Revisiting Future Path

Lot 068

Zhou Hongyi in the previous life is a notable example.

When he was working on rogue software 3721, he was disgusted by users but had a good reputation. The media reports were all positive news about Yahoo and him. When he broke with Yahoo and launched the Security Guard End 3721, he suddenly became famous. Before 2006, rogue software was everywhere, but rogue software was not called rogue software. After 2006, rogue software was collectively condemned by public opinion. Zhou Hongyi, the one who declared war on rogue software, was the first to be put on the title of "Rogue Software" "Father" notoriety.

In fact, the rogueization of 3721 was the result of fighting with CNNIC and Baidu. As the battle escalated time and time again, each other became more and more rogue. When Zhou Hongyi was notorious for being the "father of rogue software", Baidu IE Search Companion, Baidu Soba, and General Website were deliberately ignored, as if the past rogue software wars were only the recklessness of 3721.

the reason is simple.

This is the unspoken rule in the circle.

It’s no big deal to make rogue software, no matter how rogue it is, the rogue software circle does not need to care about the anger of Internet users. And if someone wants to hunt down rogue software, break everyone's business, and hinder everyone from making money, this is the real taboo, and this is an unforgivable crime. This behavior will inevitably be attacked by groups, whip the corpse to dig out black history. For example, Zhou Hongyi, who declared war on rogue software here, immediately ushered in suspicion and accusation that he was avenging his personal revenge. He listed as rogue software as his old enemy. Not only did he point out that 3721 was his own work, but also the 8848 plug-in. Works by Zhou Hongyi's brother-in-law Li Tao.

These accusations are all right.

Zhou Hongyi declared war on malicious rogue software only for speculation, and it is bound to give priority to suppress rivals. As far as the market and benefits he has obtained, the rogue software has made a comeback in another form, but at this time, 360 Security Guards does not necessarily classify them as rogue software.

However, who can users count on taking legal risks selflessly against the entire rogue software market?

In the future, Zhou Hongyi will deliberately screen the blacklist and use it as a weapon against competitors.

It is also impossible for Wei Dongsheng not to seek fame or profit, and single-handedly rushed to the rogue software market like a moral righteous man. With selfishness, there will be shortcomings. The vested interests hidden behind the rogue software market will attack Wei Dongsheng's intentions and call Wei Dongsheng the same.

This is the general black theory of crows in the world.

You are not a flawless saint, you have flaws; you have flaws, everything you do has selfishness; if you have selfishness, killing rogue software is just a villain.

When users are disappointed and despise that antivirus software is not a flawless sage, and feel that killing rogue software is for profit, the user's attention will start to deviate unconsciously, forgetting that the enemy was originally a flood of rogue software, instead of investigating Whether the person who kills rogue software is flawless. When users are disappointed and complaining that the ravens in the world are all black, manufacturers that try to declare war on rogue software will feel that the cost is high, and then they will feel a sense of fear, and quietly compromise with the rogue software market, and even turn into rogue software for their own interests. .

Therefore, the rogue software market is still the rogue software market.

Under this moral logic, it seems that only holy men who have no desires are worthy of rectifying the rogue software market.

Rogue software is dark under the sun.

The price of the rogue is so slight, and the cost of killing is so high.

Wei Dongsheng knew exactly how deep the water in this line was.

However, Wei Dongsheng insisted on declaring war on the rogue software market.

One of the reasons is that Wei Dongsheng regards himself as a product manager and has the pride of a product manager. The products I make should win the spontaneous support of users, rather than use rogue software to force users to win a fake market. This may be just idealism, but Wei Dongsheng is willing to make efforts to practice his ideals.

The second reason is that the Internet in 2003 was still very weak. The three major portals, or the four major portals, and the future Tencent, Alibaba, and Baidu, are still very weak. Take search engines as an example. In 2002, the Chinese search engine market was only 230 million yuan. Fighting with them at this time, and declaring war on them in 2017, is definitely a completely different difficulty. Wei Dongsheng has subconscious ambitions. He hopes that while the Internet industry is still weak, he can extinguish the germ of the rogue software market in time and redefine the competition rules of the Internet industry in China.

Wei Dongsheng's journey is similar to Zhou Hongyi's launch of 360 Security Guard in the future, but it is far above his realm.

Rogue Software Alliance dared to pounce, Wei Dongsheng dared to use his sword to defend against the enemy.

When the Spring and Autumn Security Butler was launched, Wei Dongsheng took advantage of the political and economic influence of Jing Minqiang and the Gong family to quietly deploy in the lawyers and court system of Yanjing City. When Baidu and 3721 formally sued Chunqiu Security Manager under Chunqiu Software for unfair competition, Wei Dongsheng not only did not fear the troubles, but chose to actively fight, and decided to invoke the State Council No. 147, Article 7 and the relevant criminal law and the "Anti-Unfair Competition Law." Regulations, strongly won the judgment. After the verdict formed a case, the Spring and Autumn Security Butler went on to investigate and kill all rogue software with integrity, allowing the majority of Internet users to truly own their computers and mobile phones.

