Say Yes To Making Bad Games, What the Hell is Titanfall?

"Ah-"

Seeing Yan Sheng's phone call, Shen Miaomiao frowned slightly.

I looked at the time, it was only eight o'clock.

Yan Sheng knew that the wind of gold could not be shaken from nine to five.

So usually, don't harass her outside of working hours unless it's something important.

important things……

Shen Miaomiao raised her eyebrows slightly.

oh--

Yesterday was the day when TTF released the promotional video. If I remember correctly, the opponent was Yiyou's old partner Zhen Ting.

Thinking of this, Shen Miaomiao wanted to laugh.

She knows that Titanfall is a work that focuses on stand-alone plots.

As it happens, Zhen Ting is also a studio that mainly focuses on stand-alone plots, and it is also an old-timer.

It's really a house leak and it rains all night.

Originally, the cost was not an advantage.

It also matches the seniors who are professional counterparts.

If you get pouted, you must not run away. The only question is how badly you get pouted.

But now, Yan Sheng's call came.

Probably... not to mention beyond recognition, it should be because he was beaten beyond recognition.

Thinking of this, Shen Miaomiao patted her face lightly, cleared her throat and picked up the phone:

"Hello, Mr. Yan."

"Hey, hey, good morning Mr. Shen,"

On the other end of the phone, Yan Sheng's tone seemed a little cautious:

"Well... I'm sorry to bother Mr. Shen, I know you don't go to work until nine o'clock, and it's not time for work yet,"

"The main reason is that this matter is a little urgent."

"It's okay." Shen Miaomiao chuckled lightly to indicate that it's okay, "Boss Yan, tell me."

"Oh, that's right,"

Hearing Yan Sheng paused for a while, then said:

"I'm calling you mainly because I want to discuss with us...the adjustment of Titanfall's distribution share."

Let's get to the point!

Shen Miaomiao cheered in her heart.

She had discussed with Yan Sheng before about the announcement of the share.

As escort masterpieces, Nuyan, Kol, and Golden Wind, the three companies can enjoy free announcements in terms of art games in addition to their own announcements and releases.

And before the first round of promotional video confrontation started, Titanfall accounted for 20% of the promotional share.

After all, the main strategy of Yiyou this time is to exchange two for one, and racing and sports are their main goals.

Therefore, compared with Nuyan and Kol, the proportion of announcements of Golden Wind is relatively small.

This is normal, and Shen Miaomiao also agreed.

And today!

Yan Sheng called and said that he would adjust the share of announcements.

Shen Miaomiao didn't even need to think about it!

don't ask --

It must be yesterday's disastrous defeat, which made Yan Sheng think that there is no need to waste publicity resources on them, and to reduce their publicity share!

Wuhu takes off!

Shen Miaomiao wished that Yiyou would cut off all their announcements.

"Yeah, Mr. Yan, tell me, how much will it drop?"

Shen Miaomiao was well prepared for this.

But unexpectedly, on the other end of the phone, Yan Sheng was taken aback:

"Uh... huh? How much?"

"Ah, yes,"

Hearing Yan Sheng's tone, Shen Miaomiao was even more confused:

"Isn't it going to reduce our announcement share?"

hiss--! ! !

Suddenly!

Yan Sheng on the other end of the phone gasped, and then quickly apologized:

"Ahahaha, Mr. Shen, you really know how to joke,"

"I know, uh, the previous ratio of 20% announced share is not fair to Golden Wind,"

"I didn't consider this aspect too much. It's all up to you to take the overall situation into consideration and agree to our unreasonable request,"

"I also know that you must be uncomfortable,"

"So, look, I'm not here to discuss with you, let's see how much our publicity share should be increased..."

good!

Yan Sheng's call today was to discuss with Shen Miaomiao, how much should be raised in the announcement share of Fall of Titans!

After all, Titanfall's performance yesterday was obvious to all!

The promotional video was released, and the already doomed situation was reversed within four hours!

With such father-level performance, why don't you rush to increase the publicity share for others?

Unless he doesn't want to cooperate with Golden Wind in the future!

Ever since!

Early in the morning, Yan Sheng called, wanting to discuss with President Xiao Shen first, and then notify the other two manufacturers.

