Perfect Superstar

"Blue Life and Death" signed an agency contract with SPG on March 5, and it will be broadcast on KGS on March 25.

With only 20 days apart, the efficiency of SPG is very high. The rebroadcast of "Blue Life and Death" in China has not yet ended, and KGS broadcast four episodes in a row on the 25th and 26th.

SPG bought the copyright of "Blue Life and Death" for other purposes. In order to save time and cost, it did not invest in the marketing of this drama, but only released related news on the official website and blog.

And KGS also doesn't pay much attention to "Blue Life and Death". Except for the program preview a few days before the broadcast, there is no fanfare publicity at all, which is a bit sneaky.

It can be said that in all aspects of the relationship, except for Lu Chen, no one is really optimistic about the performance of "Blue Life and Death" in Korea. Even the fans who shout loudly are mostly just stubborn.

Where is the Korean TV drama market so easy to leverage!

After the first four episodes of "Blue Life and Death" were broadcast, the ratings came out quickly.

This inevitably attracted the attention of many people.

2.83%, 3.07%, 5.58%, 6.12%, with an average rating of 4.4%!

The ratings of TV dramas in South Korea are different from those in China. The three major TV stations take turns to sit on the throne. It is not like domestic lords vying for hegemony. A TV drama with 1% ratings can hold a celebration party.

The average audience rating of 4.4% is not bad, but it is not comparable to those popular dramas that start at 10%!

For example, MBC's historical drama "The Queen's Power" is currently on the air, and its latest ratings are close to 30%. Compared with this gorgeous new drama with an investment of tens of billions of won, "Blue Life and Death" is an ugly duckling from outside.

However, the emphasis on "Blue Life and Death" by SPG and KGS has changed significantly.

An average of 4.4% is not high, but from 2.83% in the first episode to 6.12% in the fourth episode, the ratings have more than doubled. This growth rate is very surprising.

You must know that "Blue" is a foreign drama, and it is still a Chinese drama that has not been popular in the Korean market. Without much publicity investment, it can achieve such a substantial increase in just two days, which shows that this TV series has HIT TRENDING!

In terms of the current ratings alone, "Blue Life and Death" has set a record for the same type of Chinese drama broadcast on Korean TV stations.

There is huge potential for later improvements.

Most importantly, KGS found through telephone interviews with affiliated organizations that the drama "Blue" was highly rated by the audience, with more than 90% positive ratings!

And on the Internet, especially in forums related to TV dramas, there are also discussions about the "Blue" drama.

"This is the first Chinese drama I've watched, and it's surprisingly good!"

"The male lead is very handsome, the female lead is very beautiful, and the acting skills of the two are very good. It is a good drama worth recommending."

"The storyline is also very good. Have you noticed that the names of the characters in the play are all Korean. Except for the background, it feels like an excellent Korean drama, not a Chinese drama."

"I've watched a few Chinese dramas before, and there's no comparison!"

"Spoiler spoiler, this is a tragic Smecta."

"Go to hell with spoilers..."

The unexpected ratings and good reviews made SPG suddenly feel like they had found a treasure.

So SPG met with KGS again and arranged a new publicity plan for "Blue Life and Death".

KGS re-adjusted the broadcast time, postponed the broadcast of "Blue" to prime time, and changed the continuous broadcast of 4 episodes in 2 days to 3 episodes in 3 days, extending the broadcast time.

With the investment of publicity funds, the popularity of "Blue Life and Death" in South Korea has suddenly increased.

And the effect is immediate!

The fifth episode on April 1, the audience rating was 9.37%, and the sixth episode on April 2, the audience rating was 12.79%!

On Sunday night, April 3, KGS aired the seventh episode of "Blue Life and Death".

When Song Jiayi and Yang Yanni came to the multimedia room on time, they were surprised to find that it was full of people, and there were basically no seats left!

The two looked at each other, a strong sense of pride spontaneously arose in their hearts.

When did Chinese dramas become so popular in Korea?

The two girls even keenly felt that the eyes of the trainees present had changed when they looked at them.

The ratings of "Blue" reached 15.86% that night

In addition to the sharp increase in the ratings of the live broadcast, the replay volume of this TV series has also increased significantly. Like domestic high-definition digital TV, the digital set-top boxes used by Korean TV viewers all have the function of replaying, and many viewers watch it at different times. Watch back the first few episodes of Love in Blue.

This is also a sign that the ratings of "Blue Life and Death" are starting to explode!

The next morning, when Song Jiayi and Yang Yanni had just finished training and were about to rest, they were called to the office by the person in charge of the training center, and an SPG executive was already waiting there.

The other party notified Song Jiayi and Yang Yanni that they had been selected to return to China and were preparing to participate in the filming of Lu Chen's new drama!

Hearing this news, Song Jiayi and Yang Yanni couldn't believe it.

After confirming that it was true, the two couldn't help crying with joy!

Their hard work and persistence here finally saw the rewards.

At the same time, news of "Blue Life and Death"'s rising ratings in South Korea quickly spread back to China.

The ratings of the latest episode exceeded 15%, so it is a certainty that the average ratings of the whole show will exceed 10% when there are still 13 episodes to be broadcast, and it is far more than that!

When did Chinese dramas become so popular in Korea?

Many people in the industry who knew the situation were shocked, and asked Lu Chen's studio for news.

As for the fans of Lu Chen and Chen Fei'er, they are completely excited!

They didn't know the true meaning of "Blue Life and Death" in South Korea, but they knew that Lu Chen and Chen Fei'er were going to fulfill their promise.

"It's a big game now!"

In the recording studio of Feishi Records, Lu Chen said to Chen Fei'er, "You're going to pay the dowry!"

In order to fight back against the "entertainment" big V, Lu Chen's original idea was to reach 10% of the ratings of the "Blue" drama, then draw first, second and third prizes among the fans, and the first prize is 10 Korean luxury travel places , 100 happy tours for the second prize, and 1,000 souvenirs for the third prize is almost the same.

As a result, Chen Fei'er sneered at this, and revised it to draw 1,000 pairs for two players regardless of the first, second and third prizes!

Announced twice, giving fans a big surprise.

Lu Chen was really dumbfounded by such a big surprise.

Lu Chen actually wanted to tell his girlfriend that in his dream world, the ratings of this original Korean drama reached 40%+ in South Korea.

Although the current situation is different, he believes that getting an average rating of 20% should not be a big problem.

This means paying tens of millions of fees, and posting all the money earned from selling to SPG is not enough!

And Chen Feier's reason is very simple, if you want to play, you can play big!

If it really breaks out in Korea, no matter how much money you spend, it will be worth it.

As for the cost, she paid for it.

A mere few million or tens of millions is not enough for a fraction of Chen Tianhou's dowry!

She arrogantly expressed her disdain for Lu Chen's teasing.

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The second one is delivered. (To be continued.)