Say Yes To Making Bad Games, What the Hell is Titanfall?

Here comes the key point!

now!

Shen Miaomiao was already relieved about the gameplay and prospects.

In these two aspects, not to mention the project department, even Lao Gu himself is not sure!

She has almost never seen a time when Lao Gu was not sure!

Therefore, the APEX project is probably more of a disaster than a blessing.

but!

This is not enough!

If you want to completely eliminate the possibility of making money, you need to work hard on the profit model.

Here I have to mention the judgment mode of the loss rebate system.

Because in theory, the APEX game is free.

After all, Gu Sheng personally sent invitation letters to many players during the Titanfall game, providing the serial numbers that can unlock the game.

And now, Titanfall is in Yiyou x2 again, and the purchase ratio exceeds 100%.

So this game is theoretically a free game.

But the problem is!

A game without any profit point cannot create a receipt in the system!

This bug is too obvious, and the system is not stupid, so of course it won't agree.

so!

Shen Miaomiao needs a profit model.

A profit model that can be profitable in theory, but difficult to achieve in practice.

This is a bit difficult.

Shen Miaomiao wanted to brainstorm ideas.

After thinking about it, Gu Sheng spoke first:

"For the profit model, I suggest splitting it up,"

"After all, although APEX is a derivative work of TTF, it can be regarded as a relatively independent project,"

"Although now, we account for more than 100% of purchases on Yiyou x2, and all players who purchase Titanfall can play for free,"

"But over time, our proportion will eventually return to the normal threshold,"

"At that time, there may be some players who 'want to play APEX but don't want to buy TTF',"

"So I suggest that we customize a game price specifically for this part of the players, and give them a way to buy them separately, priced at 98 or 108."

After finishing speaking, Gu Sheng looked at everyone in the conference room.

Jiang Shan raised her hand:

"Brother Cheng, I don't understand, since we're all doing free, why not all of them are free?"

"All players are free to play, wouldn't it be more attractive to players and make the player group stronger?"

heard the words.

Gu Sheng first smiled, then shook his head:

"It's true to say so, but you can't do this."

Jiang Shan is in the art group, and has only been in the game circle for less than two years, so it is relatively simple to think about things.

All of her proposals are free, which seems to be very good, and it seems to effectively lower the threshold for playing the game, focusing on the idea of ​​"everyone has merit".

But Gu Sheng knows!

If this is done, more than half of the players who bought Titanfall will explode!

Because one of the things players hate the most is being backstabbed in a short amount of time!

The game I bought for 200 yuan has gone through a fantastic plot and traveled countless journeys. At the end of the game, the NPC played by the designer himself sent me an invitation letter, solemnly telling me you are awesome , in order to reward you, I will give you an invitation letter, welcome to come and play with me when the time comes.

Such a great idea! Such a heavy sense of ceremony! An exquisite design that breaks through the dimensional wall!

I am excited, I cheer, I applaud this episode, I am moved by the intention and conscience of the game manufacturer!

Then you turned around and told me that the invitation letter was just a formality, and the invitation letter in my hand was just a joke. The so-called competition is actually open to everyone, completely free?

Who will not explode?

So, this game can't be all free.

Otherwise, wait to be scolded.

Gu Sheng considered the issue comprehensively.

After all, besides being a designer, he is also a player.

As a player, he himself doesn't want to see this happen, so he definitely won't do it.

In this regard, Jiang Yun, an old fritter in the game circle, also agrees very much:

"What Mr. Gu said is very reasonable. If everything is free rashly, it will indeed hurt the feelings of the main players to a large extent,"

"The key is that today, we have a huge number of Ontology players,"

"If this part of the player group is hurt, it will have a great negative impact on us."

Hmm——

Hearing this, Shen Miaomiao frowned slightly and murmured.

In fact, she quite liked Jiang Shan's opinion.

All are free, which can curb the game's profitability to the greatest extent.

But Lao Gu was absolutely opposed to this.

In this way, I can no longer interfere and force Lao Gu to perform all free of charge.

but!

According to what Lao Gu said, the players with the main body are all free, and the players without the main body pay for it.

It will also bring certain hidden dangers to her money-losing plan.

How to do it?

Shen Miaomiao thought hard, and after a while she broke her heart:

"Since this is the case, then we might as well implement the game plot more firmly,"

"APEX is Free to Play,"

"And it is only open to players who have purchased the main body and received invitation letters."

I just screen out non-body customers directly!

If you want to play APEX, you must buy Titanfall!

Set the threshold and tighten the number of players to the greatest extent!

This wave!

Shen Miaomiao did use her brain.

