems that our T-shirt styles are too monotonous, there are only two.

It's impossible for a student to buy five identical T-shirts, right? "

Xia Jingxing laughed, "There is no way, we also need to test the market in the early stage and make adjustments according to the market's response, it is impossible to come up directly with dozens of styles of T-shirts.

What if I can't sell it? That's going to squeeze our little cash flow left. "

"I know that."

Yang Niu nodded, "But the current situation is that the style is too simple, even if you buy a few more pieces, the unit price is lower, but students must also consider the actual situation in life.

One summer, when you wear the same T-shirt, people think you haven't changed your T-shirt for a few months.

Tell me, is there such a person in reality? Aren't you afraid of being misunderstood and don't love cleanliness? "

The puppy laughed when he heard it, and he picked this problem well.

Not to mention, Xia Jingxing had really seen people whose clothes had not changed for several years.

Xiao Mazi has been wearing the same style of gray T-shirt, and has been wearing it for many years.

When the reporter was interviewing, he opened the closet and dozens of identical T-shirts hung there quietly.

The purpose is very simple, to create a simple and unpretentious public image.

In the public eye, Zuckerberg = Zach in a gray T-shirt.

However, the same styling doesn't quite equate to being thrifty and modest.

The gray T-shirt of Xiaopock is actually an Italian luxury brand: Brunello Cucinelli, the king of cashmere.

At $400 a piece, it's not too expensive.

In addition to Xiao Mazi, there is also a red-clothed cannon, dressed in a red-clothed shirt, accompanying him in the Chinese Internet arena.

In addition, there is Jobs, black jumper + Levi's jeans + New Balance sneakers, this style has not changed to death.

But the big guys have their own goals to build a public image, which ordinary people can't do at all.

"Then take it slow, don't do marketing activities, look at sales first."

After negotiating the price, the three began to assign work tasks, each responsible for one piece.