Rebirth of the Wild Age

At the National People's Congress after the Spring Festival, the central government once again emphasized reform, development and stability: economic construction is the center of all work, reform and opening up is the driving force for development, development and reform are the basis for social stability and the country's long-term stability, and maintaining social stability is the A necessary condition for economic development and reform.

This year's current affairs and politics in the college entrance examination should probably include this passage.

As a business owner, Song Weiyang must watch the current political news on the news broadcast. Even if he missed it that day, he would buy a newspaper to make up for it the next day. Rebirth Although reborn, the general direction is clear, but many details have long been forgotten. He must insist on watching the news and reading newspapers.

Not long after the central meeting ended, Song Weiyang clearly felt the change in the local atmosphere.

Negotiations on the merger of tea factories suddenly sped up, and the government and state-owned enterprises were willing to sell all the tea factories that were not letting go. Not only that, the government plans to lease the hundreds of acres of forest surrounding the tea plantation to a cannery for 30 years at a price of 15 yuan per mu. Can.

Fan Zhengyang originally belonged to the reform activists, but now that he was freed from restraint, he immediately let go of his hands and feet and wanted to do a big job.

Mayor Huang's old leaders in the province have also slowly shed the word "conservative" from the reform conservatives-mainly because the tax reform is being implemented, the local government is suddenly in financial distress, and they want to get rid of the mess of local state-owned enterprises and lose money. Happy when all businesses are sold out. This can not only get rid of the financial burden, but also belong to the political correctness of responding to the call of the central government.

Although Song Weiyang did not let Zheng Xuehong pretend to be a Taiwanese businessman to engage in joint ventures, this practice was a bit unexpected to Mayor Huang, and there was no direct contact between the two. But at the beginning of April, Mayor Huang suddenly made a match and took the initiative to send a bank loan of 30 million yuan to the cannery.

At some point, Mayor Huang had already pulled the banking system to his side, and Fan Zhengyang retreated a bit quickly.

Song Weiyang got the 30 million loan, but he didn't know how to use it...

Another weekend, Yang Xin suddenly found Song Weiyang: "Chairman, why don't we also make health care products! Get a formula and use all the 30 million for advertising, and the net profit may exceed 100 million in a year."

Song Weiyang rolled his eyes: "Don't ruin Xifeng's brand."

Yang Xin said enthusiastically: "We don't need Xifeng's trademark, but start another company and get a new brand. Buying health care products is too profitable. It's like picking up money. If you don't do health care products, you will always feel that you are losing money."

"Although the health care product market is full of gold, it is tainted with poison," Song Weiyang persuaded. "Besides, we are in the initial development stage of the company. We must focus on the food and beverage market. Diversified operations are fine, but we have to grow bigger. It's too early to think about that now."

Seeing that Song Weiyang had made up his mind, Yang Xin could only sigh and say, "Oh, it's a pity that the money left on the ground is not picked up."

It is normal for Yang Xin to have this kind of thinking, because this year China's health care product industry has exploded suddenly, and any rich company is either engaged in health care products or real estate.

Due to the disbandment of the Batumi Organization, the ban on the export of computers from the West to China became invalid, and many computer companies in China were all cold. Including Lenovo, which was once brilliant, is struggling now. Mr. Liu just took this opportunity to reform the shareholding system.

And Shi Yuzhu, who made his fortune by selling computer Chinese cards, also felt that the business could not continue. He built the Giant Building last year and made more than 100 million yuan in Hong Kong City by selling off-plan properties. He actually used all the money to invest in the health care product industry.

Shi Yuzhu announced that he will spend 500 million yuan to launch hundreds of health care products within a year. He personally took command and set up three major campaign headquarters, with eight front armies including Central China, South China, and North China. More than 30 branches under his jurisdiction were changed to armies and divisions. It is estimated that hundreds of thousands of people will be invested in legion operations.

Sanzhu Oral Liquid and Fengtian Feilong are also expanding wildly. The advertisements of Sanzhu even hit Xikang Province. Slogans such as "Sanzhu Strives to Be China's No. 1 Taxpayer" and "Sanzhu Revitalizes National Industry" are written everywhere on the walls of the countryside. .

Sanzhu also created a "specialist free clinic" doctor, hired doctors to go to the countryside for free clinics, and if they couldn't get a doctor, they casually made people wear white coats to pretend to be. Since there has been no medical institution going to the countryside in China for more than 20 years, farmers frantically come to see a doctor wherever they go. As a result of the free clinic, the whole village, old and young, often suffer from gastrointestinal problems, and they have to spend money to drink three strains of oral liquid to be cured.

Relying on this crooked way, it took only one year for the three companies to directly increase their sales from 100 million yuan to 2 billion yuan.

Now the entire Chinese market has been driven crazy by health care products. Sanzhu Oral Liquid, Fengtian Feilong, Chinese Turtle Essence, Sun God, Heart K... and Shi Yuzhu's upcoming Brain Gold, it's a crowd of demons dancing wildly.