The litigation process is very long. It is not only to compare the influence of both parties in the political and legal circles, but also to compare who has more abundant capital.

Wei Dongsheng is not good at legal sophistry and can only assist on the side.

On September 8, 2003, Chunqiu Network and Chunqiu Software held a press conference, stating that they had also sued 3721 and Baidu for violating the Anti-Unfair Competition Law. Following this, Chunqiu Network transformed the press conference into a celebration of "The Spring and Autumn of the Ten Nations" and announced the August operating data of the "Spring and Autumn of the Ten Kingdoms": "The daily sales of "The Spring and Autumn of the Ten Nations" increased from 1.262 million on July 31. Yuan increased to 1,178,200 yuan on August 31, with total sales of 44.78 million yuan in August."

July sales were 32.91 million yuan, and August sales were 44.78 million yuan.

It broke 30 million grades in July and 40 million grades in August, and the future trend is still growing.

The online media was in an uproar as expected: "There is no bottom line to continue to mix with water, or is "The Spring and Autumn of the Ten Kingdoms" really hot enough to threaten the hegemony of "Legend"?"

After a month of time buffering, various game manufacturers and online media personally conducted research, visited high-end players on the server rankings of "The Spring and Autumn of the Ten Kingdoms", and found out the details of their recharge of thousands of yuan. Combining these data, coupled with the escape effect of "Ten Kingdoms" players, public opinion has actually begun to believe that "Ten Kingdoms" is an explosive product. However, excluding the promotion in June, revenue in July was 32.91 million yuan, and revenue in August was 44.78 million yuan. This growth rate is also unbelievable.

Stronger than "Legend", there was also a long accumulation process back then. On September 28, 2001, "Legend" began its public beta. In the first month, only more than 10,000 people registered an account; at the end of November, the public beta ended, and the number of registered users increased to more than 40,000.

Who has ever seen such a crazy money-making product like "The Spring and Autumn of the Ten Kingdoms".

In the regular schedule of online games, July and August should be the free public beta promotion period. "The Spring and Autumn of the Ten Kingdoms" is not like this, the first day it went online, it was crazy to make money. Since its launch on June 16, the total revenue of "The Spring and Autumn of the Ten Kingdoms" has reached 86.88 million yuan. Other games are still in the public beta and promotion period. "The Spring and Autumn of the Ten Kingdoms" scored a sensational 86.88 million yuan, such a loop speed, "Legend" also regrets.

Witnessing that "The Spring and Autumn of the Ten Kingdoms" continued the miracle in July, the online media did not bother to care about the lawsuit between Chunqiu Software and 3721, Baidu.

why?

Because Internet companies are similar to disputes and litigation at this time, the amount of compensation is as low as tens of thousands or hundreds of thousands. Chunqiu Network and Chunqiu Software are guarding the money-making weapon of "Ten Kingdoms Spring and Autumn", even if the lawsuit is lost, my monthly profit can compensate you 100 times. If Chunqiu Network and Chunqiu Software focus on this case and deliberately increase the cost of litigation, small companies like 3721 and Baidu that get millions of dollars in business even if they are huge sums of money will be dragged down by lawsuits in minutes. When "The Spring and Autumn of the Ten Kingdoms" became an explosive and phenomenal online game, the litigation dispute with 3721 and Baidu was no longer worthy of attention.

The fact is that it is so cruel.

Online media, especially those in the online game sector, all focus on the exaggerated results of "Ten Kingdoms". Although there are naval forces hired by the rogue software alliance to attack, public opinion is still slowly beginning to change, and the experience-focused player group has begun to argue between "Ten Kingdoms Spring and Autumn" players and time-paid players; profit-focused game manufacturers have begun to study "The Ten Kingdoms" The money-trap mechanism of "Spring and Autumn" is either dismissive or prepared to be copied for personal use. In this way, a positive voice gradually came to support "Ten Kingdoms Spring and Autumn": ""Ten Kingdoms Spring and Autumn" may not be a good game, but it is absolutely impossible to succeed."

Only Wei Dongsheng had a firm focus on his goal and devoted himself to solving this unfair competition dispute. Wei Dongsheng even called the legal department personally and issued a military command with a domineering leak: "This lawsuit must be won, remember, it must be won. This is a military command. Do everything possible to kill the other party. Don't worry about the money. In the early stage, I specially allocated 10 million yuan. If you encounter irresistible problems, you will delay the trial time and desperately pile up litigation costs. The profit of "Ten Kingdoms" is your backing. If 10 million is not enough, 100 million. If 100 million is not enough, it is 1 billion. In a word, if the law does not give us justice, then use money to kill them."

The head of the legal department was sweating.

The person in charge of the legal department is familiar with Internet dispute cases, like 3721 and Baidu's prosecution, even if they fail completely, they will be compensated at most 500,000 yuan. Obviously it was only a small lawsuit worth 500,000 yuan. How could Wei Dongsheng pay attention to this point? Not only did he deliberately expand without considering the cost, he also kept saying that he would invest 1 billion yuan in fighting the opponent.

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