Rebirth In Hollywood

After Hasbro submitted an application for the repurchase of the adaptation rights of the "Special Forces" movie, Jenkins Films negotiated with it. Ryan did not have to hold on to this series. Like "Transformers", "Special Forces" originally had a The cartoon is also shot to promote the toy, the difference is that the influence of this series is less.

Even if it is made into a movie, the majority of the income of "Special Forces" is probably still from toys. According to the agreement signed at the beginning, his party's income from toys must be limited.

If the peripheral income is not strong, it is too difficult to expect the movie to make a profit at the box office.

Surroundings are the focus of profitability, even the box-office "Transformers" is no exception.

In countries and regions that pay attention to copyright protection, the authorized transfer of "Transformers" can be sold at high prices without much effort, while in those countries where piracy is rampant, the income is much more limited.

such as China.

Although China's copyright protection has made great progress in recent years, piracy is still flooded in every corner of the cultural market, and the transfer of the copyright of "Transformers" to China has been greatly impacted.

After nearly a month of negotiations, Disney's Far East Branch reached an agreement with an audio-visual publishing company in Gwangju. The other party obtained the copyright of the DVD at a price of 16 million RMB.

In recent years, it has been difficult to sell the DVD and other audio-visual copyrights of Disney's films in China at an ideal price. The DVD copyright of "The Lord of the Rings: The Return of the King" that this company bought at a high price a few years ago is said to have not returned. Book……

The reason why the film can become a pillar cultural industry is that its value is not only reflected on the screen. Beyond the screen, the value created by the brand marketing and copyright development of the film is even more considerable.

At present, most of the focus of the Chinese market on movies is still focused on the box office, ignoring the important stage of movie derivative products, and almost no combined development of the mass cultural consumer market.

There are many factors such as irregular market development, continuous piracy, low product quality, and no collection value. This has led to the slow development of the Chinese film peripheral market.

These Ryans are very clear that the comprehensive development of the Chinese film market is definitely not an overnight success. In his previous life, even in his last year, more than 90% of the film revenue in the Chinese market still came from the box office.

In general, the Hollywood movie industry belongs to the big movie industry, while the movie industry in China and the next ten years can only be limited to the small movie industry with box office as the main income.

If the film derivative product industry wants to develop, it must have a developed film industry and a broad public base. This is an inherent factor. The external factors in the Chinese market are complicated.

Disney's Far East branch has done some research in these areas and has also submitted a report for Disney's decision makers such as Ryan, which summarizes two main external reasons.

First, the government’s market management is not in place, resulting in insufficient copyright protection and the loss of value in the post-cinema market for movies; second, the lack of openness to the ranks of large cultural groups makes it difficult for film companies to integrate horizontally with radio and television, the Internet and other cultural ranks, and it is difficult to achieve economies of scale. appear.

For Disney, which has been fully developing the Chinese market since Ryan took over, this huge film and television derivative market. It's just a piece of fat that you can see and touch, but can't eat into your mouth.

Frankly speaking, Disney's management was a little anxious, but Ryan reminded them at the regular board of directors. The Chinese market has unlimited potential. To tap this potential and turn it into sufficient profits, what Disney needs most is patience.

In a previous life, he was the lowest worker in the film industry. Ryan knows that the opposite government has never stopped reforming the film industry, and it is the all-round reforms in the past few years that have brought the Chinese film market from a last-ditch battle. It has become a super potential market with an annual box office growth rate of more than 25%.

Ryan has been pushing the federal government to strive for more benefits for his films in the WTO negotiations. It is precisely because he knows that the film industry is a demonstration of the entire cultural industry reform of the opposite government. He can use some hidden external factors to speed up the process. this process.

In the future, almost the entire industry chain of the film industry will be open to the society among all cultural industries in China, with the highest degree of marketization.

The bureaucratic class on the opposite side, where most of the country’s elites are concentrated, is definitely one of the most savvy groups in the world today. In the 1990s, the Chinese film industry was on the brink of death, and they would definitely understand the simplest truth— Without audiences, there would be no market, without audiences, there would be no film industry, and without the film industry, there would be no truly diverse film culture, and films would only be reduced to government-funded, self-entertaining castles in the air.

