Rebirth In Hollywood

Disney's premiere in Los Angeles, as in recent years, did not invite those well-known film critics. For a media group like Walt Disney, which covers almost all aspects, the weak voices of film critics are simply not enough. Optional.

But at another preview in Rhode Island, Hasbro got itself a lot of trouble by inviting a large crowd of critics.

After the press conference was held, Ryan got some news from the people who oversee the copy at Disney in Rhode Island. It is said that the group of film critics led by Roger Albert, who was specially invited by Hasbro, were in Before the preview session was over, they all left the venue early.

Later, in Roger Albert's column, he unexpectedly wrote disdain and ridicule for "Transformers".

"Watching the film was a horrible experience, excruciatingly long, with only two or three slightly interesting scenes, the endless production scenes were so overwhelming that it was overwhelming and felt Without that, Disney should reevaluate their strategy and not simply play these metamorphosis and sparring games on the screen.”

"The plot of the movie is incomprehensible, the dialogue between the Autobots, Decepticons and other robots is meaningless, their accents are a mix of Brooklyn accents, British accents and - accents, but they play alien creatures. They go up like waste in a dump, they're as dumb as rocks."

"This movie was directed by Michael Bay, the same guy who made 'Brave Island' in 1996, and now he's making 'Transformers'. It's not a movie. , at best a toy show. Children with Transformers toys can imagine the toys, they will fight bravely, and will always be their friends. I know a child who lost his blue Truck toys, crying heartbreakingly. But even a kid like that. Disappointed and frustrated with Transformers."

"The fight scenes in the movie are the most disgusting, one robot can tell you apart, but two or three together are completely confusing, and the robot that can transform from a Chevrolet Camaro into a four-story building is a robot. What the heck? When you fight, you only rely on your fists..."

"These robots made by Industrial Light and Magic are stupider than a box of pins, and they all have huge heads, which are funny like circus clowns, and the clowns are more wonderful than their performances. "

"Transformers doesn't have any value to watch, and smart people save the money. To save their own movie tickets, if you really want to know what the movie is about, you don't need to go to the theater at all, just walk into the kitchen, Get a group of male choirs to sing a song of hell, get a kid to bang on pots and pans, and close your eyes and let your imagination run wild."

Roger Albert's final attitude,

It can no longer be described as extremely disdainful.

This is a country of free speech, and no one can stop him from expressing his views. But his remarks calling for not going to theaters are, in a sense, touching Walt Disney's cake.

The other party did not know the so-called film review, and was soon forwarded to Ryan's mailbox by the Autobot studio. In the past few years, Roger Albert's bombardment of Disney's commercial films has never stopped. Ryan was too lazy to pay attention to such a person who was almost eliminated by the times, but he jumped out again and again. Always showing how smart his eyes are, it seems that the entire Disney film team and audiences across the United States are idiots who only make and watch stupid movies.

Especially this time. It's even more extreme than the last review of "Three Hundred Spartans", and it's almost like shouting in the column "Everyone should not watch "Transformers".

However, this kind of thing is not without benefits. Since someone opens fire, then the topic is completely heated up, and the right is to promote the movie.

Just after a few calls from Ryan, online media such as Yahoo, Google, and Disney Online reposted Roger Albert's comments in prominent positions, and even Facebook and Twitter, which had just gotten some fame, were also on a large scale. of retweeted this article, and with this film review, the scale and momentum far outweighed its rebuttal comments.

Disney wanted to find the shooter to refute, it was too easy, and it could easily pull out dozens of well-known critics from all walks of life, but what Disney pushed to the forefront was the opinion expressed by an ordinary movie fan.

"I'm just an ordinary person, neither a film industry practitioner nor a well-known critic. My biggest hobbies are food and movies, and I remember what a well-known food critic in the United States said - in many ways, the critic's The job is easy, we don't take much risk, but we enjoy standing above those who offer our own work for us to judge. We are keen to criticize others, and both writers and readers find it interesting, but the real truth is, Any ordinary junk food is worth more than our criticism of it!"

