Revisiting Future Path

090 Missing Foxmail

Thinking of this, Wei Dongsheng decided to start a plan to support Wei Ma's entrepreneurship in advance.

The first 10 million yuan is used to waste, the second 10 million yuan is used for learning, the third 10 million yuan is used for growth, and the fourth 10 million yuan, Wei Ma may be able to successfully activate her business talent. The mere 40 million yuan is just the ten-day sales of "The Spring and Autumn of the Ten Kingdoms", and Wei Dongsheng has the confidence to waste.

Wei Dongsheng originally planned to support Wei Ma to start her own business after the college entrance examination. If we advance to the present, the market environment will definitely be different, and the specific details will need to be sorted out. How to support Wei Ma to start a business, which industry to choose to enter, all need to re-market research. Therefore, Wei Dongsheng cautiously replied to Dad Wei: "I will think about it first and talk about it in the next year."

Dad Wei didn't expect Wei Dongsheng to give a perfect answer immediately, so he gave a simple hmm.

New Year's Eve is the first day of the new year. No matter whether his home is in Qiancun or Houcun, Dad Wei leads Wei Dongsheng from door to door to visit each other. Weijiazhuang has no internet, and the older generation of villagers don’t know the reputation of Chunqiu Company; the younger generation of villagers know the Spring and Autumn Network that produced "The Spring and Autumn of the Ten Kingdoms", and they also know that Chunqiu Network signed a contract with "World of Warcraft" at a sky-high price of 830 million yuan, but they would not believe Wei Dongsheng is the legendary genius high school student. The villagers' impression of Wei Dongsheng ended with Wei Dongsheng driving home time and time again. Volvo last month, Citroen this month, and Volkswagen the next month confirmed that Wei's family was really rich.

The villagers don’t understand and don’t have to understand where the Wei family made a fortune. Being able to change cars at will is already a wealth that the Weijiazhuang villagers cannot imagine. On the way to visit the new year, everyone greeted them with a smiley face, but because Wei Dongsheng was still young and did not have a common language, the focus of the conversation was still on Dad Wei.

Wei Dongsheng was overwhelmed by the enthusiasm of his relatives and neighbors and set off on the second day of the new year to return to Yanjing.

January 22 to January 28, 2004 is the Spring Festival holiday. The Spring and Autumn series companies only have a few shifts on duty, while the employees of the Supercomputer Project of the Smart Universe Information Industry Company almost all work overtime. Xiao Lei verified the feasibility of heterogeneous supercomputers, Baidu increased its emphasis on the "Cambrian 2004" supercomputer project, and brought a bunch of old colleagues from Lenovo and Sugon. These researchers have become accustomed to the rhythm of life without holidays. After a day's rest on New Year's Eve and the first day of the first month, they tacitly choose to work overtime and race against time to witness early interviews with heterogeneous supercomputers.

Wei Dongsheng also devoted himself to playing the role of a master of theory, interpreting in detail past experience and optimization strategies of computer intelligent life, and speeding up the research and development of the "Cambrian 2004" supercomputer.

At the end of the Spring Festival holiday, the businesses of the Spring and Autumn series companies resume operations one after another, with good news and bad news.

One of the bad news is that after half a year of rapid growth, "The Spring and Autumn of the Ten Kingdoms" ushered in extreme constraints as scheduled. Even if there is a stimulus for consumption before New Year’s Eve, even if a new version of the "Shang Yang Reform" is launched to improve players’ antagonism, the monthly sales in January 2004 were only 142.59 million yuan, a month-on-month increase compared with the sales in December 2003 The rate is only 7.1%. This means that the operation of "Ten Kingdoms" has since entered a stable stage.

One of the good news is that following the signing of "World of Warcraft", Wei Dongsheng's planned other business direction has also been successful. After half a year of commercial struggle, except for the Magic Sword and Book League, the Spring and Autumn Network Literature Business Group has basically acquired 80% of original network literature sites. At this time, the Magic Sword League was the number one in the online literature industry and was originally included in the acquisition plan. However, the other party's price was too high, and the operating philosophy was too different from Chunqiu's company, so the acquisition negotiations were suspended halfway.

Wei Dongsheng often prides himself on being a product manager. The Spring and Autumn series companies and Wisdom Universe series companies under his command also fully implement the product manager responsibility system. Take online games as an example. Chang Mingxia is the product manager of online games and is solely responsible for the online game business. He only needs to be responsible to Jing Minqiang and Wei Dongsheng. Under Chang Mingxia, there are three product managers, and one product manager is fully responsible for For the development, operation and maintenance of "National Spring and Autumn", a product manager is solely responsible for the preparation of "World of Warcraft", and a product manager is solely responsible for the new game being developed.

The product manager responsibility system, or the concept of big product manager, is Wei Dongsheng’s management model and also the operating model of Wei Dongsheng’s companies.

The future network literature business will also fully implement the product manager responsibility system.

First, Wei Dongsheng established Chunqiu Literature, and then screened the risks of various original online literature sites. The more secure websites were clustered under the banner of Chunqiu Literature; the risky ones were clustered under the banner of another handbag company. In 2000, in order to break through the barriers between the Internet and publishing, Shen Yuan set up Xianwang in the Yuanyuan Discussion Area and Juzu Plaza, and clarified the functions of each other: the restricted level stayed in Yuanyuan, and the unrestricted level moved to Xianwang. Wei Dongsheng borrowed Shen Yuan's business ideas and passed the risk to the leather bag company. Chunqiu Literature concentrates on operating those original online literature with high security.

