Rebirth In Hollywood

On the way back to Beverly Hills from Burbank, you can see a lot of advertisements about "Captain America", billboards erected on the side of the road, giant signs in commercial centers, and billboards that can hang posters, all above Filled with blue, white and red uniforms and round shields painted with white five stars.

Even the bus stop signs with few customers are covered with posters of this movie.

Steve Rogers was thawed from the ice and returned to American society, just like the plot in the comics.

After entering the bustling commercial area of ​​Mondeo Avenue, not only advertisements can be seen everywhere, but there are even many people wearing Captain America uniforms and holding plastic round shields on the streets, taking photos with pedestrians and tourists.

On several famous big screens on the street, in addition to the routine advertisements, every once in a while, a black and white picture that is not very clear will appear. In the picture, Steve Rogers is holding a Chicago typewriter and leading the Allied troops towards The Nazi German army charged violently, and it looked like a documentary image no matter how you looked at it.

It seems that in the past, Captain America really appeared in the United States, leading the Allies to win one victory after another, beating the clown Adolf Hitler to the point of bruising his nose and bruising his face, causing him to die.

Among them, the slogan "The devil appears, Captain America protects America" ​​can be said to be deeply rooted in the hearts of the people.

For American society, Steve Rogers is not only a superhero, but also represents an era and a spiritual belief.

Just this month, White House owner George Bush also mentioned Captain America in his latest televised address against the Taliban and al-Qaeda, saying 'Captain America never backed down from the threat of terrorism, and now America will not back down, we will be able to destroy all enemies! ’

Although he only mentioned it by the way, merchants with a keen sense of smell will definitely seize this opportunity.

Subsequently, Marvel announced that it would prepare fifty copies of Captain America for free for the coalition forces stationed in Afghanistan and ship them to Afghanistan as soon as possible, so that these fighters who are eradicating terrorism can see this superhero for the first time. Big production.

At the same time, a special issue of the comic edition of Marvel Comics came out, in which the retro Steve Rogers beat up Adolf Hitler, and a large number of comics that came to modern times and went deep into the enemy camp to kill bin Laden were sent to Afghanistan. I don't know. What would al-Qaeda think after seeing it? Maybe bin Laden would be pissed to death and save future hunting operations.

Of course, there is also the possibility of a riot, and perhaps an Islamic jihad against the comics and Captain America.

No matter how the anti-war factions resist the war on terror,

But for the United States, the war in Afghanistan and the subsequent war in Iraq have completely different meanings, a war that has the unanimous support of mainstream society.

Marvel's actions are not only in line with the voice of mainstream society, but also the best embodiment of political correctness. For a typical theme movie, such a propaganda effect is obvious.

After 9/11, American society has been shrouded in the shadow of terrorism. Even if you buy a few comics, you can only watch the hero of your own country kill bin Laden on paper. That is something that makes people applaud.

All these make the "Captain America" ​​movie highly anticipated.

With the help of the huge media platform of Disney, the promotion of "Captain America" ​​can be described as a full three-dimensional.

On a TV talk show on current affairs, several critics also talked about what Marvel called the first superhero ever born.

"Whether it is fascism rampant during World War II or terrorist extremism that is dehumanizing nowadays, its fundamental purpose is to deprive human beings of their free life, and they are all typical anti-social behaviors."

Several people sat around and talked, "I don't think the personal struggle of superheroes can bring any miracles, but Steve Rogers bravely stood up in the face of the ravages of atrocities against humanity, in order to protect the country. No matter whether he really has the so-called superpower or not, at least he has the courage to face all this!"

"In today's society, many people regard 'living' as a great cause."

Another critic took up the topic, "I think it may be more meaningful to be braver like Captain America to choose the belief and spirit that he adheres to..."

In terms of the Internet, not to mention the navy who are building momentum. Those online consultation activities held by Marvel Comics received more than 100,000 suggestions. Except for the type of Black Widow fighting Captain America, the staff of Marvel selected some and put them on the Internet. A prominent position on the official website.

Because Black Widow appeared in the promotional poster, the most typical of these suggestions is to see Steve Rogers and Natasha Normanoff have more interaction in the subsequent Marvel movies. If they can Together, it would be better.