Unexpectedly, as soon as I opened my mouth, I was pissed off by Boss Xiao Shen!

Yan Sheng panicked.

He felt that this was Xiao Shen expressing his dissatisfaction with the previous share.

But think about it too.

This time Golden Wind cooperated with them, not to mention taking great risks.

Even in order to make the game well, Golden Wind itself does not have additional funds for publicity.

But in order to cooperate with the strategic deployment, I only gave Golden Wind 20% of the publicity share.

Xiao Shen is always benevolent, but he is strict and unjust.

It's normal to have resentment.

Yan Sheng stood firm after being beaten, immediately admitted his mistake, lowered his posture, and wanted to be forgiven and compensated.

However!

On Shen Miaomiao's side, she was very confused!

ah? ? ?

Increase... the share of publicity?

Why do I rely on it? Yan Sheng, you unlucky bastard, don't mess with me!

Why the fuck did I suddenly increase my announcement share?

Is it because my TTF is dying and ready to save it?

do not?

Just let me go with peace of mind!

"Well……"

Shen Miaomiao pondered for a while, then slowly said:

"No, Mr. Yan, I think there may be a misunderstanding between us, I have nothing uncomfortable,"

"I just don't quite understand why this increase in publicity share is...why?"

heard!

Yan Sheng froze!

Then, let out a long sigh of relief!

Hi - false alarm! ! !

It turns out that President Xiao Shen is still in a daze!

"Hi hi hi—"

Yan Sheng laughed directly:

"Mr. Shen is as stable as Mount Tai! Admire! Admire!"

Shen Miaomiao:?

Why do I have a bad premonition?

"Boss Yan means...?"

Yan Sheng laughed loudly:

"It exploded! It exploded! The discussion of Titanfall exploded!!!"

Shen Miaomiao who just got up from the bed lay down again.

By the way, he pulled up the quilt to cover his head.

After a short pause, he kicked the quilt away again!

His grandma's!

Dreams are reversed!

Shen Miaomiao felt a little suffocated.

"So... we narrowly defeated Zhen Ting yesterday???"

"A narrow victory?"

Yan Sheng shook his head again and again:

"It's not a narrow victory! It's a complete - crushing!"

"Moreover, not only crushed Zhen Ting, but even turned the tide, reversing our decline in the second round,"

"Today, the overall popularity of Yiyou x2 has surpassed the three generations of polar bears!"

Shen Miaomiao: ...

Wow, that's amazing.

I @#￥%@#￥......! ! !

A burst of madness!

Shen Miaomiao took a deep breath!

"So, Mr. Yan means, how much should we increase our publicity share?"

"this……"

Yan Sheng hesitated for a moment:

"Our current proposal is to double the publicity and increase the share of Titanfall's publicity to 40%,"

"Of course, it depends on your company's opinion,"

"I know, because the investment cost of our game is relatively high, your company didn't announce it yourself,"

"So, if you need it, the publicity share can also be increased to 60%,"

"I believe Nuyan and Kol will definitely not refuse."

Those two companies certainly wouldn't say no.

After all, the achievements of Golden Wind are here, and it deserves preferential treatment.

What's more, with the rise of Titanfall, Xunteng will definitely respond and concentrate firepower to launch an attack.

Therefore, based on emotion and reason, it is only natural to increase the publicity share of Fall of Titans.

"but……"

Speaking of this, I heard Yan Sheng ponder for a while, and said:

"Personally, I don't recommend increasing the publicity and exposure too much,"

"Because if Titanfall's publicity and release share in Yiyou far exceeds that of the other two games, it will definitely send a signal to the market that we will focus on this work,"

"As far as I know, due to cost constraints, the game process of your company's work is relatively short, and the overall playing time is only about six hours,"

"It's well below average for escort titles in terms of playtime,"

"If there are too many announcements, it is easy to cause players' expectations to be too high,"

"This will not only have a certain impact on us, but more importantly, it will have an adverse impact on the word-of-mouth and sales of the game after the game is released,"

"To put it bluntly, it's just...backlash,"

"Backlashed by excessive publicity."

Yan Sheng's worry was correct.

And this concern is not groundless.

In the game circle, countless games have stumbled on excessive publicity.

Many games that are actually not bad in quality are just because the announcement and release battle is too big, which infinitely raises the player's expectations.

