Rebirth In Hollywood

Attended a breakfast date with Steven Soderbergh, the director of "Drug Network", had lunch with Ang Lee and Ligong Xu, the two producers of "Crouching Tiger, Hidden Dragon", and had an evening date with "Gladiator" Director Ridley Scott and Harvey Weinstein have a drink together, and if the spirits aren't lost after drinking, they can find a place to throw a wild party.

This sounds like a dreamy schedule, but it's just an ordinary day for a core Oscar judge during the awards season.

Celebrities, delicious food, a comfortable environment, and pleasant conversations are just the 'opening words' to win votes in the Oscar PR campaign. Ambitious film producers know that these investments are meaningful because they have won the favor of the Academy and the judges. Nominations and even Oscar wins can bring big financial rewards.

The re-screening of the film, the release and reprint of the DVD, the sales of peripheral products, and even the investment in other films of the company seem to have become a matter of course. This is the 'reputation' effect.

In order to maintain the most basic fairness, openness, and transparency of the Oscar brand, the Academy of Motion Picture Arts and Sciences expressly stipulates that it is not allowed to bribe votes, that is, it is not allowed to provide gifts to academy members in exchange for votes. However, this kind of thing has always been "you have a policy, I have Countermeasures', cunning and rich producers such as Ryan, can always find ways to avoid this ban.

According to the regulations of the academy, works that sign up for the Oscars must submit review materials to the jury of the academy. In addition to the necessary copies and DVDs, "Gladiator" also includes the following items, four large-format albums—introducing all aspects of the film— —Ryan's autographed letter, and a gladiator plate specially ordered from Holland.

These things are basically on the edge of gifts and gifts, which will undoubtedly increase the favor of the judges.

What Ryan did here was fairly conservative. The producer of "Drug Network" simply mailed the latest Sony player worth $149 to some judges, with a built-in movie soundtrack. Once someone inquires, it can be argued that it is a tool for understanding movie-related information, and the rules are not broken.

Be it a gift or a giveaway. Although the individual value is not high, it is not a small expense to send out thousands of judges in groups. Coupled with the media's publicity expenses, the cost of "self-promotion" for the Oscar seeded contestants is actually a huge expense.

Ryan remembers counting in the past, during awards season. **The film may spend hundreds of thousands of dollars on public relations, while the average big studio spends millions of dollars per movie, and when the competition is fierce and they are determined to win, the producer sometimes spends a lot of money on publicity.

For example, this time, for "Gladiator", Ryan simply spent tens of millions of dollars in related expenses.

These are fairly normal public relations activities. In the last few years of Ryan's previous life, the Oscars almost became a political campaign, and the PR side was far from satisfied with only promoting themselves.

Instead, while promoting their own public relations, they also used the media's remarks to directly slander their opponents.

Because of his profession, Ryan knew about these things in his previous life. The most typical example is "The Hurt Locker" in 2010. Megan Ellison, who was the producer at the time, used the influence of the family to not only attack the biggest competitor "Avatar" in the media, but even wrote to Some members of the academy expressly asked the other party not to vote for "Avatar".

In the end, her public relations at the time proved to be extremely effective, and "The Hurt Locker" won a big win at the Oscars.

However, this obviously excessive public relations behavior has also brought a series of negative consequences.

Later, she invested in "Hunting Girls". At the beginning of the awards season, the momentum was very strong, but later it encountered setbacks. First, dozens of members of the core academy publicly stated that they did not like the film and would not vote for the film. Later, even members of Congress and the Central Intelligence Agency were involved. came in. Not only issued a statement accusing the film of untrue depiction, but also launched an investigation on "whether there is a leak".

In the end, the film was so popular in the early stage that it only received one technical award at the awards ceremony, but on the second day of the Oscars ceremony, the relevant agencies canceled the investigation of the film.

"Oscar is like a battlefield. It has to build momentum for itself and intrigue with each other. From the beginning to the end, the public relations campaign lasted for several months. It is like canvassing votes for a presidential election. It is physically and mentally exhausting."

This is what Ryan felt when he was running around for Nicole's Best Actress a few years ago. However, today, he is no longer the Ryan Jenkins of the past. Even if he is facing Oscar, he has the ability to transform from a prey to a hunter. qualifications.

Standing at the highest place in Hollywood and looking down at the Oscars, you will understand the importance of public relations better, and you can always use various conditions to make public relations achieve the desired goal.

As early as the promotion period of "Gladiator", Ryan organized three groups of public relations personnel to be responsible for the planning, two groups of personnel from Jenkins Films were responsible for planning the release and publicity, and a group under Pai Kingsley was in Harvey ?Under the unified coordination of Weinstein, he was in charge of Oscar public relations, and finally formulated corresponding strategies according to the personality and hobbies of the judges.

