Rebirth In Hollywood

As the media becomes more and more developed, the influence of publicity and marketing on the follow-up earnings of films is also increasing. In the past two years, the publicity budget of commercial films has successively set new records.

In addition to the $70 million in production costs, Universal and Jenkins have set a $30 million promotional and marketing budget for "Jurassic Park," a fair share of which is thrown overseas.

The drastic changes in Eastern Europe, the disintegration of polar bears, the first "Desperados" to enter the other side of the Pacific Ocean, the last few large markets in the world are gradually opening their doors to Hollywood movies, the overseas box office figures of many commercial blockbusters have completely crushed the North American box office, and the overseas market is becoming more and more favored by producers.

Like the "Jurassic Park" crew, the troops are divided into two groups, and at the same time they launch a propaganda offensive in Europe and the Far East, even Catherine? Kennedy and Stephen? Spielberg is personally dispatched, which is still very rare for Hollywood in this era.

But the benefits are very obvious. The United Kingdom and Australia passing by on both sides, "Jurassic Park" opened with a destructive force, and in the roar of the Tyrannosaurus Rex, there was no one enemy at all.

On July 29, "Jurassic Park" officially landed in Hong Kong. Golden Harvest Pictures, which signed a distribution contract with Universal Pictures, also held a premiere at the Hong Kong Cultural Center Grand Theater. The film has a hot momentum in North America. , gave them strong confidence.

If the estimated box office figures can be obtained, Golden Harvest's revenue can be worth a year's profit from their self-portrait movies.

The promotion of the film started a few months ago, and recently it was named the box office champion in North American film history.

The only characters in front of the crew who came to Hong Kong were Ryan and Nicole. The huge posters of the two were hanging in front of the theater. Is Nicole Ellie? Dr. Settler's shape, Ryan is holding the model of the Tyrannosaurus Rex in one hand and holding the "Jurassic Park" novel version in the other.

"Ryan, I like your movies very much. I've watched all of "The Sixth Sense", "Home Alone", and "Terminator 2". Why haven't you played a role recently?"

"Is the next Harry Potter episode coming out next year?"

Hong Kong is also a dumping ground for Hollywood, and English is one of the lingua franca, and there are not many obstacles to communicating with some fans.

Ryan smiled and nodded as he signed the poster handed over by the other party.

There were so many fans on both sides of the red carpet that Ryan walked fast while noticing Nicole on the other side, only occasionally checking out a few posters.

I casually gave the fountain pen to a girl on the opposite side,

Ryan returned to the red carpet, as if he had a good heart, Nicole also came over and tacitly pulled into his curved arms.

Walking to the end of the red carpet, answering a few innocuous questions from reporters, and meeting the requirements for taking pictures, the two walked into the theater.

Ryan and Nico were one of the VIP guests at the finale. It was relatively late to come in. He looked around and saw all the familiar faces.

Jiahe invited many stars to come to help out, many of whom were familiar to Ryan in his previous life. Of course, for him now, these people are no different from the unknown Hollywood stars he met before, they are just passers-by.

"Hello, Mr. Zou!"

Ryan shook hands with the founder of Golden Harvest who came over.

"Miss Kidman and Mr. Jenkins are really young and promising." Old Man Zou and Nicole? Kidman shook his hand lightly.

"It's not as good as Mr. Zou's self-made." Ryan politely said, face is given to each other.

Then, the old man Zou introduced a few VIPs to them, including the executives of Golden Harvest, as well as the bosses of other film companies.

Some people can speak English, while others speak Cantonese. Ryan is all in English. During his years in the orphanage, he has learned Cantonese, and he has no problem listening and reading often.

However, how can this be? Could it be that if they show off a few words in Cantonese, they will treat him as their own?

Ryan knew very well that just being blond and blue-eyed would never be able to integrate into their circle, and the bond between the two parties was just a matter of interest.

Many celebrities who were familiar with him in previous lives flashed by in front of him, and it was not until a handsome man shook hands with him that Ryan talked about other things after polite greetings.

"Mr. Zhang, I have seen "Farewell My Concubine", should it be this name?"

After the other party nodded, Ryan continued, "Your performance in it is very good. If the movie hadn't won the Palme d'Or, you could have won the best actor."

Ryan isn't running the train, Harvey? Weinstein made a trip to Cannes in May to buy the North American rights to the film, which he saw when he went to Miramax.

"thanks!"

The other party was calm, as if he didn't care too much about losing this laurel.

