Perfect Superstar

From east to west, at the end of the Red Rose Pedestrian Street in Central, you will find the Rose Theater.

Among the hundreds of theaters in Hong Kong, the Rose Theater is definitely not the largest and most advanced. In fact, it only has 5 independent screening halls, and there is no 3D giant screen. It is completely different from the Eastern Hollywood Theater not far away. Not a series.

But in terms of popularity, the Rose Theater is no less than the Oriental Hollywood Theater, and in terms of popularity among lovers, the former even surpasses the latter.

Because the seats in all the screening halls in the Rose Theater are double seats, that is, couple seats, which are spacious, comfortable and private. In addition to Hollywood blockbusters, the movies played all year round are mainly romantic comedies, so it is very popular among lovers. like.

On Valentine's Day, the theater also gave out small gifts such as chocolate popcorn, so the tickets for the five screening halls were all booked out early.

Chen Wenqiang got Lu Chen's ticket through his relationship, otherwise he would definitely not be able to buy it now.

The ticket is a VIP ticket, and the seat is a small VIP box with better privacy.

The movie started at 8:10, and it was close to 8 when Lu Chen brought Chen Fei'er over. He glanced at the screen in the lobby outside and found that the filming of "Painted Skin" had reached at least 35%!

This is very powerful. Generally speaking, apart from Hollywood blockbusters, when Hong Kong-produced films or China-Hong Kong co-productions are first released, the production rate is between 10% and 30%, and then adjusted according to subsequent market reactions.

35% at the beginning, which is basically the treatment of Hollywood blockbusters. Considering that there are many new films released today, Arima Pictures and Star Arts Entertainment, the producers of "Painted Skin", definitely put a lot of effort into the theaters. On the one hand, we will carry out public relations, so as to make a hit.

This undoubtedly puts considerable pressure on competitors.

Like Lu Chen's "A Chinese Ghost Story", after Jiayang Films' multi-party efforts and hard coordination, the filming in several major theaters on the 21st is only 20%, and it cannot be fully guaranteed.

Because the market situation is ever-changing, just like the weather, although it can be predicted in advance, it may change at any time. "A Chinese Ghost Story", which was released after "Painted Skin", will inevitably face the pressure of the former.

In addition to the box office hit of "Painted Skin", theaters have increased their production rate, and other films of the same period, including "A Chinese Ghost Story", must make way for it-it can't hinder the theater's fortune, right?

That's why Lu Chen brought Chen Fei'er here today.

A mix of romance and work, he's not too concerned about the success or failure of A Chinese Ghost Story, but he's not indifferent to the competition.

Only by knowing yourself and the enemy can you be invincible in a hundred battles.

Lu Chen and Chen Fei'er came to the box and sat down. The theater waiter brought coffee drinks and small gifts and then left, leaving the private space for the two of them.

Before leaving, the waiter looked at Lu Chen curiously.

She felt that this tall and handsome guy looked familiar, like a certain celebrity, but there were also celebrities who usually came to the Rose Theater to watch movies, so she didn't pay much attention to it.

Leaning in Lu Chen's arms, Chen Fei'er giggled and said, "Are you going behind the enemy's back to observe the enemy's situation?"

Lu Chen couldn't help laughing: "How could it be so exaggerated..."

After a pause, he continued: "Actually, personally, I still hope that no matter whether it is domestic or Xiangjiang, we can make more good movies and regain the market we lost."

Since the beginning of the new century, the domestic movie market has continued to boom, and the movie box office has been rising steadily. It is already the second largest source of box office in the world after the United States, and it is expected to surpass it in the next five years.

But in such a large market, more than 50% of the share is taken by imported movies, especially Hollywood blockbusters, and the peripheral products related to movies, the latter has reached more than 90%!

Many Hollywood movies rely on the sales of peripheral products to achieve more than 200% of the box office net profit.

In contrast, domestic films are pitifully weak in this regard.

This has caused many insightful people in the domestic film industry to speak out that revitalizing domestic films and increasing the added value of film peripheral products has become the mission and responsibility of a new generation of young filmmakers.

In this regard, Lu Chen, who has just entered the film industry, has also tried. A batch of hand-made models, poster props, jewelry toys, etc. of "A Chinese Ghost Story" have been produced in Xiangjiang, and will be sold in theaters on the day of its release.

When he came in just now, Lu Chen deliberately went around the movie peripheral products sales area in the lobby, and found that "Painted Skin" basically had no peripherals for sale except for posters.

Although it is said that Hollywood blockbusters have an absolute advantage in this regard, local film companies cannot get used to this advantage, and then put themselves on the sidelines, worrying about losing money and doing nothing.

On the other hand, this is also a manifestation of lack of confidence in the film itself.

What Lu Chen said was not to show how high his integrity was in front of Chen Fei'er, but to express his feelings from the bottom of his heart - the more he got into the film industry, the more he felt.

Chen Fei'er held his hand, and there was a gleam in her bright eyes.

What she likes is exactly this kind of Lu Chen!

The atmosphere in the box quietly became warm and sweet, and then the movie also started.

Chen Fei'er readjusted her sitting posture, and leaned into Lu Chen's arms comfortably. Lu Chen hugged her willow waist, and the two began to quietly appreciate the "Painted Skin" produced by Arima Films and Star Arts Entertainment .

After watching the 110-minute movie, it was already 10 o'clock in the evening.

Chen Fei'er stretched, and yawned cutely, looking a bit sleepy.

She turned her head and kissed Lu Chen on the cheek, and said, "It's over, let's go back."

Lu Chen nodded and asked, "How do you feel?"

Chen Fei'er: "Hehe."

Maybe because she felt that such a response was too simple, she added: "The special effects are not bad."

The special effects are not bad...

This evaluation is fully recognized by Lu Chen, and it is indeed the most powerful special effects production company in Hong Kong. Although the level cannot be compared with the top Hollywood counterparts, at least it has first-line quality.

As a fantasy blockbuster, Lu Chen gave "Painted Skin" an 8 out of 10 in terms of special effects alone.

The full score is 10 points.

He stood up and said, "Let's go, let's find a place to have a drink."

Today is Valentine's Day, and tonight is a romantic night, and it is enough to spend two hours of precious time here.

Then it should be a sweet time for the two of them.

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There was a typhoon last night, the flight was cancelled, and the hotel we temporarily stayed in was without water or electricity. I am really speechless.

This chapter was coded in Starbucks, and I have to code two chapters today anyway, please support! ! (To be continued.)