Rebirth of Hong Kong 1981

  Chapter 322 Membership Card System

   When Yang Chen arrived at Carrefour headquarters, Chen Zhihui and six senior Carrefour executives were already waiting in the conference room.

   With the departure of Han Wenguang, Qi He and Liu Hua, the Donghua Group was formed independently, leaving only six top executives in Carrefour.

   During the one-hour meeting, Chen Zhihui and several people reported to him the detailed development of Carrefour during this period.

   Now that Carrefour has stabilized, several of them have their own division of labor and are very leisurely, spending most of their time training deputies and middle managers.

   Next, Carrefour will develop to neighboring countries. They don’t want their deputy to be weak, so they can’t go out.

   In addition, even if they are sent out, they need suitable personnel, otherwise how will the bare commander do things?

   It has been two months since Carrefour Supermarket opened. After a series of activities, Carrefour's daily passenger flow has increased by a full 10% compared to when it took over.

   10% more traffic means 10% more sales and profits. Taking advantage of everyone's welcome to Carrefour, Yang Chen is ready to take the next step and launch a membership card system.

  Membership card, which is the most common payment card in later generations. In order to retain customers, many merchants have established a membership system to paste member customers with preferential discounts.

   In the future, membership cards are indispensable in people's daily life.

The main reason why    membership card is popular among people is the series of preferential discounts promoted by merchants.

   The same thing, people with membership cards are cheaper than those without membership cards. This direct discount, to a large extent, sticks to some customers.

   In the future, you can watch a movie, buy a piece of clothes, do a beauty treatment, exercise, etc. There are membership cards everywhere.

   In places like Carrefour supermarkets with large daily traffic, promotion is inevitable.

   However, the membership card of the supermarket in the later generations is more like a loyalty card, and few people deposit money in it, this is not what Yang Chen wants.

   Today, Carrefour has hundreds of supermarkets, wet markets, and thousands of convenience stores all over Hong Kong.

   Once the membership card is launched and the points exchange system is launched, Yang Chen believes that at least 90% of people in Xiangjiang will use it.

   But if you want everyone to save money in it, this is nerve-racking.

   From the competition between Alipay and WeChat in the supermarket market in later generations, it is not difficult to see how important the huge passenger flow of supermarkets is.

  The credit card is just emerging in Hong Kong now, and the membership card needs to wait until the 1990s to start to emerge.

   However, this does not mean that the membership card does not appear.

   Not to mention, the Hong Kong Jockey Club, Yacht Club, closed clubs organized by the rich, top restaurants and hotels, membership card systems have already appeared.

  To talk about the rise of membership cards, it actually appeared as early as the seventeenth century in Europe.

   Later, with the continuous advancement of the market economy and the further development of diversified consumer culture.

The   VIP membership card system has also gradually moved towards all social strata. The modern membership card system has appeared in the 1980s.

  Membership has become a popular form of commercial promotion in Europe, and large retail supermarkets like Walmart have begun to try it.

   Of course, the real popularity of membership cards was still the rise of the Internet in the 1990s. Through Amazon’s promotion and dissemination, the membership card system has achieved unprecedented development.

   In China, it was not until 1996 that a group of foreign retail giants brought the membership card system into the country.

  Supermarket membership card system is an inevitable trend for the development of retail enterprises in the future. In the future, almost all large supermarkets have membership cards.

Before    Yang Chen didn't launch it immediately, mainly waiting for Carrefour to stabilize.

   Of course, Yang Chen didn't plan to type the words Carrefour directly on Carrefour's membership card.

   His goal is to create an eight-card in future generations of Xiangjiang, which is suitable for almost all public transportation in Hong Kong and large chain stores, such as convenience stores, fast food restaurants and supermarkets.

   In addition to Carrefour, there is also the Kowloon Bus, a public transport, which can be directly transformed into another Alipay with the advent of the Internet era in the future.

   Hearing that Yang Chen was going to implement the membership card system, Chen Zhihui blinked and couldn't help but said, "Boss, this membership card is not bad, but I want everyone to recharge the money in advance."

   "This kind of recharge first and then consume, I am afraid that many people will hesitate."

   After Chen Zhihui finished speaking, everyone nodded their heads. There is no difference between membership cards and credit cards, and their uses are similar.

   However, credit cards are much more popular than membership cards.

   The most essential difference here is that one of them is for people to consume first and then pay, and the other is to pay first and then consume.

   This is like two clothing stores, one can try clothes first to see if they fit before buying them, while the other can only pay first and then try on clothes, and there is no trial in the middle.

  In this way, it is self-evident how most people will choose.

   In addition, since the membership card is issued by a private company, it is doomed that it can only be consumed in this store.

   And credit cards are issued by banks and can be used in any store for more extensive uses.

   In this way, they are separated from each other again.

  If you want to sell membership cards, this is not just a matter of discounting. If Carrefour cannot trust consumers, no one will deposit money into the card for no reason.

   After all, Carrefour is not a bank, and the money is deposited into the membership card, and it will not generate money for them.

  I think that cashless reading is popular in China in the future, and is used by more than one billion people, but Xiangjiang is not popular.

  Yang Chen thought about it for a long time, but couldn't think of a good solution, so he said, "Does Manager Chen have any good solution?"

   "Yes, yes, but only if you agree to the boss." Chen Zhihui rolled his eyes, and there was a bit of temptation to the little friends.

   "Press?" Seeing this, Yang Chen suddenly discovered that Chen Zhihui, who was usually a good man, also had a treacherous side.

   Sure enough, people can't look at their appearance, and the sea water can't be measured.

  Yang Chen said lightly: "If you have something to say, don't hesitate."

   "Hey" Chen Zhihui said with a dry smile: "Boss, this is what you said, it's none of my business."

   Yang Chen rolled his eyes, but did not speak.

  Chen Zhihui didn't care about Yang Chen's roll of his eyes, he coughed twice, "Boss, it's actually very easy to implement a membership card.

   The last time Xue's Co., Ltd. opened, the coupons we printed with your avatar, the boss, were very popular. More than half of the coupons sold later did not come to redeem. "

   Speaking of this, Chen Zhihui glanced at Yang Chen's face that made people couldn't help but feel jealous. . .

   If only no one came to redeem it, it would be fine, but Carrefour launched other coupons later, but no one bought it, which is embarrassing.

  ——

   Thank you for giving a reward to Chang, the boss, please drink tea. .

   (end of this chapter)