Rebirth In Hollywood

Can an original story about unknown alien life without a big-name star, and not a sequel to any movie, with a price tag of $550 million, actually make money?

Even with the success of "Titanic", the industry and the media are skeptical about whether such a large investment can be paid off in the market.

Perhaps looking at Hollywood, only Ryan, James Cameron, and Disney's management are the only people with real confidence.

It's not for nothing that Disney management is confident.

Long before the filming started, James Cameron signed a cost and sharing agreement with Disney. If the production cost exceeds 2.8 trillion US dollars, Cameron will first give up most of his profit sharing; if the film He will only get a base director's fee of $20 million.

James Cameron and Disney have also specially developed a brand new digital photography system for this film, and the patent of this photography system is jointly owned by both parties. At present, many film crews have taken aim at this equipment. Up to now, the patent licensing and equipment leasing, this set of equipment has brought 14 million US dollars in revenue for both parties.

The later stage of "Avatar" was completed by the well-known Weta Digital Studio in New Zealand, so it is also eligible for tax rebates in New Zealand, and Disney saved a lot of money from it.

In addition to the production cost of 250 million US dollars, Disney's main investment in this movie is still 300 million US dollars in marketing!

Of course, this number is just a plan and external publicity, and in fact it must be discounted.

For one thing, the global economic downturn has lowered advertising costs.

Secondly, Disney uses the company's internal resources to spend the least amount of money to achieve the best results. Recently, TV stations, ESPN, Disney Channel, and a+e TV networks have all played the trailer of "Avatar" before opening special programs during prime time. Websites such as Twitter and Facebook have also set up pages promoting "Avatar".

Most of these advertising expenses flow within Disney, and the actual consumption figure is far less than planned.

also. Disney also cooperated with James Cameron and Panasonic to develop a set of Panasonic's 3D home theater system. They provided free technical support for the film and bundled and promoted "Avatar" in the company's home theater marketing.

This aspect alone saved Disney $25 million in promotional funds.

therefore,

Disney's spending on publicity will likely not exceed $200 million in the end.

Speaking of which, these are not too secret things, as long as people in the industry analyze them carefully, they can draw similar conclusions. But for the film critics at Sunset West Mountain, these are not important at all. As long as they see the total investment of 550 million US dollars, these guys feel as if they have been robbed by Disney, and they grit their teeth in hatred.

Of course, they do have reasons to hate. After all, among all the big companies in Hollywood, Disney is the first company that really touches the interests of the industry of film critics.

$550 million, even with a discount. Even for a large group like Disney with a market value close to 90 billion US dollars, if it really loses money, it will vomit blood and even trigger a series of chain reactions.

Don't say anything else. The fluctuations in the stock market alone will cause Disney to suffer huge losses.

After so many years of hard work, the North American film critics finally saw the opportunity to fight back against Ryan Jenkins. The one who completely smashed their cake, their darkness into pieces. Definitely the one they hate the most.

"It is said that this project is the result of Ryan Jenkins' efforts."

Sitting by the phone, Roger Ebert was writing and drawing on paper, and his assistant was on the phone, conveying his opinion to his colleague David Denby who lives in New York in time, "If "Avatar" fails , he is bound to be responsible for this project, and may even lose the position of Disney chairman and creative director.”

"This is our chance!"

Roger Ebert's pen almost tore through the paper. He now regrets the praise given to that boy in the early and mid-1990s. If he knew that there would be today, he would definitely unite all film critics and ruin the thin boy!

Even though he knew that this possibility was unlikely, after all, after entering the 1990s, their influence on commercial films was minimal, and Hollywood producers were not allowed to destroy their gold-making machines, but he still wanted to go back in time , wanted to try it, because the other party let him taste the cold reception he had never had before.

The assistant hung up the phone with David Denby, and followed Roger Albert's instructions, calling Jr. Jones, David Edelstein, Joe Morgenstern, Rene Rodriguez, Kenneth? Turan and other well-known film critics on the phone.

Most people heeded his call, only "Los Angeles Times" Kenneth? Turan refused.

