Rebirth In Hollywood

Shortly after returning to Los Angeles, Ryan went to Jenkins Films. "Three Hundred Spartans", produced by Kidman Studio and directed by Zack Snyder, was held in the large conference room here. , which did not invite any film critics to participate. Except for some representatives from the theater, most of the media that appeared here were Disney's media.

The film has completed all the post-production work, and the pictures with CG special effects have great visual impact. This is definitely not an epic war film in the traditional sense. In a sense, it is more like three hundred strong men wearing red pants. 's long-form mv.

But traditional epics are only now worrying theaters.

After two almost crazy epic years in 2004 and 2005, the failure of a series of major productions such as "King Arthur", "Alexander the Great" and "Kingdom of Heaven" has almost pushed this genre to the plight of pirate themes in Hollywood. Not only the producers and distributors, but even the theaters have concerns about this theme.

This situation will not improve significantly without a buffer of several years.

Fortunately, the strong muscles, soaring blood, and the free spirit in it make "Three Hundred Spartans" quite a selling point. Jenkins Pictures made a deal.

In this way, Ryan predicts that the first week of the film will be around 3,000 theaters at most, which is only average for commercial productions released by Disney in recent years.

But epics are facing a huge dilemma, and that's normal.

The quality of the film is guaranteed, and the skilled team of Jenkins Films is in charge of the promotion and distribution. Ryan just gave Nicole a call to reassure her and put "Three Hundred Spartans" aside for the time being. .

As long as there are not too many problems in terms of publicity and distribution, the chances of making money for the film are far greater than losing money.

As for whether the film will be criticized for being too violent and bloody, in the face of sufficient commercial interests. These are not problems at all.

In addition to "Spartan Three Hundred Warriors", Walt Disney put more resources into the movies produced by its company, and the summer season is getting closer and closer, "Iron Man" is about to hit the big hit, in Ryan and After Scarlett Johansson finished filming the Easter eggs, the two were inevitably taken out by Marvel Studios to make a big fuss.

In an interview, Stan Lee revealed to reporters, "In the universe setting of the Marvel movie version, the relationship between Black Widow Natasha Normanoff and Captain America Steve Rogers will be different. Due to the development of the comics, these will be initially shown in the easter eggs shot by Ryan and Miss Johnson for "Iron Man".

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"I really like the character and the interaction between Black Widow and Captain America," Scarlett said in an interview with Disney Online, "Steve Rogers saved Natasha Rogers during World War II. Normanov, when they met again, nearly seventy years had passed. This was a sudden feeling of being separated from the world. This feeling will have a huge impact on the hearts of the characters. When those comrades who used to fight side by side because of After aging and dying, two people who have undergone human experiments meet in a modern society. Only they can understand each other's feelings."

When the reporter asked about the relationship between Black Widow and Iron Man in the film universe, Scarlett, who was instructed by Marvel Comics, generously admitted, "Natasha Normanoff and Tony Stark will have an intersection. Because they will form a team, one of the most powerful fighting groups on earth - the Avengers!"

While Marvel's ambitions have been guessed by media and veteran fans alike, this is the first time anyone has publicly acknowledged it. The Avengers is already in the works for Marvel and Walt Disney.

Tony Stark was definitely one of them, and Iron Man immediately garnered more attention after Scarlett's interview.

In addition, "Agent Carter," produced by Marvel Studios, also landed on TV in mid-April. This miniseries focuses on Peggy Carter, played by Hailey Atwell, after losing Steve Carter. Rogers' post-work life, in which Tony Stark's father Howard Stark plays an important role.

This series is a supplement to the origin of the movie universe and S.H.I.E.L.D. Walt Disney launched it during this time period. Naturally, it wants to form a positive interaction between the mini-series and the Marvel superhero movie. Judging from the ratings and response of the premiere episode , the effect is quite good, although many people miss Nicole's version of Peggy Carter, but they also understand that it is basically impossible for a popular two-time Oscar winner to star in a miniseries.

Although Tony Stark has not yet been born in the series, a series of black technologies such as the Ark Reactor have already taken shape.