Whether it's for publicity needs or to cater to the market's tastes, at an event held by Marvel Comics in New York, Mr. Stan Lee personally responded, saying that he would carefully consider the opinions of the audience and comic fans...

Later, Avi Allard of Marvel Comics announced to reporters that the profits of "Captain America" ​​at the North American box office will be donated to a charitable foundation to help the police, firefighters and volunteers who died in the 9/11 incident. family, because they are the true American heroes!

These have had strong repercussions in the society.

Two days before the film was released, TV stations conducted random interviews and surveys of people of different ages on the streets of major cities across the United States.

"I was a little over ten years old at the time, and I still remember the excitement of the first time I saw Steve Rogers beat up Hitler in the comics. He was the spiritual force that inspired all Americans in that special era."

Here's an interview with an elderly man from Nevada, "What? Will I go to the theater? Of course I will! I've got my grandson to book the movie tickets, and our family will go to the theater together, even though the movie It doesn't look very suitable for Thanksgiving..."

Kroll, who is in his 40s from Brooklyn, New York, said in an interview, "Although the era of Captain America's prosperity is a little far away from me, I will go to watch this movie, our country is going through threats, we Movies like this are needed."

The reporter who was interviewing in New Orleans stopped a young man. After the other party heard the purpose, he said generously, "I like Marvel comics, I like Captain America, I like Ryan's movies more... oh, I I'm Ellen Kruger, I've seen the movie, it's going to be a great movie, what? I'm definitely going to see this movie, actually, I'm going to the airport and heading to New York for the movie The premiere of..."

In New York, the birthplace of Captain America, it was similar - he used the country name as his title, his uniform was red, white and blue with bright stars; a shield of the same color was his weapon. Yes, he was born for patriotism! ——Such propaganda advertisements are scattered all over the bustling streets.

It was a bad time for American society; it was the best time for a Captain America movie.

"Captain America" ​​premiered in Brooklyn, New York, the birthplace of Steve Rogers in the comics.

Both Marvel and Walt Disney have high hopes for this film, and Ryan also knows that if he misses the first film this year, he must explain the origin of Captain America, and he will definitely lose the best chance of release.

The film was so hugely publicized that it spent nearly $50 million before its premiere, and in addition to the $110 million production cost, Ryan also offered a whopping $7,000 for the film. The $10,000 promotion cost, if you add the subsequent distribution costs, will bring the total cost to $200 million.

However, this is not the era when the United States was deeply mired in the Iraq War ten years later, resulting in an unusually strong anti-war era.

The most "main theme" superhero in American comics is also popular in the theaters. How strong is Ryan's market appeal, past commercial movies have already proved this, and will this movie be popular with the audience? Welcome, as the business group closest to the general audience, they have their own judgments.

Hollywood’s expectations for the film can also be seen from the reactions of other studios, with the exception of the animated film Shrek, which was released a few weeks ago, other mega-productions have avoided this schedule.

They are not fools, this is not a dull movie like The Pianist, how strong is Ryan's commercial?

This directly led to the creation of a new North American film market record before the film was released. The first week of "Captain America" ​​reached more than 4,110 theaters, and the number of screens exceeded 9,500 yuan!

The day before the premiere, Ryan and Nicole, the film's leading men and women, left Los Angeles on a private jet with some other members of the crew.

"Part two?"

Sitting in the front cabin of the plane, David Fincher shook his head and said to Ryan, who was standing by the bar, "One movie like this is enough, I don't want to be tied up for a long time like Sam Raimi. on a series."

"According to your plan, when the whole series ends, it is not known in a few years." He added.

"OK then."

Ryan held a silver pot, filled a few people with black tea, and sat next to Nicole, "How will the response of this film be, it is still unknown, and what kind of adjustments should be made in the next film will depend on the release. The audience's reaction."

"Won't……"

Scarlett Johansson, who was sitting next to David Fincher, pinched her blond hair and asked, "Black Widow and Captain don't really have sex, right?"

"It depends on the setting of surprise." Ryan shrugged, picked up the teacup, and slowly sipped the black tea. "The screenwriter has a special team in charge, and it must meet the requirements of the entire series."

The whole series just set a general route, and the social environment in the next few years will undergo too many changes. Movies always have to adapt to the social environment and make adjustments to some plots in time.

However, this is all in the future, and now the most important thing is "Captain America"! rs()