Revisiting Future Path

062 This is a phenomenon-level product

Chunqiu.com and Tencent suddenly became hard brothers.

However, the failure of "Triumphal" is a complete failure, while the failure of "Ten Kingdoms" is an hearsay failure.

"The Spring and Autumn of the Ten Kingdoms" is only a tool for Wei Dongsheng to make money, and the Spring and Autumn series will expand other businesses in the future.

Wei Dongsheng is not afraid of scolding for the permanent free model, because the in-depth gamers who scolded the "Ten Kingdoms" are not regarded as target customers at all. Capitalists are greedy for capital appreciation, and no one cares about the anger of non-customer groups. In the future, major game platforms will rush to promote free games to prove this point. If a group of game players vote with their feet and act to boycott free games and support paid games, which game manufacturer will risk losing money and support free games hardcore? What kind of market mechanism will breed what kind of player groups are there.

Capital is not afraid of swearing, but is afraid of low profits, no profits, and negative profits.

For the smooth development of other businesses and for smooth cooperation with other capitals, Wei Dongsheng must not accept the verdict of the loser. Moreover, the Spring and Autumn Network is still in its development period, and it is not suitable for the strategy of making big money by muffled voices. The loud voice yells that their high profits prove that they have the value of cooperation, so as to maximize the profit of "Ten Kingdoms". Wei Dongsheng's so-called circling of money does not only point to gamers’ circling money!

"The Spring and Autumn of the Ten Kingdoms" seems to have a lot of daily sales, but only relying on this rigid model to collect money, I want to circle one billion or even more than 10 billion teenagers.

Wei Dongsheng's goal of making money has never been limited to gamers. Therefore, after getting the July operating report of "Ten Kingdoms", Wei Dongsheng immediately announced it to the public with great fanfare, shouting loudly: "Come on, everyone, I'm making money, "Ten Kingdoms" is a hot game!"

The July operating data of "Ten Kingdoms" is indeed gorgeous.

On July 1, the daily sales were 936,900 yuan; on July 31, the daily sales were 1.262 million yuan, and the total monthly sales were 32.91 million yuan.

Looking back at 2002, statistics show that the annual revenue of the online game industry was 910 million yuan, a simple average conversion, equivalent to a monthly revenue of 75.83 million yuan.

75.83 million yuan, which is the total monthly income of the entire online game industry in China in 2002.

The online game market has developed rapidly, with a significant increase in 2003 compared to 2002. The media predicts that the online game market will generate 2 billion yuan in revenue this year. As the legendary brand is divided into three, the online game market fluctuates sharply this year, and the market conditions in the first seven months did not show the expected growth rate of 2 billion. However, even with a simple conversion of the expected annual revenue of 2 billion yuan, the average monthly total revenue of the entire online game industry is only 166.66 million yuan.

329116666=19.74%.

Quietly, "The Spring and Autumn of the Ten Kingdoms" has at least invaded 19.74% of the market.

On July 31, the daily sales of 1.262 million yuan, simply converted to 6 yuan income, is equivalent to 210,000 online players on average. It is also a coincidence that the Ninth City has just received news recently that the average online rate of "Miracle MU" has fallen to about 210,000. This means that "Ten Kingdoms Spring and Autumn" has tied "Miracle MU", becoming the third most profitable game after the legendary series.

This is impossible!

Online game makers don’t believe it, online game media don’t believe it, and time-paying players don’t believe it: fake game plug-ins that integrate automatic path finding and automatic monster spawning are sold to the third best in the country.

Bragging is not taxable!

Exaggerating data is the unspoken rule of the online game industry. Will Shanda dare to deliver the online data of 10 million players to the tax bureau? Outside of the game, it is not clear about the internal situation if you do not play the game; within the game, the player will only pay attention to the feeling of a small area, thereby ignoring the overall number. For example, the difference between the average online and the highest simultaneous online. Average online refers to the 24-hour average. If the average daily game time of the game's players is 4 hours, the average online number is 300,000, which is equivalent to 1.8 million players playing for 4 hours on that day Or 3.6 million players can play for two hours. Players spend relatively more time playing games. When they find that the number of hotspots is as large as 600,000 or 800,000, they subconsciously feel that the average online data of 300,000 players is too normal, and simply believes in the propaganda of game operators.

Almost every game has a similar element of exaggeration.

The average online number of "Hot Blood Legend" is 300,000, and the average online number of "Miracle MU" is 210,000. In fact, they are mixed with water. Their final annual total income is always far less than the cumulative sum of each month. This is an unspoken rule that everyone tacitly abides by, and there is a certain limit for mixing water, which does not affect the actual ranking of "Legend First, Miracle Second".

"The Spring and Autumn of the Ten Kingdoms" is too much, other people's homes are mixed with water, and here you are mixed with water.

This is impossible.

I do not believe.

As a result, the July operating report of "The Spring and Autumn of the Ten Kingdoms" was questioned.

However, true is true, and the capital market cannot be faked. The technical teams of various game manufacturers, through the east-to-west relationship, asked the employees of Chunqiu Network and Chunqiu Software Company for verification, registered accounts and on-site inspections to witness the pride of Krypton players, and gradually became a little confused: "Ten Kingdoms Spring and Autumn" July report , It seems, it seems possible to be true!

The outside world is questioning and verifying that the internal employees of Chunqiu Network, as they witnessed the receipt of sales funds, are full of self-confidence and pride that the outside world cannot understand.

