Perfect Superstar

In today's materialistic era, Wang Dong is undoubtedly a very different existence. He writes and writes film reviews, and he only speaks according to his heart and wishes, not driven by interests.

Such people are rare and rare, so Wang Dong is respected by many people, and has his own influence in Hong Kong literature, including the film and television circles, and the number of comments and reposts on his blog articles has always been high.

Wang Dong has written quite a few film reviews, mainly focusing on films produced locally in Hong Kong. Since Hong Kong films have gone from prosperity to decline in the past ten years, he criticizes more and praises less, leaving a harsh impression on people. .

So when Wang Dong's long film review article praising "A Chinese Ghost Story" was released, it inevitably caused a small sensation inside and outside the circle, and even those who usually don't watch movies very much became interested in this film— —Is it really that good?

Some people were amazed, some were curious, and some were skeptical, but on the Hong Kong Island blog, there were many people who supported Wang Dong's point of view, and those were Hong Kong netizens who had watched the video.

"A Chinese Ghost Story is a good movie, highly recommended!"

"It's been a long time since I've seen such a sincere ghost film. The characters and plot are top-notch, at least 9 points."

"The special effects are also good. Although there are not many shots, it is very exciting. I really like Yan Chixia!"

"I took my girlfriend to see it tonight. The 70 yuan was well spent. Then when I came out, my girlfriend saw the surrounding figures and insisted on buying a set. She spent another few hundred yuan. My wallet was crying."

"Compared to "A Chinese Ghost Story", "Painted Skin" is simply scum!"

In the Internet age, everyone is a netizen, and freedom of speech has reached an unprecedented level. After registering an account on a blog forum, anyone can speak freely and express their opinions.

The same is true for movie reviews. In the past, ordinary people as viewers could only watch film critics express their opinions in newspapers or on TV. Now they can participate in it themselves, and everyone can be a film critic.

Although the post-viewing impressions of ordinary netizens cannot compare with Wang Dong's film review articles in terms of thickness of content or depth of thought, their impressions are the most intuitive and real, and their influence is more extensive.

The praise of "A Chinese Ghost Story" has spread from Hong Kong Island blogs to Hong Kong Island forums, especially in the film and television section, and it has become a hot topic at present.

Unlike those trolls who take money to post with rhythm, most of the commenters of "A Chinese Ghost Story" are senior ids, and their posts are more meaningful and reputable.

In the film and television version of the Hong Kong Island Forum,

It is very rare to see such a one-sided wave of praise.

Even if there are voices criticizing "A Chinese Ghost Story", most of them use the vocabulary of "flaws do not hide its advantages", thinking that the film's shortcomings cannot cover up its advantages, and it is also worth recommending.

Many people believe that this is one of the best films produced in Hong Kong in the past ten years. The story, background, special effects, and soundtrack all have strong local characteristics.

These praises and recommendations from the Internet have influenced many ordinary netizens, and naturally played a good role in promoting the box office of "A Chinese Ghost Story".

Word of mouth is powerful!

On February 23, the box office of "A Chinese Ghost Story" reached 5.77 million, rising for two consecutive days, and the number of online bookings increased significantly. On the 24th, most of the theaters' prime-time tickets were sold out.

Under such circumstances, coupled with the full public relations efforts of Jiayang Films, by the 24th, the film schedule of "A Chinese Ghost Story" soared to 35%, showing a blowout trend.

The market is very sensitive, and the market is very realistic. Whether it is a large theater or a small and medium theater, they are of course willing to reserve valuable audience seats for those popular films, regardless of the film.

"A Chinese Ghost Story" not only sold well at the box office, but also had a good reputation. It was co-produced in Hong Kong, but its peripheral products were also very popular. In the eyes of theaters, it was like a hen that lays golden eggs.

Especially peripheral products. In the past, stores in theaters sold peripheral products of Hollywood blockbusters. Although they sold well, the purchase price of these peripheral products was high, leaving low profits for theaters and theater chains.

In contrast, the peripheral products of "A Chinese Ghost Story" give theaters a much higher share.

No one thinks that money is hot, so without the communication between Lu Chen Studio and Jiayang Films, many theaters took the initiative to put the peripheral products of "A Chinese Ghost Story" in the most conspicuous position, and also put up large advertisements to prevent the audience from We ignore the past.

On February 24, the box office of "A Chinese Ghost Story" continued to rise with the increase in the film schedule, reaching 7.24 million, completely crushing other films released in the same period, including a Hollywood blockbuster that has been released for three weeks.

"A Chinese Ghost Story" is so popular, and it's going to be so big, that even those who are prejudiced can't help but keep silent—the movie didn't even make a dollar at the box office.

As for the "Painted Skin", which had a huge publicity campaign and sold so well at the box office, the box office fell below one million on the 23rd and only 580,000 on the 24th amidst the negative reviews.

Moreover, the screening rate of "Painted Skin" has dropped to less than 10%.

Anyone with a discerning eye knows that Huaguan Pictures and Star Arts Entertainment, the producers of "Painted Skin", have given up. They spent too much budget in the early stage, and the high box office generated by the high cost is only a flash in the pan. If they continue to persist, It's like throwing money into a bottomless pit.

Therefore, as long as the heads of the two families are not too stupid, they should make a wise decision. "Painted Skin" has already suffered a big failure in the Hong Kong Island market, and the only choice is to move to the mainland market.

According to the judgment of industry insiders, "Painted Skin" is likely to be released in Xiangjiang cinemas in advance.

In late February 2017, the disastrous failure of "Painted Skin" with an investment of over 100 million yuan became one of the backgrounds for "A Chinese Ghost Story" to soar into the sky, sweeping the market unstoppably!

On Monday, February 27, the Hong Kong blog official v of "A Chinese Ghost Story" announced that the film had accumulated a box office of 45 million in six days after its release, making it a well-deserved box office champion and breaking the previous record set by "Painted Skin".

In addition to the extremely beautiful box office, "A Chinese Ghost Story" also sold another 24 million peripheral products.

The former is fine, the latter is simply blinding the eyes of insiders.

This kind of peripheral sales has not lost to many Hollywood blockbusters!

How much is the investment in "A Chinese Ghost Story"? It was only 30 million, and the cost was almost recovered within a week of its release, and all the rest will be profitable, and there is a larger mainland market.

As a result, many Xiangjiang film companies were jealous and planned to follow suit to make a fortune!

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