"However, not all experts who consider themselves to be very discerning are so conscious!"

"Following, here's me... an unnamed ordinary movie lover and a "Transformers" lover in return."

"To those great and noble film critics like Roger Albert."

"There are such people in the world who think they are academically invincible and have a good vision, like the gods of the industry they are engaged in, but they are actually poor 'trash' who don't even understand the taste of the public."

"There are people in the world who think their comments represent authority and can guide the 'pedantic' public at will, but don't know that their opinions never matter in the eyes of the majority of the public."

"There are such people in the world who clearly think that their thinking has become so rigid that they cannot keep up with the progress of the times, but they still think that their own world is the measure of today's world, but in the eyes of sensible people, they have long been like mummies in the pyramid. "

"There are people in the world who look at the development of things according to their own standards and think that new things must be discovered by them. However, the development of the times has already eliminated these 'self-thinking' gentlemen, but they don't know it at all."

"To those great people like this, to that great film critic, your viciousness and meanness can only make us further away from you people who have been eliminated by the times."

"Please look at the 'authority' who doesn't even know Bumblebee, but has to ridicule Transformers with sympathy."

"Remember the fact that Ryan rebutted David Dembey?

"In the spring of 1977, at a preview of an upcoming new sci-fi film, self-confessed discerning critics brought a forthcoming 'newborn' with 'silly' and 'cheap entertainment' ' hat, directly sentenced him to death."

"However, in the end, the child who was regarded as 'the mortal child' was humbled by the cold eyes and cold words of film critics including Roger Albert... 30 years later, those who ridiculed this 'life' Film critics such as Roger Albert of the 'indestructible child' never mentioned it, and the 'destined to be short-lived' child was called "Star Wars"!"

"I attended the film's audition in Los Angeles. Maybe "Transformers" can't become a sci-fi epic legend like "Star Wars", but if you really love Transformers, if you really like wonderful movies, you really just want to be in In this irritable era, find a cool and mysterious place to freely gallop your wildness...

"Then when you look at it seriously, you will be surprised to find that it is far more delicate and magnificent than you imagined, and the person who doesn't even know the bumblebee, but still spit, I also think Say—there's still a place on the library's history bookshelf, and that's where you really belong!"

Using the ocean of people's war to drown out the voices of those who oppose it, this is what Ryan and Disney are doing, which is good for publicity and hype, and can also draw more people's attention to the film.

For someone like Ryan who holds a lot of media resources, it is not too difficult to properly guide public opinion. This is also the basic ability of all media groups in the world, not to mention that he is the most famous and most famous in the country. one of the most influential people.

Many online media have placed Roger Albert's film reviews in a prominent position, which undoubtedly provides the public with an opportunity to be hanged. Although there are some older people on the Internet who support each other, for the young people who are the main body, Who do they know Roger Albert?

"I've always used the movie review thing as background noise."

"What's this film critic called is just a crap fool."

"Anyway, my childhood memories have been awakened again. I haven't looked forward to a movie so much for a long time."

The Internet can be described as surging. Even in Roger Albert's online column, some people have raised the intensity of the rebuttal to a personal attack.

"Who posted the ugly and unremarkable photo of this old guy, so that he can vent his anger!"

Then someone posted a picture, "Posted it..."

"And Zhang is even uglier!" Someone else replied.

"Let this pedantic and sour person continue to spray here, we're ready to watch a movie."

These are all offensives in terms of public opinion. Since the other party has raised his remarks to a height that touches Disney’s interests, Ryan will not continue to remain indifferent. While using Disney’s media resources to guide public opinion, he has called him one after another on the phone. go out.

The two largest Internet search engine service providers in the United States, Google and Yahoo, promised that for a long period of time in the future, the search service would automatically block Roger Albert's online columns, and several websites reprinted Roger Albert's film reviews. Paper media, in the case that Disney and other companies may withdraw their advertising cooperation, they have lifted the reprint agreement with Roger Albert... (To be continued..) ()