Rebirth of the Wild Age

"The ice tea battle between Xifeng and Xurisheng seems to be going a little bit wrong in the north?" Geng Zhong said.

Song Weiyang said: "There has never been a so-called iced tea war. It was all hyped up by Xurisheng. They are taking advantage of Xifeng's news. If Xifeng Iced Tea did not become famous, Xurisheng would not be able to get any more loans from the bank. , and it is even more impossible to have the money to expand the scale.”

Geng Zhong said: "But the rising sun has indeed risen, and it is selling better than Xifeng iced tea in big northern cities."

Song Weiyang said with a smile: "We can do the math. The sales rebate given by Rising Sun is up to 40%. If you take into account the costs of operation, production, transportation, storage, taxation, etc., do you think you can still make money? How much you sell and how much you lose !"

"However, Rising Sun can occupy the market first and then make adjustments. How does Xifeng plan to deal with it?" Geng Zhong asked.

"Watch him build a tall building, watch him entertain guests, watch his building collapse." Song Weiyang laughed.

"This is a sentence from "Peach Blossom Fan". Boss Song likes ancient literature?" Geng Zhong asked.

Song Weiyang said: "They are all idle books, just read them casually."

"Then which writer or thinker do you like the most?" Geng Zhong's interview method was very evasive, asking wherever he thought of, and summarizing when he went back.

"Taizu." Song Weiyang said.

"Taizu?" Geng Zhong was a little surprised.

Song Weiyang nodded and said, "I've read "Selected Works of Mao" several times."

"Awesome!" Geng Zhong said.

Song Weiyang said with a smile: "If there is a war of iced tea, the winner of Xifeng and Xurisheng has actually been decided from the very beginning, which can be seen from "Selected Works of Mao Zedong."

Geng Zhong held a small notebook and asked, "How do you say it?"

Song Weiyang said: "Taizu's military theory has an important principle, that is, the route and goal must be determined in the early stage of the war. If the initial choice is correct, the rest is just a matter of implementation. It’s just a small victory. The famous Western military theorist Clausewitz also said that the mistakes made in the early stage of the war will not be corrected.”

"What mistakes do you think Xu Risheng made?" Geng Zhong asked.

Song Weiyang said: "First of all, their army building is outrageously wrong. Sunrise was originally just a supply and marketing cooperative, and has been dealing with farmers. Most of the backbone of their company are farmers. I am not saying that farmers are not good. Now some successful companies My family is also a farmer, and my mother is also an out-and-out farmer. However, when most of the senior management of a company are farmers, then the company’s vision, awareness and behavior have huge limitations. Even if Sunrise can When they grow up, can these farmers keep up with the pace of development of the company?"

Geng Zhong said: "When it grows bigger, we can introduce excellent talents."

Song Weiyang shook his head and said, "It's useless. The larger the scale, the harder it is to turn around. If Xurisheng grows bigger and introduces talents, how should these talents be positioned? If talents are allowed to be middle-level managers, then the old people are the ones who make the decisions. role. If we let talents become executives, what about the former veterans? We must first fight within ourselves!"

Historically, due to the chaotic internal management of Rising Sun, it finally decided to introduce outstanding talents, and recruited more than 30 doctors, postdoctors and senior engineers in one go. These people are all amazing masters. They used to work in big companies such as Coca-Cola, and one of them was even the sales director of Coca-Cola in China.

But as a result, it immediately fell into an internal power struggle. The veterans looked at these outstanding talents everywhere, and the outstanding talents also felt that those old guys were in the way. The company management became more chaotic than before.

If excellent talents are not introduced, Rising Sun might still live for a few more years.

Geng Zhong asked: "What else?"

Song Weiyang said: "Secondly, there is a problem with Rising Sun's strategic direction. They are now recklessly grabbing the market with Xifeng, and even commit suicide attacks. This is completely unnecessary. Tea beverages are blank in the Chinese market, and they are completely acceptable. Allow a few more enterprises to develop peacefully. Rising Sun wants to play the trick of hurting the enemy by eight hundred and self-defeating one thousand. By doing so, they may make Xifeng a little bit unsatisfactory, but they cannot touch the root of Xifeng. Now this kind of At this time, it should be to develop oneself steadily, build a good team and channels, is it interesting to fight to the death?"

Geng Zhong asked, "What is Xifeng's choice?"

