Revisiting Future Path

047 Self-Black Hype

Wei Dongsheng spent two hours on the forum without knowing it.

During lunch break and dinner time, because of the collective meal ordering system advocated by Wei Dongsheng, the employees of the seed downloading project team formed small circles to eat and talk. Wei Dongsheng’s small circle, Chang Mingxia and Lei Jiafei were greedy about the earnings of hot Internet topics a few days ago, and put forward suggestions for further hype. Wei Dongsheng had been involved in the mobile game industry in his previous life and had become accustomed to all kinds of hype, and immediately ordered Chang Mingxia and Lei Jiafei to take specific measures.

Lei Jiafei simply planned out the hype steps.

The first step is to take advantage of the natural shortcomings of programming technology that the majority of the Internet people do not understand, to boast the BitTorrent software to the sky, and then download the artifact from the brainless black seed is shameless plagiarism. In short, Chunqiu Software Company first put on a vest to hack itself, using some of the people’s attitude of admiring foreigners, and using remarks such as "foreign moons must be rounder than China", "Can the United States' technology be comparable to China?" It is best to attract the attention of the media.

In the second step, when the scolding is overwhelming, Chunqiu Software Company will issue a statement in time, and at the same time drive the public opinion of various technical forums, and analyze in detail the difference between the seed download artifact and BitTorrent. Is it shameless plagiarism, or the pride of the world's number one, Chunqiu Software Company wrote and directed a copyright blockbuster, and slowly washed itself out with progress.

In the third step, when public opinion faded slightly, the case was closed with a heavy blow. For the simple patriotic masses and technicians, Chunqiu Software can use facts to convince each other, but it is difficult to block the mouths of the fawning group. If they can be convinced with facts, if they are willing to take a rational view of China's current situation, they will not unconditionally despise China for the first time. In order to block the mouths of the foreigners and foreigners, Chunqiu Software must take measures to hold foreigners to self-respect, so that BitTorrent author Bram_Cohen personally stands up to refute the rumors and expresses his admiration for the seed downloading artifact.

In the end, Bram_Cohen announced that he had joined the Spring and Autumn Software Company, which completely ended the plagiarism suspect.

The cooperation of Bram_Cohen is a very important part of this hype plan.

Wei Dongsheng ignored the corners and grasped the focus: "Can Bram_Cohen be guaranteed to cooperate with us?"

Lei Jiafei: "According to the information we have, BitTorrent is still not a way to make money for Bram_Cohen. This can be proved by BitTorrent's free and open source processing. Bram_Cohen wants to continue to improve BitTorrent, and his life is hard to accept. There is a high probability that other sponsors will not reject our company’s olive branch. Of course, in order to ensure that there are no mistakes, we first entrust an agent in the United States to sign a contract with him, and then we will start to speculate after solving the problems."

Wei Dongsheng tends to seek stability: "Sign the contract first, then hype."

After that, Lei Jiafei's hype planning went well. Bram_Cohen marveled at the perfection of the seed download artifact, and was greedy for an annual salary of 120,000 US dollars. After receiving a signing fee of 20,000 US dollars, he did not hesitate to agree to sign a contract to join the Spring and Autumn Software Company in a foreign country. In order to ensure efficiency, Bram_Cohen signed a fax contract and sent it back to China. Lei Jiafei started a new round of topical hype on the thunderous situation.

On January 7, 2013, the top mainstream domestic forums collectively revealed hot posts:

"The torrent artifact plagiarizes BitTorrent"

"BitTorrent localization becomes a seed download artifact"

"No artifact, some are shameless"

"Is there any innovation in Huaguo Internet?" 》

...

Internet public opinion suddenly turned, and Chunqiu Software was criticized collectively.

During the period, some technicians who knew the difference between BitTorrent and the seed download artifact spontaneously defended Chunqiu Software. However, one technical staff does not understand the hype skills, the second is that the cost of dispelling rumors is always higher than the cost of the rumors, and the third is that Chunqiu Software has no business dealings with major media, and the defense of some technical staff is like a canoe in a rough sea.

In the last topic, netizens focused on download speed and network bandwidth.

In 2002, the Chinese Internet was still in its infancy. The 10th China Internet Development Statistics Report shows that as of July 22, 2002, the total number of Internet users in China was 45.8 million, the total number of Internet computers was 16.13 million, and the total number of broadband users was 26.82 million. As a digression, the full Chinese name of ADSL is Asymmetric Digital Subscriber Line, which is one of the broadband access technologies and is therefore counted among broadband users. In 2002, the number of netizens was relatively small, and most of them were ignorant of the Internet. The survey shows that 36.2% of users do not use search engines at all, and a similar proportion of users never actively and consciously choose suitable download tools.

In the eyes of future netizens, the topic of network bandwidth is as simple as one plus one equals two. However, in the eyes of netizens in 2002, the connection between download speed and network bandwidth was too professional, and it was a small circle topic for highly educated netizens to entertain themselves.

The topic this time is different.