This is not too much of a surprise. Now that film critics have been kicked out by their respective contracted media, Kenneth Turan is still able to cooperate with the "Los Angeles Times", and there may be someone's support behind it.

Suddenly there was a knock on the door, and Roger Ebert's new agent strode in and said to him, "The other party has already transferred 2.5 million US dollars to the account."

With a slight nod, Roger Ebert wrote again to tell them we'll be posting bashing comments soon!

Disney's promotion of "Avatar" has been going smoothly. Although many media are questioning whether the film can recover the huge investment, the 16-minute segment released is indeed excellent. Not many people doubt the quality of the film. Ryan and James Cameron Long is almost a guarantee of quality. On the contrary, many media are commenting. If the film can guarantee the quality of the 16 minutes, it is not certain that "Avatar" can really create miracles.

After entering mid-December, the global synchronous release of "Avatar" on December 19 is getting closer and closer. Many traditional media and large websites suddenly have the voices of some former well-known film critics. The group unanimously aimed at "Avatar".

Disney has huge influence in the media industry, but it cannot control the media, nor can any media group in North America.

The voice of bad-mouthing "Avatar" suddenly became louder.

"Judging from the pictures that have been shown, "Avatar" is nothing new except technology."

"This is a typical movie hoax. "Avatar" will shatter the myth of Ryan Jenkins."

"It's too ambitious and too exciting. It's enough for us to have works like "The Shawshank Redemption". Why does "Avatar" need to be 3D? It's not just to make money from the audience!"

"The 3D movie advocated by Ryan Jenkins and James Cameron is for naked commercial interests. They only care about the pockets of the audience and never care about the feelings of the audience!"

An industry that seems to be struggling, trying to make the loudest noises before it crashes.

The leader of their industry, the convener of this action on the surface, and the most famous film critic in the United States, Roger Ebert, is no exception.

"I ask everyone to think about it seriously. Is 3D movies really necessary? How do you feel after watching 3D movies? What kind of understanding will it bring you? Brains and glasses are overworked because every frame of the 3D movie shows us something that is not necessary!"

Although he has not paid much attention to the group of professional film critics for a long time, the other party seems to be very powerful this time. Ryan still saw some related comments. With enough attention, most media with a small scale have almost canceled their cooperation with film critics.

Now, their voices are so loud, what's the situation?

"George..." Ryan subconsciously felt that things would not be so simple, and dialed the phone on his desk, "Recently, some film critics have reacted strangely, so let someone check it out."

A few minutes after he hung up the phone, George called back, "Ryan, Kenneth Turan of the Los Angeles Times just called Robert, and he said this is a unified meeting called by Roger Ebert." action."

Roger Albert? Ryan couldn't help frowning.

This film critic used to have a very high status, but for a behemoth like Walt Disney, it is not worth mentioning at all. When attacking "Transformers", Disney also taught him enough lessons. Has he not Learn to be smarter, or really confused?

Even if the other party has lost his mouth, Ryan doesn't think he will become confused. Since he dares to stand up and challenge Disney again, he must have a certain amount of confidence, and where does this confidence come from?

Calling the secretary, Ryan asked her to quickly sort out a list of media that spoke out for film critics. These media include print media and websites, but there is no unified label, and they are scattered under the banners of various media companies across the United States, and there are even several websites. Among them, there is also a stake in his foundation.

These media, in the industry, are basically the type that takes people's money and does things for them.

Film critics will attack "Avatar", Ryan is not surprised at all. He and Disney not only moved their cake, but even shattered the brilliance of this industry, which directly led to the decline of their group. It is simply a deep hatred of killing one's father and taking one's wife.

But the voice of the other party is so loud, there must be someone behind it.

Who are those people? Ryan thought of this for the first time, then shook his head.

The other five major film companies in Hollywood can be the object of suspicion. If "Avatar" is a huge hit, their films released at the same time will inevitably hit the rocks. Who is the most direct confrontation with the big production of "Avatar"?

Twentieth Century Fox's Alvin and the Chipmunks 2! (to be continued...)

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