Because according to the judging criteria of the system, even if there are players who buy Titanfall because they want to play APEX, the profit will not be counted on APEX!

In other words, if it is carried out according to her opinion.

Then APEX is back to the original point, becoming a pure free game!

I'm so awesome!

Shen Miaomiao applauded her quick thinking.

But this obviously doesn't meet Gu Sheng's expectation of 'expanding the player base'.

I saw him pondering: "This..."

"Old Gu,"

Seeing this, Shen Miaomiao hurriedly took the first step and blocked Gu Sheng's mouth:

"Fish is what I want, bear's paw is what I want, you can't have both,"

"We can't stand from the perspective of art and want to maintain the style of the work,"

"I also want to stand on a commercial point of view and try to attract as many customers as possible,"

"There is a contradiction between the two, just like the dilemma encountered by the catastrophe of the gods you just mentioned,"

“In my opinion, word of mouth is far more important than instant success,”

"Make less money."

Count me in, Shen Miaomiao, please be spicy! ! !

The last sentence was said by Shen Miaomiao in her heart.

Gu Sheng opened his mouth and turned to look at the crowd.

Seeing that everyone also had a tangled expression, after a while of thinking, they nodded.

Shen Miaomiao's wave of persuasion was indeed very exciting.

There is almost no room for refutation.

Undoubtedly, according to what Xiao Nezha said, the combination of Titanfall + APEX will be directly full!

Players' sense of substitution and belonging will be stronger!

The only downside is that it screens out light players.

Weigh it up.

Gu Sheng finally made a compromise. Anyway, judging from the current sales of Titanfall, even if some light players are screened out, the number will not be too many.

So he nodded:

"Well, Mr. Shen's pursuit of artistry is admirable, so let's implement the game's immersion and force to the end, and only open the game permission to users who have received the invitation letter, and play for free."

Yeeeeeeeeeees! ! !

Seeing that Gu Sheng agreed to his proposal, Shen Miaomiao almost jumped up from her seat excitedly!

But on the surface, you still have to pretend to be calm and relieved!

"Very well, then it's settled,"

Quietly breathed a sigh of relief, Shen Miaomiao continued:

"Then now, the problem comes back again,"

"The cost of this game is 50 million, and it's not a charity game,"

"So, what is our profit point?"

Shen Miaomiao spoke in a high-sounding manner, as if she was considering the return on investment.

But in fact, if it wasn't for the mandatory requirements of the system, she wished that APEX would be completely free, without any means of making money!

It's just a system task.

Hearing this, everyone looked at each other, and Jiang Yun said:

"If it's completely free, then you can only start at the in-app purchase level."

"Indeed, but what about the form of in-app purchase?"

Lu Bian bit his signature pen and thought:

"Currently in China, the best in-app purchase revenue is our old friend Xun Teng,"

"Wire of Fire, a free game, is sold purely through in-app purchases. Last year's sales were about 9 billion."

hiss--

A little fire unicorn was shocked, making Shen Miaomiao tremble all over involuntarily!

This in-app purchase is too scary!

9 billion a year! One month is 750 million!

This!

It's just an average!

If it is really calculated on a monthly basis, then in those months when it held activities and lottery draws, its sales would easily exceed one billion!

terrible.

Shen Miaomiao shuddered and refused with a stern word on the spot:

"No, that kind of profit model is not in line with our golden style,"

"All along, we have focused on high-quality game content, friendly game pricing, and a conscientious game profit model,"

"Xunteng's lottery draw and krypton gold model, of course make money,"

"But this money is at the expense of sacrificing the game, and even the company's reputation,"

“It’s not worth the candle for us,”

"I don't believe it's in line with Director Gu's game philosophy, right?"

Shen Miaomiao looked at Gu Sheng.

Seeing little Nezha's dignified expression, Gu Sheng smiled gratifiedly.

That's why he likes Little Nezha, the boss, and Golden Wind, the company.

It is true that games, as a business, are destined to take profit as the ultimate goal.

But Gu Sheng was unwilling to focus only on the word "benefit".

He doesn't want to be a Xunteng, a rotten Blizzard, let alone the notorious Vivendi.

Otherwise, the system would not have descended on him.

He was like a bard from a previous life.

Bring the wonderful game world and reap the laughter and cheers of players in this parallel world.

But now, the bard has found a Valkyrie to protect him, and a large group of partners who also have great enthusiasm for the game.

The bard likes the Valkyrie more than the songs and laughter along the way.

"I agree with Mr. Shen's statement,"

Gu Cheng cast an approving look at Little Nezha:

"I'm sure everyone agrees."