Song Weiyang said: "Xifeng didn't regard Xu Risheng as an opponent at all. Our enemies should be Coca-Cola and Pepsi. Now it's like during the Anti-Japanese War, when devils invaded, we should all attack each other, and warlords should not kill each other."

"You seem to be very hostile to foreign capital?" Geng Zhong said.

Song Weiyang said: "China's reform and opening up has only been for more than ten years. It is like a baby, but those foreign investors are strong adults. Now that strong men break into the house and strangle babies in the cradle, I can't be hostile. ?"

Geng Zhongdao: "But foreign capital has also brought advanced experience and science and technology."

"Experience and technology can be learned slowly, and foreigners will not be kind enough to teach us." Song Weiyang said.

Geng Zhong asked: "How are you going to resist foreign capital?"

Song Weiyang said: "Conscientiously do business and make products seriously."

"It's that simple?" Geng Zhong asked in surprise.

"Enough," Song Weiyang said, "Foreign capital is not scary. Foreigners actually don't understand the Chinese market. We have a natural advantage in fighting at home."

Geng Zhong said: "How do you explain that the two Cokes flooded the Seventh Army? The Chinese beverage market fell to half of the country in one fell swoop."

Song Weiyang asked: "If the seven major brands are all privately owned, is it possible for this to happen? Coca-Cola and Pepsi wanted to enter the Chinese market as early as more than ten years ago, but Tianfu Cola beat them all. looking for teeth."

Geng Zhong said with a smile: "It's not convenient to go into details on this question, let's talk about yourself. I heard that you wrote the song "Thousand Paper Cranes" yourself?"

"I just wrote the lyrics and hummed the basic melody," Song Weiyang said.

"Do you like music very much?" Geng Zhong asked.

Song Weiyang said: "Well, I like singing and listening to songs."

Geng Zhong asked: "Which singers do you like?"

Song Weiyang said: "The Beatles, Guns N' Roses, Beyond, Black Panther, and Old Cui are also included."

"It's all rock and roll?" Geng Zhong said with a smile.

"Young people should rock and roll," Song Weiyang said.

Geng Zhongdao: "Recently, I heard from a friend that there is a very good song "You at the Same Table". What do you think of campus folk songs?"

"Has "You at the Same Table" been released?" Song Weiyang asked.

"Not yet, but it is already being sung in Beijing and Tianjin." Geng Zhong said.

Song Weiyang intends to take down the advertising copyright of this song, and said with a smile: "Campus folk songs are pretty good, but I don't particularly like them. Rock music contains more things."

"You don't have petty bourgeois sentiment?" Geng Zhong asked.

"What is petty bourgeoisie? Can it be eaten?" Song Weiyang asked.

Geng Zhong said with a smile: "Because you are only 18 years old, and you are still a student. In my impression, an 18-year-old should read poetry, talk about literature, love music, and have a romantic feeling of petty bourgeoisie."

Song Weiyang said: "My goal is a big capitalist, so I should not live a life of a petty bourgeoisie."

"Hahaha," Geng Zhong laughed a few times, "You are very special, different from your peers, and also different from other entrepreneurs."

Song Weiyang said: "I can just live as myself, why should I be like them?"

Geng Zhong wrote words such as "young", "full of vigor" and "showing his sharpness" in a small notebook, and continued to ask: "How do you evaluate today's well-known entrepreneurs?"

"Who is there?" Song Weiyang said.

"The richest man is among them." Geng Zhong said.

Song Weiyang said: "He is a reckless hero in a chaotic era, a product of a special era. Once the Chinese market becomes orderly, it should be time for Mou Zhong to call his last."

"Succinct, clear, and thorough," Geng Zhong couldn't help raising his evaluation of Song Weiyang, and asked, "What about Shi Yuzhu?"

Song Weiyang said: "Marketing geniuses, business elites, are looking for death."

"Looking for death?" Geng Zhong asked in surprise.

"What's wrong with it? I want to make health care products at this time." Song Weiyang said.

"Is there any problem in making health care products? There are also health care products abroad." Geng Zhong asked.

