Rebirth of the Tech Madman

"For, I don't have any ready-made resources to provide support, I am afraid I can't help." Tang Huan shook his head and followed Markkula into the chairman's office.

"Then you are humble. In Silicon Valley, who can be more famous than you now? Such a glorious image can be used as a public image for Apple's listing." Markkula looked at Tang Huan, "Unless, you I already have enough wealth to look down on Apple."

"Am I the kind of person who becomes mad after being proud?" Tang Huan quickly waved his hand to clarify.

Just kidding, according to the historical development, after Apple goes public, the stock price will rise to more than 60 US dollars in 1983, and fools will think that there is too much money.

But the problem is that his reputation is genuinely brushed out with gold coins, and Apple’s public image ambassador has always been Steve Jobs. If he steals the limelight from others, he must not be chased by the spitting star, brother. If you have time to play such a thankless trick, it is better to stand in the back and learn the experience of operating a company to go public.

"Then why should you refuse?" Markkula asked puzzledly, "You know, you are also a shareholder of Apple."

Tang Huan lifted his legs and pondered slightly, "What Jobs is doing now, it should be his own business. And in my opinion, Jobs's character can restrain those cunning securities dealers."

"Recently, Jobs has put almost all of his energy on the Lisa project, which has been the case since the tour last year." Markkula spread his hands helplessly.

Tang Huan couldn't help being a little heady. In his eyes, the current Apple founders are too self-centered.

Woz has always been obsessed with perfecting the various technical details of Apple's second-generation machine, especially after Tang Huan added a lot of functions to Apple's second-generation machine through an expansion card. Woz is more unable to extricate himself, the typical hacker who pursues a sense of self-fulfillment, lacks a big picture.

With Woz's current status, he can completely hand over the issues to his subordinates, and he himself stands on a higher level. Lead the research and development of next-generation products.

Companies like Microsoft and Oracle were also a core duo composed of a technical elite and a marketing genius in the early stages of their development, and they have always cooperated in tacit understanding.

But this kind of practice, when it comes to Apple, there are exceptions.

Jobs, who was drifting away from Woz, imposed his will on R&D projects in order to realize his ambitions of products with his own brand. Delayed the progress of product development.

History is the most ironic. Winners can dress it as they like, and latecomers can also label it as they like.

It came out in 1977 and was released in 1984. During this period, Apple only introduced two new products: Apple's third-generation computers and Lisa computers, but they all ended in failure. And Jobs has interfered with it.

The chaos he caused made Apple always swing back and forth between disorder and order.

As for Markkula, who is sitting across from him, the now very wealthy man is relatively lazy, tired of work troubles, and he values ​​the enjoyment of personal quality of life. He is not enthusiastic about the daily management of the company, otherwise he would not Scott found it. He used his hand to restrain Jobs and Woz.

"With all due respect, every company has its own style, and philosophers are the wolves of queuing rules. Apple is a pirate who arbitrarily publicizes. Although the impact of easy changes in public image may not be immediately reflected, it will It works at the most inconspicuous time. To be on the safe side, I suggest Steve Jobs to be the master and me as a supplement. This is the most appropriate combination."

Markkula considered it for a moment, his face showing appreciation. "Tang, you are the most trustworthy. For the enemy. You will suppress the opponent so much that you can't raise your head; for your partner, you can balance your interests without revealing it. Just follow your suggestions. You and Steve Jobs act at the same time. The public image of Apple preparing to go public."

Obviously, Markkula also wants to understand who is responsible for the children. As the founder, how could it be possible to hide behind the scenes and let Tang Huan perform in front of the crowd.

The root cause was Markkula's laziness at first.

"Yes, everyone is in a trench after all." Tang Huan smiled and waved his hand.

"Tang, tell me the truth, what is the prospect of Apple's third-generation machine?" Although there are no outsiders in the office, Markkula, who has turned his head, lowered his voice unconsciously, "I need a fair It seems that only you can provide the evaluation. If the project does not go well, it will definitely have an adverse effect on this time."

Seeing Markkula's sincere appearance, Tang Huan hesitated a little, and did not speak immediately.

A tacit understanding has slowly formed between him and Jobs. He doesn't point fingers at Apple, and the other party shouldn't come to philosophical chirping.

But realistically speaking, Apple's third-generation machine does not appeal to Tang Huan. Although it can directly process upper and lower case letters, display more characters on the screen, and have many other functions, Tang Huan has already passed the expansion card on the Internet. With these features realized, there are suspicions of competition among each other.

