My Strength Does Not Allow Me to Low-key

Looking at the building on the right, there are four big characters lit up on the roof: Celebrity Chef Group!

Guan Jinghe couldn't help but feel a lot of emotion when he looked at the various neon advertisements constantly flashing on the glass curtain wall outside the building below.

The change is so fast!

More than two years ago, as a food anchor, he was invited by celebrity chefs to help promote them.

At that time, this store was just a small fast food restaurant limited to the area of ​​Bencheng, with only five or six branches.

At that time, their purpose was also very clear, that is, they wanted to be an online celebrity shop, and asked them to come over to help promote it, and then let tourists from all over the country who had the opportunity to visit Bincheng visit their home.

But with only two short orders, this fast food restaurant has developed into a large chain enterprise.

Now it has become the next Haidilao in the mouths of many domestic economists, which can benchmark the Golden Arches and Kaifeng Cuisine in the future Huaguo Chinese fast food chain benchmark!

There are only more than 400 branches nationwide! It has already received such high praise, so if it is really made on the scale of Kaifeng cuisine in the future, will it still be worth it?

Maybe by that time, people will not be confined to the country, but really want to go out and drive overseas!

By the way, it seems that they have branches overseas now. It is said that there are five branches in France!

I saw a lot of people who traveled to France on the Internet, and they seemed to have posted photos of their branches in France, and they seemed to be very popular!

Unlike other Chinese fast food restaurants that brag about it, their restaurant truly connects East and West. Not only Chinese people like their restaurant, but foreigners also like their restaurant, and it's true love.

Because in those photos on the Internet, there are many scenes of foreigners queuing in front of his shop!

Those photos are not posing, but those foreigners are actually voting with their feet!

Why! If he had known this earlier, he would not have missed joining for the first time. Thinking of this, Guan Jinghe felt a twinge of pain in his heart, feeling as if he had missed a hundred million.

Looking at the building in front of him, this is a foundation built by a famous chef in just two years!

It took two years to earn a building. I heard that not only their headquarters is here, but the hotel below is also theirs.

I was looking at the podium next to the hotel, which is now being fenced and under renovation. I heard that there will be a Yida Plaza in the future.

A commercial complex with shopping malls and supermarkets.

And the flagship store of the new headquarters of the famous chef will be opened in the food street in this Yida Plaza!

But the building on the left was not so lively. The building below turned out to be a burn and scald hospital.

Guan Jinghe looked at the two buildings for a while, then walked back with a sour heart, and at the same time secretly resented her decision more than a year ago.

He and Ah Fei from Yangcheng can be said to be the first batch of businessmen in China who came into contact with famous chefs.

Ah Fei's family runs a stall in a vegetable market in Yangcheng, and his family also has a meatball factory, which usually makes some meatballs and fishballs and supplies them to hot pot restaurants and supermarkets in Yangcheng.

At that time, his family was operating a non-branded Western-style fast food chain in Anhui Province. At that time, he and Ah Fei went to the owner of the famous chef and made a request with him to purchase beef balls and beef patties produced by their family. with.

And Ah Fei's family has won the sky among many competitors by relying on the outstanding taste of beef balls. It is said that they have monopolized more than half of the meatball business in Eastern Guangdong Province.

And their family relied on the beef patties provided by famous chefs to make a bloody way out of the no-name western fast food chains in the highly competitive third- and fourth-tier cities.

It can be said that both of them have made a lot of money, but the only difference between him and Ah Fei is that.

Last year, when Ah Fei knew that Celebrity Chef Manufacturing was attracting investment, he raised millions of dollars and joined three fast food restaurants.

And because his family already runs a Western-style fast food chain, he had no choice to join.

At the end of last year, during a daily communication with Ah Fei, Ah Fei revealed a piece of news that made him unable to sit still.

It turned out that the three branches Ah Fei joined had earned him more than 10 million yuan just last year, and he even directly used the money to buy a shop he was renting now.

Invested more than 7 million yuan, but in the end, not to mention paying back the capital in one year, the funds were doubled, and a store was earned!

Guan Jinghe didn't even know how to describe how he felt when he heard the news, so he came here this time.

Regardless of his family's dissuasion, he took out his savings for many years and asked for some from his parents. He collected more than four million yuan, and at least he wanted to join a family this time.

If you miss this opportunity, then you don't know if there will be another opportunity to join next time.

As he walked, he felt hungry, so he detoured to the right side of the square, where there was a branch made by famous chefs. When he came here last time, he turned around here.

It was already past eight o'clock in the evening, but the store was still full of people. Although there were not many tourists, the nearby residents were the main consumers of this store.

