Perfect Superstar

"This movie is so good!"

"Well, the special effects are a bit ordinary, but the storyline is very good, and the soundtrack is amazing!"

"I like the theme song and episodes in it, it's indeed produced by Lu Chen!"

"It's reasonable, and the special effects are pretty good. The scene of Yan Chixia's decisive battle with the tree spirit's grandma is very exciting."

"I am mighty!"

"I want to watch it again..."

Just after 8:30 in the evening, a large number of spectators poured out of the movie hall of the Light and Shadow Cinema. They came to the lobby talking and laughing in twos and threes, making the originally spacious lobby quickly crowded.

Some of the viewers who just finished watching the movie took the elevator or took the stairs directly to leave, but most of them did not leave in a hurry, but chatted with friends in the lobby.

Today is Sunday, the last day of the weekend, and it is also the prime time for movie viewing, so the newly opened Light and Shadow Cinema is doing very well. There are many moviegoers, some are waiting in the lobby, and some are buying tickets.

Suddenly there are so many people coming out, and everyone is talking about the same movie, and the reviews are still very good. Such a scene is definitely rare.

So someone asked curiously: "Hey, buddy, what movie are you watching?"

The person who was asked smiled and said, "A Chinese Ghost Story has just been released, and I highly recommend it, giving it a five-star thumbs up!"

"It's really pretty, isn't it?"

The questioner hesitated immediately, and couldn't help turning his head to ask the girlfriend next to him: "Why don't we watch this too?"

The hottest thing in theaters right now is of course "Decisive Battle on Vulcan", but he has already watched this Hollywood blockbuster, and his girlfriend doesn't like this kind of sci-fi theme, so he originally planned to watch "Our Youth Is Not Lonely".

"Our Youth Is Not Lonely" is a domestically produced youth inspirational film. It just landed in major theaters in China yesterday.

The girlfriend thought for a while and said, "Then watch this one."

The inquiring person nodded, turned around and went to the ticket office to buy a ticket.

Unfortunately, all the tickets for the last few shows of "A Chinese Ghost Story" are gone.

Because there are a large number of online reservations today, and there are not many movies in theaters.

"I rely on it!"

The brother cursed depressingly, and had no choice but to buy tickets for "Our Youth Is Not Lonely".

Because it was in the public, his scolding was not loud, but even so, it was still heard by Li Le who was mixed in the crowd.

He twitched the corners of his lips, revealing a meaningful smile.

Li Le is the manager in charge of the marketing department of Guangying Cinema. He is thin and unattractive, but he has been in the cinema circle for decades and has a lot of experience.

As the director of the marketing department, he pays a lot of attention to the domestic film market. Before any new film is officially released, he will try his best to understand the relevant information of this film, and finally provide valuable references for film scheduling for theaters and even theater chains. .

Optical Cinema Line is a theater chain established in recent years, and compared to the three major domestic theater chain giants, its strength is still very weak.

It is precisely because of this that Light and Shadow must have the best service and the keenest sense of smell in order to establish its own territory in this fiercely competitive market.

Li Le's responsibilities are very heavy, and his sense of responsibility is also very strong. He will pay attention to any new film that is released on the spot, even if it is a film that does not seem to have any box office market.

Simply put, it is to pay attention to the reaction of the audience.

Today is the first day of release of Lu Chen's first movie "A Chinese Ghost Story" in China. Since the Light and Shadow Cinema received reservations for three theaters in advance, Li Le paid special attention to it.

Li Le has a certain understanding of Lu Chen, and he still admires this young star who has risen like a comet in the entertainment circle with both strength and idol.

Of course, admiration is nothing but admiration, Li Le will not say that because of this, he will increase the film schedule of "A Chinese Ghost Story" in the optical theater line. He has conducted a serious investigation on the release of "A Chinese Ghost Story" in Xiangjiang.

The result of the investigation was beyond Li Le's expectations. His friends in Xiangjiang told him that "A Chinese Ghost Story"'s box office of more than 100 million yuan was completely authentic, and there was basically no box office buying or fictional box office.

In addition, the peripheral sales of "A Chinese Ghost Story" were also undisturbed. The miracle of sales of 40 million + made the Hong Kong industry exclaim in disbelief.

Unless the large and small theaters in Hong Kong unite to make fakes, it is even more impossible!

At that time, Li Le was silent for a long time. After smoking a whole pack of cigarettes, he submitted a survey report and proposal to the theater executives, suggesting to increase the screening rate of "A Chinese Ghost Story" and to stock up its peripheral products in advance. , to deal with possible market hotspots.

In this document, Li Le can be said to bet on his reputation. If the theaters follow his advice and the result is completely different from his prediction, or even completely contrary to his prediction, then his future in Light and Shadow will be worrisome.

In fact, Li Le doesn't need to do this at all. Anyone who has been in the same circle for decades should know how to seek advantages and avoid disadvantages, and will not put himself in a passive and unfavorable situation.

But Li Le is betting that the box office market of "A Chinese Ghost Story" will explode, and if he is really counted, his status in the eyes of the theater executives will be greatly improved.

Li Le is not a gambler, he is using his keen market sense to seize opportunities decisively.

Although the theaters did not fully accept his suggestion in the end, the screening rate of "A Chinese Ghost Story" in Light and Shadow still exceeded 25%, second only to "Decisive Battle of Vulcan". At least one-third of the display cabinets in the surrounding stores The peripheral products of "A Chinese Ghost Story" were displayed.

Today is the first day of the release of "A Chinese Ghost Story", and the surging crowd of moviegoers gave Li Le a taste of success. The comments and comments on the film from all directions strengthened his confidence little by little. !

Of course, he knew that many of these audiences were Lu Chen's fans. It was already common for fans to come to the cinema to support celebrities, and it was far easier to get praise than ordinary audiences.

However, these fans and audiences are not limited to the characters played by Lu Chen. They have positive comments on the storyline, character characteristics and even special effects of the whole movie.

This is not easy!

It's a pity that the lineup of "A Chinese Ghost Story" is still a little short, otherwise today's box office results will be even better!

Li Le thought to himself, and turned his gaze to the surrounding shops not far away.

I don't know how much the peripherals of "A Chinese Ghost Story" can sell.

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The first one is sent. (To be continued.)