Revisiting Future Path

065 March into the search field

Wei Dongsheng didn’t take it seriously: “It’s 800 million. In fact, the promotion and sales expenses and royalties that account for the majority are paid in installments in the future. Only the signing money and the initial development investment are required to be paid immediately. The negotiation was delayed for a month on the details. In two months, the exchange process will go through again. At the speed of "Ten Kingdoms", the capital chain will never be broken. As for Vivendi and Blizzard, if they are worried about our capital reserves, they can sign a supplementary treaty. If we delay the royalty payment for a certain period of time without any reason, the copyright transfer contract will be automatically invalidated. At that time, Vivendi and Blizzard can change to other partners at will."

"World of Warcraft" agency operation problems, temporarily come to an end.

Wei Dongsheng continued on the next topic: "In addition to "World of Warcraft", I accurately continue to expand the scope of business."

"Summarizing the recharge data of "The Spring and Autumn of the Ten Kingdoms", I found that the use of third-party payment credit treasure is low and the growth rate is slow. I can understand the problem. The security of funds is so important and users are so sensitive to it. Calling'you dare to use, I dare to pay', it is difficult for players to change payment methods in a short period of time. The more important drawback is the lack of scale effect of credit treasure. The fewer users, the higher the trust cost. If the solution is external, we We can expand our business scope, cooperate with other online payment service needs, and provide them with online recharge convenience; internally, since gamers are a minority group of interconnected users, and RMB players are a minority group of gamers, we must open up Only with new user groups can Xinbao's user scale be expanded."

"I have screened the business with low cost and many users. The most appropriate one is online literature. Online literature is currently preparing for paid reading. In the future, if it can be bundled with third-party payment from Credit Bank, Credit Bank will surely stand firm. Internet literature is still in the era of recklessness. It is estimated that 30 million yuan will be able to sweep the Internet literature market in China. This investment is very worthwhile."

Jing Minqiang and others didn't understand online literature, but they did not object to it.

With the 800 million agency operating expenses of "World of Warcraft" strongly shocked, the expenditure of 30 million yuan is particularly inconspicuous.

Wei Dongsheng immediately described the third business direction: "The first business, acting as an agent for World of Warcraft, will pave the way for future listings in the United States, which is a steady progress; the second business is to deploy online literature and supplement the third-party payment credit Bao’s shortcomings are defensive measures; the third item is a positional attack, and the Chunqiu Group will step into the search field."

In the past life, the TAB golden key, Tencent, Alibaba, and Baidu, are all like thunder.

Excluding the money from online gaming, the most profitable one is actually Alibaba. However, in Wei Dongsheng's future plans, Alibaba is optional, and if there is it, it is icing on the cake, and it does not matter if it is not.

Wei Dongsheng needs money, but also fast money. Copying the Alibaba miracle will not bring excess profits in a very short time. Why did Wei Dongsheng take the lead in entering the online game market, and the first product is a controversial frustration for permanent free games? The purpose is not to quickly circle money. At the same time, Wei Dongsheng is not making money for making money. When Wei Dongsheng is not short of money, he is definitely less willing to waste energy and time against Alibaba for money.

If it is really necessary to step into the field of Alibaba, Wei Dongsheng is more willing to invest in e-commerce in the form of holdings, saving worry and effort.

Wei Dongsheng is also not interested in Tencent, the future market capitalization. Like Alibaba, if you compete with Tencent, given QQ's user stickiness, it will be difficult to tell the winner or loser in a short period of time, and you cannot rely on it to make quick money.

As for the value of Tencent.

Ha ha.

Many people have the impression that Tencent’s core value is to have QQ, and QQ is worth fearing because it connects hundreds of millions of active users and can easily promote products to active users. However, the user channel is not as important as imagined. If Tencent led by Ma Huateng would only rely on the huge number of QQ users to promote plagiarism products, Wei Dongsheng had 10,000 ways to kill Tencent.

Wei Dongsheng is not afraid of QQ, let alone worship it.

Like Alibaba, Tencent is also an icing on the cake for Wei Dongsheng, optional.

Wei Dongsheng does not worship Tencent, nor Alibaba, and naturally does not worship Baidu.

The reason why Wei Dongsheng entered the search field was not because he feared or worshipped Baidu, but because Wei Dongsheng needed support in the search field. In Wei Dongsheng's future industrial layout, the search field is an indispensable part.

Internet cafe game studios and private server industry chains are the first pot of gold. The seed download artifact is to quickly gain fame. The production and operation of the permanent free game "Ten Kingdoms Spring and Autumn" and the preparation of Warcraft concept stocks are also to further collect money. All of the above are paving, paving, and paving. The first stop to pave the way to the future is the search engine.

