Rebirth In Hollywood

Since he will only stay for less than a week, Ryan's schedule is quite tight. After receiving an exclusive TV interview, he returned to the film industry and participated in the first Sino-US Film Summit Forum.

This forum has been in preparation for more than a year, and it was also led by Ryan, but the shrewd Hollywood will not miss this opportunity to further develop the Chinese market. The forum summit can be held smoothly, except for Disney. The power has also made a lot of efforts.

Ryan, accompanied by Wang Zhongjun, participated in this forum. The first session was hosted by China and China. Next year, he will go to Los Angeles. If it can continue, it will be held in this way in the future.

Originally, after sitting down, Ryan still had a little interest in seeing the famous directors and stars in the previous life, but this interest quickly disappeared. Except for a few routine words, he always No comments were made in the end.

The reason is very simple. The organizers have turned this non-governmental professional forum into a pure hodgepodge. This is nothing, and they even charge the entrance fee!

Regardless of whether you are in the film industry or the surrounding industry, you can buy a ticket to the forum for as long as $200, and the dinner ticket after the forum is even sold by them for $3,000!

After the forum, Ryan unceremoniously declined the invitation of the host China Film Association for the dinner.

What are you kidding me, these guys are crazy just thinking about money, isn't the so-called 'special fund for film development' that earns 5% of the box office of each movie enough to feed them?

Maybe this is the norm, but Ryan is not stupid enough to act as someone else's money-making tool.

He also did not expect that the first session of the China-US Film Summit Forum, which he helped to promote, would become such a messy and confusing thing.

Back at the hotel, Ryan threw this trivial matter behind him and said more. Even in North America, this is not uncommon.

China's film industry was in chaos, before Hollywood developed. Also went through a chaotic phase.

Compared with these, Ryan considers more about how to obtain more benefits.

In this age. The North American box office of quite a lot of Hollywood commercial productions only accounts for about one-third of its global box office, and the North American market is relatively saturated, so the international market will be the main growth space in the future. The huge potential of the Chinese market is exactly what Hollywood seeks. main reason for cooperation.

Although Ryan left, Disney and other Hollywood companies also had personnel to attend the party,

The reason is simple, capital will never go against interests.

And China's film industry also needs Hollywood.

Hollywood needs the Chinese market, and the Chinese film industry needs Hollywood's talent and technology. The future of such cooperation is that both parties can benefit from it. If the Chinese film market is raised from a relatively low level to a relatively high level, then Hollywood will gain more business from the cooperation between the two parties. income.

Because of the relationship between Ryan and many media groups to jointly exert pressure and other aspects, the WTO agreement between China and the United States on the film industry has changed a lot from the previous world.

At present, there are three main ways for Hollywood films to enter the Chinese market. One is to import sub-account films. The Hollywood sub-account ratio is 20%, but only 20 sub-account films and 14 special sub-account films are imported each year. quota.

The second is to import buy-out films, that is, China Films buys out the film's screening rights from Hollywood studios at a fixed price, while Hollywood studios do not participate in China's box office share.

The third type is Sino-US co-productions. Films made in this way can enjoy about 43% of the box office share as domestic films.

On the previous Sino-US Film Summit Forum, the mountain sculpture of China Film Group. The co-production mode between China and Hollywood was specifically mentioned, but Hollywood filmmakers, including Ryan, were not very interested in it.

Now is not ten years away, and the conditions for co-production are far from ripe.

Although there are a lot of shameful things in Hollywood, relatively speaking, North America has very perfect entertainment laws and professional lawyers, overseas market pre-sales, third-party film completion guarantees, production process requirements, and various trade unions and legal guarantees Most of these have very clear relevant laws or industry regulations.

And now the Chinese film industry does not have so many links, although the cost is relatively low. But it also means huge risks.

Moreover, in 2004. A bureau has just promulgated the "Regulations on the Administration of Chinese-Foreign Co-production Films", in which the conditions for co-production films are extremely harsh. For example, it is necessary to hire Chinese main creative personnel, and at least one-third of the main actors are required to be Chinese actors, filming in China, etc.

This is definitely not acceptable to the current mainstream Hollywood filmmakers.

Although this method is unacceptable, Ryan knows that there is a shortcut that can be taken, and that is to give priority to importing. After all, there are only so many import quotas here every year.