Turning around, I saw that everyone in the meeting nodded without hesitation.

Maybe it's hypocritical to say this, but everyone feels that adding the Shunvine-style krypton gold system to their games is a tarnish for their games.

But if they don't do Xunteng-style krypton gold, how should they design in-app purchases?

For a moment, everyone frowned in thought.

And at this moment, Wang Xiaoming, who had just joined the project establishment meeting this time, raised his hand:

"Director Gu, I have an immature idea."

Gu Sheng raised his eyebrows and nodded: "Just say it, the purpose of our meeting today is to turn immature ideas into mature ones, be bold."

"Hey, thank you Mr. Gu, I'm a little nervous about attending the meeting for the first time."

Wang Xiaoming grinned.

I have to admit that Director Gu's charisma is really too strong.

He can always use a simple sentence or two to make the scene easier and draw the person he likes to his side.

Wang Xiaoming sorted out his thoughts and said:

"I think the key point of why players have been criticizing the Xunteng-style krypton gold model lies in the attributes of the props,"

"Shorten the flash time, increase the visible range of smoke, increase the penetration of gun bullets, and even directly adjust the weapon damage,"

"It's not so much about selling firearms and props in their games, it's better to say they're selling attributes,"

"This is an inward scrolling of props, and it's a coercive move to be weak if you don't krypton."

Wang Xiaoming did have something.

In a few words, I summed up the Krypton Gold core of most in-app purchase games on the market today——

Force krypton, cheat krypton.

"Players are not against in-app purchases, but against attribute sales,"

Wang Xiaoming said:

"In that case..."

Speaking of which!

Wang Xiaoming paused, and looked at Gu Sheng a little nervously.

Seeing Gu Sheng looking at him with a smile all over his face, he felt a little more at ease, took a deep breath, calmed down and said:

"Since this is the case, we will not sell attributes, but only make more beautiful gun skins and suits."

This is Wang Xiaoming's old business!

To know!

The reason why Wang Xiaoming got the attention of Golden Wind and the favor of Gu Sheng is because he was the creator of the best mod for "Left 4 Dead"!

And now!

Wang Xiaoming is going back to his old job!

As soon as this statement comes out!

hiss--

Except for Gu Sheng, everyone couldn't help but gasp!

Only make skins, no attributes! ! !

Such an avant-garde in-app purchase design concept can't help but make everyone present worry!

Indeed!

Wang Xiaoming used to be well-known in the modding circle of Left 4 Dead, with countless players and fans, and he occupied the top of the modding subscription list for a long time.

But don't forget!

The mod is free!

And the in-app purchase idea he proposed now requires money!

Let players buy a skin that has no attribute bonus, but just makes the model firearms more beautiful?

Who the hell would pay for this!

everybody knows!

Although the players scolded Xun Teng for cheating Krypton and forcing Krypton.

But it is precisely because of this that in order to ensure their own gaming experience, as long as players who play the shuttle, they will spend more or less money.

At least at least, smoke head goggles and a heroic main battle gun must be necessary!

Otherwise, there is no way to fight at all.

It belongs to scolding and kryptonism.

But now!

The in-app purchase idea proposed by Wang Xiaoming directly subverts this tradition!

No matter you are krypton gold or not krypton gold, our gold wind guarantees that all players have an absolutely fair game atmosphere.

Everyone talks about technology!

Krypton gold can't make you stronger, it can only make you change from an ordinary jerk to a gaudy jerk!

this……

For a moment, there was a hesitant voice in the conference room.

There is no doubt that this move will definitely win the reputation of the players.

The four characters of "conscience manufacturer" will be firmly hung on the forehead of Golden Wind!

But the problem is!

Since krypton gold is optional, and I can't enjoy preferential treatment, why do I need krypton gold?

And amidst all the doubts!

Only the two of them were happy and their eyes were shining!

One of them is Gu Sheng.

Sure enough, he saw Wang Xiaoming right, this 'ordinary' genius!

This guy unexpectedly opened up a brand new, green, free krypton gold model with both fame and fortune through his past experience and analysis of the market!

although!

This was not surprising in Gu Sheng's previous life.

But for this world, it's a creative feat that could change the free-to-play in-app purchase model!

Its awesomeness is no less than that of the "second generation FPS" in the shooting game market!

He really is the man I fancy!

The reason why I have so resolutely included you in the Golden Wind is that I have been waiting for this day!

Gu Sheng was in high spirits, and the approval in his eyes was undisguised!

And like him, there is another person who has his eyes wide open and the corners of his mouth crazily raised——

Shen Miaomiao!