Not to mention that Yang Xin wants to get involved in the health care product market, even Jianlibao, which beats Coca-Cola, is moving closer to health care products. There are also health care functions.

Robust also came to join in the fun and bought the formula of "Life Nuclear Energy" from "Ma Jiajun". Just like the "Chinese Turtle Essence" promoted by the coach of "Ma Jiajun" last year, it became famous in one fell swoop and its sales were skyrocketing.

Seeing Life Nuclear Energy and Chinese Turtle Essence frantically racking up money, a health care product company in Linzhou became jealous and even registered "Ma Jiajun" as a trademark. When Ma Junren saw that the "Majiajun" brand health care products were selling well, he immediately sued the company to the court. The other party's reason for pleading was: the leaders of our company are either surnamed horse or belong to horse, or they look like horses. Why can't they Called "Ma Jiajun"?

China seems to have entered the era of universal health care!

Really, if you agree with Yang Xin's suggestion and join the health care product industry at this time, with Song Weiyang's marketing methods, the net profit may exceed 100 million in half a year, and it is possible to achieve 3 billion in sales next year.

But is it interesting?

Of the health care products companies mentioned above, how many will remain after ten years? Only one or two are lingering (brain gold is not melatonin).

On the other hand, those who make beverages, except for Jianlibao’s untimely birth and Xurisheng’s own death, wow, they are getting bigger and bigger.

Well, there is also Tianfu Coke, which was tricked to death by Yankees.

The former state banquet drink, Tianfu Cola once occupied 75% of the Chinese cola market, beating Coca-Cola and Pepsi. There are more than 100 bottling factories under it. There is also a bottling factory in Moscow, and a sales company is set up in the World Trade Center in the United States. Japanese benzene companies actively seek agency rights.

How did Tianfu Cola die?

Sino-foreign joint ventures are popular these days, so just this year, in 1994, Tianfu Cola and Pepsi entered into a joint venture.

As soon as Pepsi became a shareholder, the brand "Tianfu Cola" was immediately put on ice. Tianfu Cola disappeared instantly in the Chinese market, and all of them became Pepsi.

There are too many such examples. For example, "MAXAM", the largest Jahwa brand in China, once produced China's first bottle of mousse, first sunscreen, and first hand cream. The export volume of toothpaste accounted for 70% of the country's total. Four years ago, SC Johnson of the United States and MAXAM jointly established a joint venture, and the brand "MAXAM" was quickly hidden. In just two years, the sales volume of MAXAM dropped from 300 million yuan to 6 million.

There are also Xuehua, and Xiangxuehai, the well-known national brands back then, all of which were killed in this way.

Many years later, Tianfu Cola, Maxam, and Xiangxuehai reappeared, but they can only sell their feelings, and the new generation born in the 90s have never heard of them.

These enterprises are actually very profitable, so why do they have to engage in joint ventures?

It is often led by the local government, the reason is to introduce international advanced management experience and international advanced technology. In fact, on the contrary, technology and experience were not brought in, but they lost themselves.

Snowflakes and Narcissus were both killed by Whirlpool in the United States. One of the stories is very desperate: the glass cover of Narcissus’s drum washing machine is often broken. The grassroots Chinese employees reported that this damage was caused by the violent operation of logistics workers. Adding an extra layer of 2 yuan sponge to the box can solve the problem. However, the American personnel did not agree. It was necessary to re-examine the product quality of the washing machine through multiple tests by the R\u0026D and product departments. It took several years just to report, develop and discuss, and finally found out that it was indeed the work of the logistics workers. At that time the sign was destroyed.

The international advanced experience has not been seen, but the big American companies have a deep understanding of the disease.

"Since health products are not high, what are you going to use the 30 million loan for?" Yang Xin couldn't help asking. He is the general manager, and he has responsibilities, so he must ask clearly.

Song Weiyang smiled and said, "Go to Lu Province and buy a factory as a sub-base for producing iced black tea."

Yang Xin asked: "Why do you have to go to Lu Province?"

Song Weiyang explained: "All of them are produced in Xikang, and the transportation costs are too high. Building a new factory in Lu Province can radiate the entire Northeast, North, Central and East China. Shipping and rail transportation are very convenient. Of course, the most important thing is There is a city leader in Lu Province who is nicknamed 'Chen Selling Guang'."

"I know Chen sells light, it's really convenient to find him to buy a factory." Yang Xin said with a smile.

"Chen Selling Light" has been selling businesses since 1992. He is a true reform pioneer.

What's more, he didn't just sell the state-owned enterprises indiscriminately. He only sold the state-owned enterprises to internal employees. In a few years, the GDP of that county-level city nearly quintupled, which was quite a success.

Of course, some of these companies bought by internal employees did not do well. Song Weizhi just tried his luck in the past to see if he could take over a beverage filling factory—mainly not to buy a factory, but to be optimistic about the policies there. More than anything, the 90s.