It takes patience and time to expand the revenue-increasing channels of Disney's film and television products in the Chinese market, just as he promoted Hollywood movies to cultivate the Chinese box office market in the early 1990s.

When those popular novels and comics were brought to the big screen by Hollywood, the toy movies were pushed to the peak by "Transformers". Except for the toy brands owned by Hasbro, there will definitely be Mattel and Lego toy movies in the follow-up.

And 20th Century Fox has already reacted. They plan to adapt their "God of War" into a live-action movie. If it is really feasible, there may be a more shocking robot fusion scene on the big screen.

Of course, in the plans of the Autobot studio, Hercules will appear in the second part.

Ryan had already told the screenwriting team that the scene of the railgun killing Hercules in one shot should be avoided as much as possible.

Subsequently, Ryan temporarily put down "Transformers" and turned to DreamWorks Animation Studios.

After nearly half a year of operation and negotiation, Walt Disney finally reached a share transfer agreement with all the shareholders of DreamWorks Animation Studios, and fully acquired DreamWorks Animation Studios at a premium of $1.5 billion. The new DreamWorks Animation Studio The studio will remain as secure as the Pixar studio.

After the acquisition, Jerefer Katzenberg became one of Disney's many shareholders in exchange for shares and still controls DreamWorks Animation Studios.

In addition, a group of directors and technicians from Disney Animation Department and Pixar Studios have been transferred to DreamWorks Animation Studio. As long as the internal integration is completed, DreamWorks Animation Studio will have the ability to produce three animated feature films per year.

At the same time, the production of animated episodes of some films will also be transferred to DreamWorks Animation Studios.

After the wholly-owned acquisition of DreamWorks Animation Studio, Walt Disney has become a super animation giant that the world must look up to.

In addition to fierce internal competition, Disney's various animation divisions now have no shortage of external competitors. The "Happy Feet" produced by Warner Bros. Animation last year was a huge success, and Universal Pictures and Blue Sky Studios will soon launch. Brand new animated feature film.

This acquisition, which involved a modest amount, caused a sensation across the United States.

"Disney's animation empire will be rebuilt in Ryan Jenkins' hands."

"Ryan Jenkins takes Disney animation to unprecedented heights."

"Ambition and dreams, the child star of the year grew into the master of a media empire."

With the mainstream media hyping the news, it appears that Ryan has returned to Disney's animation empire to glory.

"This acquisition is ill-considered, and with Disney's animation department unable to re-emerge today, Ryan Jenkins should put more resources on Disney's traditional animation films instead of acquiring DreamWorks Animation Studios."

"This acquisition will intensify competition in Disney's animation division, which is definitely not a good thing for the Walt Disney Group, which is already on the right track."

There are also people who look down on this acquisition, and there are even people who say that Ryan Jenkins and Walt Disney are monopolistic behaviors, and the federal government should intervene.

However, since the federal government has not stopped the negotiations and transactions, the possibility of launching an antitrust investigation is infinitely low.

Besides, Ryan pushed the deal between the two sides until after the new year, and he was also waiting for "Happy Feet" to skyrocket at the North American box office.

As for Disney's traditional cartoons, shortly after the acquisition was completed, the Disney Animation Department announced that "Tangled", which took four years of production, will be officially released this summer, and Disney cartoons with singing and dancing will return to people's hearts. sight.

At the same time, a creative team from Disney's animation department left the warm state of California and rushed to the icy Norway to prepare for the adaptation of Hans Christian Andersen's classic fairy tale "Snow Queen" through field trips and interviews.

Although they had gotten the idea of ​​the story from Ryan, making a great animated feature required a lot of preparation.

In addition, Ryan shared some of his thoughts during his speech in China with Disney Animation and Marvel Comics, who are considering the possibility of adapting some suitable comics into Disney animated feature films.

Those animations about superheroes, like other animated series, are almost all transferred to the more staffed and faster DreamWorks Animation Studios.

In addition to animated series, mini-series is also an important supplement and derivative of superhero movies. Although Nicole did not play Peggy Carter in the series, many people complained, but the ratings of "Agent Carter" are not bad. Marvel and TV are preparing to collaborate on another miniseries series, Agents of S.H.I.E.L.D.

Also this month, Ryan bought a team in his own name. (To be continued..) ()