The search field is what Wei Dongsheng really wants.

This is not an interest choice from the perspective of making money, but an interest choice from the perspective of doing things. Wei Dongsheng is desperately making money in order to defeat domestic Baidu and monopolize the national search market. Well, if it is necessary in the future, the international Google will try to kill it all at once.

The search field is Wei Dongsheng's first step towards the future.

In the search engine market of Huaguo in 2003, although Google did not formally set up Huaguo, it has cooperated with Sina and entered the domestic market in a low-key manner, forming a three-strong competition for hegemony with HC and Baidu.

Especially HC search, which is unknown to netizens in later generations, is currently very strong. On August 20, HC Search announced that Sohu, Netease, TOM and others have all become its partners. Coupled with the fact that HC Search has long been dominated by Sina, this means that HC Search has monopolized the four major portals. HC Search immediately boasted that it had occupied 80% of the search market, and it was the No. 1 search engine in China without question. However, its weaknesses are actually very clear. Baidu immediately refuted the rumors and fought back, saying that this kind of cooperation is not an exclusive cooperation, and that Baidu, Sohu and NetEase's bidding ranking business is still in progress.

On the contrary, Baidu, which is very growing, was misjudged by public opinion at this moment as "Baidu in 2003 was a bleak Baidu. The long-term catching up and imitating Google made Baidu lack its own characteristics. Compared with the subversive face of HC search, Baidu More like a follower."

HC and Baidu are both investment projects of IDG Yang Fei.

Both parties are fighting fiercely in the search market, which is also a unique and charming landscape.

In addition to the top three, Yahoo continues to struggle in the Chinese territory; at this time, with Baidu's Baidu IE Search Companion, Baidu Soba and other products in the field of browser plug-ins, 3721; and so on, can not be ignored. Heavyweight player.

Except for the face-to-face contestants, various search engines and media are afraid of the software giant Microsoft: "In view of Microsoft's special global influence, any estimate of Microsoft's threat will not be excessive."

The above are all contemporary public opinion's understanding of the future search engine market.

Public opinion overestimated the influence of Microsoft, overestimated the importance of portals, and underestimated the technical barriers of search engines.

Wei Dongsheng examined the search engine market in 2003 from the perspective of the so-called Chinese first search engine, Huicong Engine, which can basically be ignored, because cooperation with portals is not as important as public opinion thinks; Google can also ignore it, and its particularity determines It cannot cooperate with the control of the Chinese government, and the Chinese government will never allow it to unscrupulously cultivate the market in the country; Yahoo, who is struggling with death, is not to be afraid. The only opponents worth killing are 3721 and Baidu.

At this moment, Wei Dongsheng also has an excuse to fight 3721 and Baidu.

In order to promote the market, Baidu's Baidu IE Search Companion, Baidu Soba, CNNIC's general website, and 3721, are veritable rogue software. Bundled installation, automatic repair, no matter how users delete it, it is not clean, and it is disgusting to lie in the browser like a toad, which is their common feature.

In fact, not only Baidu IE Search Companion, Baidu Soba, General Website, 3721, but also a variety of rogue software that has been installed quietly into the user's computer. These rogue software even fought on the user's computer, causing the computer system to crash when making noises, and the reasons for the system crash were so strange that they could only be solved by reinstalling the system. In 2003 and several years in the future, shutting down and restarting and reinstalling the system were necessary options for home computer users who were depressed and used to it.

Wei Dongsheng understands this extreme promotion method. Capitalists dare to risk their heads for profit, not to mention the mere promotion of gangsters.

However, Wei Dongsheng deeply despised and opposed such promotion.

Wei Dongsheng’s concept of product promotion, first, never force users; second, never harass 99% of users for 1% demand.

Take online games as an example. No matter how fierce the time-paying player group is, Wei Dongsheng will not change the operation of "Ten Kingdoms" because "Ten Kingdoms" is not for them. The appeal of time-paid users is the 1% demand. Wei Dongsheng will never sacrifice the interests and experience of the "Ten Kingdoms" player group in order to please the so-called group of time-paid players. Similarly, the future "World of Warcraft" is a product prepared for the time-paying player group. No matter how the free player group and the RMB player group call out loudly, Wei Dongsheng will never sacrifice the interests of the time-paying player group to please the RMB player group.

When promoting a product, you can't force users.

Forcing users to get the promotion, the results are built on the beach, and the false high results conceal the lack of product experience, which often brings deeper hidden dangers. Moreover, if the product quality is poor and the reputation is poor, the more you force users, the more they dislike you. In order to avoid falling into the family bucket package, active users and high-end users actively abandon certain high-quality services, which leads to the decline of the whole brand quietly.

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