Song Weiyang said: "Of course you can make health care products, but you shouldn't do it at this time, and you should do it with all your strength. There is no regulation in the health care product market. Those who sell health care products are more and more out of line. Sooner or later, something will happen. When the time comes The entire health care product market is about to collapse. If God wants to kill people, he must first make them crazy. The current health care product companies are crazy. I am not afraid of offending anyone. I will name and criticize the three plants. By means of medical treatment to the countryside, the whole village will be deceived Farmers in the whole village drink three oral liquids, not to mention sucking up all the farmers’ hard-earned money, and even causing some farmers to avoid going to the doctor when they are sick. You must have a basic conscience when doing business, it’s not like this!”

"Do you really think the health care product market is about to collapse?" Geng Zhong asked.

Song Weiyang said: "Nowadays, the whole people believe in health care products. If the news about health care products eating dead people is exposed one after another, what do you think consumers will think? They will abandon all health care products, thinking that those who sell health care products are all liars!"

In a few years, the health care product market will really collapse, and it will be a mess.

Shi Yuzhu made a comeback by selling melatonin. At that time, people felt that he could not succeed, because the Chinese health care product market was in the most depressed era. The genius of Shi Yuzhu is that he abandoned the health care function of health care products and vigorously promoted the gift function of health care products, so he quickly became popular without competitors.

Geng Zhong said with a smile: "Let's not talk about the three plants, Feilong, and Robust. They are all health products. Let's evaluate the Liu brothers of the Hope Group."

"The Liu brothers are role models of Chinese private enterprises." Song Weiyang said.

"Why do you say that?" Geng Zhong asked.

"I always believe that entrepreneurs should not only make their own fortunes, but also contribute to society," Song Weiyang said. "Hope Group specializes in feed business. They have helped many farmers make money and promoted the development of China's aquaculture industry. In this way I wish them a bigger and stronger company, stick to their conscience, and strive to make better products.”

In fact, the Liu brothers were so scared that they wet their pants three years ago. They even declared that they would give the company to the country.

Geng Zhong added: "Where's Boss Lu from Wanxiang?"

"Are we talking about heroes in Malatang?" Song Weiyang laughed.

Geng Zhong said, "You can think so."

Song Weiyang said: "Boss Lu is a born entrepreneur. He is shrewd, cautious, bold, daring to fight, and has a keen sense of smell. As a businessman, he has almost no shortcomings. I should learn from him."

Geng Zhong said, "Where is Wang Shitou from Vanke?"

"Mr. Wang was scared to death this time." Song Weiyang said.

"Almost died." Geng Zhong said.

Just a few months ago, the first shareholder and board war broke out in China.

A securities company that holds 6% of Vanke's shares, together with shareholders who hold 10% of the shares and entrust 60% of the state-owned shares, persuaded more than a dozen small shareholders to suddenly attack the board of directors represented by Wang Shitou.

Wang Shishi only had two hours to react, and it was almost a dead end. He combined vertically and horizontally, divided and disintegrated, and used sophisticated methods. Finally, he seized the loopholes in the securities company's violations, won in one fell swoop, and regained control of Vanke Group.

Song Weiyang said with a smile: "If Mr. Wang can learn from this lesson, he should be able to revive Vanke from the ashes. The current Vanke is too chaotic. But no matter what, Mr. Wang's operation this time can become a classic business case. He really admires me."

"Where's Boss Li from Jianlibao?" Geng Zhong said.

Song Weiyang shook his head and said, "Actually, I don't want to comment on any state-owned enterprises that haven't undergone joint-stock reform. Because they might be sold to foreign capital someday, and the people at the helm might be fired someday. Haier is now So powerful, but Wanbao a few years ago was even more powerful. Mr. Deng took only four years to turn Wanbao from a small loss-making factory with only more than 100 people into a large enterprise with a 40% share of the refrigerators in the country. The Reform Commission determined it to be one of the four pilot groups for the reform of the national enterprise shareholding system. As a result, the superiors suddenly sent a high-ranking factory official down, and handed over 24 loss-making state-owned enterprises to the Wanbao joint venture. Now there is no trace of Wanbao refrigerators in the market. "

"You really dare to say it." Geng Zhong smiled wryly.

Song Weiyang said: "If there is anything you dare not say, you dare not report it anyway."

Geng Zhongle said: "Then let's not talk about Jianlibao, Haier, Rongsheng, etc. Let's talk about Li Ning. His clothes have sold very well in recent years."

"You really want to finish asking them one by one?" Song Weiyang laughed loudly.