Ryan said a few more words and walked over to Nicole. In fact, even the three major European film festivals that advertised fairness and impartiality were no different from the Oscars.

However, it is true that the other actor lost some injustice. Ryan listens to Harvey? Weinstein said that there was an Italian female judge who, probably with a nervous cramp, voted for him, but stubbornly voted for the best actress, which makes people laugh and cry.

Nicole? Kidman and Katherine? There were a lot of people around Kennedy. One of the men stood out. He was talking, and someone was translating. Nicole kept a polite and polite smile. I know it myself.

Mantou director?

Standing silently beside Nicole, Ryan listened to a few words, and probably understood what was going on. "Farewell My Concubine" returned with great fame, and after Miramax purchased the North American screening rights, it once held a The small-scale preview meeting, according to the news, was well received by professionals, which inflated the old gentleman's confidence a lot.

"I think Farewell My Concubine can hit the Golden Globes and the Oscars for best foreign language film."

The other party is now the focus of this group of people, with a very confident look, and what he says is swearing.

Is "Farewell My Concubine" good? Without a doubt! to Harvey? Weinstein's public relations ability, won the best foreign language film from the Golden Globes is not too difficult.

But if you want to win the Oscar, it is not just about being a good movie. Political correctness is the most basic element.

"What movie did he talk about?" Nicole's voice interrupted Ryan's thoughts.

"Just the movie we saw with Harvey about the drama," Ryan reminded.

"Ah~" Nicole was still confused.

Ryan shook his head and simply closed his mouth. After living together for so many years, he didn't know where he would be. Nicole was not interested in oriental culture, and only a little Chinese was influenced by him.

Whether it is Nicole or Ryan, they all know that this is not their home court, and they also adhere to the principle of seeing more and talking less, and maintaining the necessary distance between the two parties without losing etiquette.

Of course, unlike Ryan's grace and poise, Nicole's show is cold and glamorous.

The screening time of the movie was coming soon, and everyone greeted each other and walked towards the theater. When he passed by Director Mantou, Ryan finally couldn't hold back.

"Mr. Chen, if you want your work to win an Oscar statuette..."

Ryan only said one sentence, and then he saw the other party's expression of doubt, and he understood that he should not understand too much English, so he had to change to a little Chinese, "Mr. Chen, if you want to get Farewell My Concubine For the Oscar for Best Foreign Language Film, it’s best to go to North America in December and work with Miramax on PR work.”

If you do it, you may not get a golden man. If you don't do it, you will never get a golden man. Ryan said all of this, he did not play internationalism, but "Farewell My Concubine" is really good, worthy of an Oscar statuette.

"What did you tell him?" Nicole looked back at the director who seemed to be frowning and thinking.

"Nothing, let's go."

After that, Ryan strode forward.

There is no need to say much about the screening process. "Jurassic Park" is completely incomprehensible in this era. It can be called the ace product created by the Hollywood assembly line.

This is not just the advantages of special effects and movies, but the advantages of technology and ideas accumulated over a long period of time in the West through industrial and information technology, which cannot be solved by a few people or a small Hong Kong area.

In fact, the impact and influence of this film in the world's second largest film production center is far beyond imagination.

"It's a very colorful movie, it exerts human imagination to the limit." After the movie, the old man Zou came to the place where the crew was seated, "I have also read the novel "Jurassic Park", and the movie actually reappears It's hard to imagine such a real dinosaur."

"Congratulations, Mr. Jenkins, Miss Kidman, I'm sure Jenkins will take a step up this time," he added.

"We have a win-win situation, aren't we?" Seeing that Nicole didn't mean to answer, Ryan could only speak.

"Win-win?"

The other party shook his head without a trace. After all, as long as you are not a fool, you can see that Hollywood has pulled Hong Kong movies further and further.

After saying hello to the people who came to congratulate, Ryan and his party walked out of the theater, and the two sides talked about the future itinerary.

"Kate, if it's not a necessary publicity campaign, just push the rest." Ryan thought for a while, to Katherine? Kennedy made recommendations.

They are here to make money in the Far East, not to make friends. Those parties that are not very helpful for the promotion of the movie are not worth attending.

After a night of rest, Ryan and others participated in a TVB program, then left Hong Kong and went straight to the next stop.

The movie set off a moviegoing frenzy in Hong Kong, which was even more popular than expected. There were rare long queues in front of many theaters, and it was hard to get a ticket in a short period of time. ()