Perfect Superstar

Wan Xiaoquan's surprise was not without reason.

Xiangjiang people like to watch movies very much. According to statistics, the average Xiangjiang person spends more than 300 yuan on movies every year, which is a box office of 30 to 4 billion, not counting other consumption in theaters.

However, at least 60% of the three or four billion box office was taken away by foreign blockbusters, leaving Hong Kong film companies with a maximum of one billion yuan, and the number of films participating in this cake was as many as two to three hundred!

Eastern Hollywood is not for nothing. Many small and medium-sized film companies can often make a movie in a few weeks. At the craziest time of the year, there was the so-called "seven-day fresh", which means that it took seven days to complete a movie. A new movie, and it's simply appalling.

Movies produced at such a high speed must be shoddy, and in order to ensure profitability, these fast food movies are basically three-level violent, bloody and thriller types, and they have also snatched part of the market by virtue of their low cost and sensory stimulation.

In this way, after being squeezed by foreign blockbusters and low-budget films, it is not easy for Hong Kong blockbusters to survive. Although there have been a number of blockbusters with a box office of over 100 million since the 1990s, they have suffered even more losses.

For example, "Mobile Special Police", which was released in Hong Kong last year, invested 75 million yuan, plus hundreds of millions of publicity expenses, and had a strong star lineup. As a result, the box office was less than 50 million yuan in four weeks after its release. After deducting the high share for the theater, the investors lost money vomiting blood.

The investment of "Painted Skin" is higher than that of "Mobile Special Police".

The publicity budget for "A Chinese Ghost Story" is 20 million, of which the Xiangjiang part is only 3 million, and most of the budget still has to be invested in the mainland media.

Propaganda is actually a bottomless pit. No amount of money is enough to invest in it. It is necessary to do what we can.

Chen Wenqiang said: "Looking at their propaganda posture, 15 million can't beat it."

TV, newspapers, magazines, bus stops, mobile advertisements, multimedia... and the Internet, the current propaganda campaign of "Painted Skin" can be said to be in full bloom, and the funds invested must be astonishing.

This aggressive publicity campaign will undoubtedly bring enormous pressure on competitors.

You must know that there are not only "Painted Skin" and "A Chinese Ghost Story" that will be released in the New Year. The number of films that have signed up for the 20 support quotas has reached nearly 200, and many of them will participate in the box office competition during the same period. Publicity has been launched.

For a movie,

Publicity is the most important thing, the market competition is so fierce, if the publicity is not in place, it means 90% failure.

But there are only a few who burn money like "Painted Skin", Wan Xiaoquan really doesn't understand it.

"Arima probably wants to expand into new markets through this movie..."

Lu Chen said: "Spending a lot of money on publicity is Cui Xingxian's usual method. Last year, he proposed the so-called strategy of going north and going south. Xiangjiang is like a bridgehead, so it is not surprising that he spends a lot of effort to promote the new film."

At present, the competition for domestic film box office is extremely fierce. The market cake is big, but there are also many predators who want to share the cake. Among them, Arima Films is not the strongest.

So Cui Xingxian intends to expand into emerging markets. The so-called going north and south refers to entering the film markets of Japan, South Korea and Southeast Asia. Xiangjiang is undoubtedly a strategic location.

Taking advantage of Xiangjiang's film support policy is only part of Cui Xingxian's ambitious plan. His goal is very big. If "Painted Skin" suffers setbacks in Xiangjiang, how will it continue?

Ever since he knew who his opponent was, Lu Chen asked Lu Xi to inquire about Arima Films' inside information through multiple channels, trying to know himself and the enemy as much as possible.

So compared to Wan Xiaoquan, he knew more about Cui Xingxian's intentions.

Wan Xiaoquan asked: "Then how should we respond, should we increase investment in publicity?"

Although he does not have his own name in the subtitles of "A Chinese Ghost Story", Wan Xiaoquan has devoted countless efforts and hopes to this movie, and he doesn't want to lose the chain in the final link.

Lu Chen smiled and said: "Increasing publicity is not a big deal, the problem is that we can't follow the pace of our opponents."

The promotion of "Painted Skin" is already ahead of the curve, and if "A Chinese Ghost Story" wants to catch up, it will have to pay a higher price, which is not what he wants to see.

"I'm going to postpone the release of "A Chinese Ghost Story" to February 21."

Originally, "A Chinese Ghost Story" was planned to be officially released on February 14, which is Valentine's Day, but since it has a head-on collision with "Painted Skin", it is undoubtedly a wise choice to avoid the enemy's edge.

Because it will definitely be the time when the propaganda offensive of "Painted Skin" will be the fiercest and fiercest, and it will be much better after a week.

That is to say, in Xiangjiang, the arrangement of theaters is much more flexible than that in the mainland. Otherwise, it is definitely not so easy to change the schedule temporarily in the mainland, because many movies are arranged long in advance.

Wan Xiaoquan was a little bit reconciled: "That can only depend on their complacency."

"An extra week is also to give us a little more preparation time..."

Lu Chen comforted: "The winner is the one who laughs last, so we don't have to rush too much in the later stage."

He said to Chen Wenqiang: "Uncle Qiang, I have to trouble you to communicate with Jiayang more about the theater, and try to make arrangements."

The theater chain is equally important, and this aspect is arranged by Jiayang Films, a partner of Lu Chen's studio. Although the latter's network resources are not a big problem, considering the requirements of the change, it is estimated that there will be some twists and turns.

Time is running out.

Chen Wenqiang nodded, and he suggested: "In fact, we have an advantage in publicity. The TV series of Lu Shao and Miss Fei'er is currently being broadcast on satellite TV, so we can use this opportunity to promote it."

He said with regret: "There were so many interviews and program invitations in the past few days, it would be great if we could continue."

In the eyes of the studio director, Lu Chen is simply reckless.

Lu Chen smiled and said, "Uncle Qiang, don't worry, I know it well."

It's not that he doesn't want to take advantage of the situation, but that the time is not yet ripe, but it will be soon.

On February 5th, Lu Chen Studio and the official of "A Chinese Ghost Story" on Inspur Blog and Hong Kong Island Blog released brand new stills of the movie at the same time, with a total of 20 stills.

Chen Feier's studio reprinted these still photos, and the promotion of "A Chinese Ghost Story" in the mainland and Xiangjiang kicked off, officially joining the new year's movie promotion battle.

Because Lu Chen and Chen Fei'er are currently extremely popular, these well-designed movie stills immediately aroused widespread heated discussions among fans on the Internet!

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The second one is delivered. (To be continued.)