Rebirth In Hollywood

In the following period of time, Irene Lauder and several Estee Lauder staff became frequent visitors to Disney headquarters. Naturally, Disney management would not push out this kind of door-to-door customer. After several rounds of negotiation After that, the two sides reached a series of cooperation agreements.

For example, a+e TV network and Estee Lauder's new advertising contract; for example, in Disney's movies that are related to fashion, Estee Lauder has the priority to implant cosmetics advertising and so on.

In addition, the two parties have also reached a cooperation agreement on online advertising, and Estee Lauder's advertisements will be placed on an increasing number of users.

Of course, the amount involved is naturally pitiful, and it can only be said that nothing is better than nothing.

If yutube wants to develop rapidly, it needs not only technology and capital, but also long-term promotion.

After Disney signed a letter of intent for cooperation with the Estée Lauder Group, Nicole also agreed to be the spokesperson for Estée Lauder, and the other party would recreate a new series in Nicole's name.

However, these will not be fulfilled until next year, after all, Nicole's contract with Chanel has not expired.

In this Vanity Fair, fame and fortune are the pursuit of everyone. Even if they look at the whole world, how many people can escape the shackles of these two words?

For Nicole, money is not a problem at all now. How to leave a legend of her own in Hollywood and even in North America is her current pursuit.

Ryan and Natalie and others are also in this category.

The cooperation with the fashion industry also reminded Ryan of the famous fashion movie in his previous life, and told the following people to pay attention to related fashion and workplace novels. In the feedback list, there is no "The Queen Wears Prada". Name, that only means that this novel has not been published yet, just keep waiting.

Beginning this year, Jenkins Pictures has been negotiating the rights to the novel. It has also gradually shifted to Disney. After all, Disney has more abundant resources.

The most typical is "The Lion, the Witch and the Magical Wardrobe". Because of Ryan's repeated success in adaptation, this series has been unable to talk about the adaptation rights, and even attracted the spy of Time Warner and 20th Century Fox. Fortunately, several parties had in-depth cooperation and soon became a joint party, not giving the other party the opportunity to raise prices.

In the end, Disney and Twentieth Century Fox teamed up to get the film rights to the series. And withdrew from the competition for another series, Time Warner successfully took all the copyrights of the "Golden Compass" series and wanted to create another Harry Potter series.

"The Lion, the Witch and the Enchanted Wardrobe" won't be made into a movie right away,

Ryan knows the advantages and disadvantages of this series, and the adaptation will definitely limit the investment that can be described as waste in the previous life.

Speaking of novels, in mid-August, after several revisions, Ryan provided ideas and outlines, and Susan Collins wrote the first Hunger Games. Published by the "Alien" Publishing House, the novel had been publicized on a large enough scale in advance, especially after the name of Ryan was put on, the general response was quite good.

in particular. Several well-known book critics have published reviews and strongly recommended the book, which has caused the sales of this utopian novel to soar, and even entered the top 50 of the New York Times bestseller list in its first week.

Susan Collins, a TV screenwriter who has been obscure, also rose to fame. At the same time, I began to plan the writing of the next few parts.

As for the film adaptation, Ryan is not in a hurry, the current time and social environment are not suitable. After the shortcomings of the Patriot Act are revealed, it is the most suitable time for the film adaptation, and the candidate for the heroine will graduate from college next year.

In addition to being deeply affected by the social environment, the massive publicity is equally important for the promotion of the box office. Perhaps no one can guarantee that a movie will be welcomed by the market, but a movie without sufficient publicity will definitely not be able to sell well.

Those who sell movies at a low cost and spend on publicity and distribution are more than ten times or even dozens of times the cost of film production.

In today's increasingly fast information transmission, publicity is an extremely important part of a successful film.

In the third week of August, all Disney parks around the world held a series of activities with the theme of "X-Men". Cartoon characters such as Wolverine, Professor X, Phoenix Girl and other characters entered Disneyland one after another to meet tourists. Intimate interaction, even Captain America, who only appeared in the Easter egg, held a shield and became one of them.

Along with all kinds of promotional activities, "X-Men 2" has a fairly strong box office, although it can't compare with the previous "Spider-Man" and "The Lord of the Rings 2: The Two Towers", but in August this year. At the end of the summer season, there was still a wave of science fiction films.