Whether there is plagiarism, the comparison between domestic and foreign countries is very eye-catching. If you don't understand the technology, netizens will subconsciously click on such titles, and then choose to criticize or support them based on their own position. In just one day, both Seed Download Artifact and Chunqiu Software Company gained notoriety.

However, the download tool has been analyzed before, and its core user experience is excellent download speed. Regardless of shameless plagiarism or no plagiarism, the super-high download speed is beyond doubt. Except for a small number of netizens who extremely hate plagiarism and domestic plagiarism from abroad, most netizens try to download the seed download artifact, and then surprised to find that the download speed of the seed download artifact is incredibly high.

In all these cases, Chunqiu Software is notorious for plagiarism, but the download volume of the seed download artifact has soared. Wei Dongsheng activated the statistical sub-function of the computer's intelligent life that night to instantly display the download tool market share, and significant changes have taken place:

The first place is still FlashGet, but its market share has dropped to 40% from 45% in the previous eight days.

The second place is still NetAnts, and its market share has also declined significantly, falling from 19.2% before the eighth to 17.1%.

The third place is the seed download artifact. In less than 20 days after it went online, its market share soared to 14.8%. Not only did it leave StreamVCR and NetTransport behind, it is also likely to catch up with the old NetAnts at any time.

With the further hype of the topic, the market share of the seed download artifact increased rapidly, and the market share data was updated to 17.1% the next day. At the same time, NetAnts fell to 16.6%. With such a rise and fall, the seed download artifact became the top download tool market on January 8, 2003.

17.1% is not the end of the seed download artifact.

On January 9, 2003, the market share of the seed download artifact was 19.8%, and the market share of FlashGet dropped to 37.7%.

On January 10, 2003, the market share of the seed download artifact was 22.7%, and the market share of FlashGet dropped to 36.4%.

The development situation of the seed download artifact is very good.

Considering that there are many nights and dreams, in order to avoid hype and hype, Spring Software mobilized Jing Minqiang's political and economic resources on the afternoon of January 10, contacted the media to issue a rumor-defying statement, and explained the relationship between the seed download artifact and BitTorrent in detail. . The main battlefield of the Internet media quickly reversed public opinion, and the navy threatened to cheer, while holding high the national flag to maintain the reputation of the seed download artifact, while spreading the original version of BItTorrent to a limited extent, allowing more reasonable doubters to compare BitTorrent and the seed download artifact. difference.

On January 11, Spring and Autumn Software controlled the navy to reveal the existence of the English version of SeedDownload, boasting that it had counterattacked the US emperor’s lair, which was enough to prove that the Seed Download had crushed the original BitTorrent.

On January 12th, Bram_Cohen accepted a remote interview as the original creator of BitTorrent, personally explaining that BitTorrent is an open source software, the bitstream protocol of the seed download artifact is a perfection of BItTorrent, and Spring and Autumn Software has announced the open source bitstream protocol. , Is in line with the unspoken rules of open source software.

Public opinion flipped, and the hype ended here.

Bram_Cohen's entry into Chunqiu Software involves the trans-Pacific migration of his workplace, and Bram_Cohen himself has some doubts about this. Wei Dongsheng holds a computer intelligent life tool and is not very eager for Bram_Cohen's technology, so tolerance gives Bram_Cohen more time to prepare. Moreover, if Bram_Cohen is willing to rush to work in Yanjing, then he can revisit the old things and speculate.

This round of topical hype ended, the market share of seed download artifacts soared to 29.2%, and FlashGet's market share fell to 33.3%.

In the download tool market, users can be simply divided into loyal users, tool users, and edge users. Loyal users are more loyal. For example, loyal users of FlashGet have become accustomed to the settings of FlashGet, and have a certain feeling for it, and will not uninstall it easily; tool users only care about download speed and already hate the mess of FlashGet bundles Advertising, with better quality alternatives, immediately shift positions. The rapid increase in the market share of the seed download artifact is also due to the characteristics of the download tool market. A large number of tool users saw that the seed download artifact is easy to use and immediately abandoned other download tools ruthlessly.

However, besides tool users, there are also loyal users and marginal users who don't often download tools. The struggle for this part of users is relatively expensive.

In short, when the market share of seed download artifacts soars to a certain level, for example, 29.2 to 39.2%, 39.2% to 29.2%, the difficulty of continuing to expand the market share increases exponentially.

In addition, the daily real-time update of the download tool market share data is a special function of the computer intelligent life cyanobacteria to monitor the Huaguo network. Even within Chunqiu Software, only Wei Dongsheng has this authority and can understand the efficiency of topic hype in real time. The rest of the employees, including the person in charge Chang Mingxia and Lei Jiafei, can only check the amount of software downloads and whether users have used the seed download artifact that day, and indirectly calculate the status of the seed download artifact in the download tool market.

People outside of Chunqiu Software Company are naturally less likely to know that the market share of seed download artifacts has soared to 29.2%.

However, not knowing the specific data does not mean that they cannot see the popularity of the torrent artifact.

Witnessing two rounds of Internet topics with my own eyes and personally experiencing the crushing of other download tools by the seed download artifact, many Internet companies have begun to pay attention to Spring Software, a new company that has only been established for a month.

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