Excessively high expectations will inevitably cause the shortcomings of the game to be infinitely magnified after the game is released.

After coming and going, repeatedly pulled, the original small flaws will become fatal weaknesses.

The end result is that a good hand of cards is poorly played, the word of mouth of the game plummets, and the sales of the work collapse instantly.

Now, that's the case with Titanfall.

Although in terms of the quality of the promotional video, the word-of-mouth and expectations of the players of this game are all red.

But the problem is, it sells for 198, and the game content is only six hours.

There are only two mooncakes in the mooncake gift box.

No matter how delicious you are, you will inevitably be complained by players.

At that time, if the actual mooncakes do not match the promotional pictures, the ratio of the five-nut filling is improper, the sweetness of the fillings is not palatable, and even your mooncakes taste no different from the bulk mooncakes in the supermarket... Will become the deadly blade that completely kills the work of Titanfall!

Because you sell expensive! There are few things!

so!

Players will be unlimited and crazy!

unless!

Your game can achieve an explosive plot quality, full combat experience, and level creativity that makes your scalp tingle!

but!

Yan Sheng has never seen a game that can do this, and it has never appeared in the game market!

Yan Sheng wanted Xiao Shen to do his best.

Although the announcement is good, don't be greedy.

However!

Shen Miaomiao's eyes lit up when she heard this!

Oh! ?

And this thing?

This is really... there is no end to learning!

In the past, she only thought that the bigger the announcement, the better the sales.

That's why she has been refusing to step up her publicity efforts, always talking about the fragrance of wine and not being afraid of alleys.

But now!

Yan Sheng's words opened the door to a new world for her.

It turns out that the bigger the better, the bigger the better!

It needs to complement each other with the work. The so-called crown must bear its weight, and you can wear as many pants as you have ass.

If you don't have any diamonds, you can mess around with the porcelain work.

Not only will the sales not increase, but they will even suffer backlash!

OK!

Backlash is good!

Today, I, Shen Miaomiao, want to wear big pants with a small butt, wear a golden crown on a thin neck, and do porcelain work without diamonds!

What?

You said that I am not afraid of losing money by relying on the system, but Yan Sheng will be seriously affected?

He should!

If I didn't have this system, the TTF project should not have been established from the very beginning!

Theoretically speaking, Golden Wind has not reached the development level of escort masterpieces!

If this competition for the new generation of somatosensory cabin escort masterpieces is compared to mountain climbing, then the other five contestants are well-equipped and well-supplied!

Only their Golden Wind doesn't even have a protective cable!

That's it!

Yiyou only gave them 20% of the publicity resources at the beginning.

It is true that according to the size of their games and the strategic deployment of Yiyou, 20% of the announcement is reasonable.

But it is also a little unreasonable, right?

I don't ask for anything else, at least you let me take 30% of the gold wind, and the remaining 70% will be shared equally with the other two. It can be regarded as giving us some psychological comfort, right?

Oh, now you see that our promotional video is popular, and you want to increase the publicity, but you are afraid that the publicity will be too strong, which will lead to backlash?

snort!

Shen Miaomiao curled her mouth!

I'm sorry, you're not afraid of me!

Old boy, in this wave, we live together in heaven and earth, so you should give me a bit of a fucking loss!

Think here!

Shen Miaomiao raised her small mouth, and a sly light flashed in her big eyes!

"But I have full confidence in our works!"

"ah?!"

As soon as this statement comes out!

Yan Sheng's heart skipped a beat!

broken.

It's broken!

"Uh, what... Boss Shen means...?"

"Ninety percent!"

Shen Miaomiao opened her mouth wide open!

"Nuyan is mediocre, Kol lost, Yiyou x2's situation took a sharp turn for the first two days,"

"Fortunately, my Director Gu took the initiative to turn the tide. With an investment of 170 million, we defeated Zhenting's investment of nearly 1 billion,"

"Helping the collapse of the building, saving the art from the water and fire,"

"President Yan,"

"There is a heated discussion in the market now, and all players have full confidence in us,"

"Why do you have no confidence when you come to our brother company, and feel that we will be backlashed?"

chug chug——! ! !

Shen Miaomiao was eloquent, her small mouth was like a machine gun, and Yan Sheng was so shocked that she was speechless for a long time!