Three weeks later, the film has grossed $180 million at the North American box office.

Although the film critics once again launched a series of attacks on the film, they could not prevent the x-men from becoming the protagonists of the entertainment market in August. The big sale of this film also drove the expectations of "Captain America". The Easter egg at the end of the film Played an excellent role in promoting publicity.

Even Warner is considering whether to add this mode at the end of its own superhero movies.

At the same time, "Captain America", which has been working overtime and busy post-production, has also determined a specific release date in North America. The film will officially land in North America before the Thanksgiving holiday.

Later, Marvel Studios announced the news and released a trailer.

However, this trailer is different from the platforms that have appeared in the past. It was hung in the most prominent position on the homepage of the website for the first time.

"Captain America" ​​is one of the most anticipated films of the second half of the year, and Disney hopes to further promote the site in this way.

Of course, the network is only the first to release, and all the normal publicity of the movie will follow the original plan later.

"X-Men 2" has already warmed up the movie, and many people have flocked to the yutube website. Although Disney has made sufficient preparations in advance, the technology in this era is limited after all, and there was a crash for a time.

These cannot resist the enthusiasm of the audience to watch in advance. After all, the current social situation in North America has made countless people miss the famous comic hero who once beat Hitler and fought against state terrorism.

The trailer only lasts more than two minutes, and there are not many hot scenes, but it shows the American spirit represented by Steve Rogers everywhere.

"Do you have to go to war? With your body. You'll die there!"

Facing the persuasion of his friend James Barnes, the thin Steve Rogers said without hesitation, "Our country is under threat, I have to do it!"

"What I value is things other than the body." This is what the doctor who transformed the captain said to the colonel. He pointed to his head, "Here, Steve is stronger than everyone."

"Be a good man!" he told Rogers.

Unlike the body from thin to strong, Steve Rogers' will and conviction in the trailer are always firm.

Finally, the trailer uses a large font to give a propaganda slogan that is most suitable for this era.

"When the nation is threatened. The devil appears, and a hero will stand up and lead us to victory!"

From the film project to the completion of filming, from Ryan, the producer and star to director David Fincher, from Stan Lee to the amazing writing team, everyone involved in this film is putting "Captain America" Make it into the most typical American theme movie.

In today's social environment, this movie would fail, and these people, including Ryan. You can jump off the mouth of the Hudson because that means the movie can't get any worse!

But how likely is this?

After the release of this trailer, the traffic of the company soared in a short time, and the number of registered users even increased by nearly a quarter. If there are still problems in video technology and other aspects, this number will rise rapidly.

For publicity, Ryan and Disney spent a lot of money, whether it's his personal website. It is also Disney's official website, and its promotional slogans and links are hung in prominent positions.

Ryan has a stake and a say in some of the sites, such as Google and Yahoo. All have links to this site.

Moreover, the video sharing mode is also very popular among users. The biggest restriction is still from technology, which can only be solved with the development of time and technology.

In the previous life, after such a video website developed, the promotion of movies or stars would completely kill Rotten Tomatoes or imdb and the like.

After the "Captain America" ​​trailer, Ryan asked his management team to register users on it, uploading some tidbits of past movies and clips from his personal life in his name, which to a certain extent played a role in attracting role of users.

In addition to himself, Ryan also recommended the site to Natalie.

"Nate, your short film is finished. Always find a suitable platform."

In the living room of Natalie's villa, Ryan talked about the "Coffee" she just finished, "You can't keep it for yourself, can you?"

"You mean, turn the short video into a video and post it on it?". Natalie has completed the first short film in her life, and of course she wants to release it through certain channels.

"That's right." Ryan nodded.

"This may be a good way." Natalie held her pointed chin, thinking seriously.

Ryan reminded, "The Internet is a relatively open platform, and there may be various comments, Nate, you have to be mentally prepared."

"Do you think I care about those voices?". She is a girl with a strong heart, and she only cares about a limited number of people.

For the first short film directed by an ordinary newcomer, it is not easy to find a suitable release channel. Many well-known directors have become famous before their old works have been turned over.

Of course, none of this is a problem for Natalie. Ryan's original idea was to send "Coffee" to the TV station, but the high click-through rate of the "Captain America" ​​trailer reminded him that the Internet is not a better platform. . (To be continued...) ()