So how can we give priority to introduction?

Then it is necessary to include a proper amount of Chinese elements in the film. The film cannot meet the strict standards of co-production, but it is considering this path, and this kind of film is likely to be introduced first.

For example, in "Transformers", which is being filmed, in addition to the actress surnamed Gao playing some of the supporting roles, it will also be shot in the New China City in Los Angeles to show some Chinese culture, although it will not be particularly There are many, but the film, like the Harry Potter series with Chinese actors, was listed as a priority for introduction by China Film Group as early as last year.

It may not be obvious now, but in a few years, Hollywood will become very sensitive to China and will systematically study the needs of the Chinese market to understand what the Chinese want to see.

Because he still has to go south to Shanghai to attend the ground-breaking ceremony of Disneyland and sign a cooperation agreement with Oriental Entertainment Media Group on behalf of Disney, Ryan has only the last day left in his trip in Beijing. In the morning, he was invited by China Film Group to go to the other party The company briefly visited, and in the afternoon, went directly to the Beijing Film Academy to participate in the last activity here.

Like most celebrities from North America visiting China, Ryan was invited to speak, but he chose his current industry.

Like most of these well-received speeches, Ryan's agent had communicated with the school in advance. He was only visiting China as a businessman and a film practitioner. He hoped that the speech would not involve too many political issues. He also believes that Chinese school authorities can restrain selected students from speaking.

It was only before walking into the auditorium that Ryan realized that it was Chen Jiazheng who temporarily acted as the host.

"Chen, why are you here?" With the passage of time and distance, the connection between the two sides is not as close as it used to be.

"There is no chance to pick up the guide tube." Chen Jiazheng whispered a few words quickly, "So, I chose to be a teacher."

The reality is always helpless, Ryan knew this, and didn't say much, as the crowd walked into the auditorium and sat on the big stage.

There was a warm applause at the scene, Chen Jiazheng clapped the microphone, and when the voice fell, he said, "Today we have invited Mr. Ryan Jenkins, a famous Hollywood movie star, producer and chairman of the Walt Disney Group!"

"Ryan, please!"

"I can speak fluent Chinese."

Picking up the topic, Ryan stood up and looked down. The huge auditorium was full. Although the number of people could not be estimated, all the seats were definitely filled. "I believe this will be more conducive to our communication."

The students below burst out with kind laughter, and then returned with warm applause.

"Dear teachers and classmates..."

The applause gradually died down, and Ryan went straight to the topic, "I am very honored to receive an honorary doctorate from this world-class film and television academy."

Just before entering the auditorium, Ryan accepted the honorary doctorate awarded to him by the school. It was said that this was the first honorary degree he received. Those schools in North America are too stingy in this regard, such as his alma mater Southern California. Big Film School, so far he is just a well-known alumnus and ordinary graduates.

"This is a prestigious school with a long history, and many famous filmmakers have been born here."

Anyway, there is no charge for polite words, and it can further shorten the distance between Disney and China. Ryan said naturally without pressure, "The theme I am talking about today is definitely related to the film industry."

The warm applause sounded again, and Ryan stood on the podium, without using any manuscripts at all, and continued, "Actually, this is also what I am best at."

"Frankly speaking, I really hope that I will always be a student of the film school, and I will always be able to work in this industry. I can make different movies, experience different characters, go to different places in the world, and experience different stories. I hope to use film Come to learn life, and learn about myself, filming is actually a process of continuous learning."

"But filming is like doing other jobs. There are successes and failures. I think everyone doesn't want them or the works they are involved in to fail, right?"

"So, what type of movies are now monopolizing Hollywood production and sales? Disney! Yes, Disney!"

Ryan didn't make the following people think, and said directly, "2004 has just passed, and many data have not been fully counted, but I can tell you that six of the top ten highest-grossing movies in the United States last year were Disney-produced movies. "The Hunger Games" also set a North American box office pre-sale record."

"Maybe you don't have an intuitive impression." Ryan took a few steps and sat back in his chair. "X-Men, Mr. and Mrs. Smith, "Pirates of the Caribbean 2," "Harry Potter and the Goblet of Fire" , these are films produced by Disney and its subsidiaries."

"Why are Disney's films successful?" (To be continued) ()