Rebirth of Hong Kong 1981

   Chapter 575 Atari Countdown

   On the way to the hotel, the honest boy Li Da Gongzi started to be dishonest. When talking to Yang Chen in the car, his small eyes frequently aimed at Lan Meiren.

   Lin Qingxia didn't dare to look at the two big beauties in the car. After all, she was Yang Chen's woman. No matter how daring he was, he didn't dare to worry about it, not to mention that he was still an honest child.

   But the blue beauty, it is the spring heart that hooks the eldest son of Li.

   Being taught by his father since childhood, Young Master Li, who has always been taciturn, can say a few more words in front of Yang Chen, but in front of a beautiful woman like Lan Meiren, he can't say a word.

   He was embarrassed to even say hello, that tangled appearance made Yang Chen want to laugh when he saw it.

   Ignoring Eldest Young Master Li's appreciation of beautiful women, Yang Chen turned his head and spoke directly to Yu Chenghui.

   During this period of time, the U.S. branch of Orange Technology was too busy.

   However, these Yu Chenghui didn't complain to Yang Chen, he didn't even mention it, he just made a clear and concise report to Yang Chen about Orange Technology.

  Yu Chenghui: "Boss, some time ago, Atari sent someone over and wanted to install a few games in our hands and install their console system..."

Since the release of the GB handheld, in less than half a month, it has set off a storm in the North American game market. Although Orange Technology has not disclosed the specific data, the scene of the popular game console has already caused a lot of people in North America. Attention big game companies.

   Among them, Atari, the giant game company, is the one who feels the deepest. If it wasn't for the handheld route taken by GB, Atari would have already taken action against them.

   Yang Chen frowned: "I've heard about this, you've done a good job, and now that Atari has a big advantage, we still have a firm foothold, so we can't offend them for the time being."

   "What we do is handheld, and we have no direct conflict of interest with them, so there's no need to have a bad relationship for the time being."

  Yu Chenghui: "I think so too, but I'm afraid that if you come here, boss, they will come again."

   Yang Chen sneered: "Don't worry about these, then you will disclose our data little by little, and when the conditions are right, disclose the news that we are going to be listed on the US stock market.

  When the time comes, those crocodiles on Wall Street will smell the smell and come to the door. You can get in touch with them at the right time. As long as the game consoles sell well, no one will help us contain Atari. "

   To be honest, Yang Chen really didn't take Atari in his eyes. Atari now looks like a big player and dominates the North American game market, and its position is unshakable.

   However, Yang Chen knew that it wouldn't be long before this giant company collapsed overnight.

  The entire North American game market of more than 3 billion US dollars, because of the collapse of Atari, finally shrunk to less than 100 million US dollars, a drop of more than 99%.

  From the 1980s to the end of the 1990s, North American local game companies have been lingering, facing the impact of Japanese game companies, they are powerless.

   This situation was not broken until the maturity of Internet technology, the rise of online games, the joint efforts of major Internet companies to enter the game market, and Japan's monopoly on the global game market.

In the previous life, Atari collapsed, and everyone blamed its source on the movie 'ET Alien'. Warner, the parent company of Atari, spent a few weeks making the most famous 'ET Alien' game. do.

   Millions of game cards were sold, but in the end, only one million copies were sold. Because of word of mouth, it became the last straw that broke the camel's back.

   During this period, Atari implemented the policy of putting quantity over quality, and in the increasingly prosperous game market, it continued to put a large number of games into the market.

According to statistics, in the most prosperous period of the US game market, within a year, there were tens of thousands of game software in the entire North American game market, and a large number of homogenized junk games flooded the entire game market, making players unable to distinguish which one The game is good, the game is bad.

  After being hit by many junk games, North American players began to lose confidence in Atari. Finally, after the appearance of the "ET alien", it broke out completely, causing an unprecedented game crash.

  After the collapse of Atari, no one dared to be involved in the game industry in the entire North American game market for a while, and local game companies disappeared without a trace, leaving the market blank, which gave Japanese game companies an excellent opportunity to enter.

  Yang Chen started with the handheld, in order to avoid the subsequent collapse of the game market caused by the collapse of Atari.

  Crisis crisis, danger and opportunity often coexist.

  Atari collapsed because of its irresponsibility to players, disregarding player experience in order to gain temporary benefits.

  In later generations, after the collapse of Atari, the island country Nintendo learned from the impact of the collapse of Atari and established a "royalty system" on the "Red and White Machine" FC to control the quality of game software.

   In 1985, Nintendo successfully entered the North American market with a game that was tested in the island country, "Super Mario Bros."

   For a time, the entire North American game market has recovered again in just two or three years.

  It took Nintendo only two or three years to restore the collapsed North American game market to its heyday. From this point of view, it is not difficult to see Americans’ preference for games.

   As a later generation, Yang Chen is very aware of how huge the future game market is.

  Before smartphones became popular, game consoles were a big gold mine. Holding it was like owning a golden mountain.

   Now his Orange Technology GB handheld has opened up in North America. As long as it gets a good reputation in the future, it will be able to attract a large number of gamers in a short period of time.

   Soon, until the second half of next year, when Atari collapses, it is the best time for him to enter the home and arcade market.

  The size of the home console and arcade market is not much smaller than that of handheld game consoles, especially in European and American countries, where the popularity of home consoles is second only to handheld consoles.

   Taking over the legacy left by Atari before the island country game company has reacted, the North American game market may be able to reverse itself.

   Now that the North American game market has tended to mature, even if it collapses, it will not fall to the bottom all of a sudden. As long as a company that can take over the game appears in the middle and regains the favor of players, the entire game market will not collapse.

   Now in the entire North American game market, Atari is the dominant family and controls the terminal channels of the entire game market. It will not collapse, and no company can grab food from it.

   Therefore, Yang Chen can only wait, wait for Atari to collapse, and try to avoid the edge before it collapses.

  ——

   Thank you for the reward of 12345 for Drifting Lonely, thanks for your support, and for drinking tea. . .

   (end of this chapter)