The time when the Oscar nominations are about to be announced is undoubtedly the most critical moment for public relations. Ryan's firepower is fully fired, and the media is vigorously shaping the image of "Gladiator", especially Maximus, who is both tall and humble. Although the main creator does not make many public appearances, every time he makes an appearance, he is as humble and courteous as a British gentleman and lady, which has added enough impression points to the outside world.

Sociologists and professionals from all walks of life also came forward to say that this movie and its protagonists have become synonymous with freedom and responsibility. As time goes by, the box office figures of "Gladiator" are getting higher and higher, and it has been released for more than a month The North American box office of nearly 200 million US dollars is far behind other competitors.

In terms of awards, Ryan must give priority to ensuring that he can be nominated for the best actor, and first obtain the tickets that can be competed for.

"Ryan Jenkins is best at interpreting the complex world of human emotions. In "Gladiator", under the heavy and solid armor, you can still clearly see Ryan's tender and sensual heart. Through The sad eyes, the bleeding wounds and the sand slipping from the fingers are transmitted to the hearts of every audience."

"All of these in the film can only be achieved by real superstars. No wonder fans always compare Ryan with screen predecessors such as Marlon Brando. However, unlike other stars, Ryan is wise and full of character, and others always grab him. He expresses himself in front of the reporter's camera, but he often turns a blind eye to it, turns a deaf ear to it, does not follow fashion nor advocates vanity, and the roles he interprets are sometimes rough, resolute, deep, and cold, and sometimes relaxed, chic, and free..."

In the opening issue of "Vanity Fair" in 2001, "Gladiator" can be seen everywhere, and Ryan's acting skills are the focus of their advocacy.

Of course, Ryan's performance over the past few years is fully worthy of these praises.

The media public relations of the film is not just a process of publishing relevant events in the newspapers, but a huge operational operation. After years of running-in, Ryan's team has a wealth of relevant experience, and the plans formulated are not careless .

In order to ensure success, Harvey Weinstein even spent a lot of money and directly hired the deputy manager of the Bush campaign team to help.

In addition to the relevant DVD review materials mailed to the judges, Ryan had another 160,000 copies of "Gladiator" DVDs suppressed and distributed to members of the film academy, making the film's popularity continue to rise.

All of this, Ryan just wants to ensure that the possibility of winning the award is infinite. Although age is an irreversible disadvantage, he does not want to wait any longer. The main energy of the next two years must be placed on Disney. The acting side continues to put in as much time as it has in years.

It's not accurate to say that, because he intends to put all his efforts into a good show, and the main audience is Disney. If Nicole, the heroine, can fully fire, the effect will be absolutely terrifying.

Therefore, Ryan's public relations methods are almost used to the limit.

Even the billboards in the shopping mall near the location of the academy were leased by Jenkins Films, and the wallpapers of several restaurants around them were all replaced with posters of "Gladiator", ensuring that the members of the academy who dined nearby would not even have time to eat. Surrounded by Maximus.

From the beginning to the end, Ryan has always strictly adhered to that vague bottom line. As long as he is not too extreme, with his current status, the academy will not easily make criticisms.

You must know that the public relations behind the Oscars have a long history, and it is not a secret at all to the American media and even some members of the public.

In some respects, Oscar public relations, like political campaigns, represent the will to campaign and the spirit to win.

Although there may be deviations in the application process, the lack of public relations shows that there is not even the most basic competitive posture. This will be regarded as an unqualified competitor in North America, which advocates free competition.

And Ryan also seized the last chance before the announcement of the nominations, and held several grand parties in Jenkins Manor, several of which lasted until the early hours of the morning.

Every public relations master has his own public relations concerns, but all the winners have certain common characteristics-use their own advantages and power to the fullest, and play to the extreme within the rules!

Of course, the quality of the film is the basis of all this, there is no doubt about it.

Perhaps in the eyes of some real film art workers, judging great art with human eyes is too vulgar and too subjective, but human beings are social animals, and this society is composed of one and another small circle, regardless of Which circle you are in, you must abide by the rules of this circle to a certain extent.

The work that can be done in advance, Ryan's side has almost achieved the ultimate, and luck has become a factor that cannot be ignored at this time.

Perhaps because of the new changes in the new century, the Academy of Motion Picture Arts and Sciences postponed the official time of this year's Oscar nominations to February, and before the nominations came out, Ryan first appeared at the Golden Globe awards ceremony. (To be continued. If you like this work, you are welcome to come to the starting point to vote for recommendations and monthly tickets. Your support is my biggest motivation. Mobile phone users, please go to read.) 9 ()