Under Spring and Autumn Literature, continue to implement the product manager responsibility system, allow all subsidiaries to compete within the scope of the rules, and encourage each original network literature site to develop its own characteristics. Each original online literature site is regarded as a product, and a product manager is set up to be fully responsible for the site, and it will compete with other sites in an orderly manner under the supervision of Spring and Autumn Literature.

Considering that the website structure of various original online literature sites is terribly bad, and local text pages can also crash frequently, Chunqiu Group dispatched technical personnel to reorganize the structure and greatly ease the bad experience that plagued users.

At the same time, given that Baidu launched the Tieba business on December 3, 2003, Chunqiu Qiaoqiu's search engine project team quickly followed up. After two months of preparation, it was ready to launch its own Tieba in February 2004. The person in charge of Tieba values ​​the flow of online literature business, puts forward innovative opinions, and suggests cooperating with Chunqiu Literature. The comment area at the bottom of each online novel page directly leads to Tieba, that is, Novel Tieba replaces the comment area under the novel page of the online literature site.

Wei Dongsheng had never seen this kind of thinking in his previous life, so he could not judge the pros and cons.

However, Wei Dongsheng is willing to try.

Mergers and acquisitions of online literature were just a step in Wei Dongsheng's way to expand the number of users. Wei Dongsheng felt that there was nothing wrong with it, so he let Spring and Autumn Literature develop on its own.

What do you think, this move played an unexpected role as a surprise.

The novel post bar replaced the micro-innovation of the novel comment area, which attracted a certain degree of criticism. For example, if the post bar is managed by the novel author, the reader will feel unfree and cannot say a bad thing; if the reader manages the post bar by himself, the author is not happy. Black book posts were manually pinned to the top. In the long run, this innovative opinion is a failure, and it attracts both authors and readers.

However, in the short term, Tieba's replacement of the comment area is a perfect marketing. Online literature user groups are diverted to Tieba on a large scale. Readers are used to the Tieba mechanism and create new ones. In just over ten days, the number of active users of Spring and Autumn Tieba has surpassed that of Baidu Tieba. These new post users, after experiencing Spring and Autumn and looking at the search engines, they immediately found that Chunqiu and Qiaoyi seemed to be better than Google and Baidu, and gradually converted into Chunqiu Qiaoyi users.

In February 2004, driven by the online literature user group, Chunqiu Qiaoyiqiu search ushered in an unexpected surge due to failed innovations, and its market share jumped from 9.00% to 17.63%.

In all this, all businesses are moving forward in an orderly manner.

At the end of February, Wei Dongsheng received an invitation from Tencent to go to Shenpeng to negotiate equity.

There is a saying in the industry: Beijing, Shanghai, and Guangzhou, Yanjing retreats to talk more about theory, Shenpeng and Guangyang are pragmatic and less talkative. To engage in new Internet concepts and to develop in Yanjing will have big gains. Every day there are various new theories that are not understood. If you donate to industry and accumulate real technology, it is best to go to Guangyang and Shenzhen to develop.

Internet companies are Wei Dongsheng's starting steps, but Wei Dongsheng will not stop at the Internet circle, and no matter how good the theory is, if it is to be implemented, it must be supported by the real economy. No matter how good Internet companies develop, Wei Dongsheng will eventually return to the real economy.

Sooner or later, Wei Dongsheng has to set foot in the real economy, and to support Wei Ma's entrepreneurship must also follow the real economy road, so Wei Dongsheng rushed to Shenpeng on his way to inspect the industrial development of coastal cities. Holding the "Ten Kingdoms Spring and Autumn" cash cow, Wei Dongsheng turned into an investor. When he saw a suitable company, he asked the other party if he needed investment. When he saw a potential company, he immediately acquired it on the spot.

When Wei Dongsheng walked to Guangzhou, he found that Foxmail, a well-known e-mail domain, was stuck in the quagmire, and he immediately became interested in leaking. Foxmail is a giant in the field of mail software. Its market position in China is second only to Microsoft Outlook and has millions of high-quality customers. Similar to Microsoft's acquisition of Hotmail, after Chunqiu Group acquired Foxmail, it can also use the characteristics of the e-mail relationship network to gather scattered online game user groups into groups, and stabilize the foundation of the Chunqiu network.

Wei Dongsheng is confident to rely on computer intelligent life assistance to develop better mailbox software, but how to make users accept their products in subsequent market promotion is a big problem. Instead of working hard to start from scratch, it is better to acquire Foxmail and continue to move forward on the basis of Foxmail.

Noting Foxmail, Wei Dongsheng suddenly discovered that the team leader who runs Foxmail turned out to be Zhang Xiaolong, the former WeChat founder Zhang Xiaolong. Wei Dongsheng became more determined and quickly decided to acquire Foxmail and its R&D operations team.

Foxmail now belongs to Broad Internet Technology Co., Ltd. Boda has a close relationship with Yinghao Science and Education, and Yinghao Science and Education was specially dealt with in 2002 because its shareholders’ equity income was lower than the company’s registered capital. In 2003, it continued to lose money and was issued a delisting risk warning. Yinghao Science and Education fell into a quagmire and was eager to introduce funds to alleviate the crisis. After a few days of simple negotiations, they sold Foxmail to Wei Dongsheng for 35 million yuan. After that, Wei Dongsheng followed the Foxmail team's reluctance to go to Yanjing and set up the Guangyang branch on the spot.

After acquiring Foxmail, Wei Dongsheng came to Tencent slowly.

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