He waited in line for a long time, and finally found a seat. Looking at the set menu served, he couldn't help but sigh, the changes made by this famous chef are really quite big.

When I came here two years ago, their dishes seemed to be monotonous, and the set meals were very monotonous. There were only a few sets back and forth, but now there are dozens of sets of various set meal combinations, which is dazzling.

And when Guan Jinghe took a bite of the beef, he suddenly had the urge to burst into tears, the familiar feeling came back, the taste remained the same, and the portion was still so plentiful, no wonder their family is so popular!

Guan Jinghe, who was born in catering, really understands what the needs of consumers are!

The taste is good and the price is not expensive. They have achieved both of these points. No wonder they make so much money.

After eating, Guan Jinghe leisurely came out of the fast food restaurant and walked towards the hotel. When he entered the lobby, he even saw a dozen foreigners with blond hair and big noses checking in.

Some of these people spoke English, some spoke Spanish, and German, which made the lobby manager in the store sweat profusely. He probably didn't expect so many foreign language-speaking guests to come.

He waited at the front desk for a long time before the receptionist greeted the few foreign guests, and then he asked for an investment brochure made by a famous chef.

This investment promotion brochure is beautifully printed. It is a small thick book with about a hundred pages. It must be a customer who lives in the hotel and is going to participate in the investment promotion and franchising conference. Only after registration can he receive a copy.

The reason why it is different from other brochures that can't wait for everyone in the world is because there are a lot of detailed data in this brochure, which is still relatively sensitive.

About this point, Guan Jinghe had heard about it a long time ago.

I heard from Ah Fei that the production of this famous chef is very real. When the first investment promotion conference was held, in order to dispel everyone's doubts, they even spent their own money to hire a special research organization to make a market research report.

It listed many major cities in China, the business situation of Chinese fast food, and even got most of the net profit.

It is precisely that kind of data that dispels the doubts of many people and makes everyone happily join in.

This is different from other chain-operated merchants, the kind of PPT bragging, and the investment promotion method of drawing big cakes.

Guan Jinghe himself runs a fast food chain, and he knows too well how tricky it is to recruit merchants to join in. There are even some franchisees who are no different from scammers.

He took the manual and took the elevator back upstairs. When he entered the room, he didn't rush to wash up. Instead, he lay on the bed and flipped through the manual.

Most of the front of the manual is about the introduction of the company, Guan Jinghe skipped it directly, and turned to the franchise fee at the back.

This time, they directly made a form, listing various expenses in great detail.

However, what Guan Jinghe is most concerned about is the franchise fee. He asked Ah Fei about the previous franchise fee, and it seemed that it was all 2 million yuan.

But when he saw it this time, he couldn't help sighing, it was obviously a price increase!

And the way of rising is also very chicken thief!

The table is full of various expenses. The first line is the store area, and it also specifically divides four specifications for first-tier, second-tier, third-tier, and fourth-tier cities!

Stores in first-tier cities require a minimum area of ​​400 square meters, second-tier cities require a minimum of 300 square meters, third-tier cities require a minimum of 250 square meters, and fourth-tier cities require a minimum of 200 square meters.

Seeing this, Guan Jinghe knows that the production of famous chefs has really improved, and it is different from the single-choice mode of the first investment promotion. Now they have jumped to the stage of two-way selection.

When they first recruited investors to join, they were not very strict in the selection of investors because they did not have a good reputation. It can be said that as long as you have a certain strength, you can come to invest.

But this time, it's not just the investors who choose them, they are also selecting powerful investors.

And the area of ​​this store is a rigid indicator for them to select investors. Only if you own or have the strength to rent such a large-scale store, you are eligible to discuss franchise cooperation.

Then there are training fees, initial raw material costs, advertising costs, decoration costs, opening costs, staff salaries, working capital, and even rent, which are all calculated for you.

These are not what Guan Jinghe cares about, what he cares about is the initial operating fee for the franchise, which is equivalent to the authorization fee for selling these four words made by famous chefs!

No matter how many tier cities you open a store in, the fee is uniformly 300,000, ten years!

This is the same as Kaifeng dishes and Golden Arches, both are 300,000 years old!

Looking down, the restaurant purchase fee, well, this should be the franchise fee!

4 million in first-tier cities, 3 million in second-tier cities, 2.5 million in third-tier cities, and 2 million in fourth-tier cities!

Damn, this is really a comprehensive price increase!

Although he was well prepared in his heart, seeing such a franchise fee, Guan Jinghe still took a deep breath!

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