The most obvious difference is Jing Minqiang.

When Wei Dongsheng first registered Chunqiu Network and Chunqiu Software, Jing Minqiang took "The Spring and Autumn of the Ten Kingdoms" as a joke. Since Jing Minqiang looks down on the development of "The Spring and Autumn of the Ten Kingdoms", the so-called 10 million shares are naturally just a bunch of indifferent numbers to him. Don't say 10 million shares, or 100 billion shares, are not as reliable as the 10,000 yuan.

When Wei Dongsheng launched the seed download artifact and quickly set off a technological revolution in the download tool industry, Jing Minqiang changed his attitude and really began to attach importance to Wei Dongsheng’s entrepreneurial ability, and poured resources as much as possible to help Chunqiu Network first try out and then pay for the lease of China Netcom and China Telecom High-quality server; to help Wei Dongsheng contact the major banks that have signed contracts to launch third-party payment credit treasures in time.

The more talents Wei Dongsheng showed, the more Jing Minqiang valued his cooperation.

Before the public beta of "Ten Kingdoms", Jing Minqiang also believed that Wei Dongsheng was optimistic about the project, and believed that "Ten Kingdoms" had the hope of reaching an average online income equivalent to 20,000 or even 30,000 players in the future. Unexpectedly, the success rate of "Ten Kingdoms" was far beyond his imagination. On the first day of the public beta, more than 200,000 players were online at the same time, and the actual operating income was 57,600 yuan. Development to July 31st, the daily sales rose by leaps and bounds to a terrifying 1.262 million yuan.

According to statistics released by Shanda.com, in June 2002, the monthly sales of "Legend of Warmth Blood" were US$3.7 million, equivalent to 30.62 million yuan. The operating data of "Ten Kingdoms" in July 2003 has surpassed the operating data of "Hot Blood Legend" in June 2002.

This is not a success.

It's not an explosion.

It's a phenomenon-level product!

It's a contemporary legend!

In terms of the speed of money transfer, "The Spring and Autumn of the Ten Kingdoms" is even better than "Legend of Hot Blood."

Moreover, more importantly, "The Spring and Autumn of the Ten Kingdoms" is far from reaching its limit. From June 16 to July 31, daily operating data has continued to grow. The operating data in August is definitely better than the operating data in July. The data is more exaggerated. Jing Minqiang could not imagine the limit of "Ten Kingdoms".

Perhaps, Shanda Network today is the tomorrow of Spring and Autumn Network.

When "The Spring and Autumn of the Ten Kingdoms" was successfully operated, the 10 million shares in Jing Minqiang's hands were already 10 million shares. When Spring and Autumn Network set up shares, each share was 1 yuan, and Jing Minqiang's 10 million shares were equivalent to 10 million yuan in principal; the company had 52,631,578 shares in total, with a simple valuation of 52.63 million yuan. But now, "Ten Kingdoms Spring and Autumn" has a huge revenue of 32.91 million yuan in July, and it exceeded the original valuation of Chunqiu Network in two months of operation. The asset value of Chunqiu Network will definitely take off dozens of times. Jing Min The strong 10 million shares are very likely to rapidly increase to 100 million or even 200 million.

Jing Minqiang is not a middle school student who does not understand the difference between trillions and billions.

Jing Minqiang clearly understands the difference between 10 million and 100 million.

Jing Minqiang deeply understands the value of 100 million yuan.

Jing Minqiang deeply understands how much a 100 million yuan fund can do.

Because of understanding, so pay attention.

Contrary to the previous ignorance, since the launch of "Ten Kingdoms Spring and Autumn", Jing Minqiang has frequently visited Chunqiu.com and read operational data several times a day, several times more serious than Wei Dongsheng. At the small meeting on this day, Jing Minqiang made his opinion for the first time: "The notoriety of "The Spring and Autumn of the Ten Kingdoms" is not the answer. The continued criticism of the group of time-paying players will definitely seriously affect the mentality of potential players. I think we should think about it. Ways to alleviate this hostility among the time-paying players."

Wei Dongsheng smiled and said, "Coincidentally, this is also my topic today."

Jing Minqiang: "Oh, do you have a way?"

Wei Dongsheng shook his head: "Timed pay games and freemium games are geared to different groups of players, and different groups of players will naturally have different interests. How can I convince timed payers not to scold us. Besides, there will be more scolding in the future. After all, players who are willing to spend tens of thousands of thousands and hundreds of thousands of dollars are among the few. When free players and office workers feel the sense of powerlessness in front of RMB players, they will yell at us to vent their anger. This is a freemium game innate The sins that come will never disappear unless the player group is so accustomed to getting tired."

Jing Minqiang: "There is really no way?"

Wei Dongsheng: "There is no way. As the first freemium game, "The Spring and Autumn of the Ten Kingdoms" is destined to not escape the curse. What we can do is not to whitewash "The Spring and Autumn of the Ten Kingdoms", but try to maintain the reputation of the Spring and Autumn Network. , And make every effort to eliminate the hostility of the time-paying player community towards Chunqiu Network."

Jing Minqiang was taken aback for a moment and sighed, "This is a good way to save the country. Shanda has laid the foundation with legends, but the release and operation of games is not limited to the legendary one. If you can run a few more games, players will be distracted. Naturally, I will not despise "The Spring and Autumn of the Ten Kingdoms."

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