Rebirth of the Wild Age

In the next half month, more than 70 college students came to the company one after another. After visiting and understanding, only 6 people were willing to stay.

Even some young people who were so excited after listening to Song Weiyang's speech retreated when they calmed down. Or I discussed with my family, but my family strongly opposed me, so I gave up the idea of ​​entering a private company.

Although many township enterprises have successfully recruited college students since around 1990, what kind of township enterprises are those?

Haier is a township enterprise, Rongsheng is a township enterprise, Wanxiang is a township enterprise, Hope is a township enterprise...even Song Shumin's winery can also be called a township enterprise.

Most of these companies are closely related to the local government, and the person in charge wants to draw a clear line from the state-owned enterprises, so they are very proud to call themselves "township entrepreneurs." Although the Hope Group has little to do with the local government, it started in a township and still calls itself a "township entrepreneur."

Don't think that these companies are not good when you see the word "township". In two years, the Liu brothers of the Hope Group will even be regarded as the richest man in China by Forbes.

In comparison, Song Weiyang's company is too poor, it is difficult to attract college students.

After the symbolic interview, the six college students immediately entered the company for internship, and their positions were "reserve cadres" affiliated to the Human Resources Department.

Song Weiyang personally took the time to give them lectures, introduce the company's various departments, introduce the company's rules and regulations, and then let them enter various departments for internships based on their interests.

Although I am a college student, but I am really qualified for the actual work, the fastest will take a month, the slowest may take half a year, and the more stupid ones can just get out.

Yang Xin's hands and feet are very fast. Before the iced black tea was launched, he asked the best-performing college student to become a secretary. That student was Chu Yuping, the deputy director of the organization department of the previous student union. Although he was young, he had strong learning ability and executive ability, and was good at mediating personnel relations. After a little training for a year or so, he can be thrown into the newly opened branch factory as the general manager. If he does a good job, he can be transferred back to the headquarters to join the senior management team in the future.

Guo Xiaolan wanted to leave the only female college student. That girl was not pretty, even a little ugly, and she didn't have Chu Yuping's savvy. But the advantage is that he is serious in handling things and has strong professional ability-graduated in accounting. If there is no accident, she should be the company's financial director in the future, and Guo Xiaolan is being carefully cultivated.

Not only these college students, but also a few of the original employees of the cannery are emerging.

Due to the shortage of manpower, the sales team expanded rapidly, Song Qizhi and Zhang Guodong both scattered the backbone around them to the provinces. Three of them worked smoothly, and one of them even relied on his own ability to straighten out the sales channels in Hui Province. Not good, I didn't expect to let it go to the market to show its strength.

Immediately afterwards, Zhang Guodong proposed to set up distribution offices in each provincial capital, equivalent to Xifeng's sales outposts in each province.

After obtaining Song Weiyang's approval and Yang Xin's signature, Zhang Guodong also reported the situation. He said with a wry smile: "Some distributors are willing to try to sell new products for us after tasting iced tea samples, but they proposed a very Strange request."

"What request?" Yang Xin asked.

Zhang Guodong said: "The dealer proposed that when we advertise, we should try our best to publicize the health function of the drink."

Yang Xin was still thinking about it, and Song Weiyang said directly: "Impossible, we have our own publicity plan."

Zhang Guodong said helplessly: "They are not willing to distribute new beverages without health benefits."

Song Weiyang is also very helpless, the Chinese market has been driven crazy by those health care products.

Although Jianlibao played with the concept of health care from the beginning and claimed to be "Oriental Magic Water", it at least starts from science and is ultimately a sports health drink.

But just this year, Jianlibao's propaganda has changed, from science to fantasy. They specialized in the advertising copywriting of Sanzhu oral liquid, and then announced that they had received thank-you letters from consumers. Some elderly people who could not afford to suffer from illness all year round drank Jianlibao and recovered miraculously. The drink was also sent to the hospital for clinical observation, and the conclusion was that taking Jianlibao can improve the internal environment, restore the spirit, eliminate fatigue, improve appetite, promote electrolyte balance in the body, and improve energy, physical strength, digestion, and uterine contractility. Obvious benefits.

Well, uterine contractility is commonly known as labor force, and women with strong uterine contractions are better at giving birth...Jianlibao actually has the function of helping women give birth.

Jianlibao has directly changed from oriental magic water to a quack potion that can cure all diseases.

This change was inevitable, because the sales staff always complained to Li Jingwei: "If we don't promote health products, no distributors will be willing to sell Jianlibao."

Fortunately, Li Jingwei discovered the danger of this kind of advertisement in time, and stopped it immediately after only a few months. Otherwise, when the credit of health care products collapsed, Jianlibao would be ruined immediately, without having to wait for conflicts with the local government.

As for the future beverage giant Wahaha, in the first few years it has been making health products, specializing in the production of children's nutritional oral liquid. Until last year, Wahaha finally started to make beverages, and adopted the strategy of encircling the cities from the countryside to aggressively capture the beverage market in towns and villages—Wahaha beverages had no influence in large and medium-sized cities at this time.

After the "two Cokes flooded the seven armies", most of China's beverage market has lost its territory, and Wahaha has also seized this opportunity to rise rapidly.

At the same time, Robust is also on the rise. It is also making health care products. The goal is just the opposite of Wahaha. It specializes in large and medium-sized cities, and the township market has not yet been seen.

Yang Xin said: "At present, Jianlibao, Wahaha and Robust are our strongest competitors, but these three brands are all making health care products, or promoting the concept of health care, why can't we?"

"Because it's unnecessary." Song Weiyang said.

Zhang Guodong said in a hurry: "It is very necessary! Wahaha relies on nutritional oral liquid to develop channels, Robust relies on bionuclear energy to build its reputation, and Jianlibao has always been a health functional drink, and now it can cure all diseases. If we don't promote health functions, take Why compete with them, and win the favor of dealers? If we don’t promote health care, we won’t even be able to sell our products!”

Song Weiyang didn't know what to say. In this crazy and savage era, forcing people who make beverages to sell health care products, isn't that forcing them into prostitution? There is simply no reason to speak of it.

However, the little-known Rising Sun was able to become popular by relying on iced black tea, and they didn't promote health care, so why couldn't I?

Song Weiyang thought for a while and said, "Continue to contact the dealer first, and talk about it if you can. If you can't talk about it, wait until my advertisement is launched."

"Okay." Zhang Guodong felt a deep sense of frustration and helplessness.

Yang Xin and Zhang Guodong left the office, and Chen Tao came in suddenly. She said with a mysterious smile, "Chairman, look at this!"

Song Weiyang took it over and saw that it was an express mail, and asked, "Who sent the letter?"

"China Society of Canned Food Nutrition," Chen Tao said, suddenly burst into laughter, "Chairman, our canned food has won an award, and it's also the gold medal at the Munich International Food Exhibition!"

"..." Song Weiyang was sweating like a waterfall.