Rebirth of Hong Kong 1981

   Chapter 764 Parent Pharmaceutical Factory

   After returning from the boxing gym, Yang Chen asked the Xie family to help investigate the Red Bull affair.

   Yang Chen has great expectations for the functional drink of Red Bull. After the later generations of Red Bull entered the inland, it seemed to be on the hook, and it has been selling very well.

   A drink that has been popular for more than 20 years, this is enough to make people excited, even he is no exception.

   As a world factory in the 21st century and still implementing the 996 system, Red Bull, as long as it is not too bad, will basically be favored by office workers.

  Although I don’t like the taste of Red Bull very much, the taste can be completely changed. As long as the core formula is obtained, it is not up to him how he wants to change it.

  The Xie family moved very quickly, and with almost no effort, he collected the information he wanted.

   Like all the rich Chinese in Thailand, Xu Shubiao, the founder of Red Bull, is also a typical self-made man.

   However, the luck or ability of this Boss Wu seems to be inferior to that of the old man of the Xie family. This man has reached middle age and only has a little fame and wealth.

   Judging from the data, the parent company of the famous Red Bull in later generations turned out to be a pharmaceutical factory, and the famous beverage king in later generations was just the owner of a pharmaceutical factory located in the old city of Bangkok.

   Seeing this, Yang Chen finally understands why Red Bull has the effect of clearing away tiredness and refreshing the mind. Emotions are medicine.

   Thinking that many athletes in later generations like to have a can of Red Bull to refresh their minds, Yang Chen couldn't help but wonder, can athletes who have taken the medicine be able to count the game?

   Or is Red Bull so powerful that it has bought all sports associations from all over the world?

  Cough, don't take it seriously, just kidding!

   In the 1970s, Xu Shubiao's pharmaceutical factory developed a "nutritious drink" containing water, sugar, caffeine, inositol and vitamin B, and named it "Red Bull".

   The sales group of "Red Bull" has a clear positioning from the beginning, that is, for blue-collar workers who are shift workers and truck drivers, to help them stay awake while working all night.

  After several years of sales promotion, Red Bull has become more and more popular in Bangkok. As the political and economic center of Thailand, the modernization of Bangkok is very rapid.

   Among them, the number of blue-collar workers is quite large. Although the taste of Red Bull is not very good, it is still very popular with some blue-collar workers.

   Among them, especially those Muay Thai fighters who need to fight regularly.

  After the popularity of Red Bull, Boss Xu's reputation also rose. Although the Xie family had never set foot in the beverage market, with Red Bull's reputation, Xie Guoming investigated Xu Shubiao's information in a few phone calls.

   Now, Boss Xu's pharmaceutical factory is already a shotgun for a cannon, and it's barely a shotgun for a cannon. He is ambitiously trying to expand into the beverage market in Thailand.

   Even, there is still the heart to promote Red Bull and enter foreign markets.

  Xie Guoming asked in confusion: "Achen, are you optimistic about this Red Bull drink?"

   "Uncle Xie, I want to acquire Red Bull's parent company, is there any way you can do it?" Yang Chen did not return to Xie Guoming's words, but directly stated his purpose.

  Xie Guoming said in surprise: "It's the parent company of this Red Bull, which pharmaceutical factory?"

Yang Chen put down the information in his hand, nodded and smiled: "My little nephew has invested in several biopharmaceutical companies in the United States, and there are also two pharmaceutical factories under construction in Hong Kong. Judging from the current economic development speed in Thailand, the pharmaceutical industry has a lot to do. , I'm going to start from the tourism and economic aspects."

Seeing his remarks, Xie Guoming shook his head and said, "I heard news that Xu Shubiao seemed to have signed a contract with an Austrian businessman not long ago. The other party seems to be helping Red Bull to open up the European market, and the two have already signed a contract. "

   "Is there such a thing?" Yang Chen frowned slightly.

  Xie Guoming: "I'm not very clear about the specific situation. I just heard from a friend that Red Bull is selling well in Bangkok. Although I don't like that thing very much, in terms of Red Bull's efficacy, there are still prospects."

  Although Red Bull has a good prospect, Xie Guoming is still not interested in it. He is not very cold about the behavior of selling medicines as drinks to consumers.

   After all, it is a three-point poisonous medicine. Drinking too much of this kind of thing will definitely have a bad effect on the body.

   "Uncle Xie thinks too much. Red Bull wants to open the European and American markets. If the problem of drug content is not solved, it is impossible to enter the European and American beverage markets in a grand manner."

   "I think that Austrian businessman is also aware of this. European and American markets are very strict in this regard. If there is no improvement, no matter how good things are, it is impossible for them to enter the market."

   Xie Guoming listened, thought about it, and said seriously: "Since this is the case, then leave this matter to me. I will give you specific information in half a month."

   Now Yang Chen has no foundation in Thailand at all. If he personally buys such a small and well-known company, it will attract a lot of attention whether it is successful or not.

   Obviously, the other party doesn't want to attract too many people's attention on this matter.

  In this case, Xie Guoming might as well use the beauty of an adult to take this opportunity to bring the relationship between the two sides closer.

   Anyway, he can see that the other party has the intention to enter the Thai market. In this case, being a glorious leading party, the Xie family may be able to get some light from it in the future.

   With Xie Guoming's words, Yang Chen finally felt relieved, and thanked: "Then trouble Uncle Xie."

  Xie Guoming waved his hand and said, "It's a small matter. I have already arranged the reception. In two days, I will invite all the famous Chinese businessmen from all walks of life in Thailand to the largest hotel in Thailand."

After    finished speaking, Xie Guoming got up immediately, "It's getting late, you should rest early, tomorrow I'll ask Schumann and the others to take you to go shopping elsewhere."

   "Uncle Xie, you should rest early too." Yang Chen sent Xie Guoming out of the room, then went directly into the bathroom, ready to take a shower and sleep.

  The matter of Red Bull, he has no plans to worry about it.

   With Xie Guoming's assurance, this matter is not difficult.

  If that Boss Xu is already the king of beverages, then needless to say, even if the Xie family seems to rely on his mountain, it is impossible to fight with a person whose strength is comparable to that of the Xie family.

   Now, although Red Bull is somewhat famous in Thailand, its reputation is limited, and it cannot be compared with the Xie family at all.

   The beverage king at this time is still a small entrepreneur in the early stage. The biggest difference between industry and the Internet is that if you want to grow from small to big, you need to go through a long accumulation.

   Every giant industrial company will experience countless ups and downs. For many high-quality small industrial companies, the most difficult stage is when they are faced with acquisitions by large companies and large capital.

   If the founder is not determined, or cannot withstand the pressure of a large company, the consequences are obvious.

  The Xie family has absolute strength, crushing the future beverage king, even if he can't acquire it, Yang Chen has other ways.

   No need to rush.

  ——

   (end of this chapter)