Of course, Robert Downey Jr. specially attended the press conference held by Marvel Studios for "Agent Carter", and as the star of "Iron Man", he accepted a joint interview with many media.

"In the comics world, the "Iron Man" series is as famous as "Spider-Man", "X-Men" and "Captain America"." Robert Downey Jr. naturally focused on "Iron Man", "This comic has already become popular. It has been for decades and has always been concerned by readers. Because he is not a biological mutant, or was bitten by some insect. He is just an ordinary person who uses his intelligence to create a steel suit, one of the greatest inventions of mankind. ."

He has not yet reached the position of Hollywood's first-line movie star, and understands the importance of this series to himself, "I think 'Iron Man' is a very interesting character; in "Spider-Man" and "X-Men", Marvel has successfully created A trance hero, but what makes this story a good adaptation is that it touches on social issues, and the world we live in. This story is about redemption, and the ordinary man who can be turned into a hero who has to suffer misfortune to be powerful. "

To be precise, the character of Tony Stark has a lot in common with Robert Downey Jr.'s own experience. Under Disney's public relations, the media can see everywhere in the media that 'Robert Downey Jr is for Iron Man' And the news like that.

All in all, it all raises the audience's expectations for Iron Man.

In addition to "Iron Man", Disney has also invested huge financial and human resources in "Cars". The animated feature films produced by Pixar Studio have always been a guarantee of profitability, especially the profits generated by derivatives are enough to make any Hollywood A film company is jealous.

As early as when "Finding Nemo" was released, Pixar Studios advertised "Cars" in the film, and since last August, the series of promotional plans for the film was officially launched.

Disney made a 3D punch at the CG event, and the preview versions of the four animated blockbusters "Cars", "Ratatouille", "Robot Wall-E" and "Flying Home" to be launched in the next few years were collectively unveiled. Many audiences got a sneak peek and were hooked.

Among them, the most concerned is the "Cars" released this summer.

In the publicity, Disney also vigorously hyped this as the first animation work to use "ray tracing" technology, which can help the car characters themselves and their environment more believable.

Pixar Studios has held the leadership position in animated films since the advent of the "Toy Story" series, and today, Pixar Studios has long been synonymous with "quality animated films".

In order to promote "Cars", Walt Disney and Yahoo and many other partners once again brought out the experience of Pixar Studio to hype, and even on the homepage of the increasingly influential yutube website, there is also a special website dedicated to Pixar Studio. produced video.

This video remixes classic cartoons from the past Pixar studios, with the voice of Hook Cowboy - Tom Hanks, of course - to introduce everyone to the advantages and characteristics of Pixar.

"To ensure that each new work has technical breakthroughs, it is the pursuit of perfect performance by Pixar staff. However, in addition to the superb visual expression, what really touches people's hearts is a wonderful and moving story."

"Although the stories told in Pixar's animated films are worlds that have little to do with reality, and the characters in them are unlikely to appear in our lives, many of them are not even human, but the audience can find their own shadows in them. To the lovely commonalities of human beings, as well as the terrible flaws."

"The best thing about Pixar is the magic of their storytelling. Why do we watch Pixar with love in our hearts? What makes us so obsessed with Pixar characters? What suddenly stimulates our tear ducts? It’s all about how Pixar’s work tells stories, how they tell stories…”

Along with the main characters of "Cars", the animated characters who once left a deep impression on the audience on the big screen, together with the commentary voice of Tom Hanks, spread to many Internet users.

In the film market where supply exceeds demand, the importance of publicity is not at all under the quality of the film. Ryan and the Disney Group will not ignore the role of publicity because of past success. This is a fast-paced era, and it belongs to The era of eyeball economy is also a fickle era.

As the creative director of Walt Disney, Ryan's biggest job is undoubtedly to pay attention to the works launched by various companies and departments under Disney. Today, the Walt Disney Group has been at the forefront of Hollywood in the film and television industry, and with the As time goes by, the advantages become more and more obvious.

The film and television industry itself generates limited profits, but it can provide high-quality content for the entire group’s online and offline operations. When Disney’s channels are expanding, excellent content will undoubtedly generate huge market appeal. (To be continued..) ()