For example, in terms of hardware, Apple’s third-generation machines are the same, using 8 bits of the same instruction set, and then adding various circuits to the motherboard to provide the functions of various expansion cards developed by philosophers, and then use the target The reader is aimed at commercial users. The planned price of 3,500 US dollars, the higher part is exactly where the profit of the original Zheru expansion card lies.

Whether intentionally or unintentionally, objectively this is the posture of apples and philosophers rushing for food.

It has to be said that the relationship in the market is too complicated, even if it is an alliance partner, there is a problem of competition for dominant power.

Although Tang Huan understood these twists and turns, he couldn't condone it.

Brother's men also have hundreds of brothers who want to eat and drink. Why should the profits come out? You have to develop a 16-bit CPU architecture with brand-new personal computers. I can also convince you, but I want to rely on a middle ground. Come and grab food, dream and go.

In particular, there was a news reported recently by the team that developed office software for Apple's third-generation computers. It made Tang Huan intolerable.

In order to clarify the product's grade in the market and ensure profits, some functions compatible with advanced features in the original design of Apple's third-generation machines were artificially restricted, which added a great workload to the development of philosophers.

Of course. Under the general trend of Apple and philosophers uniting, these frictions are all small contradictions, and it is not guilty to get on the table to ruin the interest. But it is impossible for Tang Huan to show enthusiasm for Apple's third-generation machines.

But what Markkula said is also reasonable. Apple's third-generation machine is too ugly to die, and it may really affect the stock listing.

"No product design can be perfect. Apple's third-generation machine is no exception." Tang Huan slowly said, "Compared with the number of circuits on the motherboard, the space in the main box is too narrow, and there is no cooling fan installed. , Coupled with the use of immature "thin wire" wiring technology. If the computer runs for a long time, the accumulated heat is likely to cause various troubles."

Tang Huan shrugged, "This problem can now be verified through testing. I don't want to make any judgments about the specific impact. So my suggestion is to reserve resources for after-sales service in advance. If there is a problem, Solve it as soon as possible. So as not to affect Apple’s reputation.

"Oh, Steve Jobs is really harmful. At the beginning, he was tossing on Apple's third-generation machine project. Finally, he let go." Markkula sighed helplessly.

Coincidentally, Markkula just finished complaining, the next victim in the original time and space, Jeff Raskin, who was robbed of the project team by Jobs, came.

Of course, he is still sh, the project leader of Macintosh.

Ruskin can be regarded as a wonderful person, carrying the style of a philosopher. Sometimes humorous and playful, sometimes dull and dull.

After he got tired of teaching in his early years. He rented a hot air balloon and flew over the principal's house. Shouted out his decision to resign.

This person has extensive experience, having studied computer science, taught music and visual arts, managed an indoor opera house, and organized a street theater.

In 1976, Jobs asked someone to write an operating manual and contacted Ruskin, who had owned a small consulting company at the time.

After arriving in Jobs' garage and seeing Woz working **** the workbench, Ruskin was persuaded by Jobs and accepted the job of writing an operation manual for them as a remuneration of $50.

Later, Ruskin became a full-time manager of Apple's publishing department and became a member of Apple.

When Ruskin completed his doctoral dissertation at the University of California, San Diego in 1967, he proposed that computers should have a graphical interface, not a text-based interface. This is why he repeatedly advised Jobs to visit.

It was Raskin’s dream to make a low-priced $1,000 computer for the masses. He persuaded Markkula to become the project leader in 1979.

But Ruskin is not at the level of Tang Huan. Currently, there are only four people in the R&D team. The company's status and R&D progress can be imagined.

Every time R&D resources are exhausted, UU reading www. When the uukānshu.com project team was in danger of disbanding, Raskin ran to Markkula and pretended to be pitiful, and Markkula would be kind.

This time, this old man ran for the same purpose, and Markkula also gave his support.

Tang Huan can see that Markkula, who has worked at Fairchild Semiconductor and Intel, still attaches great importance to technology research and development. Of course, it does not rule out that he has a fluke in his heart, hoping that this small project team can escape the eyes of Jobs, and finally succeed, so as to provide multiple support points for Apple's performance.

Ruskin left contentedly. The Apple director Robert ran over again, with a hypocritical smile on his face and said to Tang Huan: "Recently I am expanding more game support for the platform. You are an expert in this area. Time, give me some pointers?"

I’m going to make a date with you. Tang Huanzhen wanted to pick up the coffee cup in front of him and smash it. But he suddenly had an idea, and then opened his mouth in spring breeze, "The third-generation Apple machine that is about to be developed, but it’s In terms of hardware characteristics, it is better than that, why do you always stare at the old platform?" (to be continued)

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