Rebirth of Hong Kong 1981

   Chapter 244 Hot Opening

  April 15th

Saturday

   8 am

  After more than a month of renovation and rectification, Yuchen Clothing has officially opened in the major streets of Xiangjiang.

   As early as a few days ago, batches of clothing were sent from Xue's Industry and shipped to more than 100 Yuchen clothing stores in Xiangjiang.

   After repeated ATV advertising bombings and hot sales in fashion magazines, the four characters of Yuchen clothing have already spread all over the streets.

   Early in the morning, the women of Xiangjiang who liked to take a beauty sleep on weekdays came to the nearby Yuchen Clothing door early.

   In order to get a good start, Yang Chen specially gave Xue Yufei a 20% discount three days before the opening.

  Because it is the first batch of Yuchen clothing, it is quite commemorative.

so. Yang Chen has adopted limited sales again. The first batch of Yuchen clothing will only be on the market for three days.

   After three days, the first batch of clothing will never be seen again.

   In order to avoid possible looting, Yang Chen specially reminded Xue Yufei that each person can only buy up to two pieces of clothes at a time.

   Yang Chen, who came from later generations, is very clear that if the purchase limit is not stipulated in advance, in the end, everyone may have unimaginable consequences due to panic buying.

   In order to ensure order, Yang Chen asked Chen Aiguo to send all the security guards he had recruited before to Yuchen clothing stores everywhere.

   At the same time, Xue Yufei also transferred a group of employees from Xue's Industry to help in various stores.

   There are a group of security guards and employees of Xue's Industry to maintain order, and the people who come to buy are almost all young women.

  The opening of Yuchen Clothing did not cause much commotion, and all buyers entered in batches.

   A store can accommodate as many people as it can at one time.

   These are all things that Yang Chen explained to Chen Aiguo in advance. You can't blame him for being too careful. Taking history as a mirror, he doesn't want Yuchen Clothing to have to retire on the first day of business.

   Affected by this regulation, there are long queues in all stores of Yuchen Clothing. This is the result that Xue's Industry has clearly announced the price of clothing in the last few days, so that buyers are psychologically prepared.

  Every woman who comes to buy basically comes to buy clothes, not just to have a look.

   For this reason, the police station near Yuchen Clothing was also busy. People who didn't use Yuchen Clothing at all came to invite them, and the patrolmen themselves took the initiative to help maintain it.

   In April and May, the weather in Xiangjiang is warmer and the season is neither cold nor hot, but it did not make everyone suffer.

  In the early 1980s, with the increasing prosperity of Hong Kong’s economy and the advent of a new era, young people gradually became the largest consumer group in all walks of life in Hong Kong.

   At the same time, as the status of women has improved, young women have also become the biggest sellers in the major luxury goods industries.

   After continuous advertising bombardment, mid-to-high-end novelty clothing such as Yuchen Clothing has successfully attracted the attention of all middle-class young women.

   "Beauty, please come here to draw a lottery."

   At the door, an employee of Xue's Industry, who was in charge of the lottery, reminded the young women who were ready to leave immediately after buying clothes.

   "Lottery draw?" The young woman looked suspiciously at the turntable next to the Xue's industrial employee.

  I saw various prizes marked on the turntable, two-thirds of which were Carrefour consumption coupons, and the other one-third were thank you for your patronage.

   The highest consumption voucher amount has already reached the money for the two clothes she bought.

   You must know that Yuchen Clothing’s clothes have a 20% discount because of the opening, but even with a discount, the lowest price is around 300 Hong Kong dollars.

  Two pieces of clothes are 600 to 700 Hong Kong dollars, which almost cost her half a month's salary.

  Although it was worth the money, it also made her feel a little bit of pain.

  The woman bought two pieces of clothes, and she could turn the turntable twice in total. The first time she wrote thank you for your patronage, she couldn't help but feel a little depressed.

   After that, he turned around again, and slowly, as the turntable stopped, the pointer pointed to the top of the coupon worth fifty yuan in a grid.

Seeing this, the employees of Xue's manufacturing industry handed a fifty-yuan coupon printed by Carrefour to the young woman in front of them, and said with a smile: "Beauty, this is a fifty-yuan coupon, which is limited for three days. You can come here. Any Carrefour supermarket in Hong Kong will offset the merchandise of HK$50.”

"Carrefour?"

  ‘What the **** is that? ' The young woman took the coupon, and looked suspiciously at the cartoon head with Yang Chen printed on it, with the fifty-yuan coupon written on it.

   Seeing Yang Chen's cartoon avatar, the young woman immediately remembered the news report some time ago.

   To say that although Carrefour was exposed by major media in Hong Kong before, many people also knew about the relationship between Carrefour and Yang Chen.

   But there are still some people who directly or indirectly ignore the relationship between the two, especially a group of young people, they often only pay attention to Yang Chen's songs, and basically ignore the others.

   Even if you know it, you may forget it in a blink of an eye.

   Almost all the items on the turntable are exchanged at Carrefour. When Yuchen Clothing opened this time, Carrefour executives also worked hard and planned to make a splash.

   To say that Carrefour is now Yang Chen's most valuable industry, but Yang Chen just doesn't like to spend his time on it.

  Yang Chen either ran to Xue's business or stayed at ATV TV station every three days. The senior executives of Carrefour couldn't help but wonder if they were their own sons.

   Yang Chen is not strong enough to help Carrefour publicize, so Han Wenguang and the other high-level executives can only find a way to gain popularity.

  The advertisement of Xue's industry has been running for so many days, Carrefour executives found Xue's father immediately, and then started this lottery.

   In order to let everyone know more about Carrefour, the high-level leaders headed by Han Wenguang directly printed Yang Chen's profile picture on the coupon.

   This is simply a way of thinking about the law, so that Yang Chen's popularity can help Carrefour expand its reputation.

  Although Carrefour's customer traffic is not too small, is there any store that will dislike too many customers?

   Looking at the cartoon avatar of Yang Chen on the coupon, the young woman couldn't help laughing, and then carefully placed the coupon in her small bag.

   Obviously, she didn't plan to use the coupons for consumption, but planned to store them directly.

  To say that the young people in Xiangjiang who like Yang Chen are no longer a minority, especially young women, and she is also one of them.

  Because Yang Chen doesn't show up in front of the media on weekdays, everyone can only listen to his songs, concerts, etc., he never thought about it at all.

  Because Baoli Jin has already explained that Yang Chen is not an artist signed by the company, and Yang Chen is worth more than one billion assets, many fans do not think that the other party will lower his worth and hold any concerts.

   It's hard to come across this kind of daring to have Yang Chen's profile picture printed on the coupon. Naturally, young women will not use up this worthy coupon for fifty Hong Kong dollars.

  ——

   (end of this chapter)