Yes?

Yan Sheng was a little dizzy from the beating, and even began to doubt himself.

Why do I not believe that Golden Wind can make a top-level game with "explosive plot, explosive effects, explosive gameplay, and explosive design"?

Um……

Because there is no fucking game like this!

Yan Sheng patted the table.

I can't convince myself at all, okay? !

It is true that your golden wind is powerful, but Mr. Shen, your self-confidence is too strong!

Little ancestor, what are you talking about in your sleep!

But!

Yan Sheng didn't dare to confront Shen Miaomiao head-on, so he could only murmur for a long time, and finally stammered:

"Uh... this... or else... 60%? This is the limit we have estimated and calculated before, and the TTF project can bear it. No matter how high it is, it will really be drinking poison to quench thirst."

hey hey!

All I want is to drink poison to quench my thirst!

Shen Miaomiao curled her lips and put on a scoundrel look:

"President Yan, what is a limit? When did our golden wind have a limit?"

"Indeed, 90% of the public announcements seem to be a bit higher, but you know our situation,"

"We are no better than Nuyan and Kol. They have great careers, and they have their own announcements. The help from art and tourism is the icing on the cake,"

"We all depend on your company for this,"

"Mr. Yan, you don't want us to switch to Xunteng in the future, do you?"

hiss--! ! !

Hearing this, Yan Sheng gasped!

It is hard to imagine what the corporate culture of Golden Wind is like.

However, Shen Miaomiao's threat can be regarded as grabbing Yan Sheng's lifeblood.

Now, Zhenting has invested in Xunteng's banner, so it goes without saying that their subsequent games will definitely be available in the third generation of Polar Bear.

If after this wave of escort masterpieces, the golden wind will leave again.

Not only is it an extremely heavy blow to Yiyou in terms of public opinion, but even in the future, they will completely lose the FPS market.

After all, looking at it now, the only one in China who can fight back and forth with the three generals of Xun Teng is the Golden Wind.

Thinking of this, Yan Sheng took a deep breath:

"Seventy percent."

Shen Miaomiao shook her head: "Eighty percent."

Yan Sheng gritted his teeth: "Seventy-five percent, we do the highest quality publicity, Mr. Shen is merciful."

"Um--"

Although Shen Miaomiao was still not satisfied, she could only nod her head:

"Okay then, seventy-five percent, Mr. Yan has a happy cooperation."

Yan Sheng smiled wryly:

"Cooperation...pleasant..."

...

Yan Sheng was helpless.

He didn't know that Shen Miao Miao was unhappy, he only knew that he was not particularly happy.

He couldn't understand where this little ancestor's self-confidence came from.

Seventy-five percent of the publicity share!

You know, this is 75% of Yiyou!

It is a 75% announcement of a game comprehensive company that monopolizes half of the country's game market and is on par with Xun Teng.

Ordinary people may not know what this concept is.

Let's put it this way, if Golden Wind does its own publicity, and goes all out.

Then, 50% of Yiyou's publicity scale is equivalent to the full power of Golden Wind.

That's why Yan Sheng said that this is an over-announcement, and it's over a lot.

But!

That's all for now!

And the result of Titanfall is here!

"well--"

Long sigh!

Yan Sheng shook his head helplessly, then dialed the phone numbers of Nu Yan and Kol, the heads of the two partners.

The two partners did not have any objections, as Shen Miaomiao said, the announcement of Art Tour was originally just icing on the cake for them.

Not only did the two families have no complaints, they even expressed their gratitude to Yan Sheng, thanking Yiyou for being willing to leave some shares for the two of them under such circumstances.

After that, Yan Sheng called Mr. Li, who was in charge of market operations at home:

"Hey, Lao Li, I have negotiated with the three partners,"

"Adjustment of announcement resources, Golden Wind accounts for 75%. Starting tomorrow, the announcement resources of the other two games will be tilted towards Titanfall,"

"...Yes, you heard me right, seventy-five percent,"

"I know that it will cause excessive announcements, you don't have to worry, the quality of Titanfall can bear it..."

Bar.

should.

After hanging up the phone, Yan Sheng shrugged ambiguously.

Hopefully they can really handle it.

Otherwise, he would have to be deflated along with the golden wind.